Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Proposed Marketing for EDF Energy - Research Paper Example

Comments (0) Cite this document
The study has been conducted in lieu to prepare a proposed market research plan for EDF energy. The report focuses on different data sources to be used to collect the data (Primary and secondary); Type of data (qualitative or quantitative) and also a data analysis plan  …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Proposed Marketing Research for EDF Energy
Read Text Preview

Extract of sample "Proposed Marketing for EDF Energy"

Download file to see previous pages Judging by this statistics it seems that the loyalty programs are of great importance to a firm. Usually, customer loyalty programs are more visible in FMCG, FMCD and retail industry. Customer loyalty schemes are something that is usually not associated with the companies producing energy. However, things are changing drastically. If the UK energy market is concerned it can be seen that the major energy suppliers such as N-power, British Gas, N-Power, E-ON are have started various customer loyalty schemes.
One of the major drives behind the initiation of the customer loyalty programs has been the much worried high percentage of customer switching rate. Just like the major competitors EDF energy also uses to install love and initiate a two-way loyalty program of their own. However, before starting the loyalty programs the company wishes to conduct a formal market research. 
EDF energy is an incorporated energy company in the UK. The company mainly provides sale of gas and electricity in the UK market. The company happens to be a fully owned subsidiary of French-owned EDF (Électricité de France). The company was formed in the year 2002. EDF energy also happens to be a generator of electricity in the UK. The company also has the largest distribution network. It has over 20,000 employees and has a customer base of 5.7 million customers. The headquarters are situated in London, England. The company very recently completed the largest door drop in the energy history as it touched 19.5 million households.
To remain as the lowest carbon-emitting companies in the UK. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Proposed Marketing Research for EDF Energy Paper, n.d.)
Proposed Marketing Research for EDF Energy Paper. Retrieved from
(Proposed Marketing Research for EDF Energy Paper)
Proposed Marketing Research for EDF Energy Paper.
“Proposed Marketing Research for EDF Energy Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Proposed Marketing Research for EDF Energy

Energy drink marketing

...?CHAPTER III THEORETICAL FRAMEWORK No one can doubt that theories are vital to coming to an understanding of the observations of social phenomena allaround them. Consequently, social research is organised on divergent subjects and is generally supported by one or more theoretical frameworks. A theory is an attempt to explain and explore one or more social phenomena in the light of observations and examinations of different aspects of society. When it comes to the sale of energy drinks and expanding this market, the American economist and sociologist Thorstein Veblen may be of use. Since the upper class of a society maintains various income sources which allow it lead a comfortable and luxurious life, its wealth and resources also multiply...
21 Pages (5250 words) Essay

Proposed marketing research for a specified company (REPORT)

People are working in different shifts round the clock and the companies usually provide pick-up and drop facilities to their employees. However, food is a source of concern because, availability of quality food at odd times in hygienic condition at a convenient place is a problem faced by the people working in these companies. This situation presents an opportunity to a growing business in this area for round the clock food supply through a fleet of pick-up vans at different locations at different times where these people can come and collect food on their way to the working places or homes after work or during their lunch breaks. The idea is to avoid setting up of a permanent shop with all the facilities for a business of few h...
8 Pages (2000 words) Term Paper

Energy Conservation Research Paper

...?Introduction Energy conservation has become a critical issue in the current environment of rapid decrease of natural resources. The fast depletion of natural resources has adversely impacted the eco system with huge repercussions on environmental conditions. The devastating changes can be observed in erratic climate changes across the globe resulting in global warming and increase in climate related natural disasters like tsunami, flash floods, forest fires, tornadoes etc. The energy related requirements of human race have been met through exploitation of natural resources which have become sparse that are having massive adverse impact on the population at large. The need for finding alternative resources of energy has become key driver...
3 Pages (750 words) Research Paper

Proposed research topic

... level. Morais (2006) argument maintains that the global chains hotel makes these terminuses strongly depend on hotel chain, tour operator, or geographic market. Thus, because of over domination of the industry by large global hotel chains the effects are; market imbalance and reduced benefits to small local hotels. Research methodology This research employs explorative research method. Explorative study is the most variable research method that could entail the primary and secondary research or quantitative and qualitative research. This research will diagnose tourism situation in Abu Dhabi. The research will go further to recommend the possible alternatives to improving the tourism in this region. This is through identification...
4 Pages (1000 words) Research Paper

Proposed Market Research for Famuss car Rental

...? Proposed Market Research for Famus’s car Rental Table of Contents Introduction 4 Discussion 4 The Trends in the Overall Market 4 Market Segment 5 Positioning 6 Method of Market Research 9 Type of Advertisement 10 Pricing Strategy 11 Long Term and Short Term Goals 11 Conclusion 11 Recommendation 12 Testing the Propositions 12 References 14 Appendix: Interview Questions 16 Introduction Car rental is a major industry in the transport sector. Car rental companies rent cars for short periods of time ranging from few hours to a few weeks in exchange for fee charged. Such car rental companies have branches situated across the countries and they are primarily located near busy city areas or near airports. In 2009 Car rental industry, took...
10 Pages (2500 words) Essay

Proposed preliminary research design

Therefore, defining the scope of romance that will be studied is the first task of the study. In creating a study that examines romance and the way in which it is constructed within social relationships that have a sexual component, creating a methodology that allows for subjective considerations will be necessary in order to develop research.
In creating a study that is called The Anatomy of Romance, a built in metaphor will guide the way in which the study is constructed. In creating the concept, providing a bone structure, an internal ‘metabolism’, a pumping heart, the brain, the sex organs, and eventually the flesh that creates a living, breathing organism that is the romantic life of a couple will provide a basis for a...
4 Pages (1000 words) Essay

Proposed research direction

...1. Ergin Uzgoren, Taner Guney, , The snob effect in the consumption of luxury goods. Procedia - Social and Behavioral Sciences 62 628 – 637 This article addresses an interesting effect observed in the luxury goods market called the snob effect. This effect is directly connected to the psychological behavior and luxury market perception of snob consumers. The article describes in detail who are the snob consumers and how their shopping behavior can be modelled. The interesting part is that this research is applicable in virtually any luxury market regardless of the location and demographics. This effect also stays immune to financial crisis and is still pronounced in an economic downturn. A marketing strategy that is aware of this effect...
2 Pages (500 words) Essay

Proposed Plan

...Alshayas Electrical and Civil Engineering Company 34-lake street Boston, MA 02135 Jun 18, Garret Russ One Old Ferry Road Bristol, RI 04652 Subject: Proposals to Build a House Dear Mr. Russ, I have made an inspection of the proposed site which you would like a house to be built, and I have concluded that I have the necessary equipment necessary to build it to completion. I have a caterpillar, which can be helpful in digging the right measurement for a strong foundation required for the house. In addition, I am able to get the right expertise who will do the job within 1 day hence making the job quicker. In addition, I have a team of experienced masons whom I have been dealing with for the past 2 years and are highly skilled in building...
1 Pages (250 words) Essay

EDF and international energy markets

...Running head: edf and international energy markets 10th December Introduction Energy is a resource that many countries are working on to attain and be independent. Energy generation boost the economy of a country and thus increase the revenue of the government through exports. EDF is an international company which is owned by the French government. The company has expanded globally due to high demand of its products which have enjoyed customer’s loyalty. For example, EDF is active in energy generation in Europe by providing renewable energy, nuclear energy, transmission and supply. The company is owned by the French government by about 85%. EDF is known for energy control in United Kingdom and a British energy supplier. EDF is also...
6 Pages (1500 words) Essay

Proposed Marketing Research for Mulberry Group PLC

... Proposed Marketing Research for a Specified Company Background Information Mulberry Group PLC is a holding company with headquarters in the United Kingdom. The Company is designs, manufactures, and markets luxury leather goods and accessories; footwear and clothing. The company then markets its luxury handbag brands such as Bayswater, Del Rey and Alexa through its stores or through wholesale channels in the United Kingdom and export markets. Mulberry Group operates in two segments: the Design business and the Retail business. The Retail section is involved in the sale of the company’s clothing, footwear, and branded fashion accessories. This is achieved through its shops and department store concessions. The design section includes...
10 Pages (2500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Proposed Marketing Research for EDF Energy for FREE!

Contact Us