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Marketing Essays

Result for Subject Marketing:
19702 essays
Coca Cola Marketing Strategy Marketing Case Study
11 pages (3022 words) , Download 0 , Case Study
Free
In the management structure of the Coca Cola Company covered earlier, it is evident that the company has a superior and well-organized supply system. The use of bottler companies in all parts of the world to manufacture customized products is one of the most thoughtful distribution methods of the Coke Formula.
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Steeple Analysis for the UK Super Market Sector Marketing Case Study
9 pages (3034 words) , Download 0 , Case Study
Free
The paper "Steeple Analysis for the UK Super Market Sector" is an outstanding example of a marketing case study. It is critical for organisations in the industry to explore the potential impact to be received from the environment in which it operates (Henry, 2008). STEEPLE analysis is an important strategic management tool (Hitt, Ireland, & Hoskisson, 2012).
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Corporate Strategy and Operations Performance - Zara Marketing Case Study
9 pages (2669 words) , Download 0 , Case Study
Free
The paper "Corporate Strategy and Operations Performance - Zara " is an outstanding example of a marketing case study. Among the different brands under Inditex SA, clothing retailer Zara is the most profitable brand of the Spanish clothing retail group, which started its operation in 1975 in La Coruna.
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Contemporary Issues in Marketing Management Marketing Assignment
10 pages (2968 words) , Download 1 , Assignment
Free
This assignment also discusses a technology-oriented business process in HSB-Norr. The information and communication technologies (ICT) play a major role in supporting the relationship management activities in HSB-Norr. The company implements a combination of people, processes and technology for the incorporation of customer relationship management. 
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Marketing Planning and Promotion for The Sony 3D-R Virtual Visor Marketing Report
18 pages (5120 words) , Download 0 , Report
Free
To launch this product successfully in China, a country with ample opportunities for profit with the luxury market, Sony will be utilizing psychographic segmentation strategies, targeting the luxury consumer with a tendency to allow social factors to drive consumption, and a very well-invested promotional strategy involving billboards, television commercial production.
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The Rise of Online Shopping Marketing Coursework
13 pages (3496 words) , Download 0 , Coursework
Free
The paper "The Rise of Online Shopping" is an outstanding example of marketing coursework. Innovation and technological changes have had significant effects on the way people purchase goods and services in the contemporary world. The introduction of the computer and internet as tools for conducting business has resulted in the introduction of online shopping.
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Marketing in 2012: The End of the Middle Marketing Article
3 pages (991 words) , Download 1 , Article
Free
Consequent to this, the US Consumer Confidence Index that measures the degree of optimism has been falling perennially – from 41 percent observed in September 2009 to 23 percent in October 2011. Not only the median family income is on decline but
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Australia Consumer Market Behaviour Marketing Report
8 pages (2350 words) , Download 0 , Report
Free
Woolworth is Australia’s largest supermarket and grocery chain stores in Australia. The company was first established in 1924. The company grew sufficiently after December 1924 and established several stores and branches across Australia. Woolworths sells a variety of goods at cheapest prices claiming money back guarantee
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Introduction of New Debit Card for Securing Funds of Red Cross from Misuse Marketing Essay
1 pages (419 words) , Download 0 , Essay
Free
Plastic money is introduced in order to protect the financial resources of people. People are getting more and more sensitive towards moving on the road with a significant amount of money. The customers were historically getting annoyed by the need to visit their home branches in order to get issues resolved.
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Tourism Marketing: the Radisson Blu Hotel Marketing Book Report/Review
6 pages (1500 words) , Download 2 , Book Report/Review
Free
The author states that the main value of strategic thinking as indicated in Radisson Blu Group Hotels is to develop a management strategy that is the unifying, coherent, and integrative framework for decision making especially about resource utilization. The hotel establishes the hotel’s strategies by definition of the mission statements.
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US Car Market Entry Strategy Marketing Coursework
9 pages (2635 words) , Download 0 , Coursework
Free
The growing strength of rivalry in global marketplaces is a test facing corporations at all stages of participation in international markets. At present, the United States has one of the largest automotive markets in the world and is home to 13 auto manufacturers. From 2007 to 2011 auto manufacturers in the USA have produced 8.1 million passenger vehicles annually.
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Marketing Activities of Thomas Cook and Son Company Marketing Report
5 pages (1686 words) , Download 0 , Report
Free
Formed in 1808, Thomas Cook and Son Company is one of the oldest tour companies in the United Kingdom and has undergone various changes to become the modern-day celebrated Thomas cook. The annual report alongside portrays the growth of the company and its expansion plan in the regions such as India.
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Consumer Purchasing Behaviour on Fashion and Clothing between Western and Asian Customers Marketing Research Proposal
12 pages (3519 words) , Download 1 , Research Proposal
Free
The paper "Consumer Purchasing Behaviour on Fashion and Clothing between Western and Asian Customers" is an outstanding example of a marketing research proposal. The global business environment is becoming highly competitive as several leading organizations within a similar industry are trying to implement unique strategies in the business operation process in order to gain competitive advantages.
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External environment assessment Marketing Assignment
4 pages (1000 words) , Download 0 , Assignment
Free
External Environment Assessment Background of the Company Rady Children’s Hospitality Foundation is an organization whose objective is to support the children in various philanthropic activities and to provide them with the necessary healthcare
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Market Entry Options - Chery Cars China Marketing Book Report/Review
7 pages (1750 words) , Download 2 , Book Report/Review
Free
Competition in the Chinese automobile market has become fierce. The company will have to deal with various factors such as trade barriers as well as currency appreciation while entering the foreign market (Johnson, Scholes and Whittington, 2005). The overall financial condition in the global market is down which can further devalue the new brands.
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Business Plan for Honey and Honey Products Marketing Report
6 pages (1644 words) , Download 3 , Report
Free
Direct and indirect competitor analysis will help in determining present risks and future opportunities in the target market. A comprehensive marketing plan, including budgeting and sales forecasting, will facilitate analyzing the strengths of the business plan in the short-term as well as long-term objectives and goal fulfillment.
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Corporate Responsibility and Marketing Strategies Marketing Essay
6 pages (1674 words) , Download 0 , Essay
Free
Apple Inc is a multinational American conglomerate dealing in the segment of computer electronics, computer software and personal computers. Along with this, it also positioned itself as the best-known brand in iPod music players, iPhones, iPad tablet computers, iPods and Mac line computers. It is mainly due to its vision to protect the health and safety of the work-forces.
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Market Entry Options - Chery Cars China Marketing Case Study
8 pages (2508 words) , Download 0 , Case Study
Free
The paper "Market Entry Options - Chery Cars China" is an outstanding example of a marketing case study. This report deals with the entry mode that can be used by the automobile industry. The Chinese automobile company, Chery Cars, has found itself in a position where it is losing its sales. The automobile company has been a highly successful national venture to date.
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The Three Year Marketing Plan for Mountain Spring Water, Inc Marketing Business Plan
9 pages (2607 words) , Download 2 , Business Plan
Free
The researcher has provided a new marketing mix (product, price, place and promotion) strategies that can be adopted by the firm in the next three years. Finally, the paper enumerates the financial and non-financial goals as well as the projected sales for the next three years. The company would be able to expand the scale and scope of its business operations in the future.
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Role of Sensory in the Evaluation of Food Marketing Literature review
8 pages (2657 words) , Download 2 , Literature review
Free
Sensory analysis or evaluation is an established scientific discipline that utilizes principles, and designs in the analysis of human senses that includes smell, sight, hearing, and touch in the evaluation of consumable products. It is prudent for every organization dealing with the provision of food products to have a dedicated testing department. 
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Linda Farrow Brand Marketing Coursework
10 pages (2807 words) , Download 0 , Coursework
Free
The primary customer segment comprises the celebrities, people with high income and brand conscious customers. The brand is extremely popular among the people
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PhD statement of personal objectives ( at Marketing ) Marketing Personal Statement
4 pages (1000 words) , Download 0 , Personal Statement
Free
PhD ment of personal objectives of the Personal ment Marketing is considered as the most vital activity in which a business must partake. Marketing is also dubbed as the activity that directly affects the overall sales of a firm and at the same time
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Sainsbury's 'Christmas and Marketing Strategy Marketing Coursework
8 pages (2511 words) , Download 0 , Coursework
Free
The mission of the grocery retailer is to be the customer’s first choice, in terms of food, while offering outstanding quality products as well as great services as competitive cost. Christmas is one of the most celebrated festivals among all western countries. Thus, marketers have a huge opportunity for not only cashing from this festival.
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Service Analysis in Tourism Sphere Marketing Report
11 pages (3192 words) , Download 0 , Report
Free
In order to achieve success in this sector the company has been recommended to carry out service packaging & offer add-on facilities, carry out marketing activities for the intended service, ensuring proper distribution channel and offer facilities to the customers in the form of discounts or instalment facilities.     
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Online Advertising and Marketing Marketing Essay
6 pages (1829 words) , Download 0 , Essay
Free
The paper "Online Advertising and Marketing" is an outstanding example of an essay on marketing. Internet advertising is a rapidly rising business. Companies are now spending billions of rupees on internet advertising. Companies are now adopting new features of internet advertising. There are several hot trends in internet advertising. Companies are adopting those trends to improve their ROI.
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The Overall Marketing Mix of Nike Marketing Essay
6 pages (1541 words) , Download 0 , Essay
Free
The author of the paper argues in a well-organized manner that the marketing mix is often used as an important strategic tool to decide about the overall product offering. By combining important elements of the product, pricing, placement, and promotion, a well-designed marketing mix ensure that the overall offering by the organization serves its purpose. 
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Macromarketing: Assessment of Impact of Marketing on Society Marketing Coursework
9 pages (2423 words) , Download 0 , Coursework
Free
Among these notable concepts, macro marketing remains the strongest concept. The concept has historical roots of implication and has helped the societal order to regain from the era of social misconstruction. The link between social order and macro marketing is worth understanding because it involves sociology and the study of human interactions.
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Marketing Plan for Heineken UK Marketing Case Study
19 pages (4994 words) , Download 0 , Case Study
Free
In particular, the food industry, which is made up of different players that engage in the production, distribution, and resale of foods that comprise edible food items and drinks, has experienced increased regulation over the past few years. This is because of the sensitivity of the sector and its direct impact on the economic performance of a country.
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Business Operates in a World of Regionalism not Globalism Marketing Essay
9 pages (2612 words) , Download 0 , Essay
Free
The paper "Business Operates in a World of Regionalism, not Globalism" is an outstanding example of a marketing essay. The ancient model of (one or two-man) Robinson Cruise economy does not exist in the contemporary world any longer. The state of economic affairs in nations has become diversified, in terms of both scale and scope.
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The Walt Disney Company Marketing Case Study
11 pages (3208 words) , Download 0 , Case Study
Free
Having established itself as a strong brand over time and now a popular featured-entertainment theme park chain with the highest footfall, Disney World hosts an array of innovative rides and experiences that fulfill its promise to deliver the happiest experience in the world, which is more memorable and technologically advanced every time.
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Principles of Marketing Marketing Essay
7 pages (2308 words) , Download 0 , Essay
Free
The products of Unilever include beverages, foods, personal care as well as cleaning agents. A few of its highest selling brands are Dove, Avance, Axe, Knorr, Lipton, Tresemme, Headband, and PG Tips. It was founded in the year 1930 through a merger between Lever Brothers and Margarine Unie. The organization is listed on the London Stock Exchange.
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Ellens Stardust Diner Marketing Case Study
10 pages (2876 words) , Download 0 , Case Study
Free
The Diner serves classic meals including the conventional potpie for the affluent, American meatloaf, and creamy shakes. The restaurant also offers catering services to parties including birthday parties, Christmas parties, and weddings. The Diner is open on all days of the week.
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A Marketing Research Plan Marketing Case Study
8 pages (2617 words) , Download 0 , Case Study
Free
Burger King was made public in the year 2002. At present, Burger King has more than 13000 outlets across 79 countries, along with 35,000 employees. More than 60 percent of its outlets are based in the US and the majority of them are privately owned. The retail chain is owned by a set of two firms, namely 3G Capital and Justin Founders, as well as other shareholders. 
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International Marketing: Samsung Marketing Case Study
15 pages (3963 words) , Download 0 , Case Study
Free
The paper "International Marketing: Samsung" is an outstanding example of a marketing case study. Many revolutionary changes were taken place in the business world after the introduction of globalization, liberalization and privatization. At present countries are competing with each other to attract as many foreign direct investments as possible.
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Viral Marketing and Word-of-Mouth Marketing Essay
7 pages (2614 words) , Download 0 , Essay
Free
Viral marketing, also known as electronic word-of-mouth (WoM), has gained enormous popularity with the technological changes such as PC networking, SMS technology, and greater bandwidth, as these are leading to exponentially growing networking between companies, potential buyers, and WOM opportunities. 
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Critical Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart Company Marketing Book Report/Review
10 pages (2500 words) , Download 3 , Book Report/Review
Free
Wal-Mart has adopted the latest techniques to reach out to its audience. While online advertising has established itself over the years, the social media have not been far behind. Social networking sites have been used to target customers from all strata of society. These have also been used as Public Relations (PR) tools to stay ahead of the race.
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Understanding Project Contractors and Contracting Businesses Marketing Report
12 pages (3450 words) , Download 0 , Report
Free
The paper highlights the business models of the companies which depict the following: a) The source of finance for the company and the main drive for finance; b) The credit policies that are exercised by the companies (types of asset to total assets and types of liability to total assets); c) The resources that are deployed by the firms and the levels of productivity obtained by it.
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Chinas Competitiveness in the Automobiles Industry Marketing Coursework
12 pages (3587 words) , Download 0 , Coursework
Free
China should be more aggressive in being proactive when it comes to marketing since this is one of the most fundamental tools for differentiating and establishing a brand identity. Foreign investment in the country that the capabilities to import products is of legitimate concern to the country and its most prominent and profitable automakers.
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Questions on Distribution Channels Marketing Essay
15 pages (4141 words) , Download 0 , Essay
Free
Depending on the type of product, the supply chain may need to be shortened so that the product can reach the customer as soon as possible before they go bad. However, other factors such as the level of customer experience that the producer wants to give the customer are also a contributing factor that determines the nature or type of distribution channel to be used.
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Company Analysis Marketing Case Study
15 pages (4037 words) , Download 0 , Case Study
Free
The principal reason behind this lack of running capital is the demand of the customers to provide the products at the shortest lead time which in turn requires the company to keep a stock of inventory. This keeps up the cash in the inventory backlog. The company also faces the issue of low bargaining power both from the suppliers and customers.
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China Unicom's Entrance in Brazil for Mobile Network Marketing Business Plan
11 pages (3090 words) , Download 0 , Business Plan
Free
The paper "China Unicom’s Entrance in Brazil for Mobile Network” is a fascinating example of a marketing business plan. In relation to the recent phenomenon of the unconventional business environment, organizations are often recognized to expand their business subsidiaries across different foreign business markets.
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Is Hosting the Olympics a Good Investment Marketing Assignment
5 pages (1547 words) , Download 0 , Assignment
Free
 Hosting the Olympic Game is recognized as a very good investment as it creates a great feeling factor. This is because; it helps in enhancing the image and popularity of the city in the entire globe among others. Along with this, it also encourages in development of varied types of stadiums and event arenas thereby amplifying the status of the nation in the entire globe among others. 
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Cadbury Enterprises Limited - Product Portfolio and Recommendation of a New Product for the UK Market Marketing Report
13 pages (3708 words) , Download 0 , Report
Free
The paper “Cadbury Enterprises Limited - Product Portfolio and Recommendation of a New Product for the UK Market ” is an engrossing example of a marketing report. Cadbury Enterprises Limited is a British multinational company established by John Cadbury and one of the largest manufacturers of chocolate and cocoa products in the world.
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Mobile Industry Environment Using the Pestel Analysis Marketing Research Paper
9 pages (2717 words) , Download 0 , Research Paper
Free
Commonly known as Research in Motion, the company started in 1984 and took the world by storm in 1999 with the introduction of blackberry solutions. It continued to produce advanced models of blackberry solutions while partnering with technological and telecommunication companies such as MTN, Yahoo, AOL among others.
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The Behavioral Intentions of Consumers Marketing Essay
7 pages (2059 words) , Download 2 , Essay
Free
This paper aims at discussing the various factors that influence consumers’ behavioral actions. The essay will also examine whether the behavioral intentions of consumers can be considered valid predictors of consumer behavior. The paper will also focus on the various ways that marketers can use to try and influence behavioral intentions in practice.
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Financial Markets and Institutions Marketing Essay
6 pages (1737 words) , Download 1 , Essay
Free
The paper "Financial Markets and Institutions" is an outstanding example of a marketing essay. Financial Markets and Institutions do have a role to play in the development of less developed regions which results in the development of the macro and microeconomic factors of a country. These institutions play multiple roles in promoting, supporting, nurturing, monitoring and other range of activities.
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Price Setting Marketing Assignment
3 pages (947 words) , Download 0 , Assignment
Free
Part 1. Price setting is often regarded as a complex multi step approach that takes into account various elements such as the external environment,demand for the product, competitors as well as internal elements like operating costs. As such, this
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Marketing Strategies and the Cultural Influence of Coca Cola and Maybelline Marketing Essay
8 pages (2276 words) , Download 0 , Essay
Free
The advertisement used simple font to carry their message across “expresses yourself… crazy sale up to 50% off”. On the right, a woman with red lips and blonde 50’s hairstyle standing confidently dominates the spread. The advertisement suggests the value of individualism through self-expression. 
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Status Symbol and Consumer Behavior Marketing Assignment
10 pages (2703 words) , Download 0 , Assignment
Free
The paper "Status Symbol and Consumer Behavior" is a wonderful example of an assignment on marketing. “Status Symbols” are products such as Rolex watches or expensive sports cars such as Ferrari and Lamborghini, that we value because they show others how much money or prestige we have. Status symbols are one of the major reasons our society is being divided on the basis of riches.
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Integrated Marketing Strategy Marketing Report
11 pages (3106 words) , Download 0 , Report
Free
The company ranked 2nd position in the largest information technology companies in terms of revenue followed by Samsung Electronics. The current head is Tim Cook. In this report, we will take consider Apple iPad as our product. Apple iPad was introduced in the market on January 27, 2010.
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