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Proposed Marketing for EDF Energy - Research Paper Example

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The study has been conducted in lieu to prepare a proposed market research plan for EDF energy. The report focuses on different data sources to be used to collect the data (Primary and secondary); Type of data (qualitative or quantitative) and also a data analysis plan  …
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Proposed Marketing Research for EDF Energy
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Download file to see previous pages Judging by this statistics it seems that the loyalty programs are of great importance to a firm. Usually, customer loyalty programs are more visible in FMCG, FMCD and retail industry. Customer loyalty schemes are something that is usually not associated with the companies producing energy. However, things are changing drastically. If the UK energy market is concerned it can be seen that the major energy suppliers such as N-power, British Gas, N-Power, E-ON are have started various customer loyalty schemes.
One of the major drives behind the initiation of the customer loyalty programs has been the much worried high percentage of customer switching rate. Just like the major competitors EDF energy also uses to install love and initiate a two-way loyalty program of their own. However, before starting the loyalty programs the company wishes to conduct a formal market research. 
EDF energy is an incorporated energy company in the UK. The company mainly provides sale of gas and electricity in the UK market. The company happens to be a fully owned subsidiary of French-owned EDF (Électricité de France). The company was formed in the year 2002. EDF energy also happens to be a generator of electricity in the UK. The company also has the largest distribution network. It has over 20,000 employees and has a customer base of 5.7 million customers. The headquarters are situated in London, England. The company very recently completed the largest door drop in the energy history as it touched 19.5 million households.
To remain as the lowest carbon-emitting companies in the UK. ...Download file to see next pages Read More
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