StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Communications on The Smartphone Market - Essay Example

Comments (0) Cite this document
Summary
This essay explores the issue of Marketing Communications on The Smartphone Market. In order to analyze the business environments of Google’s Android, various business analysis tools such as Marketing Mix and SWOT analysis etc will be included in the paper…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Marketing Communications on The Smartphone Market
Read TextPreview

Extract of sample "Marketing Communications on The Smartphone Market"

Download file to see previous pages This research will begin with the statement that integrated marketing communications refer to systems used to plan communications in such a way as to benefit a business by disseminating its marketing campaigns more effectively and thereby lessening its marketing expenses. By integrating marketing structures such as social media avenues, advertising, telemarketing, and direct sales, one can bring more consistency and clarity into the message that is aimed at consumers. Mobile phone companies are constantly seeking an edge in the hyper-competitive mobile phone market by either increasing access speeds or introducing ever more robust application systems into their products. Naturally, these changes inspire marketing executives of mobile phone companies to come up with tactical and strategic marketing plans that allow them to be able to engage potential consumers through the different mobile platforms that are created. Google Inc. created an operating system, Android, that immediately gave it an edge in the Smartphone market. Its marketing scheme has played a great role in sustaining its competitiveness. Product- Google Inc. uses different marketing concepts to market the Android-iOS in different regions of the world. Since Google launched the first Android system in 2008, the product has remained in high public demand due to the regular addition of aspects such as features and apps (applications) which are frequently updated and enable customers to use them. For instance, customers with a preference for touch screens or ‘qwerty’ screens can use Android as it has both applications. In addition, customers who wish for widescreen displays can also use the android system. Price - In regards to price, Google’s customers are able to change their budgets to suit customized android systems with their preferred features. The vast majority of android retailers sell the system for less than 100$ with all its features and benefits included. This is far cheaper than what the systems created by Apple and Nokia retail for. Promotion - The android is a well-known and highly esteemed brand. These characteristics differentiate it from other competitors. Furthermore, Google has invested in promotional campaigns that include using the print media, television advertising, and the internet to reach mobile phone users. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Communications on The Smartphone Market Essay - 1”, n.d.)
Marketing Communications on The Smartphone Market Essay - 1. Retrieved from https://studentshare.org/management/1663018-marketing-communications
(Marketing Communications on The Smartphone Market Essay - 1)
Marketing Communications on The Smartphone Market Essay - 1. https://studentshare.org/management/1663018-marketing-communications.
“Marketing Communications on The Smartphone Market Essay - 1”, n.d. https://studentshare.org/management/1663018-marketing-communications.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Communications on The Smartphone Market

MARKET COMMUNICATIONS

...also aim to find such marketing tools which are personal and closer to their customers’ needs and preferences. Information Search This step involves the searching phase in order to obtain the latest information regarding the most effective personal marketing tool. Different tools are used by the companies to advertise themselves. TV and commercial ads are considered as one way marketing in which the customer’s feedback cannot be obtained. In this way, the current trend of bidirectional marketing is on its move such that most of the companies are using social networking sites for this purpose. These companies not only post their marketing messages through...
11 Pages(2750 words)Essay

Smartphone

...70% level in 2014. From the viewpoint of the profit share, the smartphone segment is essentially more profitable. Therefore, Apple Inc. holds up to 52% of the smartphone segment operating income. Samsung is featured with 29%. The key questions that the research is focused on are as follows: 1. What are the smartphone segment leaders 2. What are the key factors of the gadget popularity 3. What parameters are used for evaluating gadgets The key problem of the research is mainly based on defining the image of the audience. Since the growth of the smartphone segment is quite exceptional, it should be stated that the overall marketing study should not touch...
20 Pages(5000 words)Lab Report

Marketing communications

...Marketing Communications Introduction Marketing and promoting products have existed since times immemorial with the early marketers broadcasted theirmessages on the streets to sell livestock. Since then these concepts have taken a complete radical change with current marketers aim to broadcast their message to the mass market. Generally speaking marketing communications includes all the activities that are related to promoting a product in order to sell it. In our daily life we interact with so many different marketing gimmicks that our mind absorbs only a few. TV, Radio, Newspaper,...
12 Pages(3000 words)Essay

Nokia Marketing Plan for Smartphone

...Nokia-Marketing Plan for Smartphone 1. Executive Summary Planning forms an integral part of management. A Marketing plan is a way of achieving something within the available resources and time limits. Such a plan basically involves, setting objectives and selecting strategies accordingly. Nokia started its journey in 1865, when a mining engineer built a wood-pulp mill in southern Finland to manufacture paper. Paper being the original premium communication technology of those days, Nokia had a clear focus on being the pioneer in 'connecting people' across the globe1. Subsequently the management diversified into cable and rubber works. In 1967, all these companies merged to...
11 Pages(2750 words)Research Paper

MARKETING COMMUNICATIONS: International Marketing Communications

...billion plus population. The company retails under four types of outlets which are designed to meet the needs of different socio-economic class of the societies in the various countries: hypermarkets; supermarkets; hard discounts; and convenience stores. We would be looking into the marketing strategies and communication techniques that must be used while entering into the Indian market (www.carrefour.com). (176) Recommendations and justification concerning standardisation/ localization of approach to marketing Emerging markets are crucial in the era of globalization and can be defined as the new area with high income and where the demand for the...
6 Pages(1500 words)Essay

Marketing Communications

...of communication through commercials. The main concept was to grab attention by using creativity in advertisements, such as humour or entertainment. By the 1980s, the concept of advertising reached almost every business with the understanding that the formula would help others to beat their competition while communicating specific messages to consumers (Fox, 31). These changes showed that throughout time, advertising for businesses determined the success or failure of the company and also mattered with what was done in the corporation. The concept of advertising that formed through the history of marketing has currently reached new formulas and expectations that lead to a business’s...
14 Pages(3500 words)Essay

Marketing communications

...Running Head: Marketing Communications Marketing Communications Marketing Communications Marketing communications play an effective role in influencing buying patterns of consumers. Without effective communications, marketing strategies fail to deliver the required results from the consumer end. The major issue faced by many marketers nowadays is that men aged between 30 to 50 years have a key role in buying household products. Despite that, no marketing strategies have been yet applied to influence the buying behavior of these so called ‘average bloke’. Marketers have still not defined these people in any target market category, and these consumers are perhaps underserviced and overlooked according to many experts. So now... there is a...
10 Pages(2500 words)Essay

The Smartphone Market

... The Smartphone MarketSmartphones have increasingly become hugely popular amongst young executive who need to be in touch with their bosses and customers. In the highly competitive market of mobile devices, smartphones, with Wi-Fi technology, huge storage and features that can turn it into computer with the flick of fingers, have emerged as the latest craze amongst the young and the old professionals. Even the teenagers are trying to become the pride owners of smartphones to keep up with their social networking. There are number of sellers like Nokia, Samsung, Sony, HTC, Apple, Blackberry, LG etc. who constantly upgrade their phones...
1 Pages(250 words)Assignment

Analysis of the integrated marketing communications mix strategies of your chosen smartphone brand

...that would be significant to such person. Positioning strategy includes themes or particular idea that should be communicated efficiently if marketing program has to be booming. The essential elements of positioning strategy are: deliver the promise, consistency over time, make it dissimilar simply (O’Guinn, Allen and Semenik, 2008). The branding and positioning strategy helps the company to launch the new products cost effectively and more quickly. It also helps to reach sustainable and favourable competitive position in the market (Franzen and Moriarty, 2008). Apple – Introduction Apple is considered as one of the most admired brand in terms of Smartphone. The...
12 Pages(3000 words)Essay

Analysis of the integrated marketing communications mix strategies of your chosen smartphone brand

...Report on integrated marketing communications mix strategies of Apple Apple Smartphone brand Integrated marketing communication mix strategies report Executive summary: The report highlights that Apple Smartphone brand has attained high growth in UK due to the innovative and stylish nature of the product. The UK Smartphone market is experiencing stiff competition due decline in average selling prices and entry of small players. The company can utilise integrated marketing communications mix in order to attain a competitive edge. Apple Smartphone brand...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Communications on The Smartphone Market for FREE!

Contact Us