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Marketing Essays

Result for Subject Marketing:
19930 essays
Sales Team Structure, Roles And Rewards - company is located in Queensland Marketing Case Study
9 pages (2631 words) , Download 0 , Case Study
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The paper "Sales Team Structure, Roles And Rewards - company is located in Queensland" is a good example of a marketing case study. This business report will present a sales team, its structure, roles and rewards that the company should consider. The sales team structure will reflect suitable numbers of staff, their geographic location.
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Marketing Strategies Deployed by SGM in Selling Nokia Products in East Timor Marketing Case Study
7 pages (2197 words) , Download 0 , Case Study
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The paper "Marketing Strategies Deployed by SGM in Selling Nokia Products in East Timor" is a perfect example of a marketing case study. Nokia is a huge player in the telecommunications industry which is dominated by innovation and competition among companies in this dynamic industry. The company has successfully produced revolutionary phones for different global markets.
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Issues of Digital Marketing Marketing Assignment
8 pages (2128 words) , Download 0 , Assignment
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The paper "Issues of Digital Marketing" is an outstanding example of a marketing assignment. I am taking a course in advertising and my area of interest is in digital marketing. The advancement in technology has changed the way organisations, both for-profit and not-for-profit, develop their marketing strategies (Ryan & Jones 2012).
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Importance of Service Quality - Hilton Hotel and Resorts Marketing Case Study
15 pages (4421 words) , Download 1 , Case Study
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The paper "Importance of Service Quality - Hilton Hotel and Resorts" is a good example of a marketing case study. Over the years, the Hotel industry has been recognized as one major driver of development in the service industry. Today, developed and also developing nations regarded the hotel and hospitality industry as one of the major industrial elements of their economic growth.
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Internet Marketing of Nike Inc, Adidas and Rebook Marketing Case Study
50 pages (12571 words) , Case Study
Nobody downloaded yet
The paper "Internet Marketing of Nike Inc, Adidas and Rebook" is a great example of a marketing case study. The research provides a comprehensive website audit written report that is presented through the analysis of two parts. The first part that is analyzed by the report is the situation analysis, reference, and the second part is the website analysis.
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Noteable Limited Marketing Plan Marketing Case Study
10 pages (2739 words) , Download 0 , Case Study
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The paper "Noteable Limited Marketing Plan" is a perfect example of a marketing case study. This business will provide services by acting the intermediary role between students who do not have notes with those who have them. The company will tap business opportunity by solving challenges that students face due to inadequate notes that originate from missed classes and poor quality notes subsequently leading to failure in the final exams.
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Marketing Plan Project of Amazon Marketing Case Study
30 pages (8152 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan Project of Amazon" is an outstanding example of a marketing case study. This report offers a summary of the findings of a summary evaluation of the Amazon Company marketing strategies. These research findings are informed by the need for organisations to re-evaluate their practices in the market as a way to enhance their increased performance in the long run.
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E-commerce Marketing Strategies Marketing Literature review
12 pages (3440 words) , Download 0 , Literature review
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The paper "E-commerce Marketing Strategies" is a great example of a marketing literature review. According to Evans & Knight (2014), E-commerce marketing strategies have played a big role for businesses in growing their business. This has been achieved by the use of e-commerce to increase customer base.
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Strategic Evaluation of the Healthcare Services Industry in the Market Marketing Case Study
7 pages (2128 words) , Download 0 , Case Study
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The paper 'Strategic Evaluation of the Healthcare Services Industry in the Market" is a perfect example of a marketing case study. Marketing is an increasingly growing organizational component in the market. In this regard, the organisations in the global market have applied increasingly innovative marketing strategies.
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Sales Team Structure, Roles and Rewards in Australia Marketing Case Study
10 pages (2749 words) , Download 0 , Case Study
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The paper "Sales Team Structure, Roles and Rewards in Australia" is an outstanding example of a marketing case study. This is how the sales department of the company is organised. It is defined by reporting hierarchies, titles as well as job descriptions. It is organised so that it can be able to carry out its mission of maximising revenue.
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Marketing Plan and Internal and External Environment of Qantas Airline Company Marketing Case Study
24 pages (6764 words) , Case Study
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The paper "Marketing Plan and Internal and External Environment of Qantas Airline Company" is a perfect example of a marketing case study. With the increase of airline companies in the market, competition has increased stiffly prompting business managers are trying to rethink strategies to take market advancement.
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Integrated Marketing Communication Strategy for Harris Park Food Store Marketing Case Study
18 pages (4726 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication Strategy for Harris Park Food Store" is an outstanding example of a marketing case study. Darwin Consulting Solutions has been offering ongoing strategic advice and a wide range of integrated marketing communication services based on two decades of experience in Australia and overseas.
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Internet Marketing of Gucci Company Marketing Case Study
8 pages (2518 words) , Download 0 , Case Study
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The paper "Internet Marketing of Gucci Company " is a good example of a marketing case study. Handbags market trends highly in globally. Differentiated companies try to thrive in the market that does not offer any monopolistic advantages (Chaffey, 2013). Women are always thrilled by an evolving product fashion. There are several companies that offer different types of bags.
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Hospitality Service Delivery Strategy Marketing Case Study
8 pages (2478 words) , Download 0 , Case Study
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The paper "Hospitality Service Delivery Strategy" is a great example of a marketing case study. Competitive advantage occurs when the organization is able to outperform the competitors in the market through the acquisition of attributes or a combination of attributes. According to the theory of Michael Porter, a competitive advantage can achieve low cost or differentiation (Porter, 2011).
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Marketing Plan for Jetstar Marketing Case Study
23 pages (6399 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Jetstar" is a perfect example of a marketing case study. Jetstar is an Australian low-cost airline which has its headquarters in Melbourne Australia. The airline was started by Qantas airlines with the aim of countering the rising competition in the low-cost airline sector. Jetstar provides their services to Australia, New Zealand and Asia.
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Situation Analysis for the Sea Paradise Hotel Marketing Case Study
11 pages (2924 words) , Download 0 , Case Study
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The paper 'Situation Analysis for the Sea Paradise Hotel" is an outstanding example of a marketing case study. In this report, the students use the HOTS simulation to learn more about the hotel and hospitality management. The participants who are mostly students are usually placed in a virtual setting where they operate a hotel business.
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Le Centre Ocean Hotel Marketing Analysis Marketing Case Study
7 pages (2073 words) , Download 0 , Case Study
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The paper "Le Centre Ocean Hotel Marketing Analysis" is a great example of a marketing case study. This paper will look at critiquing the strategies which were implemented by the team by analyzing the strategies and tactics at the beginning and end of the simulation game. This will help to understand the strategies which were undertaken in the beginning.
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AGAC Arts Organization Marketing Marketing Case Study
13 pages (3859 words) , Download 0 , Case Study
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The paper "AGAC Arts Organization Marketing" is a perfect example of a marketing case study. The arts industry is gradually developing. This is more so enhanced by growing globalization as well as the integration of increased cultures across the globe. In this regard, developed infrastructures have led to the emergence of new international and foreign cultures that were initially not thought to be in existence.
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Aljenadryah Festival Marketing Plan Marketing Case Study
14 pages (3921 words) , Download 0 , Case Study
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The paper "Aljenadryah Festival Marketing Plan" is an outstanding example of a marketing case study. Al-Jenadriyah Festival is an annual cultural event that takes place between February and March. Organised by the National Guard, the two-week event is held each year at the city of Jenadriyah. The National Guard -- a Saudi military unit first held the event in 1985.
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Technological Changes Have Allowed Brands to Successfully Adapt to Different Cultures Marketing Coursework
10 pages (3023 words) , Download 0 , Coursework
Free
The paper "Technological Changes Have Allowed Brands to Successfully Adapt to Different Cultures" is a perfect example of marketing coursework. The history of branding can be dated back to as early as the 19th century, with the advent of packaged goods. Branding has become a very important aspect of businesses today and it plays a great role in whether a business runs into losses or makes a profit.
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Analysis of Australian Market Marketing Case Study
6 pages (1667 words) , Download 0 , Case Study
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The paper "Analysis of Australian Market" is an outstanding example of a marketing case study. In Australia, access to financial services like loans is easy to obtain and hence promoting the growth and development of the business. The availability of financial support is important in terms of promoting the growth and development of a business (Joshi, 2010).
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Past Performance of Nike by Analyzing Their Sales Marketing Case Study
8 pages (2159 words) , Download 0 , Case Study
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Generally speaking, the paper "Past Performance of Nike by Analyzing Their Sales" is a good example of a marketing case study. The paper looks to present the past performance of Nike by analyzing their sales, past performance, expenditure and another aspect through which different resources were used.
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Marketing Mix Composition for Fernwood Fitness Centre in Australia Marketing Case Study
8 pages (2351 words) , Download 3 , Case Study
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The paper "Marketing Mix Composition for Fernwood Fitness Centre in Australia" is a great example of a marketing case study. Part B of the marketing plan aims to recommend an appropriate marketing mix for Fernwood Fitness Centre in relation to the current market situation in the Australian fitness industry.
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Competition in the Smart Phone industry - Brand-Oriented and Price-Sensitive Strategies Marketing Case Study
10 pages (4221 words) , Download 0 , Case Study
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The paper "Competition in the Smart Phone industry - Brand-Oriented and Price-Sensitive Strategies" is a perfect example of a marketing case study. The study below involved market research involving various brands of smartphones. Competition among smartphone brands has increased over time and manufacturers have tried different strategies to gain more market share.
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Marketing Communication to Successfully Deliver a Message about Brand or Company Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
The concept of marketing has undergone a tremendous change in the last two decades. The four P’s of marketing are not sufficient anymore in the competitive environment triggered due to globalization. Today the customer needs are not merely satisfied, they have to be identified and anticipated and the marketing efforts directed accordingly.  
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Sustainability Lead Marketing Marketing Coursework
11 pages (3058 words) , Download 1 , Coursework
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Camden has consistently encouraged residents to remit due to rent online in an effort to reduce paper usage. In addition, resident communication through email has been enhanced at the expense of printed flyers for the same purpose. An online system has been established in order for citizens to submit official requests for maintenance rather than using paper.
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Apple iPhone Product Positioning Marketing Case Study
9 pages (2570 words) , Download 0 , Case Study
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The paper "Apple iPhone Product Positioning" is a perfect example of a Management Case Study. The success of Apple has been coined to the different concepts had theories which they have applied successfully. Apple has looked at the concepts differently and has chosen the ones that multiply their effectiveness. 
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Strategic Management and Integrated Approach Marketing Case Study
7 pages (2042 words) , Download 0 , Case Study
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The paper "Strategic Management and Integrated Approach" is a great example of a Marketing Case Study. An event has been defined to mean a certain function organized with the aim of satisfying people’s interest. Events are used to express talents and to entertain the viewers. Events have to be organized for a long time. 
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Consumer Culture: Is It Making the World Too Homogeneous Marketing Term Paper
6 pages (1500 words) , Download 1 , Term Paper
Free
One good effect of economic growth on consumerism is how it bridges the gap between the rich and the poor. In the past, consumerism drew a line between those with resources and those without. With globalization, businesses and manufacturers of consumer goods have to rationalize their operations to increase efficiency.
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Gloria Jeans Coffees Marketing Plan Marketing Case Study
7 pages (2169 words) , Download 0 , Case Study
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The paper "Gloria Jean’s Coffees Marketing Plan" is a great example of a marketing case study. Gloria Jean’s Coffees was founded in late 1979 in Chicago USA. However, since its inception, the coffee store has grown and expanded its market influence both across the USA states as well as in Australia.
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Market Analysis of Smiths Brand Performance Marketing Case Study
9 pages (2871 words) , Download 0 , Case Study
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The paper "Market Analysis of Smith’s Brand Performance" is a perfect example of a marketing case study. The research on the brand's marketability and acceptability in the market analyses Smith’s brand performance in comparison to other top-rated brands. In the research, the various aspects of brand actions were analyzed deeply.
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Marketing Plan for Uniqlo Australia Marketing Case Study
12 pages (3463 words) , Download 0 , Case Study
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The paper "Marketing Plan for Uniqlo Australia " is a great example of a marketing case study. The following plan outlines an integrated marketing communication campaign for Uniqlo Australia. Uniqlo is a leading Japanese multinational unisex causal wear stylist, manufacturer, and merchandising chain.
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Good Photographic Depiction Marketing Coursework
10 pages (3140 words) , Download 0 , Coursework
Free
The paper "Good Photographic Depiction" is a perfect example of marketing coursework. Photographic depictions have a high influence on consumer insight regarding a certain food product. During food advertisement, it is necessary to ensure that the visual depiction is supposed to demonstrate a good picture of how a consumer would feel when consuming the respective product.
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Why I Have the Qualifications for the Advertised Position of an Account Planner at ACME Marketing Admission/Application Essay
12 pages (3226 words) , Download 0 , Admission/Application Essay
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The paper "Why I Have the Qualifications for the Advertised Position of an Account Planner at ACME" is a good example of a marketing admission/application essay. Upon reflection, I opine that IMC is critical for ‘execution integration’ and ‘planning integration.’ The benefits of the brand reflect the four main goals of marketing communication.
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Digital Marketing Plan for Vinomofo Marketing Case Study
6 pages (1561 words) , Download 0 , Case Study
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The paper "Digital Marketing Plan for Vinomofo" is a great example of a marketing case study.   Digital marketing strategy is based on integrating website, digital communication channels and mobile marketing with the aim of acquiring new customers as well as customer retention (Chaffey et al. 2006).
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Marketing Strategies for Starbucks Corporation Marketing Case Study
13 pages (3349 words) , Download 0 , Case Study
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The paper "Marketing Strategies for Starbucks Corporation" is a perfect example of a marketing case study. Choose a product or service related to your workplace or training environment. Check the suitability of your chosen product or service with your assessor, prior to completing the assessment activities.
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Key Fundamentals of Systems Theory Marketing Literature review
12 pages (3446 words) , Download 0 , Literature review
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The paper "Key Fundamentals of Systems Theory" is an outstanding example of a marketing literature review. The universe is full of systems that play different roles in their environment. The solar system, biological systems, management systems and engineering systems are some of the common systems that are self-evident in any environment.
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Nerida Beonida and Boris Russian Restaurant Marketing Mix Marketing Case Study
8 pages (2541 words) , Download 0 , Case Study
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The paper "Nerida Beonida and Boris Russian Restaurant Marketing Mix" is a perfect example of a marketing case study. To offer delicious food while ensuring the highest standards of freshness, health and quality products are met. Providing excellent services and maintaining professional and friendly staff.
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Telstra Companys Aspects of Marketing Marketing Case Study
7 pages (2027 words) , Download 0 , Case Study
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The paper "Telstra Companys Aspects of Marketing" is a good example of a marketing case study. The contemporary business environment is characterized by divergent forces that directly or indirectly influence a company. As such, in order to maintain competitiveness in any market, it is imperative that managers understand the marketing dynamics for specific industries.
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Results of Consumer Insight Marketing Case Study
6 pages (1707 words) , Download 0 , Case Study
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The paper "Results of Consumer Insight " is an outstanding example of a marketing case study. This report presents the results of Consumer Insight research carried out to establish the effects of the use of photographic depiction types of food ads on consumer responses and to gain insights into foodie consumers and the marketing communications outcome for Sara Lee.
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Marketing Mix Analysis Marketing Case Study
8 pages (2355 words) , Download 0 , Case Study
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The paper "Marketing Mix Analysis" is a good example of a marketing case study. The understanding of the framework that will be used in the development of the business is dependent on the preparation of a sufficient marketing mix analysis. Through this, the factors that will operate around the functioning of the business will be analyzed.
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Targeting a Niche Market - SMBs Marketing Case Study
8 pages (2108 words) , Download 0 , Case Study
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The paper "Targeting a Niche Market - SMBs" is a great example of a marketing case study. The argument that SMBs owners may not be able to keep up with the changing legal and regulatory obligations of their businesses is validated by this research. Some private franchise and SMBs owners do not consult legal services providers and are sometimes ignorant of the legal obligations required of them.
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Eliminating Child Obesity in America Marketing Case Study
8 pages (2240 words) , Download 0 , Case Study
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The paper "Eliminating Child Obesity in America" is a perfect example of a marketing case study.  Children require a healthy and nutritious diet in order to develop normally.  This fact is derived from the fact that infants and toddlers rely on nutrients found in food to develop their immune system.
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Impact of Female Generation Y on Louis Vuitton Marketing Strategy Marketing Case Study
10 pages (3013 words) , Download 0 , Case Study
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The paper "Impact of Female Generation Y on Louis Vuitton Marketing Strategy" is an outstanding example of a marketing case study. This paper seeks to explore the marketing mix framework of Louis Vuitton Company with an emphasis on the female millennial generation. Louis Vuitton is a company which was conceptualized in the year eighteen fifty-four by an individual who the company was named after.
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Marketing Macro Environment - Airline Industry in Australia Marketing Case Study
10 pages (2888 words) , Download 0 , Case Study
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The paper "Marketing Macro Environment - Airline Industry in Australia " is a good example of a marketing case study. The Airline industry in Australia is slowly growing and statistics show that it has faced certain challenges in the past five years. The major airlines today in terms of domestic and regional flights are the Qantas, which is the largest, followed by Virgin Australia, Jetstar and Tigerair.
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Dick Smith Holdings Limited Marketing Strategies Marketing Case Study
12 pages (3231 words) , Download 0 , Case Study
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The paper "Dick Smith Holdings Limited Marketing Strategies " is a great example of a marketing case study. The report examines current Dick Smith Holdings Limited marketing strategies and makes the most appropriate recommendations for the company’s future strategies. To achieve the best results the company’s physical stores in Western Australia were visited and observed.
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Pharmel Performance Management, Managing Diversity in Lenovo Marketing Assignment
6 pages (1675 words) , Download 0 , Assignment
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The paper "Pharmel Performance Management, Managing Diversity in Lenovo" is a perfect example of a marketing case study. In view of Hofstede’s cultural dimensions, power distance has influenced Per Jonson and Tapio Mäkelä communication as evidenced by the emails. Power distance Masculinity and Uncertainty Avoidance are very high in Finland as compared to Sweden, while Individualism is high in Sweden than Finland.
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Marketing Strategy Recommendations - Medibank Insurance Company Marketing Case Study
9 pages (2719 words) , Download 0 , Case Study
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The paper "Marketing Strategy Recommendations - Medibank Insurance Company " is an outstanding example of a marketing case study. Travel insurance has gained increased popularity based on the increased number of people willing to travel safely. The Australia travel insurance market is shared by both government-owned and private companies.
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SWOT Analysis of Uber Companys Start in Mumbai Marketing Case Study
11 pages (3180 words) , Download 0 , Case Study
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 The paper "SWOT Analysis of Uber Companys Start in Mumbai" is a good example of a marketing case study. Business is a very competitive endeavor which needs consistency and determination for an organization to succeed. Since the ultimate goal of any business organization is to make profits, an organization should always be mindful of possible threats.
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Situational Analysis of Jumeirah Lakes Towers Hotels Marketing Case Study
14 pages (3954 words) , Download 0 , Case Study
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The paper "Situational Analysis of Jumeirah Lakes Towers Hotels" is a great example of a marketing case study. This report covers the situational analysis and marketing audit of Jumeirah Lake Towers Hotels in Dubai. Jumeirah Lake Towers entails 80 towers that are built in the edge of artificial lakes including Almas West, Almast East, and JLT Lake among others.
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