Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Marketing Plan for Smartphones in China - Case Study Example

Comments (0) Cite this document
The report, Marketing Plan for Smartphones in China, of GFK had stated that in the year 2012, smartphones sales were in excess of 650 m, signifying sales growth of 50% on a year-on-year basis. Smartphones have revolutionized the communication segment by redefining how people use voice communication. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Marketing Plan for Smartphones in China
Read Text Preview

Extract of sample "Marketing Plan for Smartphones in China"

Download file to see previous pages Considering this growth advantage, the report will develop a marketing plan for selling a new smartphone product named ‘iGlass’ in one of the most developing economies i.e. China. The objective of the report is to analyze the target market for the new smartphone product in China and to develop pertinent strategies in order to sell it.
Mobile phone is considered as the most widespread consumer electronic products. The mobile phone can be divided into two sections in terms of price and device abilities such as smartphones which are compatible with third-party software and feature phones which do not have such advantages. In mobile phone market, smartphones are the quickest developing segment with respect to sales. Nowadays, smartphones are gaining increased attention from mobile producers, network operators and software developers. Mobile producers manufacture smartphones for minimizing time and expenses of new advanced product development. Network operators sponsor smartphones in order to drive adoption of post-paid connections and internet plans. Lastly, growing number of people are now learning how smartphones can act as a personal computing tool which can permit both, use of mobile facilities and use of computer applications. The above aspects have resulted in an increasing trend of people towards using smartphones. Furthermore, the wider availability and the affordable cost have benefitted smartphones while declining the sales of other high-end mobile phones.
Due to increased demand for smartphones from developed economies and strong demand push from developing economies, the market share of smartphones is expected to increase at a rapid rate. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Marketing Plan for Smartphones in China Case Study, n.d.)
Marketing Plan for Smartphones in China Case Study. Retrieved from
(Marketing Plan for Smartphones in China Case Study)
Marketing Plan for Smartphones in China Case Study.
“Marketing Plan for Smartphones in China Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Plan for Smartphones in China

Marketing Plan- Marketing metrics

...?Marketing Plan- Marketing Metrics Table of Contents Table of Contents 2 Recommendations in the Marketing plan 3 Identified Key Marketing Metrics 4 Recommendation on How GGI Can Improve on the Key Marketing Metrics 5 The Most Important Metrics for GGI at Present 6 References 7 Recommendations in the Marketing plan Global Gadgets Imports (GGI) had entered the retail market in 1995 through the opening of a new retail store. GGI is an importer of gift items and home decor items. They are planning on opening 10 additional stores in various locations. Thus, it is extremely important for GGI to start aggressive marketing campaigns to create awareness about its existence in the retail market. This will involve advertising campaigns. There has...
3 Pages (750 words) Essay

A Marketing Plan To Enter China

...A Marketing Plan To Enter China Introduction It is common in the international business world, firms expanding their operations to other nations and distant geographical locations without giving much attention to the possibility of cultural differences. This work intends to look into the possible cultural issues that deserve attention while preparing a marketing plan to enter China. China is one of the fastest growing economies in the world. However, it varies greatly from its Western counterparts in the fact that it is a developing country with a predominantly low-income rural society. It also varies from its Asian neighbors in the fact that there are hurdles imposed by the government control over enterprises. Chinese Values...
4 Pages (1000 words) Essay

Millie's Cookies Marketing Plan: China

...?Millie’s Cookies Marketing Plan: China Executive Summary The study was aimed to prepare a marketing plan for Millie’s Cookies’ expansion into China.For this, a strategic review of the external and the internal factors associated with the entry of Millie’s Cookies in China was conducted. The assessment revealed that there is huge potential of growth for Millie’s Cookies in the Chinese market, as the beverages and confectioneries segment had been developed by various international companies like Starbucks and Costa Coffee. The study focussed on the SWOT analysis and Portfolio analysis in order to assess the market scenario and the potential of the company to set itself in the overseas market. Following this, the prospective marketing...
21 Pages (5250 words) Essay

Marketing Plan: Introducing flashcards to China

... on the costs associated with initial launch into the Chinese market. This is a realistic plan that will require dedication to building a powerful brand identity, using psychographics, in an environment with over three million potential customers all across China. Market Analysis, Competition and Brand Building Research did not identify any competitors that have strong brands in China, which gives this company’s brand of flashcards a competitive advantage. However, business theory indicates that a threat of new market entrants and competitive rivalry could pose risks to the business. Therefore, there needs to be more focus on executive-level leadership to make sure the brand understands whether there are new entrants, perform environmental...
7 Pages (1750 words) Research Paper

Marketing Plan

...Running Head: MARKETING PLAN: PHASE II Marketing Plan: Phase II In APA Style By The establishment ofan efficient marketing plan for Boeing Commercial Airplanes requires a thorough look at the competitive landscape where it operates. This portion will have an in-depth focus of this by giving a general definition of the competitive arena and giving a brief profile of its competitors in the industry. The commercial airlines sector is basically driven by the demand for travel and the US military spending. In turn, it is notable that both of these factors are mainly driven by the general status and outlook not just of the US but the global economy. This is even enhanced by the fact that most commercial airlines are now plying international...
2 Pages (500 words) Essay

Marketing Management - marketing plan

...Marketing Plan for Apple iPhone in Australia Executive Summary Apple iPhone, as a unique high-technology mobile device, have been very successful in other countries such as the United States and Europe. Few weeks ago, there were public announcements that iPhone will be launch in Australian market by the end of 2008. However, the question remains as to whether or not iPhone in Australia will be allowed to have an exclusive business contract with Vodafone. In line with the business dilemma with regards to the marketing of iPhone in Australia, several key marketing concepts related to market segmentation, external forces and marketing mix will be utilized in order to examining and develop an implementation plan for the launching of iPhone...
10 Pages (2500 words) Essay

Marketing plan/Business Plan

...911 Health Care Services Corporation MARKETING PLAN BY YOU YOUR SCHOOL INFO HERE HERE Marketing Plan for 911 Health Care Services Corporation Mission The mission of 911 Health Care Service Corporation is to provide an efficient method for delivering pertinent medical information in emergency situations. The goal is the production of a secure product that ensures identity protection of patients, using innovative technologies to reduce this risk. 2. Products and Services The product being launched is a handheld retinal scanning device that uses laser technology to instantly recognize the patient, offering hospitals, emergency crews and other clinical staff members an instantaneous patient profile and history. This device is linked...
5 Pages (1250 words) Research Paper


... Smartphones Perlow, Leslie A. Sleeping with Your Smartphone: How to Break the 24/7 Habit and Change the Way You Work. , 2012. Internet resource. The summary Presently, it is inevitable to go out in public without seeing someone tapping away at a smartphone. The smartphone devices merge a number of computer applications with cell phones. The Smartphone gadgets have since become a way of life for the masses (Perlow 23). However, it is inevitable proactively to consider the pros and cons of a Smartphone before acquiring these devices. Some of the demerits and merits of Smartphones are with respect to capabilities, convenience, cost, used Smartphones and operation. The assessment The operation entails the looks at the degree of breakability...
2 Pages (500 words) Annotated Bibliography


... Use of Smartphones in Education The mobile industry plays a big role in digitization of the education system all over theworld. Initially colleges, universities, and various schools discouraged the use of mobile phones in the learning centers. Currently, the trend has changed, and instructors and teachers are encouraging students to have Smartphones for connectivity. There are various uses of Smartphones in schools such as connectivity of students and tutors, issuing of assignments, e-learning, and many others. According to Hingorani and others, connectivity is a vital thing for students and other stakeholders in the education sector (Hingorani, Kamal, Woodard Donald, and Askari-Danesh 33). Smartphones assist students in the universities...
2 Pages (500 words) Research Paper


... Teacher Smartphones A smart phone is a mobile phone that has the features of a computer due to its advance technology. It can work as a mobile communication device, as a personal digital assistant, GPS unit, media player among others. It can therefore be used to make phone calls, do transactions online, update contact list, take pictures and videos, surf the web and other activities with its many different applications afforded by its technological advancements. The use of smartphone is now prevalent worldwide. According to Neil Mawtson, also a strategy analyst, the use of smartphone has increased worldwide to the point that one in every seven people around the world own a good smartphone (Reisinger). Its use have virtually permeated...
2 Pages (500 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Marketing Plan for Smartphones in China for FREE!

Contact Us