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The dimension of influencing customers' satisfaction in UK coffee shop: a case study of Eastbourne - Dissertation Example

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Title Page Business Strategy: A case study on Greene King Submitted by: Your S NAME SUBJECT Business Strategy: A case study on Greene King Executive Summary In this study, the cultural change of behavior is taken as a basis of the influencing factor in the change of business strategy of Green King…
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The dimension of influencing customers satisfaction in UK coffee shop: a case study of Eastbourne
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Download file to see previous pages This study takes into account why it becomes necessary to change marketing strategies, and to define new strategies to continue to support the vision of the company. With these changes, development strategies have to be designed to conform to the changing patterns of consumer behavior of spending their leisure hours and buying behavior. Tactical procedures have to be proposed to hold the strategies envisioned by the management to keep the profitability of the company. Method of research employed in the study is an exploratory case study analysis wherein data has been gathered from secondary sources of published materials and books. Conclusion of the study holds the theory of change management that becomes necessary when customer demands it for their satisfaction, because in business, customers are sovereign. TABLE OF CONTENTS Executive Summary 2 1. Company background 6 Greene King business structure 8 The Pubs and bar sectors in UK 8 2. Discussions The generic strategies of Greene King. 9 Changing situation in pub houses. Market focus development Process of implementation, functional issues and management of strategic change 3. Conclusion 16 References 17 w.c. 2457 Business Strategy: A case study on Greene King Company background. Greene King business structure. ...
Pub Company is the managed house division of Greene King, with over 800 pubs and about 15,000 employees and is reported to be the third fastest-growing managed pub houses isin UK (UKSP Resources) The Pubs and bar sectors in UK The business structure of the pubs and bar sectors in UK are divided into the free houses, the breweries and the pubs. Pubs are independent companies that have a chain of pubs under their ownership. According to UKSP, there are about 81,000 public houses in UK that are either owned, managed or leased. Under the free houses, the publican has the choice of the beer and the drinks he is goimg to sell in his/her own pub house. In this arrangement, the pub owner has to invest more time energy and capital, but he/she has no boss and the rewards can be great. Under the breweries and pubs agreement, wherein the brewery or the pub. Co. owns the pub rented by the publican, then publican is considered a tenant. A tenant is bound by a tied-up agreement wherein he should sell the beer and other products made or sold by the owner solely in his pub house. The tied-up agreement is an easier way to enter the business because the tenants do not have to pay the full amount it would take to buy a pub. Under the terms of the tie-up agreement, tenants need only to pay a deposit, and depending on the agreement, a figure to cover fixtures and fittings. Discussions. 1. The generic strategies of Greene King. Greene King is a brewing company that also operates pubs for more than 200 years. The company has a vision “that the Greene King Pub company delivers the best hospitality in the industry.” Following this vision, it has developed generic strategies that support the company’s vision, and this is: “attracting and ...Download file to see next pagesRead More
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