The Situation of Markets for Alcoholic Beverages in the UK - Research Proposal Example

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This paper "The Situation of Markets for Alcoholic Beverages in the UK" describes the beer market in the UK, a situation audit, focusing on the female market. From this work, it is obvious that the target base of the customers has to be made to the middle class and upper-middle-class women in order to fetch a high-profit margin and also dominate the market…

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Subject: Marketing
Type: Research Proposal
Level: Ph.D.
Pages: 6 (1500 words)
Downloads: 1
Author: bartolettihilde

Extract of sample "The Situation of Markets for Alcoholic Beverages in the UK"

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