Marketing Communications: Integrating Offline and Online with Social Media - Essay Example

As a matter of fact, all this competition puts on an extra load on the humans to put in extra hours in an effort to make their mark and leave their impression in this fast-changing and highly evolving environment of the current century. In an attempt to put up with the significant amount of pressure, it can be said that the human body needs a stimulant that will keep their physical processes working for an extra time, thereby providing them with the required amount of extra energy.

As a matter of this human need, there is a new market related to health and energy drinks that are evolving in the economies of the developing as well as the developed countries. As a matter of fact, in an effort to capitalize on the needs of the masses that are existent in emerging economies like India, the California-based Monster Beverage Corporation is focused on the process of generating revenues for its products by catering to the energy drink requirements of the Indian market. By taking this step, the America-based beverage company which is specialized in offering health drinks to its customers is focusing on the process of entering into the related energy drinks sector that is existent in a new market sector like India.

The marketing plan of a company for launching or re-launching a new product or service increasingly comprises the process of doing an in-depth analysis of the market on which the company is focusing on. The next step comprises of identifying the target audience and their related demographic profile as well as consumer behavior. The marketing plan will move on to discuss the strategies related to effective segmentation, targeting, and positioning as well as the various strategies related to marketing mixes like the placement strategies related to product, place, promotion, and price. The next step will be to analyze and measure the effectiveness of the marketing campaigns and exercises promoted by the company. The final step of the marketing plan is to design effective corrective actions that will be needed by the company to address the various issues that are emerging as a result of implementing the marketing plan.