StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

The Situation of Markets for Alcoholic Beverages in the UK - Research Proposal Example

Comments (0) Cite this document
Summary
This paper "The Situation of Markets for Alcoholic Beverages in the UK" describes the beer market in the UK, a situation audit, focusing on the female market. From this work, it is obvious that the target base of the customers has to be made to the middle class and upper-middle-class women in order to fetch a high-profit margin and also dominate the market…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
The Situation of Markets for Alcoholic Beverages in the UK
Read Text Preview

Extract of sample "The Situation of Markets for Alcoholic Beverages in the UK"

Download file to see previous pages Spokesman of Molson Coors stated that “We have conducted a full review of the performance of Animee Beer and have taken the decision to exit this brand from the market in line with key customer range reviews” (Degun, 2012). One of the reasons for the failure of the beer sales in the market has been provided by the analysts who state that there is no necessity of producing beer for women but it is necessary to make beer more accessible to the women in general. Thus it can be stated that there are various potential reasons and influences which are responsible for the improper functioning of this beer brand and ultimately leading to the exit from the market.
In this paper, the target will be directed towards analyzing the marketing environment of this beer brand along with the provision of a full actionable situation audit including various relevant environmental influences. Above all, the research will be based on the UK take home and out of markets associated with alcoholic beverages primarily focusing on the female consumer market. In the course of analysis, well-known marketing tools will be used to deliver a more robust picture of the paper.
Before moving into the description, a brief idea about situation analysis is required to be mentioned. Situation analysis is basically a synopsis as well as evaluation of an organization’s or a product’s current situation, opportunities and problems. The chief objective of the audit is targeted for helping the stakeholders prepare the problem definition and related subsequent steps in the problem-solving process. The emphasis is entailed on analysis, diagnosis as well as interpretation of the situation. SWOT analysis is a useful tool in the situation analysis which helps to grasp the current situation with the environmental influences and accordingly plan strategies to make useful strategies that are profitable to the organization (Bhatnagar, n.d., p.237). The SWOT analysis will provide a clear idea about the current situation of the product in concern.
The beer market is indeed a booming market in the United Kingdom. Molson Coors which is the originator of the Animee beer has been dominating the UK beer market. But its recent venture of Animee Beer has been a failure due to loopholes in tastes, packaging, and customer target as well as in mal propaganda. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(The Situation of Markets for Alcoholic Beverages in the UK Research Proposal, n.d.)
The Situation of Markets for Alcoholic Beverages in the UK Research Proposal. https://studentshare.org/marketing/1794685-animee-beer-is-slow-to-win-over-the-ladies
(The Situation of Markets for Alcoholic Beverages in the UK Research Proposal)
The Situation of Markets for Alcoholic Beverages in the UK Research Proposal. https://studentshare.org/marketing/1794685-animee-beer-is-slow-to-win-over-the-ladies.
“The Situation of Markets for Alcoholic Beverages in the UK Research Proposal”. https://studentshare.org/marketing/1794685-animee-beer-is-slow-to-win-over-the-ladies.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Situation of Markets for Alcoholic Beverages in the UK

Beverages: Alcoholic and Non-alcoholic Trends and Patterns in Hospitality

... is the largest fast food market in Europe which is double and triple in size than Germany and French markets respectively. The food industry (including fast food) had an estimated gross value added of ?73.4 billions in 2007 (http://www.whatmattersweblog.com). It had a contribution of 18.8% of national part-time employment and 8.7% of national full time employment. In terms of catering and hospitality, the burger sector is leading that had revenue of ?9.33 billion in 2008. By including the business of coffee shops and beverages, the revenue would reach ?11.22 billion, greater than 4.4% of the year 2007. About 13% of UK population is related with food and beverages industry (http://www.focusgraduates.co.uk). In Australia, the wine filed...
10 Pages (2500 words) Essay

Alcoholic hepatitis

.... I would advise Sadia on the essence of abstinence from alcohol abuse since it’s the most important intervention. She should be made to understand that in case her liver function is irresponsive to treatment, she could get a liver transplant after three months of abstinence. Sadia should be offered intensive management, counseling and support during her rehabilitation. British liver trust is the national charity for adults with liver diseases. Started in 1988, the trust seeks to make known the problem of liver disease in the UK. Its aims include raising awareness of all aspects of liver disease through the media, policy groups and representatives of the medical profession and patients. On a political front, the trust lobby for change...
6 Pages (1500 words) Coursework

Alternative Beverages Industry

...? Alternative Beverages Industry Alternative Beverages Industry Introduction At the beginning of the second millennium, a new trend emerged as beverage companies diversified into production of alternative beverages in order to increase their market share. These alternative beverages included energy drinks, sparkling waters, sports drinks, bottled water, ready-made teas and enhanced waters among others (Esterl, 2013). They became vital competitors in the beverage industry and have continued to grow rapidly especially in present times due to the health concerns raised against soft drinks (Datamonitor, 2007). People who associate with strenuous activities and sports are inclined to purchasing sports drinks, which are said to help them...
5 Pages (1250 words) Case Study

UK and American Financial Markets

...Credit Derivatives financial impact on the UK and America: the relationship between the UK and American market is being tested: Cycles of economic boom and bust are regular features of market economies. The global recession that set in during 2008 is the most recent episode of this phenomenon and is likely to be repeated in the future as well. Although the scale and magnitude of these crises have somewhat reduced in the period after the Second World War, they have been big enough to be termed critical policy failures of governments across the world. And in the neo-liberal economic order of the world today, national economies are ever more intertwined, making it impossible for any one nation to insulate itself and its people...
4 Pages (1000 words) Essay

Alcoholic Abuse

... et al, 83) to produce risk. An integration of biological and environmental causes is made easier by a nine-stage model of alcoholism that Abrams and Mura (XX) propose. (1) the individual learns to drink-given the culture, exposure to alcohol and social drinking while young is the norm (modeling) especially if he/she has alcoholic parents. (2) individual factors and situations (social, bio, or interaction) determine initial patterns of alcohol consumption (multiple pathways). Crucial stage-beginnings of physiological tolerance without psychological/ social difficulties resulting. (3) alcohol use is reinforced, either positively through its social reward and euphoric effect, or negatively through...
11 Pages (2750 words) Assignment

Market of alcoholic and non alcoholic products

Hence products with low sugar carbonated beverages and health drinks will help the industry to witness quick survival.In order to survive in this marketplace, Pepsi must consider the recent market trends that will shape the performance in the forthcoming years. The marketing mix of Pepsi is described below:-
Product: The products of Pepsi contain all the similar ingredients that are also found in other soft drinks. It includes carbonated water, caffeine, phosphoric acid and other required elements. The major brands of Pepsi are Mirinda, Mountain dew, Slice, Pepsi Max, Pepsi etc. All the mentioned products are available in different quantities. Price: Pepsi prices its product according to the price of the competition. In other...
3 Pages (750 words) Research Paper

Alcoholic in Teens

... will be the prevalence of alcoholism among the teenagers in the country. The participants will be picked from all regions in the country to ensure equal representation. This will mean that teenagers across all the states and territories will be eligible to participate in the survey. It is also important that there will be a balance between the alcoholics and non-alcoholics in the sample so that there is a clear representation on the issues surrounding the problem. In addition, expert advice and published reports will be utilized to provide a clear picture of the situation. Secondly, the research will employ the use of varied data collection methods. One of the instruments of data collection that will be mostly employed in the study...
5 Pages (1250 words) Research Proposal

The marketing of foods and non-alcoholic beverages to children. Setting the research agenda

...The marketing of foods and non-alcoholic beverages to children: Setting the research agenda IntroductionThe paper by Halford and Boyland (2013), brings to the fore a very important aspect in the context of a world-wide concern on childhood health. This issue of the paper reviews the current evidence and gathers a number of new and interesting research developments on this topic made by outstanding researchers and policy proponents in the field. As noted in the paper, more useful work has to be done to guarantee that effective and efficient regulatory regimes can be put in place and implemented to minimize the impact of foods promotion of HFSS (high in fact, sugar and/or salt) on the health of a child (Halford and Boyland, 2013, pp. 182-84...
8 Pages (2000 words) Essay

The Legal Age for Purchasing Alcoholic Drinks in the UK

...1. Background and Objective 1 Background The legal age for purchasing alcoholic drinks in the UK is 18 years old, but Britain’s leading itiesare advising the government to raise the legal drinking age to 21 years old (BBC 2004). The reason for the age increase is due to the habit of binge drinking in the UK. Although the alcohol consumption in the UK has ranked below an EU average, young Britons tend to consume more alcoholic drinks per occasion (Datamonitor, 2005). Larghall Leisure Ltd. has 10 successful theme pubs throughout Hertfordshire. The company currently focuses on 18-24 year olds as the main target market. Unfortunately there have been social issues such as the rise of underage and binge drinking that might affect...
6 Pages (1500 words) Essay

The UK Alcoholic Drinks Market

...The Situation of Markets for Alcoholic Beverages in the UK... The Situation of Markets for Alcoholic Beverages in the UK... On BAZARRO AND THE UK ALCOHOLIC DRINKS MARKET Introduction The alcoholic beverages or the ready-to-market (RTD) market is highly competitive and mature market. According to a report by Mintel (2000), consumer expenditure on alcoholic drinks had risen from £22.78 billion in 1991 to £31.84 billion in 2000 (cited by Jones, Clarke-Hill, Hillier, & Shears, 2001). The report also suggests that drinking trends in UK shows that frequency of alcohol consumption has steadily increased over the years. This increase has been associated with increase in consumption within the home. In 2004, the market for alcoholic and non-alcoholic...
7 Pages (1750 words) Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Proposal on topic The Situation of Markets for Alcoholic Beverages in the UK for FREE!

Contact Us