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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Mix and Marketing Program for Services Marketing Coursework
20 pages (5672 words) , Download 0 , Coursework
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The paper "Marketing Mix and Marketing Program for Services" is a great example of marketing coursework. Marketing management is an organizational management approach, which focuses on the practical application of marketing methodologies, techniques, and marketing orientation within an organization to ensure that its marketing resources and activities are aimed at the realization of organizational goals.
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Hong Kong University Marketing Survey Marketing Case Study
7 pages (1928 words) , Download 0 , Case Study
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The paper "Hong Kong University Marketing Survey" is a perfect example of a marketing case study. The aim of this study was to explore the attitudes of Hong Kong university students towards affordable luxury clothes. In response to that, the study generated two questions; Q1: What are the Hong Kong university students’ attitudes towards the purchase of affordable luxury clothes?
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Development of a Strategic Plan for Tourism Based Air Canada Marketing Case Study
13 pages (3564 words) , Download 0 , Case Study
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The paper "Development of a Strategic Plan for Tourism Based Air Canada" is an outstanding example of a marketing case study. Strategic planning is central to any business operation as it clearly defines the objectives and assesses with great detail both the internal and the external situations of the company’s operations.
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Marketing Portfolio of Greater Union Cinemas Pty Ltd Marketing Case Study
9 pages (2502 words) , Download 0 , Case Study
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The paper "Marketing Portfolio of Greater Union Cinemas Pty Ltd " is a good example of a marketing case study. Any business decision must be made after considering all the possible situations that the business organization must face given the available options. Any miscalculations done in the process can nullify the impact created by the long and tedious process to provide stability to the business organization amidst various issues confronting it.
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Integrated Marketing Communications Marketing Coursework
9 pages (2534 words) , Download 0 , Coursework
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The paper "Integrated Marketing Communications " is a great example of marketing coursework. The brand name for the wine is Australia organic wine, thus the accompanying logo of the wine should be developed and chosen. The corporate name that can be same or different from the brand name ought to be selected.
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The 4 Cs of Emotion - a Framework for Managing Emotions in Organizations Marketing Coursework
6 pages (1773 words) , Download 0 , Coursework
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In general, the paper "The 4 C’s of Emotion - a Framework for Managing Emotions in Organizations" is a perfect paper of marketing coursework. Emotion is a sensitive subject both in the workplace and at home or in any other form of interaction. Contemporary theorists have defined emotion as energy in motion.
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The Concept of Marketing Research Marketing Coursework
7 pages (2016 words) , Download 0 , Coursework
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The paper "The Concept of Marketing Research " is an outstanding example of marketing coursework. A client at a large manufacturing firm asked his research department to tell him the differences between qualitative and quantitative research. The first explanation he got was that you first conduct qualitative research to draw hypotheses and then you conduct a quantitative study to support or not to support these hypotheses.
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Consumer Behaviour Marketing Product and Target Market Marketing Coursework
12 pages (3311 words) , Download 0 , Coursework
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The paper "Consumer Behaviour Marketing Product and Target Market" is a good example of marketing coursework. “On the Move” is a lifestyle magazine published by Populist Publishers and circulated in major urban areas in Australia. The magazine targets the young ambitious woman aged between 17 years and 25 years of age.
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Marketing Plan of Locatable Lifebuoy Marketing Case Study
18 pages (4993 words) , Download 0 , Case Study
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The paper "Marketing Plan of Locatable Lifebuoy " is a great example of a marketing case study. When something innovative and new is introduced in the market it’s a marketing plan and the budget has to follow a carefully designed strategy. The segmentation always has to be identified as such products usually need a lot of research.
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Price Customization, Multi-Dimensional Pricing Marketing Coursework
8 pages (2293 words) , Download 0 , Coursework
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The paper "Price Customization, Multi-Dimensional Pricing " is a perfect example of marketing coursework. The fact that consumers have different perceptions of value and utility on different products and services on offer implies that the amount they are willing to pay for the same product or service varies.
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University of Western Sydney E-Marketing Plan Marketing Case Study
15 pages (4236 words) , Download 0 , Case Study
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The paper "University of Western Sydney E-Marketing Plan" is an outstanding example of a marketing case study. The survey of the market over the past century or so reveals the fact that there have been experienced a number of changes in the setting up of the market and the various market forces have evolved and changed in accordance to the various needs, demands and requirements of the individual.
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Religion and Materialism Impact on the Spread of Global Consumption Culture Marketing Coursework
7 pages (2373 words) , Download 0 , Coursework
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The paper "Religion and Materialism Impact on the Spread of Global Consumption Culture" is a good example of marketing coursework. The goods are always manufactured so that it can satisfy the needs of the consumers and on the other hand, there are some things hinder how the [product circulate and flow in the market. The major is consumer decision and behavior towards the product.
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International Marketing at A Paw for Life Company Marketing Case Study
6 pages (3017 words) , Download 0 , Case Study
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The paper "International Marketing at A Paw for Life Company" is a great example of a marketing case study. A paw for Life is a company starting up in Australia but whose main parent company is in Singapore. It will provide holistic services that will enable pet owners to enjoy life together with their companions.
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Strategic Marketing at Qantas Marketing Case Study
8 pages (3039 words) , Download 0 , Case Study
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The paper "Strategic Marketing at Qantas" is a perfect example of a marketing case study. Situational analysis is one of the methods used to analyze the environment a firm is operating in to find out whether the strategies used by the firm in its operations are working. This paper attempts to analyze the environment in which Qantas Airlines Limited operates and to understand its marketing at all levels of the company.
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Importance of Consumer Behavior and Understanding of Such Processes Marketing Coursework
10 pages (2851 words) , Download 0 , Coursework
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The paper "Importance of Consumer Behavior and Understanding of Such Processes" is an outstanding example of marketing coursework. The concept of consumer behavior denotes the study of factors that influence the choices that consumers make when searching, procuring, consuming, appraising and disposing of products of value.
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Integrated Marketing Communication for Starbucks Company Marketing Case Study
7 pages (1944 words) , Download 0 , Case Study
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In general, the paper "Integrated Marketing Communication for Starbucks Company " is an outstanding example of a marketing case study. Many organizations are developing and implementing integrated marketing communication with the aim of improving the relationship between the customers and the marketing team.
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Social Media Marketing Plan for Tourism Victoria Marketing Case Study
8 pages (2235 words) , Download 0 , Case Study
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Generally speaking, the paper "Social Media Marketing Plan for Tourism Victoria " is a good example of a marketing case study. Each period challenges previous thoughts to yield inventive and unique ideas, either by reclassifying current creations or catching consideration with new and crisp thoughts.
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Marketing Plan for Dessert Dreams Marketing Case Study
7 pages (2044 words) , Download 0 , Case Study
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The paper "Marketing Plan for Dessert Dreams" is an outstanding example of a marketing case study. The notion of marketing is grounded on the foundation that companies need to first find out needs and wants of costumers before designing their products. Such a costumer-centered marketing strategy can result in a higher demand for a company’s products and greater customer satisfaction following a purchase.
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Separating the Creation of a Value into Goods Marketing and Services Marketing Marketing Coursework
10 pages (3063 words) , Download 0 , Coursework
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The paper "Separating the Creation of a Value into Goods Marketing and Services Marketing" is a great example of marketing coursework. “There is no reason for services marketing to be a separate area of marketing. All marketing deals with is the creation of value by an organization and the consumption of value by individual consumers.
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Situational Analysis of Qantas Airways Marketing Case Study
8 pages (2437 words) , Download 0 , Case Study
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The paper "Situational Analysis of Qantas Airways " is a perfect example of a marketing case study. Qantas Airways is operated as one of the listed public Qantas group. The Airways are the national airline of Australia where its main hubs are in Melbourne and Sydney while the secondary hubs located in Brisbane and Perth.
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Advantages and Disadvantages of Self-Service Technologies to Customers in Organizations Marketing Literature review
10 pages (2992 words) , Download 0 , Literature review
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The paper "Advantages and Disadvantages of Self-Service Technologies to Customers in Organizations " is an outstanding example of a literature review on marketing. In today’s world of business, technologies are making transactions to be more perfect, appropriate, and faster. Consequentially, due to applicable technologies in the business world, customers are becoming more self-satisfied.
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Marketing Plan for Westpac Corporation Marketing Case Study
7 pages (6258 words) , Download 0 , Case Study
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The paper "Marketing Plan for Westpac Corporation" is a great example of a marketing case study. Australian banks retained a high level of stability during a global financial crisis that led to the collapse of numerous banks in the UK and US. Data from 2015 continues to show that Australian banks are the most profitable in the developed world.
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Tiger Airways Complaint Handling Marketing Case Study
6 pages (2270 words) , Download 0 , Case Study
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The paper "Tiger Airways Complaint Handling" is a good example of a marketing case study. Tiger Airways is one of the leading airlines in Asia that was founded in late July 2013. It operates majorly in Australia and hence being well known throughout the country. It has made travelling easy such that customers connect flights easily without having to clear with immigration or move around with their luggage.
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Situational Analyses of Hyundai, Ford, Peugeot, BMW, Audi, Mercedes Marketing Case Study
36 pages (9136 words) , Case Study
Nobody downloaded yet
The paper "Situational Analyses of Hyundai, Ford, Peugeot, BMW, Audi, Mercedes" is a good example of a marketing case study. Hyundai is a brand of automobiles that is co-owned together with the Kia brand by the Hyundai Kia automotive group. It is a Korean company that first operated in the United States market in 1986.
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Product Features Influencing Purchase Decision for Smartphone Handsets in Australia Marketing Case Study
20 pages (6096 words) , Download 0 , Case Study
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The paper "Product Features Influencing Purchase Decision for Smartphone Handsets in Australia" is an outstanding example of marketing case study, In today’s global village, people are able advancing in their tastes and preferences with regard to technology products. On the other hand, firms are involved in continuous research and development by integrating knowledge of employees to produce products.
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Marketing Plan for Weetbix Marketing Case Study
10 pages (2615 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Weetbix" is a great example of a marketing case study. With an increase in globalization, information technology advancement, and growing pressure from external forces, it means that managers can no longer use old marketing strategies today in their operations. It is a culmination that marketing has changed from traditional ways to modern strategies.
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Recommended Strategy for the Advertising Campaign - San Remo Pasta Company Marketing Case Study
9 pages (2617 words) , Download 0 , Case Study
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In general, the paper "Recommended Strategy for the Advertising Campaign - San Remo Pasta Company" is a good example of a marketing case study. In today’s world of business, it is the mandate of the marketers to make sure that the products that a business is selling appear attractive to potential customers.
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Dessert Dreams Marketing Plan Marketing Case Study
6 pages (1745 words) , Download 0 , Case Study
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The paper "Dessert Dreams Marketing Plan" is a perfect example of a marketing case study. Marketing is an essential part of a business that needs to be effectively undertaken with the aims of improving business performance. Effective marketing strategies are tantamount to achieving most, if not all, business objectives.
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Marketing Mix Plan for Nestle Marketing Case Study
6 pages (1778 words) , Download 0 , Case Study
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The paper "Marketing Mix Plan for Nestle" is an outstanding example of a marketing case study. Chocolate is one of the leading products ever produced by Nestle, with the most popular being Munch, Nestle Kitkat, Polo, Milky bar and Eclairs. Another product is Nescafe, which is the classic instant coffee with the best quality made from carefully selected coffee beans and delivered in various sizes ranging from 200gr glass jars to 5gr sachets.
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Customer Relationship Management - Summer Palace Marketing Case Study
7 pages (2157 words) , Download 0 , Case Study
Free
The paper "Customer Relationship Management - Summer Palace " is a good example of a marketing case study. The hotel industry has changed significantly since the 1990s. Customers have changed in their behavior and preferences and the current market place has undergone massive growth. The changes are majorly caused by the advancement in technology and globalization.
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Cause and Effect Analysis of ANL Logistics Company Marketing Case Study
11 pages (3300 words) , Download 0 , Case Study
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The paper "Cause and Effect Analysis of ANL Logistics Company" is a great example of a marketing case study. Provision of “zero-defect” service is often the mission and objective of a typical service provider. However, service delivery problems are often inevitable within the service industry because of the inimitable characteristics of services (Kau & Loh, 2006).
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Marketing Research Methods - Nivea Marketing Case Study
8 pages (2245 words) , Download 0 , Case Study
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The paper "Marketing Research Methods - Nivea " is a great example of a marketing case study. The company was involved in quantitative market research for the purposes of determining the levels of customer satisfaction. The research was also for highlighting whether changes should be made to the products and services of the company so as to improve on customer satisfaction.
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Marketing Presentation of Haier, Kentucky Fried Chicken in China, Coke Marketing Assignment
8 pages (2388 words) , Download 0 , Assignment
Free
The paper "Marketing Presentation of Haier, Kentucky Fried Chicken in China, Coke" is an outstanding example of marketing assignment. Haier is a Chinese refrigeration manufacturer that began its operations in the United States in 1999. Despite the huge competition from Maytag, Whirlpool and General Electric, the company succeeded in this market because of outstanding market research.
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Sustainability and Well-being - Marriott International Marketing Case Study
6 pages (1850 words) , Download 0 , Case Study
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The paper "Sustainability and Well-being - Marriott International " is a great example of a marketing case study. Marriott International is at the forefront of protecting the health and well-being of its customers. In 2014, it became the first hotel company in the world to offer food free of all Trans fats. It conducts various food security measures to ensure its customers consume healthy food during their visits.
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Transnational Advertising - MengNui Bring the Purity Back Marketing Assignment
7 pages (2091 words) , Download 0 , Assignment
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The paper "Transnational Advertising - MengNui Bring the Purity Back" is a perfect example of a marketing assignment. The local Chinese brand that has been selected in this assignment is MengNiu. MengNiu group is the company that is producing MagniNiu brand and is one of the leading dairy firms in the whole of China.
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Lenovos Transnational Campaign Marketing Assignment
9 pages (2430 words) , Download 0 , Assignment
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The paper "Lenovo’s Transnational Campaign" is an outstanding example of a marketing assignment. Lenovo Company has grown over the years into one of the biggest Computer technology firms globally. Having its headquarters in China, the company is most famous for the development of its personal computer.
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Marketing Strategies and Planning - Wellington Wines Company Marketing Case Study
10 pages (2712 words) , Download 0 , Case Study
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The paper "Marketing Strategies and Planning - Wellington Wines Company" is a good example of a marketing case study. The report offers a situational analysis of the Wellington Wines Company, where through a SWOT analysis it reveals that the venture has strength in its financial status, but challenges in lack of direct links with the market and low profitability margins.
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Organisation Culture Analysis: EIT Auckland Marketing Case Study
9 pages (2404 words) , Download 0 , Case Study
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The paper "Organisation Culture Analysis: EIT Auckland" is a great example of a marketing case study. The focus of this report is to examine the organisational culture as it is practised in EIT Auckland. The report has successfully analysed such important aspects as the communication & value, socialisation aspect, training & development and, also accessibility of information/ support as it pertains to the institution as a whole.
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Business Marketing Audit of AL Sultan Sweets Company Marketing Case Study
10 pages (3105 words) , Download 0 , Case Study
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The paper "Business Marketing Audit of AL Sultan Sweets Company " is a perfect example of a marketing case study. AL Sultan Sweets company has proven itself in performance in politically volatile regions of Syria, UAE and the larger MENA region. The company has four main units; the parent company in the ancient capital of Syria, Damascus and three other units in UAE.
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Analysis of Ming Corio Norlane North Short Postcode Marketing Case Study
11 pages (2622 words) , Download 0 , Case Study
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The paper "Analysis of Ming Corio Norlane North Short Postcode" is an outstanding example of a marketing case study. Marketing research is one of the most influential fields in business. It plays a vital role in the success of any business. Proctor and Barbara argue that “Marketing research is the function that links the consumer, customer and public to the marketer through information.
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Ways of Gathering Customer Feedback, Social Media Platforms Marketing Coursework
10 pages (2852 words) , Download 0 , Coursework
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The paper "Ways of Gathering Customer Feedback, Social Media Platforms" is a great example of marketing coursework.  Customer feedback is described as the information that an organisation acquires form its customers. In this case, the feedback is often acquired after a product or service experience.
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Penfolds Entry into the German Market Marketing Case Study
24 pages (6351 words) , Download 1 , Case Study
The paper "Penfold’s Entry into the German Market " is a perfect example of a marketing case study. Penfolds is a reputed wine company whose vintages have served in creating a loyal client base in Australia and parts of Europe. Its vintage brand, the Grange Hermitage, is one of its most significant creations, which has earned outstanding sales records.
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Organizational Climate and Performance: Chemist Warehouse Marketing Case Study
28 pages (7697 words) , Download 3 , Case Study
The paper "Organizational Climate and Performance: Chemist Warehouse" is a case study on marketing. Chemist Warehouse is an Australian online pharmacy business that also has more than 300 outlets across the country. The company employees more than 8,000 staff and the pricing strategy are advancing discount offers.
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Consumer Behavior Audit at Palmer's Multi-Effect Perfecting Facial Oil Marketing Case Study
10 pages (2618 words) , Download 0 , Case Study
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The paper "Consumer Behavior Audit at Palmer's Multi-Effect Perfecting Facial Oil " is a great example of a marketing case study. The anti-ageing market is growing at a relatively faster rate and it is estimated that it has been growing at an average rate of 7.8% since 2013 and the trend is expected to continue till 2019.
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Penfold Wine Company Marketing in China Marketing Case Study
22 pages (5800 words) , Download 1 , Case Study
The paper "Penfold Wine Company Marketing in China" is a great example of a marketing case study. The report offers a marketing strategy analysis fir the Penfold (Grange) Wine Company. First, the report offers an environmental analysis that includes a review of both the external and internal environments.
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Marketing Analysis of Bliss Honey Company Marketing Case Study
13 pages (3547 words) , Download 0 , Case Study
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It is essential to state that the paper "Marketing Analysis of Bliss Honey Company " is a perfect example of a marketing case study. Following its successful performance in Australia, the Bliss Honey Company intends to extend its operations into foreign markets with Indonesia being the next destination.
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Effectiveness in the Use a New Instagram Page by Gogym Marketing Case Study
8 pages (3492 words) , Download 0 , Case Study
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The paper "Effectiveness in the Use a New Instagram Page by Gogym" is an outstanding example of a marketing case study. From table 1 it can be seen that in all the psychographic groups mobile was the device with the highest frequency with the new-to-fit group having the highest frequency at 56 which was 59.6% of the total in this group.
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Strengths and Weakness & Customer Analysis of Lone Star Rib House Marketing Case Study
9 pages (2452 words) , Download 0 , Case Study
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The paper "Strengths and Weakness & Customer Analysis of Lone Star Rib House" is a good example of a marketing case study. Product diversity – the range of product offering and the services offered influences the behavior and expectations of the customers (Zimmerman 2011). Lone Star Rib House understands the needs of the customer and seeks to address the needs and requirements of the customers.
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China's Emerging Company Product Exported to Denmark Marketing Case Study
9 pages (2464 words) , Download 0 , Case Study
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The paper "China's Emerging Company Product Exported to Denmark" is a great example of a marketing case study. China and Denmark have had a history of trade exchanges over the years. In the 1990s, Denmark established diplomatic ties with China (Dsgaard and Kirkebæk, 2001). Over the years, this relationship has matured and has led to China importing and exporting products and services from Denmark.
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Marketing Plan for Rolls-Royce with China Aspects Marketing Case Study
6 pages (1648 words) , Download 1 , Case Study
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The paper "Marketing Plan for Rolls-Royce with China Aspects" is a perfect example of a marketing case study. Rolls-Royce is the second biggest manufacturer of jet engines and also specializes in automobiles (Katz, 2015). China is both a key market and a manufacturing base for Rolls-Royce specialized in civil aerospace, automobile, marine as well as nuclear.
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