Connection of China and Italian Wine - Case Study Example

The paper "Connection of China and Italian Wine" is an outstanding example of a marketing case study. The world of the 21st century promotes a globally interconnected platform of fast change and rapid development. The evolution of telecommunication technology since the beginning of the previous decade has played a massive role in introducing a wave of technological advancement and sophistication in the lives of the masses all around the world. It is important to mention that the high penetration of the internet in the last couple of years, along with the factor of steady acceptance of various kinds of sophisticated high-end gadgets like Smartphones, tablets, laptops etc has resulted in bringing a major transformation of technological nature in markets around the world.

Because of this technological transformation, the world has been slowly and steadily converted into a single well-connected entity that promotes seamless and barrier-free communication and interconnectivity to various places and markets around the world. It needs to be stated that barrier-free global communication has greatly helped in the evolution of various kinds of globalization trends that gets generated from various markets around the world, which are located in both the developing as well as the developed economies.

In most cases, it was felt that the rise of globalization trends help in increasing consumer’s awareness for products and services that are available in the various foreign markets. Also, it has been noticed that globalization trends play a tremendous influence in the process of setting a new trend in regards to consumer behaviour in a completely new market that might be located in either the developing or the developed countries. This new trend in a particular market often triggers a significant amount of consumer demand for various new and innovative kinds of products and services, thereby creating the opportunity for a various organization located in different markets around the world to engage in cross border business activities.