Enterprise and Business Development - Essay Example

Business plans are decision-making tools by which a company strives to attaining its corporate goals. A business plan will be tested against and extended to meet new circumstances and opportunities; for this it should take in to consideration- Nature of the business covers the location, type of product and also take in to consideration the over all goals. Marketing includes the quantum of goods produced, advertisement, evaluation and tackling of competition and determining market sector. Financial control covers an idea about the seed capital, Break- Even Point and the projected cash flow and financial statements.

Management should focus its attention on the preparation of product reports, handling of accounts and estimation about the actual cost of goods produced. This business plan is based on a fictitious manufacturing company and the product name is “Maas.” “The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way.” 1 The initial investment for the proposed company is around four million Hong Kong Dollars (4million HK$).

This plan has been prepared to obtain adequate amount of finance to complete the product development. Maas Manufacturing Ltd is a new company, which has developed an automatic electronic light control product. An extensive market survey has revealed that no other products are presently competing with our proposed product. It is prepared to offer equity return for investment in the company in future. Full production can begin within a period of three months from the date of starting up of the company, after obtaining sufficient financial resources.

The proposed plan aims to raise finance necessary to further develop, manufacture and distribute the products to its consumers. Consumers, commercial and industrial users etc are all prospective customers for the product. The major potential market