Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Emotional Design and Advertising Issue - Essay Example

Comments (0) Cite this document
The author focuses on the designing of the product which can impact on the consumer's feelings and examines the factors which made iPod a successful product and states that major of them is design. The author also examines a problem of magnifying the benefits and distinct features of the product by the companies…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.8% of users find it useful
Emotional Design and Advertising Issue
Read Text Preview

Extract of sample "Emotional Design and Advertising Issue"

Download file to see previous pages For so many years that humans have evolved, they have become masters in reading their fellow beings behavior (Norman, 2004).
We definitely need to take people’s feelings seriously especially as a producer or designer. A producer must keep in mind his consumers when producing something. If the product is well designed and everything works as expected from the product, then there will be a positive response coming out of consumers. They might add it as part of their daily, weekly or monthly purchase depending upon its usage and durability. On the other hand, if a product turns out to be undesirable or not what it promised, then there is a high possibility that the consumers might take out their frustration on it. It is very easy to blame the product if it does not meet out the requirement so the designer must consider people’s feeling before putting his heart and soul solely on the product (Norman, 2004).
Norman is of the opinion that machines in the future will need social interaction and a network of communication to get the job done. He is of course not kidding and why would he if he thinks that machines can perform faster and better with interaction among themselves. If they could be programmed to coordinate like human beings, then I think machines can do a better job simply because they do not fatigue out. They can continuously work for longer hours without any rest. To be honest, they do not even need lunch and tea breaks. It is a very good idea to make them work independently, without humans operating them. More and more machines and robots are being deployed to work in organizations, and it would be so much easier if these robots are made to communicate without a helping hand from us. Robots are now being used in dangerous jobs like firefighting and in the military for war purposes. Apart from this, they are also used for house cleaning, delivering letters and washing cars.  ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(“Emotional Design and Advertising Issue Essay Example | Topics and Well Written Essays - 1750 words - 2”, n.d.)
Emotional Design and Advertising Issue Essay Example | Topics and Well Written Essays - 1750 words - 2. Retrieved from
(Emotional Design and Advertising Issue Essay Example | Topics and Well Written Essays - 1750 Words - 2)
Emotional Design and Advertising Issue Essay Example | Topics and Well Written Essays - 1750 Words - 2.
“Emotional Design and Advertising Issue Essay Example | Topics and Well Written Essays - 1750 Words - 2”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Emotional Design and Advertising Issue

Ethical issue in Marketing related to Advertising

...?Ethical Issues of Advertising Every business entity must market its products in order to convert its investments into revenue; however, in the of doing so, the firm must adhere to certain moral guidelines. Advertising is a not a new phenomenon, but recent developments have posed a dilemma to marketers in their quest to do ethical advertising. In addition, ethics means different things to different people and the high levels of competition today force many marketers to border on the unethical. A firm has to decide if it follows utilitarianism or a deontology approach in its advertising, as both approaches may result in significantly different results. Moreover, advertising must be done in such a way that it balances between profitability...
17 Pages (4250 words) Essay

Exemplar design & advertising agency

Below the line advertising comprises of production of calendars, T-shirts, caps, wrist band and newsletters. Creating the environment The company’s structure shall be two fold comprising of a business structure and an organization structure. The business structure shall be a partnership between the original ten designers whom I have recruited. This will act as an incentive to encourage them own the business and to work towards success The business will adopt functional organizational structure. This is ideal for small business startups. The business will have specialized departments that will report to single authority (Day and Zacarro, 2004). It will help in grouping every department in the organization in line with its core fun...
10 Pages (2500 words) Coursework

Emotional Intelligence and Emotional Competence

...?Emotional Intelligence (EI) EI is the ability of an individual to “identify and express emotions, understand emotions, assimilate emotions in thought, and regulate negative and negative emotions” (Matthews, Zeidner & Roberts, 2004, p.3). How better one is able to perceive and express emotions defines how emotionally intelligent one is. Whether it is an inborn property or is gained through nurture is still a debate among scholars. Emotional Competence (EC) EC is the ability that enables an individual gain expertise in his personal and especially professional life thus resulting in an improvement in the overall quality of life. Saarni states that an emotionally competent person is able to perform according to his moral values in “emotion...
1 Pages (250 words) Research Paper

Visual Rhetoric: Car Design Development by Advertising

...? Visual Rhetoric: Car Design Development by Advertising To design a car is known as one of the exciting and demanding job. It gets more complex whensomeone is going to design a luxury, sports or any other specialty car. Cars grow to be famous due to two important points: exterior (design and shape, color) and interior (engine, seating capacity and functions). Especially luxury cars maker always considers and keeps in mind what an observer think about his car. Luxury cars are needed to have an eye-catching exterior and a rather comfortable interior with modified functions. The luxury cars are usually associated with people in the higher level of the financial hierarchy. To capture the higher social class, advertisement counts as one...
5 Pages (1250 words) Essay

Emotional appeal In advertising

..., designed to stimulate a person’s emotions (mostly the audience), rather than the sense of practical or impractical sense of the audience (Williams & Drolet 2005, p. 344). When advertisers decide to use emotional appeal when creating an advert, their main target is the customer’s psychological, social, and emotional needs. The main design of the advert targets at arousing fear, love, hate, greed, sexual desire, or humour. Additionally, Srivastava & Sharma (2008, p. 38) argue that they target at creating physiological tension to the target audience, which leads to consideration on purchasing the product. Rational appeals mainly base their argument on the logic and the main reason for buying the product. Advertisers weave the two appeals...
9 Pages (2250 words) Essay


...Power of Language Advertising Campaign I would like to do an advertising campaign that highlights the idea that language is powerful and people should know what they mean. This would take mostly the form of print advertising that replaces commonly used words, especially slurs that are replaced by a dictionary definition of the word or phrase. This could have a background of pictures of people who could be affected by the language. An example would be people simply throwing around words like “ghetto” in a derogatory way, without thinking of the fact that that could negatively affect people. The poster would say “man, that’s so ‘a part of a city, especially a slum, occupied by a minority group or groups, sequestered them based on socio...
1 Pages (250 words) Essay


Advertising Advertising Advertising is a way of marketing that is non-personal in nature which persuades people to buy certain products or services. It usually uses media outlets to bring goods and services offered to the attention of consumers in a targeted market. The use advertising makes sure that an intended message reaches a large number of people within the targeted market. There are various forms of media used in advertising, but the uniting theme about them is that all of them try to pass the message in the most appealing way possible. Examples of advertising media include TV commercials, print advertising, and direct mailing. Advertising has changed over time, and advertising of the present time is not as the same what a...
2 Pages (500 words) Essay


...Advertising Task Introduction An advertisement is an element of making a commodity appealing in order to coax consumers into buying the product. Argument synthesis is the argument element whose intention is to convince reasonable people to agree to a claim. This study looks at argument synthesis as the principle applied by copywriters in advertisements. Argument Synthesis The applications of argument include ‘Logos’, ‘Ethos’ and ‘Pathos’ (Behrens & Rosen, 2011). These are key elements in advertising. Logos is the appeal to reason, ethos is the appeal to ethics and pathos is the appeal to emotion. An advertisement has three chief types of copy; that is, the headline, body copy, and slogans (Bovee et al, 2007). Headline The headline...
2 Pages (500 words) Essay

Advertising and Experience Design Strategies

...Advertising and Experience Design Strategies Advertising and Experience Design Strategies: Coca cola Vs. Pepsi The availabilityof internet has changed the face of integrated marketing. These two companies have used the internet in developing their websites and Facebook pages to get closer to the target market. Online advertisements have also been successful to both companies. Over the years the two companies have been changing their packaging to remain relevant and superior to identify with the customers (Mittal & Kamakura, 2013). This paper uses the two campanies, Coca-cola and Pepsi as a case study with particular focus to their diffwerent communication and advertisement strategies and why Coca Cola Company still takes the lead in market...
4 Pages (1000 words) Assignment

The Issue of Road Safety Design

.... Conclusion................................................................................................................ 28-29 5.2. Recommendations.................................................................................................... 29 Reference List Abstract The essay focuses upon the issue of road safety design and management and provides an insightful analysis of the pedestrian crossing facility. The essay identifies the core advantages and disadvantages of the pedestrian crossing facility and also studies the human behaviours towards this facility to point out its uses and abuses. The essay employs a qualitative research approach and the main issue is discussed in the light of the review of the secondary...
33 Pages (8250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Emotional Design and Advertising Issue for FREE!

Contact Us