Market Evaluation Plan: Mans Formal Shoes - Case Study Example

The most common official events that require men to wear formal shoes are weddings, funerals, office work, official state, and work functions, as well as, interviews and appointments. These occasions demand a man to dress up smartly and officially in order to be presentable and attractive to the people he is converging with. On most occasions, men wear formal shoes with formal clothing, such as a designer suit, or a pressed shirt, tie, and pair of trousers. Consequently, there are a number of designers across the globe, as well as fashion houses, which pride themselves in specifically designing and selling man’s formal shoes.

These include renowned UK firms such as ASOS, Esquire, Schuh, Harrods, and House of Fraser. These fashion houses deal with trending brands of man's formal shoes and even offer free delivery for purchases within their geographical jurisdiction, such as for ASOS customers in the united kingdom.The increase in demand for formality during most official occasions for man make these lines of products a very lucrative venture for businesses to delve in. Men have to shop for the best products and services from renowned distributors and retailers for their footwear to meet the requirements of the occasion.

As such, most of these fashion houses have a distinct line of branded formal shoes for men, which it uses to satisfy its customer's demands and preferences. For instance, the Harrods has a specific line of formal shoes for a man, which ranges from a long line of designers such as Saint Laurent – Jodhpur Cropped Strap Boot, Church’s Burghley Monk shoe, and Sergio Rosi Perla Buckle Boot.There is a wide market demand for man’s formal shoes, which arises from the numerous official occasions that men have to attend adorned in the right pair of shoes to match his suit or pair of trousers.

In fact, most of the marketers in the shoe line industry judge the status of a man from the type of shoe he is wearing. As such, this puts significant pressure on the men to go out and look for the best pair of shoes that will meet the special occasion.