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Emotional Design and Advertising Issue - Essay Example

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The author focuses on the designing of the product which can impact on the consumer's feelings and examines the factors which made iPod a successful product and states that major of them is design. The author also examines a problem of magnifying the benefits and distinct features of the product by the companies…
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Emotional Design and Advertising Issue
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Download file to see previous pages For so many years that humans have evolved, they have become masters in reading their fellow beings behavior (Norman, 2004).
We definitely need to take people’s feelings seriously especially as a producer or designer. A producer must keep in mind his consumers when producing something. If the product is well designed and everything works as expected from the product, then there will be a positive response coming out of consumers. They might add it as part of their daily, weekly or monthly purchase depending upon its usage and durability. On the other hand, if a product turns out to be undesirable or not what it promised, then there is a high possibility that the consumers might take out their frustration on it. It is very easy to blame the product if it does not meet out the requirement so the designer must consider people’s feeling before putting his heart and soul solely on the product (Norman, 2004).
Norman is of the opinion that machines in the future will need social interaction and a network of communication to get the job done. He is of course not kidding and why would he if he thinks that machines can perform faster and better with interaction among themselves. If they could be programmed to coordinate like human beings, then I think machines can do a better job simply because they do not fatigue out. They can continuously work for longer hours without any rest. To be honest, they do not even need lunch and tea breaks. It is a very good idea to make them work independently, without humans operating them. More and more machines and robots are being deployed to work in organizations, and it would be so much easier if these robots are made to communicate without a helping hand from us. Robots are now being used in dangerous jobs like firefighting and in the military for war purposes. Apart from this, they are also used for house cleaning, delivering letters and washing cars.  ...Download file to see next pages Read More
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