Action for Southern Africa - Creating a Football Events - Essay Example

Download file to see previous pages The aim is to steadily build it into a business that will not only cater to the football fan base but will also incorporate other activities which might interest our consumers into the sports events later on. Through the extensive research explained later in this report, it can be forecasted that this business will grow over time and help us generate a fan base of sports enthusiasts.

The customer base of the business at the start will be the football fanatics at the school, and as the committee starts to gain popularity, the customer base will increase to include basketball, tennis, and all the other sports fans as well as a secondary target market, which will include the participants as well as the spectators who enjoy watching sports. This segmentation has been formed after conducting market research through the use of questionnaires. By gaining sponsorship from various interested organizations to provide financial backing as well as collaborating with Action for Southern Africa (ACTSA), the events will be marketed creatively to provide the business’s customers with a complete package that gives them value for money.

2. Objectives

• For Year 1, the objectives include creating introductory awareness of the football club by putting up posters at various strategies as well as relevant locations where they can be made accessible to the target audience. Also, recognition can be generated by word of mouth or the favorable opinion of the customers of the business. This could be through Facebook could prove to be a vital tool in this regard as it can help spread out the word to the target market; that cannot be reached otherwise by employing other market tactics (Muske, Stanforth, and Woods, 2010).

According to the forecasts made, which will be mentioned in the financial part, the sales projections of the ACTSA wrist bands as well as badges are estimated to be 25 each, whereas participants per event are proposed to be 80, leaving the business with a minimum total revenue of £300 per event. The profit per event is estimated to be £ 300. The request for sponsoring the sports events has been responded to by Student Union as well as Aqua Burst so far.

• By Year 2, the football club is likely to be substantially established through the employment of the advertising techniques mentioned above. ...Download file to see next pages Read More