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Marketing Essays

Result for Subject Marketing:
19930 essays
Situational Analysis for a Chocolate Cafe in Canberra, Australia Marketing Case Study
8 pages (2379 words) , Download 0 , Case Study
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The paper "Situational Analysis for a Chocolate Cafe in Canberra, Australia" is a perfect example of a marketing case study. The following report is a situation analysis for the chocolate café market in Canberra Australia. The analysis focuses on evaluating the important market environments aspects linked to launching a new chocolate café in Canberra.
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Lesley Chocolate Situation Analysis Marketing Case Study
6 pages (1553 words) , Download 0 , Case Study
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The paper "Lesley Chocolate Situation Analysis" is a perfect example of a marketing case study. This situation analysis will be concerned with analysing the chocolate beverages and desserts industry in the Canberra area of Australia with a view of employing the right marketing and operational strategies for the launch of Lesley Chocolate Café.
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The Marketing Plan of Zeldas Espresso Marketing Case Study
10 pages (2805 words) , Download 0 , Case Study
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The paper "The Marketing Plan of Zelda’s Espresso" is an outstanding example of a marketing case study. This research project evaluation pertains to the marketing plan of Zelda’s Espresso. Zelda’s Espresso is projected to be a leading pre-made focaccia cafe located in Clayfield and catering to the growing market need for fast tasty food. The analysis will focus on four key areas.
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Market Environment Analysis for Bindle Marketing Case Study
10 pages (2839 words) , Download 0 , Case Study
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In general, the paper "Market Environment Analysis for Bindle" is a good example of a marketing case study. Bindle is a giftware online company operating in Australia. This paper covers the market environment analysis of Bindle. First, the paper will analyse the giftware and homeware industry of Australia.
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Marketing Management of La Trobe Universitys Online Master of Management Programme Marketing Case Study
9 pages (2397 words) , Download 0 , Case Study
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The paper "Marketing Management of La Trobe University’s Online Master of Management Programme" is an outstanding example of a marketing case study. Education ranks among the top priority issues for the Australians. Because of this, the country’s literacy rate stands at 96%, which is among the highest in the world (Aussie Educator 2016).
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Marketing Strategy - Stark Chocolate Cafe in Canberra Marketing Case Study
8 pages (2229 words) , Download 0 , Case Study
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The paper "Marketing Strategy - Stark Chocolate Cafe in Canberra" is a good example of a marketing case study.  Product is a key marketing mix element that Stark Chocolate Café will have to consider in its marketing strategy to ensure success and competitiveness in the Australian chocolate industry.
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Marketing Plan for Settebello Restaurant Marketing Case Study
6 pages (1648 words) , Download 0 , Case Study
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The paper "Marketing Plan for Settebello Restaurant " is a perfect example of a marketing case study. This report is a marketing plan for Settebello restaurant that is seeking to enhance its competitiveness in the industry. In the report, the purpose of the marketing plan is properly outlined to give the reader some understanding concerning the objectives of the marketing plan.
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Situational Analysis for La Trobe University Marketing Case Study
11 pages (3066 words) , Download 0 , Case Study
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The paper "Situational Analysis for La Trobe University" is an outstanding example of a marketing case study. The higher education situation in various countries is shifting from the traditional physical class to various models that can accommodate the changing lifestyles among different people who would like to increase their competence in various areas, thus become upwardly mobile in their careers.
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Situation Analysis of Janes Tattoo Company Marketing Case Study
7 pages (1939 words) , Download 0 , Case Study
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The paper "Situation Analysis of Jane’s Tattoo Company " is a good example of a marketing case study. The movement from Bondi to Canberra might scare away tattoo clients and therefore there is a need for the development of a marketing plan. The marketing plan will enable Jane Pinch to capture potential clients and build a good reputation for the company as well as the provision of the best tattoo services.
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Situation Analysis for the Tattoo Industry - Queanbeyan Performing Arts Centre Marketing Case Study
6 pages (1708 words) , Download 1 , Case Study
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The paper "Situation Analysis for the Tattoo Industry - Queanbeyan Performing Arts Centre" is a great example of a marketing case study. With the rising level of tattoo demands, many people are shifting in the industry making competition stiff. Therefore, to acquire the appropriate competitive advantage in the industry, investors need to understand market economics influencing the industry.
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Marketing Strategy: Canberra Black Forest Chocolate Cafe Marketing Case Study
7 pages (2075 words) , Download 0 , Case Study
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The paper "Marketing Strategy: Canberra Black Forest Chocolate Cafe" is a perfect example of a marketing case study. Product is a critical marketing mix element that Canberra Black Forest café will have to factor in to ensure the success in the market. First, for Canberra Black Forest café to succeed in the Australian competitive chocolate market, the café will have to ensure that it provides the customers with quality chocolates.
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Marketing Program for the New Product of La Trobe University Marketing Case Study
10 pages (2716 words) , Download 0 , Case Study
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The paper "Marketing Program for the New Product of La Trobe University " is an outstanding example of a marketing case study. In conducting an analysis of the marketing program for the new product of La Trobe University which is the Master of Management online program, it is essential to first understand what such an analysis entails.
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Marketing Plan for Lord Wolseley Pub situated in Sydney Marketing Case Study
6 pages (1916 words) , Download 0 , Case Study
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The paper "Marketing Plan for Lord Wolseley Pub situated in Sydney" is a good example of a marketing case study. The competition among pubs in Australia is fierce and in order to be successful, a pub needs to position itself in a way that will allow it to gain a competitive advantage. There are a number of marketing ideas and strategies that can assist any pub to improve its business and attract the attention of the customers.
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Service Firm Audit for Intercontinental Hotel Group Marketing Case Study
9 pages (2637 words) , Download 0 , Case Study
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The paper "Service Firm Audit for Intercontinental Hotel Group" is a great example of a marketing case study. All economic and industrial activities are mainly categorized as primary, secondary or tertiary activities. Services form an essential part of the economic activities and the world today seems to be dominated by the service sectors.
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Lesley Chocolate Cafe Marketing Strategy Marketing Case Study
8 pages (2256 words) , Download 0 , Case Study
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The paper "Lesley Chocolate Cafe Marketing Strategy" is a perfect example of a marketing case study. Lesley Chocolate’s marketing strategy will be based on introducing the new brand to its target customers in Canberra hence communicating Lesley’s value to its potential clients. The communication will be initiated through a myriad of techniques.
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Apple New MacBook - the Interview Process Marketing Case Study
9 pages (2495 words) , Download 0 , Case Study
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The paper "Apple New MacBook - the Interview Process " is an outstanding example of a marketing case study. The new apple mac book during an Apple event and it was referred to as the thinnest Mac to be produced by the company. The Mac comes in golden color, and it is only 13.1 mm in thickness and weighs about m2.03 pounds, and that’s it makes it lighter compared to MacBook Air.
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Consumer Purchasing Behavior Marketing Coursework
6 pages (1637 words) , Download 0 , Coursework
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The paper "Consumer Purchasing Behavior" is a good example of marketing coursework. The understanding of the feelings and reasons for making purchases by the consumers are crucial in formulating marketing strategies. The behavior of consumers is influenced by cultural factors, media, and the environment among other factors.
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Marketing Strategy of Flavors Cafe Marketing Case Study
7 pages (2014 words) , Download 0 , Case Study
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The paper "Marketing Strategy of Flavors Cafe" is a great example of a marketing case study. This is a marketing strategy for the new chocolate café known as Flavors Café which will be situated in Canberra. The paper will highlight the café’s marketing objectives and strategies used pricing, distribution, promoting and developing the product.
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Positioning Strategy for Anki Drive Marketing Case Study
18 pages (5051 words) , Download 0 , Case Study
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The paper "Positioning Strategy for Anki Drive" is a great example of a Marketing Case Study. Anki Company is a company that deals with the innovation of robotic game software. It is new in the market and its leaders are innovative, open-minded people. It is therefore open to new ideas. This paper discusses the marketing strategies. 
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Relationship between Service Quality and Customer Satisfaction Marketing Case Study
8 pages (3488 words) , Download 0 , Case Study
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The paper " Relationship between Service Quality and Customer Satisfaction" is a wonderful example of a Marketing Case Study. The purpose of this study was to find out and determine the customer satisfaction levels from services offered by the Bank of America. Many banks attest to the fact that higher levels of customer satisfaction engender greater customer loyalty. 
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Marketing Concepts Marketing Case Study
12 pages (3268 words) , Download 0 , Case Study
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The paper "Marketing Concepts" is a great example of a Marketing Case Study. Marketing concepts are the unique approaches that the company uses to facilitate its success. These approaches are crucial in the implementation of the goals, vision, and mission of any given company. Some marketing concepts include production concept, product concept, selling concept, the marketing concept.
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Managing Customer Experience for Profit Marketing Case Study
12 pages (3226 words) , Download 0 , Case Study
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The paper "Managing Customer Experience for Profit" is a great example of a Marketing Case Study. The proposed business opportunity expansion for the Michael Kors is the supply and selling of clothes and other wear accessories in the Australian market through the manufacturing of clothes with the ability to stimulate fat deposits burning increasing fitness as a lifestyle changer.
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Successful Going to Market Marketing Case Study
9 pages (2543 words) , Download 0 , Case Study
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The paper "Successful Going to Market" is a perfect example of a Marketing Case Study. Swave is a new product formed by the integration of the functions of a laptop computer and a scanner. Its conceptualization, design and final development follow years of research into new trends in the market, changing tastes and preferences of consumers and effective technologies. 
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Doves Real Beauty Advertising Campaign Marketing Case Study
7 pages (1797 words) , Download 1 , Case Study
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The Dove Real Beauty Campaign can be considered as a popular global marketing campaign of Dove initiated and launched by Unilever in the year 2004. It is true that each and every organization considers a specific target market while launching an advertising campaign. Unilever is the parent organization of Dove.  
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The Standardisation vs Adaptation Debate Marketing Coursework
9 pages (2636 words) , Download 0 , Coursework
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In general, the paper "The Standardisation vs Adaptation Debate" is a perfect example of marketing coursework. Whether multinational corporations (MNCs) are supposed to pursue a standardisation strategy or an adaptation approach in their operations is an issue that has been debated for more than 40 years.
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The Samsung Company Products in the Market Marketing Case Study
9 pages (2536 words) , Download 0 , Case Study
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The paper "The Samsung Company Products in the Market" is a perfect example of a marketing case study. The research study was an analysis of the perception of the customers in the market. In this case, the study sought to evaluate how the customers perceive the marketing mix variables of the Samsung Company smart phones.
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How to Promote the United Arab Emirates as a Country for Foreign Investors Marketing Case Study
34 pages (12369 words) , Case Study
Nobody downloaded yet
The paper "How to Promote the United Arab Emirates as a Country for Foreign Investors" is a good example of a marketing case study. This paper discusses how to promote the United Arab Emirates as a country for foreign investors. It exploits the history of the UAE and how it has developed over the years. Understanding its origin will help foreign investors to appreciate its culture. It explores the economy of the UAE.
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Colesworths Australias Largest Supermarket Chain Marketing Case Study
8 pages (2396 words) , Download 1 , Case Study
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The paper "Colesworths Australia’s Largest Supermarket Chain" is a great example of a marketing case study. You are an assistant manager at Colesworths, Bondi Junction. Colesworths is Australia’s largest supermarket chain. Over the last few years, the company has been dismissive about the importance of WHS.
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Marketing Mix Decisions of Mercedes-Benz Marketing Case Study
6 pages (1865 words) , Download 0 , Case Study
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The paper "Marketing Mix Decisions of Mercedes-Benz" is a perfect example of a marketing case study. Marketing mix according to Goi (2009) is a business tool utilised by organizations’ management to remain competitive in the global markets. Marketing mix focuses on four key areas of decision making (product, price, place and position).
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Marketing Management at Radiohead Marketing Assignment
6 pages (1762 words) , Download 0 , Assignment
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Generally, the paper "Marketing Management at Radiohead" is an outstanding example of a marketing assignment. Basically, a value chain refers to the process through which a company’s product moves from the initial development up until they are sold or serviced to the people. The process is systematic.
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Toyotas Total Supply Chain Vision Marketing Case Study
9 pages (2664 words) , Download 0 , Case Study
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The paper "Toyota’s Total Supply Chain Vision" is a great example of a marketing case study. Toyota Motor Corporation manufactures motor vehicles and also provides financial services via its Toyota Financial Services department. It has a management philosophy that has developed substantially since its commencement and has been described with regard to “Lean Manufacturing” as well as “Just in Time Production”.
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Woolworths Situation Analysis Marketing Case Study
6 pages (1792 words) , Download 1 , Case Study
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The paper "Woolworths Situation Analysis" is a perfect example of a marketing case study. Woolworths is an Australian company that operates in the retail grocery market controlling a considerable market share compared to its competitors such as Aldi and COSTCO who are rising rivals among others such as IGA’s and Foodlands.
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Marketing Management That Etihad Airways Has Adopted Marketing Case Study
12 pages (3392 words) , Download 2 , Case Study
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The paper "Marketing Management That Etihad Airways Has Adopted" is a perfect example of a marketing case study. Etihad Airways is a United Arab Emirates airline founded in 2003 (LLC Books 2010, p. 11). Abu Dhabi-based has emerged as one of the fastest-growing airlines in the world. The airline flies both Boeing and Airbus airplanes with a fleet size of 128.
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Flexible Working and E-Business Marketing Assignment
8 pages (2582 words) , Download 0 , Assignment
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The paper "Flexible Working and E-Business" is an outstanding example of a marketing assignment. Flexible working comes with several impacts for the hospitality industry, especially for the hotel businesses. Some of these effects affect the way in which an organization operates. Flexibles working affects both the technological and human resources aspects of the organization.
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Business and Marketing Planning Marketing Assignment
8 pages (2209 words) , Download 0 , Assignment
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The paper "Business and Marketing Planning" is a good example of a marketing assignment. The PST has established itself as the quality providers in the adhesive industry at such the company has a competitive advantage compared to competitors. Clear market segmentation and proper targeting will enable the company to scale back the sales volume.
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Importance of Building Strong Brand and Effective Marketing Marketing Coursework
14 pages (3919 words) , Download 0 , Coursework
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The paper "Importance of Building Strong Brand and Effective Marketing" is a perfect example of marketing coursework. The marketing communication environment has evolved significantly from what it was in the past. Technological advancement and the internet have changed how companies interact and communicate with customers (Keller, 2008).
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Marketing Mix and Marketing Program for Services Marketing Coursework
20 pages (5672 words) , Download 0 , Coursework
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The paper "Marketing Mix and Marketing Program for Services" is a great example of marketing coursework. Marketing management is an organizational management approach, which focuses on the practical application of marketing methodologies, techniques, and marketing orientation within an organization to ensure that its marketing resources and activities are aimed at the realization of organizational goals.
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Hong Kong University Marketing Survey Marketing Case Study
7 pages (1928 words) , Download 0 , Case Study
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The paper "Hong Kong University Marketing Survey" is a perfect example of a marketing case study. The aim of this study was to explore the attitudes of Hong Kong university students towards affordable luxury clothes. In response to that, the study generated two questions; Q1: What are the Hong Kong university students’ attitudes towards the purchase of affordable luxury clothes?
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Development of a Strategic Plan for Tourism Based Air Canada Marketing Case Study
13 pages (3564 words) , Download 0 , Case Study
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The paper "Development of a Strategic Plan for Tourism Based Air Canada" is an outstanding example of a marketing case study. Strategic planning is central to any business operation as it clearly defines the objectives and assesses with great detail both the internal and the external situations of the company’s operations.
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Marketing Portfolio of Greater Union Cinemas Pty Ltd Marketing Case Study
9 pages (2502 words) , Download 0 , Case Study
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The paper "Marketing Portfolio of Greater Union Cinemas Pty Ltd " is a good example of a marketing case study. Any business decision must be made after considering all the possible situations that the business organization must face given the available options. Any miscalculations done in the process can nullify the impact created by the long and tedious process to provide stability to the business organization amidst various issues confronting it.
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Integrated Marketing Communications Marketing Coursework
9 pages (2534 words) , Download 0 , Coursework
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The paper "Integrated Marketing Communications " is a great example of marketing coursework. The brand name for the wine is Australia organic wine, thus the accompanying logo of the wine should be developed and chosen. The corporate name that can be same or different from the brand name ought to be selected.
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The 4 Cs of Emotion - a Framework for Managing Emotions in Organizations Marketing Coursework
6 pages (1773 words) , Download 0 , Coursework
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In general, the paper "The 4 C’s of Emotion - a Framework for Managing Emotions in Organizations" is a perfect paper of marketing coursework. Emotion is a sensitive subject both in the workplace and at home or in any other form of interaction. Contemporary theorists have defined emotion as energy in motion.
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The Concept of Marketing Research Marketing Coursework
7 pages (2016 words) , Download 0 , Coursework
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The paper "The Concept of Marketing Research " is an outstanding example of marketing coursework. A client at a large manufacturing firm asked his research department to tell him the differences between qualitative and quantitative research. The first explanation he got was that you first conduct qualitative research to draw hypotheses and then you conduct a quantitative study to support or not to support these hypotheses.
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Consumer Behaviour Marketing Product and Target Market Marketing Coursework
12 pages (3311 words) , Download 0 , Coursework
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The paper "Consumer Behaviour Marketing Product and Target Market" is a good example of marketing coursework. “On the Move” is a lifestyle magazine published by Populist Publishers and circulated in major urban areas in Australia. The magazine targets the young ambitious woman aged between 17 years and 25 years of age.
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Marketing Plan of Locatable Lifebuoy Marketing Case Study
18 pages (4993 words) , Download 0 , Case Study
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The paper "Marketing Plan of Locatable Lifebuoy " is a great example of a marketing case study. When something innovative and new is introduced in the market it’s a marketing plan and the budget has to follow a carefully designed strategy. The segmentation always has to be identified as such products usually need a lot of research.
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Price Customization, Multi-Dimensional Pricing Marketing Coursework
8 pages (2293 words) , Download 0 , Coursework
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The paper "Price Customization, Multi-Dimensional Pricing " is a perfect example of marketing coursework. The fact that consumers have different perceptions of value and utility on different products and services on offer implies that the amount they are willing to pay for the same product or service varies.
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University of Western Sydney E-Marketing Plan Marketing Case Study
15 pages (4236 words) , Download 0 , Case Study
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The paper "University of Western Sydney E-Marketing Plan" is an outstanding example of a marketing case study. The survey of the market over the past century or so reveals the fact that there have been experienced a number of changes in the setting up of the market and the various market forces have evolved and changed in accordance to the various needs, demands and requirements of the individual.
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Religion and Materialism Impact on the Spread of Global Consumption Culture Marketing Coursework
7 pages (2373 words) , Download 0 , Coursework
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The paper "Religion and Materialism Impact on the Spread of Global Consumption Culture" is a good example of marketing coursework. The goods are always manufactured so that it can satisfy the needs of the consumers and on the other hand, there are some things hinder how the [product circulate and flow in the market. The major is consumer decision and behavior towards the product.
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International Marketing at A Paw for Life Company Marketing Case Study
6 pages (3017 words) , Download 0 , Case Study
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The paper "International Marketing at A Paw for Life Company" is a great example of a marketing case study. A paw for Life is a company starting up in Australia but whose main parent company is in Singapore. It will provide holistic services that will enable pet owners to enjoy life together with their companions.
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Strategic Marketing at Qantas Marketing Case Study
8 pages (3039 words) , Download 0 , Case Study
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The paper "Strategic Marketing at Qantas" is a perfect example of a marketing case study. Situational analysis is one of the methods used to analyze the environment a firm is operating in to find out whether the strategies used by the firm in its operations are working. This paper attempts to analyze the environment in which Qantas Airlines Limited operates and to understand its marketing at all levels of the company.
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