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Marketing Essays

Result for Subject Marketing:
19917 essays
Service Firm Audit for Intercontinental Hotel Group Marketing Case Study
9 pages (2637 words) , Download 0 , Case Study
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The paper "Service Firm Audit for Intercontinental Hotel Group" is a great example of a marketing case study. All economic and industrial activities are mainly categorized as primary, secondary or tertiary activities. Services form an essential part of the economic activities and the world today seems to be dominated by the service sectors.
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Lesley Chocolate Cafe Marketing Strategy Marketing Case Study
8 pages (2256 words) , Download 0 , Case Study
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The paper "Lesley Chocolate Cafe Marketing Strategy" is a perfect example of a marketing case study. Lesley Chocolate’s marketing strategy will be based on introducing the new brand to its target customers in Canberra hence communicating Lesley’s value to its potential clients. The communication will be initiated through a myriad of techniques.
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Apple New MacBook - the Interview Process Marketing Case Study
9 pages (2495 words) , Download 0 , Case Study
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The paper "Apple New MacBook - the Interview Process " is an outstanding example of a marketing case study. The new apple mac book during an Apple event and it was referred to as the thinnest Mac to be produced by the company. The Mac comes in golden color, and it is only 13.1 mm in thickness and weighs about m2.03 pounds, and that’s it makes it lighter compared to MacBook Air.
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Consumer Purchasing Behavior Marketing Coursework
6 pages (1637 words) , Download 0 , Coursework
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The paper "Consumer Purchasing Behavior" is a good example of marketing coursework. The understanding of the feelings and reasons for making purchases by the consumers are crucial in formulating marketing strategies. The behavior of consumers is influenced by cultural factors, media, and the environment among other factors.
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Marketing Strategy of Flavors Cafe Marketing Case Study
7 pages (2014 words) , Download 0 , Case Study
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The paper "Marketing Strategy of Flavors Cafe" is a great example of a marketing case study. This is a marketing strategy for the new chocolate café known as Flavors Café which will be situated in Canberra. The paper will highlight the café’s marketing objectives and strategies used pricing, distribution, promoting and developing the product.
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Positioning Strategy for Anki Drive Marketing Case Study
18 pages (5051 words) , Download 0 , Case Study
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The paper "Positioning Strategy for Anki Drive" is a great example of a Marketing Case Study. Anki Company is a company that deals with the innovation of robotic game software. It is new in the market and its leaders are innovative, open-minded people. It is therefore open to new ideas. This paper discusses the marketing strategies. 
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Relationship between Service Quality and Customer Satisfaction Marketing Case Study
8 pages (3488 words) , Download 0 , Case Study
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The paper " Relationship between Service Quality and Customer Satisfaction" is a wonderful example of a Marketing Case Study. The purpose of this study was to find out and determine the customer satisfaction levels from services offered by the Bank of America. Many banks attest to the fact that higher levels of customer satisfaction engender greater customer loyalty. 
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Marketing Concepts Marketing Case Study
12 pages (3268 words) , Download 0 , Case Study
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The paper "Marketing Concepts" is a great example of a Marketing Case Study. Marketing concepts are the unique approaches that the company uses to facilitate its success. These approaches are crucial in the implementation of the goals, vision, and mission of any given company. Some marketing concepts include production concept, product concept, selling concept, the marketing concept.
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Managing Customer Experience for Profit Marketing Case Study
12 pages (3226 words) , Download 0 , Case Study
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The paper "Managing Customer Experience for Profit" is a great example of a Marketing Case Study. The proposed business opportunity expansion for the Michael Kors is the supply and selling of clothes and other wear accessories in the Australian market through the manufacturing of clothes with the ability to stimulate fat deposits burning increasing fitness as a lifestyle changer.
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Successful Going to Market Marketing Case Study
9 pages (2543 words) , Download 0 , Case Study
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The paper "Successful Going to Market" is a perfect example of a Marketing Case Study. Swave is a new product formed by the integration of the functions of a laptop computer and a scanner. Its conceptualization, design and final development follow years of research into new trends in the market, changing tastes and preferences of consumers and effective technologies. 
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Doves Real Beauty Advertising Campaign Marketing Case Study
7 pages (1797 words) , Download 1 , Case Study
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The Dove Real Beauty Campaign can be considered as a popular global marketing campaign of Dove initiated and launched by Unilever in the year 2004. It is true that each and every organization considers a specific target market while launching an advertising campaign. Unilever is the parent organization of Dove.  
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The Standardisation vs Adaptation Debate Marketing Coursework
9 pages (2636 words) , Download 0 , Coursework
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In general, the paper "The Standardisation vs Adaptation Debate" is a perfect example of marketing coursework. Whether multinational corporations (MNCs) are supposed to pursue a standardisation strategy or an adaptation approach in their operations is an issue that has been debated for more than 40 years.
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The Samsung Company Products in the Market Marketing Case Study
9 pages (2536 words) , Download 0 , Case Study
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The paper "The Samsung Company Products in the Market" is a perfect example of a marketing case study. The research study was an analysis of the perception of the customers in the market. In this case, the study sought to evaluate how the customers perceive the marketing mix variables of the Samsung Company smart phones.
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How to Promote the United Arab Emirates as a Country for Foreign Investors Marketing Case Study
34 pages (12369 words) , Case Study
Nobody downloaded yet
The paper "How to Promote the United Arab Emirates as a Country for Foreign Investors" is a good example of a marketing case study. This paper discusses how to promote the United Arab Emirates as a country for foreign investors. It exploits the history of the UAE and how it has developed over the years. Understanding its origin will help foreign investors to appreciate its culture. It explores the economy of the UAE.
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Colesworths Australias Largest Supermarket Chain Marketing Case Study
8 pages (2396 words) , Download 1 , Case Study
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The paper "Colesworths Australia’s Largest Supermarket Chain" is a great example of a marketing case study. You are an assistant manager at Colesworths, Bondi Junction. Colesworths is Australia’s largest supermarket chain. Over the last few years, the company has been dismissive about the importance of WHS.
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Marketing Mix Decisions of Mercedes-Benz Marketing Case Study
6 pages (1865 words) , Download 0 , Case Study
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The paper "Marketing Mix Decisions of Mercedes-Benz" is a perfect example of a marketing case study. Marketing mix according to Goi (2009) is a business tool utilised by organizations’ management to remain competitive in the global markets. Marketing mix focuses on four key areas of decision making (product, price, place and position).
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Marketing Management at Radiohead Marketing Assignment
6 pages (1762 words) , Download 0 , Assignment
Free
Generally, the paper "Marketing Management at Radiohead" is an outstanding example of a marketing assignment. Basically, a value chain refers to the process through which a company’s product moves from the initial development up until they are sold or serviced to the people. The process is systematic.
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Toyotas Total Supply Chain Vision Marketing Case Study
9 pages (2664 words) , Download 0 , Case Study
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The paper "Toyota’s Total Supply Chain Vision" is a great example of a marketing case study. Toyota Motor Corporation manufactures motor vehicles and also provides financial services via its Toyota Financial Services department. It has a management philosophy that has developed substantially since its commencement and has been described with regard to “Lean Manufacturing” as well as “Just in Time Production”.
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Woolworths Situation Analysis Marketing Case Study
6 pages (1792 words) , Download 1 , Case Study
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The paper "Woolworths Situation Analysis" is a perfect example of a marketing case study. Woolworths is an Australian company that operates in the retail grocery market controlling a considerable market share compared to its competitors such as Aldi and COSTCO who are rising rivals among others such as IGA’s and Foodlands.
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Marketing Management That Etihad Airways Has Adopted Marketing Case Study
12 pages (3392 words) , Download 2 , Case Study
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The paper "Marketing Management That Etihad Airways Has Adopted" is a perfect example of a marketing case study. Etihad Airways is a United Arab Emirates airline founded in 2003 (LLC Books 2010, p. 11). Abu Dhabi-based has emerged as one of the fastest-growing airlines in the world. The airline flies both Boeing and Airbus airplanes with a fleet size of 128.
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Flexible Working and E-Business Marketing Assignment
8 pages (2582 words) , Download 0 , Assignment
Free
The paper "Flexible Working and E-Business" is an outstanding example of a marketing assignment. Flexible working comes with several impacts for the hospitality industry, especially for the hotel businesses. Some of these effects affect the way in which an organization operates. Flexibles working affects both the technological and human resources aspects of the organization.
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Business and Marketing Planning Marketing Assignment
8 pages (2209 words) , Download 0 , Assignment
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The paper "Business and Marketing Planning" is a good example of a marketing assignment. The PST has established itself as the quality providers in the adhesive industry at such the company has a competitive advantage compared to competitors. Clear market segmentation and proper targeting will enable the company to scale back the sales volume.
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Importance of Building Strong Brand and Effective Marketing Marketing Coursework
14 pages (3919 words) , Download 0 , Coursework
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The paper "Importance of Building Strong Brand and Effective Marketing" is a perfect example of marketing coursework. The marketing communication environment has evolved significantly from what it was in the past. Technological advancement and the internet have changed how companies interact and communicate with customers (Keller, 2008).
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Marketing Mix and Marketing Program for Services Marketing Coursework
20 pages (5672 words) , Download 0 , Coursework
Free
The paper "Marketing Mix and Marketing Program for Services" is a great example of marketing coursework. Marketing management is an organizational management approach, which focuses on the practical application of marketing methodologies, techniques, and marketing orientation within an organization to ensure that its marketing resources and activities are aimed at the realization of organizational goals.
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Hong Kong University Marketing Survey Marketing Case Study
7 pages (1928 words) , Download 0 , Case Study
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The paper "Hong Kong University Marketing Survey" is a perfect example of a marketing case study. The aim of this study was to explore the attitudes of Hong Kong university students towards affordable luxury clothes. In response to that, the study generated two questions; Q1: What are the Hong Kong university students’ attitudes towards the purchase of affordable luxury clothes?
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Development of a Strategic Plan for Tourism Based Air Canada Marketing Case Study
13 pages (3564 words) , Download 0 , Case Study
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The paper "Development of a Strategic Plan for Tourism Based Air Canada" is an outstanding example of a marketing case study. Strategic planning is central to any business operation as it clearly defines the objectives and assesses with great detail both the internal and the external situations of the company’s operations.
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Marketing Portfolio of Greater Union Cinemas Pty Ltd Marketing Case Study
9 pages (2502 words) , Download 0 , Case Study
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The paper "Marketing Portfolio of Greater Union Cinemas Pty Ltd " is a good example of a marketing case study. Any business decision must be made after considering all the possible situations that the business organization must face given the available options. Any miscalculations done in the process can nullify the impact created by the long and tedious process to provide stability to the business organization amidst various issues confronting it.
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Integrated Marketing Communications Marketing Coursework
9 pages (2534 words) , Download 0 , Coursework
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The paper "Integrated Marketing Communications " is a great example of marketing coursework. The brand name for the wine is Australia organic wine, thus the accompanying logo of the wine should be developed and chosen. The corporate name that can be same or different from the brand name ought to be selected.
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The 4 Cs of Emotion - a Framework for Managing Emotions in Organizations Marketing Coursework
6 pages (1773 words) , Download 0 , Coursework
Free
In general, the paper "The 4 C’s of Emotion - a Framework for Managing Emotions in Organizations" is a perfect paper of marketing coursework. Emotion is a sensitive subject both in the workplace and at home or in any other form of interaction. Contemporary theorists have defined emotion as energy in motion.
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The Concept of Marketing Research Marketing Coursework
7 pages (2016 words) , Download 0 , Coursework
Free
The paper "The Concept of Marketing Research " is an outstanding example of marketing coursework. A client at a large manufacturing firm asked his research department to tell him the differences between qualitative and quantitative research. The first explanation he got was that you first conduct qualitative research to draw hypotheses and then you conduct a quantitative study to support or not to support these hypotheses.
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Consumer Behaviour Marketing Product and Target Market Marketing Coursework
12 pages (3311 words) , Download 0 , Coursework
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The paper "Consumer Behaviour Marketing Product and Target Market" is a good example of marketing coursework. “On the Move” is a lifestyle magazine published by Populist Publishers and circulated in major urban areas in Australia. The magazine targets the young ambitious woman aged between 17 years and 25 years of age.
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Marketing Plan of Locatable Lifebuoy Marketing Case Study
18 pages (4993 words) , Download 0 , Case Study
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The paper "Marketing Plan of Locatable Lifebuoy " is a great example of a marketing case study. When something innovative and new is introduced in the market it’s a marketing plan and the budget has to follow a carefully designed strategy. The segmentation always has to be identified as such products usually need a lot of research.
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Price Customization, Multi-Dimensional Pricing Marketing Coursework
8 pages (2293 words) , Download 0 , Coursework
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The paper "Price Customization, Multi-Dimensional Pricing " is a perfect example of marketing coursework. The fact that consumers have different perceptions of value and utility on different products and services on offer implies that the amount they are willing to pay for the same product or service varies.
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University of Western Sydney E-Marketing Plan Marketing Case Study
15 pages (4236 words) , Download 0 , Case Study
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The paper "University of Western Sydney E-Marketing Plan" is an outstanding example of a marketing case study. The survey of the market over the past century or so reveals the fact that there have been experienced a number of changes in the setting up of the market and the various market forces have evolved and changed in accordance to the various needs, demands and requirements of the individual.
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Religion and Materialism Impact on the Spread of Global Consumption Culture Marketing Coursework
7 pages (2373 words) , Download 0 , Coursework
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The paper "Religion and Materialism Impact on the Spread of Global Consumption Culture" is a good example of marketing coursework. The goods are always manufactured so that it can satisfy the needs of the consumers and on the other hand, there are some things hinder how the [product circulate and flow in the market. The major is consumer decision and behavior towards the product.
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International Marketing at A Paw for Life Company Marketing Case Study
6 pages (3017 words) , Download 0 , Case Study
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The paper "International Marketing at A Paw for Life Company" is a great example of a marketing case study. A paw for Life is a company starting up in Australia but whose main parent company is in Singapore. It will provide holistic services that will enable pet owners to enjoy life together with their companions.
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Strategic Marketing at Qantas Marketing Case Study
8 pages (3039 words) , Download 0 , Case Study
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The paper "Strategic Marketing at Qantas" is a perfect example of a marketing case study. Situational analysis is one of the methods used to analyze the environment a firm is operating in to find out whether the strategies used by the firm in its operations are working. This paper attempts to analyze the environment in which Qantas Airlines Limited operates and to understand its marketing at all levels of the company.
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Importance of Consumer Behavior and Understanding of Such Processes Marketing Coursework
10 pages (2851 words) , Download 0 , Coursework
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The paper "Importance of Consumer Behavior and Understanding of Such Processes" is an outstanding example of marketing coursework. The concept of consumer behavior denotes the study of factors that influence the choices that consumers make when searching, procuring, consuming, appraising and disposing of products of value.
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Integrated Marketing Communication for Starbucks Company Marketing Case Study
7 pages (1944 words) , Download 0 , Case Study
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In general, the paper "Integrated Marketing Communication for Starbucks Company " is an outstanding example of a marketing case study. Many organizations are developing and implementing integrated marketing communication with the aim of improving the relationship between the customers and the marketing team.
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Social Media Marketing Plan for Tourism Victoria Marketing Case Study
8 pages (2235 words) , Download 0 , Case Study
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Generally speaking, the paper "Social Media Marketing Plan for Tourism Victoria " is a good example of a marketing case study. Each period challenges previous thoughts to yield inventive and unique ideas, either by reclassifying current creations or catching consideration with new and crisp thoughts.
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Marketing Plan for Dessert Dreams Marketing Case Study
7 pages (2044 words) , Download 0 , Case Study
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The paper "Marketing Plan for Dessert Dreams" is an outstanding example of a marketing case study. The notion of marketing is grounded on the foundation that companies need to first find out needs and wants of costumers before designing their products. Such a costumer-centered marketing strategy can result in a higher demand for a company’s products and greater customer satisfaction following a purchase.
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Separating the Creation of a Value into Goods Marketing and Services Marketing Marketing Coursework
10 pages (3063 words) , Download 0 , Coursework
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The paper "Separating the Creation of a Value into Goods Marketing and Services Marketing" is a great example of marketing coursework. “There is no reason for services marketing to be a separate area of marketing. All marketing deals with is the creation of value by an organization and the consumption of value by individual consumers.
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Situational Analysis of Qantas Airways Marketing Case Study
8 pages (2437 words) , Download 0 , Case Study
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The paper "Situational Analysis of Qantas Airways " is a perfect example of a marketing case study. Qantas Airways is operated as one of the listed public Qantas group. The Airways are the national airline of Australia where its main hubs are in Melbourne and Sydney while the secondary hubs located in Brisbane and Perth.
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Advantages and Disadvantages of Self-Service Technologies to Customers in Organizations Marketing Literature review
10 pages (2992 words) , Download 0 , Literature review
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The paper "Advantages and Disadvantages of Self-Service Technologies to Customers in Organizations " is an outstanding example of a literature review on marketing. In today’s world of business, technologies are making transactions to be more perfect, appropriate, and faster. Consequentially, due to applicable technologies in the business world, customers are becoming more self-satisfied.
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Marketing Plan for Westpac Corporation Marketing Case Study
7 pages (6258 words) , Download 0 , Case Study
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The paper "Marketing Plan for Westpac Corporation" is a great example of a marketing case study. Australian banks retained a high level of stability during a global financial crisis that led to the collapse of numerous banks in the UK and US. Data from 2015 continues to show that Australian banks are the most profitable in the developed world.
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Tiger Airways Complaint Handling Marketing Case Study
6 pages (2270 words) , Download 0 , Case Study
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The paper "Tiger Airways Complaint Handling" is a good example of a marketing case study. Tiger Airways is one of the leading airlines in Asia that was founded in late July 2013. It operates majorly in Australia and hence being well known throughout the country. It has made travelling easy such that customers connect flights easily without having to clear with immigration or move around with their luggage.
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Situational Analyses of Hyundai, Ford, Peugeot, BMW, Audi, Mercedes Marketing Case Study
36 pages (9136 words) , Case Study
Nobody downloaded yet
The paper "Situational Analyses of Hyundai, Ford, Peugeot, BMW, Audi, Mercedes" is a good example of a marketing case study. Hyundai is a brand of automobiles that is co-owned together with the Kia brand by the Hyundai Kia automotive group. It is a Korean company that first operated in the United States market in 1986.
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Product Features Influencing Purchase Decision for Smartphone Handsets in Australia Marketing Case Study
20 pages (6096 words) , Download 0 , Case Study
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The paper "Product Features Influencing Purchase Decision for Smartphone Handsets in Australia" is an outstanding example of marketing case study, In today’s global village, people are able advancing in their tastes and preferences with regard to technology products. On the other hand, firms are involved in continuous research and development by integrating knowledge of employees to produce products.
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Marketing Plan for Weetbix Marketing Case Study
10 pages (2615 words) , Download 0 , Case Study
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The paper "Marketing Plan for Weetbix" is a great example of a marketing case study. With an increase in globalization, information technology advancement, and growing pressure from external forces, it means that managers can no longer use old marketing strategies today in their operations. It is a culmination that marketing has changed from traditional ways to modern strategies.
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Recommended Strategy for the Advertising Campaign - San Remo Pasta Company Marketing Case Study
9 pages (2617 words) , Download 0 , Case Study
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In general, the paper "Recommended Strategy for the Advertising Campaign - San Remo Pasta Company" is a good example of a marketing case study. In today’s world of business, it is the mandate of the marketers to make sure that the products that a business is selling appear attractive to potential customers.
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