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Marketing Essays

Result for Subject Marketing:
19914 essays
Le Centre Ocean Hotel Marketing Analysis Marketing Case Study
7 pages (2073 words) , Download 0 , Case Study
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The paper "Le Centre Ocean Hotel Marketing Analysis" is a great example of a marketing case study. This paper will look at critiquing the strategies which were implemented by the team by analyzing the strategies and tactics at the beginning and end of the simulation game. This will help to understand the strategies which were undertaken in the beginning.
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AGAC Arts Organization Marketing Marketing Case Study
13 pages (3859 words) , Download 0 , Case Study
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The paper "AGAC Arts Organization Marketing" is a perfect example of a marketing case study. The arts industry is gradually developing. This is more so enhanced by growing globalization as well as the integration of increased cultures across the globe. In this regard, developed infrastructures have led to the emergence of new international and foreign cultures that were initially not thought to be in existence.
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Aljenadryah Festival Marketing Plan Marketing Case Study
14 pages (3921 words) , Download 0 , Case Study
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The paper "Aljenadryah Festival Marketing Plan" is an outstanding example of a marketing case study. Al-Jenadriyah Festival is an annual cultural event that takes place between February and March. Organised by the National Guard, the two-week event is held each year at the city of Jenadriyah. The National Guard -- a Saudi military unit first held the event in 1985.
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Technological Changes Have Allowed Brands to Successfully Adapt to Different Cultures Marketing Coursework
10 pages (3023 words) , Download 0 , Coursework
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The paper "Technological Changes Have Allowed Brands to Successfully Adapt to Different Cultures" is a perfect example of marketing coursework. The history of branding can be dated back to as early as the 19th century, with the advent of packaged goods. Branding has become a very important aspect of businesses today and it plays a great role in whether a business runs into losses or makes a profit.
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Analysis of Australian Market Marketing Case Study
6 pages (1667 words) , Download 0 , Case Study
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The paper "Analysis of Australian Market" is an outstanding example of a marketing case study. In Australia, access to financial services like loans is easy to obtain and hence promoting the growth and development of the business. The availability of financial support is important in terms of promoting the growth and development of a business (Joshi, 2010).
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Past Performance of Nike by Analyzing Their Sales Marketing Case Study
8 pages (2159 words) , Download 0 , Case Study
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Generally speaking, the paper "Past Performance of Nike by Analyzing Their Sales" is a good example of a marketing case study. The paper looks to present the past performance of Nike by analyzing their sales, past performance, expenditure and another aspect through which different resources were used.
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Marketing Mix Composition for Fernwood Fitness Centre in Australia Marketing Case Study
8 pages (2351 words) , Download 3 , Case Study
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The paper "Marketing Mix Composition for Fernwood Fitness Centre in Australia" is a great example of a marketing case study. Part B of the marketing plan aims to recommend an appropriate marketing mix for Fernwood Fitness Centre in relation to the current market situation in the Australian fitness industry.
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Competition in the Smart Phone industry - Brand-Oriented and Price-Sensitive Strategies Marketing Case Study
10 pages (4221 words) , Download 0 , Case Study
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The paper "Competition in the Smart Phone industry - Brand-Oriented and Price-Sensitive Strategies" is a perfect example of a marketing case study. The study below involved market research involving various brands of smartphones. Competition among smartphone brands has increased over time and manufacturers have tried different strategies to gain more market share.
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Marketing Communication to Successfully Deliver a Message about Brand or Company Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
The concept of marketing has undergone a tremendous change in the last two decades. The four P’s of marketing are not sufficient anymore in the competitive environment triggered due to globalization. Today the customer needs are not merely satisfied, they have to be identified and anticipated and the marketing efforts directed accordingly.  
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Sustainability Lead Marketing Marketing Coursework
11 pages (3058 words) , Download 1 , Coursework
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Camden has consistently encouraged residents to remit due to rent online in an effort to reduce paper usage. In addition, resident communication through email has been enhanced at the expense of printed flyers for the same purpose. An online system has been established in order for citizens to submit official requests for maintenance rather than using paper.
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Apple iPhone Product Positioning Marketing Case Study
9 pages (2570 words) , Download 0 , Case Study
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The paper "Apple iPhone Product Positioning" is a perfect example of a Management Case Study. The success of Apple has been coined to the different concepts had theories which they have applied successfully. Apple has looked at the concepts differently and has chosen the ones that multiply their effectiveness. 
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Strategic Management and Integrated Approach Marketing Case Study
7 pages (2042 words) , Download 0 , Case Study
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The paper "Strategic Management and Integrated Approach" is a great example of a Marketing Case Study. An event has been defined to mean a certain function organized with the aim of satisfying people’s interest. Events are used to express talents and to entertain the viewers. Events have to be organized for a long time. 
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Consumer Culture: Is It Making the World Too Homogeneous Marketing Term Paper
6 pages (1500 words) , Download 1 , Term Paper
Free
One good effect of economic growth on consumerism is how it bridges the gap between the rich and the poor. In the past, consumerism drew a line between those with resources and those without. With globalization, businesses and manufacturers of consumer goods have to rationalize their operations to increase efficiency.
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Gloria Jeans Coffees Marketing Plan Marketing Case Study
7 pages (2169 words) , Download 0 , Case Study
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The paper "Gloria Jean’s Coffees Marketing Plan" is a great example of a marketing case study. Gloria Jean’s Coffees was founded in late 1979 in Chicago USA. However, since its inception, the coffee store has grown and expanded its market influence both across the USA states as well as in Australia.
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Market Analysis of Smiths Brand Performance Marketing Case Study
9 pages (2871 words) , Download 0 , Case Study
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The paper "Market Analysis of Smith’s Brand Performance" is a perfect example of a marketing case study. The research on the brand's marketability and acceptability in the market analyses Smith’s brand performance in comparison to other top-rated brands. In the research, the various aspects of brand actions were analyzed deeply.
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Marketing Plan for Uniqlo Australia Marketing Case Study
12 pages (3463 words) , Download 0 , Case Study
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The paper "Marketing Plan for Uniqlo Australia " is a great example of a marketing case study. The following plan outlines an integrated marketing communication campaign for Uniqlo Australia. Uniqlo is a leading Japanese multinational unisex causal wear stylist, manufacturer, and merchandising chain.
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Good Photographic Depiction Marketing Coursework
10 pages (3140 words) , Download 0 , Coursework
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The paper "Good Photographic Depiction" is a perfect example of marketing coursework. Photographic depictions have a high influence on consumer insight regarding a certain food product. During food advertisement, it is necessary to ensure that the visual depiction is supposed to demonstrate a good picture of how a consumer would feel when consuming the respective product.
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Why I Have the Qualifications for the Advertised Position of an Account Planner at ACME Marketing Admission/Application Essay
12 pages (3226 words) , Download 0 , Admission/Application Essay
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The paper "Why I Have the Qualifications for the Advertised Position of an Account Planner at ACME" is a good example of a marketing admission/application essay. Upon reflection, I opine that IMC is critical for ‘execution integration’ and ‘planning integration.’ The benefits of the brand reflect the four main goals of marketing communication.
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Digital Marketing Plan for Vinomofo Marketing Case Study
6 pages (1561 words) , Download 0 , Case Study
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The paper "Digital Marketing Plan for Vinomofo" is a great example of a marketing case study.   Digital marketing strategy is based on integrating website, digital communication channels and mobile marketing with the aim of acquiring new customers as well as customer retention (Chaffey et al. 2006).
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Marketing Strategies for Starbucks Corporation Marketing Case Study
13 pages (3349 words) , Download 0 , Case Study
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The paper "Marketing Strategies for Starbucks Corporation" is a perfect example of a marketing case study. Choose a product or service related to your workplace or training environment. Check the suitability of your chosen product or service with your assessor, prior to completing the assessment activities.
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Key Fundamentals of Systems Theory Marketing Literature review
12 pages (3446 words) , Download 0 , Literature review
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The paper "Key Fundamentals of Systems Theory" is an outstanding example of a marketing literature review. The universe is full of systems that play different roles in their environment. The solar system, biological systems, management systems and engineering systems are some of the common systems that are self-evident in any environment.
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Nerida Beonida and Boris Russian Restaurant Marketing Mix Marketing Case Study
8 pages (2541 words) , Download 0 , Case Study
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The paper "Nerida Beonida and Boris Russian Restaurant Marketing Mix" is a perfect example of a marketing case study. To offer delicious food while ensuring the highest standards of freshness, health and quality products are met. Providing excellent services and maintaining professional and friendly staff.
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Telstra Companys Aspects of Marketing Marketing Case Study
7 pages (2027 words) , Download 0 , Case Study
Free
The paper "Telstra Companys Aspects of Marketing" is a good example of a marketing case study. The contemporary business environment is characterized by divergent forces that directly or indirectly influence a company. As such, in order to maintain competitiveness in any market, it is imperative that managers understand the marketing dynamics for specific industries.
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Results of Consumer Insight Marketing Case Study
6 pages (1707 words) , Download 0 , Case Study
Free
The paper "Results of Consumer Insight " is an outstanding example of a marketing case study. This report presents the results of Consumer Insight research carried out to establish the effects of the use of photographic depiction types of food ads on consumer responses and to gain insights into foodie consumers and the marketing communications outcome for Sara Lee.
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Marketing Mix Analysis Marketing Case Study
8 pages (2355 words) , Download 0 , Case Study
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The paper "Marketing Mix Analysis" is a good example of a marketing case study. The understanding of the framework that will be used in the development of the business is dependent on the preparation of a sufficient marketing mix analysis. Through this, the factors that will operate around the functioning of the business will be analyzed.
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Targeting a Niche Market - SMBs Marketing Case Study
8 pages (2108 words) , Download 0 , Case Study
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The paper "Targeting a Niche Market - SMBs" is a great example of a marketing case study. The argument that SMBs owners may not be able to keep up with the changing legal and regulatory obligations of their businesses is validated by this research. Some private franchise and SMBs owners do not consult legal services providers and are sometimes ignorant of the legal obligations required of them.
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Eliminating Child Obesity in America Marketing Case Study
8 pages (2240 words) , Download 0 , Case Study
Free
The paper "Eliminating Child Obesity in America" is a perfect example of a marketing case study.  Children require a healthy and nutritious diet in order to develop normally.  This fact is derived from the fact that infants and toddlers rely on nutrients found in food to develop their immune system.
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Impact of Female Generation Y on Louis Vuitton Marketing Strategy Marketing Case Study
10 pages (3013 words) , Download 0 , Case Study
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The paper "Impact of Female Generation Y on Louis Vuitton Marketing Strategy" is an outstanding example of a marketing case study. This paper seeks to explore the marketing mix framework of Louis Vuitton Company with an emphasis on the female millennial generation. Louis Vuitton is a company which was conceptualized in the year eighteen fifty-four by an individual who the company was named after.
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Marketing Macro Environment - Airline Industry in Australia Marketing Case Study
10 pages (2888 words) , Download 0 , Case Study
Free
The paper "Marketing Macro Environment - Airline Industry in Australia " is a good example of a marketing case study. The Airline industry in Australia is slowly growing and statistics show that it has faced certain challenges in the past five years. The major airlines today in terms of domestic and regional flights are the Qantas, which is the largest, followed by Virgin Australia, Jetstar and Tigerair.
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Dick Smith Holdings Limited Marketing Strategies Marketing Case Study
12 pages (3231 words) , Download 0 , Case Study
Free
The paper "Dick Smith Holdings Limited Marketing Strategies " is a great example of a marketing case study. The report examines current Dick Smith Holdings Limited marketing strategies and makes the most appropriate recommendations for the company’s future strategies. To achieve the best results the company’s physical stores in Western Australia were visited and observed.
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Pharmel Performance Management, Managing Diversity in Lenovo Marketing Assignment
6 pages (1675 words) , Download 0 , Assignment
Free
The paper "Pharmel Performance Management, Managing Diversity in Lenovo" is a perfect example of a marketing case study. In view of Hofstede’s cultural dimensions, power distance has influenced Per Jonson and Tapio Mäkelä communication as evidenced by the emails. Power distance Masculinity and Uncertainty Avoidance are very high in Finland as compared to Sweden, while Individualism is high in Sweden than Finland.
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Marketing Strategy Recommendations - Medibank Insurance Company Marketing Case Study
9 pages (2719 words) , Download 0 , Case Study
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The paper "Marketing Strategy Recommendations - Medibank Insurance Company " is an outstanding example of a marketing case study. Travel insurance has gained increased popularity based on the increased number of people willing to travel safely. The Australia travel insurance market is shared by both government-owned and private companies.
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SWOT Analysis of Uber Companys Start in Mumbai Marketing Case Study
11 pages (3180 words) , Download 0 , Case Study
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 The paper "SWOT Analysis of Uber Companys Start in Mumbai" is a good example of a marketing case study. Business is a very competitive endeavor which needs consistency and determination for an organization to succeed. Since the ultimate goal of any business organization is to make profits, an organization should always be mindful of possible threats.
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Situational Analysis of Jumeirah Lakes Towers Hotels Marketing Case Study
14 pages (3954 words) , Download 0 , Case Study
Free
The paper "Situational Analysis of Jumeirah Lakes Towers Hotels" is a great example of a marketing case study. This report covers the situational analysis and marketing audit of Jumeirah Lake Towers Hotels in Dubai. Jumeirah Lake Towers entails 80 towers that are built in the edge of artificial lakes including Almas West, Almast East, and JLT Lake among others.
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Situational Analysis for a Chocolate Cafe in Canberra, Australia Marketing Case Study
8 pages (2379 words) , Download 0 , Case Study
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The paper "Situational Analysis for a Chocolate Cafe in Canberra, Australia" is a perfect example of a marketing case study. The following report is a situation analysis for the chocolate café market in Canberra Australia. The analysis focuses on evaluating the important market environments aspects linked to launching a new chocolate café in Canberra.
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Lesley Chocolate Situation Analysis Marketing Case Study
6 pages (1553 words) , Download 0 , Case Study
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The paper "Lesley Chocolate Situation Analysis" is a perfect example of a marketing case study. This situation analysis will be concerned with analysing the chocolate beverages and desserts industry in the Canberra area of Australia with a view of employing the right marketing and operational strategies for the launch of Lesley Chocolate Café.
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The Marketing Plan of Zeldas Espresso Marketing Case Study
10 pages (2805 words) , Download 0 , Case Study
Free
The paper "The Marketing Plan of Zelda’s Espresso" is an outstanding example of a marketing case study. This research project evaluation pertains to the marketing plan of Zelda’s Espresso. Zelda’s Espresso is projected to be a leading pre-made focaccia cafe located in Clayfield and catering to the growing market need for fast tasty food. The analysis will focus on four key areas.
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Market Environment Analysis for Bindle Marketing Case Study
10 pages (2839 words) , Download 0 , Case Study
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In general, the paper "Market Environment Analysis for Bindle" is a good example of a marketing case study. Bindle is a giftware online company operating in Australia. This paper covers the market environment analysis of Bindle. First, the paper will analyse the giftware and homeware industry of Australia.
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Marketing Management of La Trobe Universitys Online Master of Management Programme Marketing Case Study
9 pages (2397 words) , Download 0 , Case Study
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The paper "Marketing Management of La Trobe University’s Online Master of Management Programme" is an outstanding example of a marketing case study. Education ranks among the top priority issues for the Australians. Because of this, the country’s literacy rate stands at 96%, which is among the highest in the world (Aussie Educator 2016).
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Marketing Strategy - Stark Chocolate Cafe in Canberra Marketing Case Study
8 pages (2229 words) , Download 0 , Case Study
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The paper "Marketing Strategy - Stark Chocolate Cafe in Canberra" is a good example of a marketing case study.  Product is a key marketing mix element that Stark Chocolate Café will have to consider in its marketing strategy to ensure success and competitiveness in the Australian chocolate industry.
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Marketing Plan for Settebello Restaurant Marketing Case Study
6 pages (1648 words) , Download 0 , Case Study
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The paper "Marketing Plan for Settebello Restaurant " is a perfect example of a marketing case study. This report is a marketing plan for Settebello restaurant that is seeking to enhance its competitiveness in the industry. In the report, the purpose of the marketing plan is properly outlined to give the reader some understanding concerning the objectives of the marketing plan.
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Situational Analysis for La Trobe University Marketing Case Study
11 pages (3066 words) , Download 0 , Case Study
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The paper "Situational Analysis for La Trobe University" is an outstanding example of a marketing case study. The higher education situation in various countries is shifting from the traditional physical class to various models that can accommodate the changing lifestyles among different people who would like to increase their competence in various areas, thus become upwardly mobile in their careers.
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Situation Analysis of Janes Tattoo Company Marketing Case Study
7 pages (1939 words) , Download 0 , Case Study
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The paper "Situation Analysis of Jane’s Tattoo Company " is a good example of a marketing case study. The movement from Bondi to Canberra might scare away tattoo clients and therefore there is a need for the development of a marketing plan. The marketing plan will enable Jane Pinch to capture potential clients and build a good reputation for the company as well as the provision of the best tattoo services.
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Situation Analysis for the Tattoo Industry - Queanbeyan Performing Arts Centre Marketing Case Study
6 pages (1708 words) , Download 1 , Case Study
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The paper "Situation Analysis for the Tattoo Industry - Queanbeyan Performing Arts Centre" is a great example of a marketing case study. With the rising level of tattoo demands, many people are shifting in the industry making competition stiff. Therefore, to acquire the appropriate competitive advantage in the industry, investors need to understand market economics influencing the industry.
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Marketing Strategy: Canberra Black Forest Chocolate Cafe Marketing Case Study
7 pages (2075 words) , Download 0 , Case Study
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The paper "Marketing Strategy: Canberra Black Forest Chocolate Cafe" is a perfect example of a marketing case study. Product is a critical marketing mix element that Canberra Black Forest café will have to factor in to ensure the success in the market. First, for Canberra Black Forest café to succeed in the Australian competitive chocolate market, the café will have to ensure that it provides the customers with quality chocolates.
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Marketing Program for the New Product of La Trobe University Marketing Case Study
10 pages (2716 words) , Download 0 , Case Study
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The paper "Marketing Program for the New Product of La Trobe University " is an outstanding example of a marketing case study. In conducting an analysis of the marketing program for the new product of La Trobe University which is the Master of Management online program, it is essential to first understand what such an analysis entails.
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Marketing Plan for Lord Wolseley Pub situated in Sydney Marketing Case Study
6 pages (1916 words) , Download 0 , Case Study
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The paper "Marketing Plan for Lord Wolseley Pub situated in Sydney" is a good example of a marketing case study. The competition among pubs in Australia is fierce and in order to be successful, a pub needs to position itself in a way that will allow it to gain a competitive advantage. There are a number of marketing ideas and strategies that can assist any pub to improve its business and attract the attention of the customers.
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Service Firm Audit for Intercontinental Hotel Group Marketing Case Study
9 pages (2637 words) , Download 0 , Case Study
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The paper "Service Firm Audit for Intercontinental Hotel Group" is a great example of a marketing case study. All economic and industrial activities are mainly categorized as primary, secondary or tertiary activities. Services form an essential part of the economic activities and the world today seems to be dominated by the service sectors.
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Lesley Chocolate Cafe Marketing Strategy Marketing Case Study
8 pages (2256 words) , Download 0 , Case Study
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The paper "Lesley Chocolate Cafe Marketing Strategy" is a perfect example of a marketing case study. Lesley Chocolate’s marketing strategy will be based on introducing the new brand to its target customers in Canberra hence communicating Lesley’s value to its potential clients. The communication will be initiated through a myriad of techniques.
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Apple New MacBook - the Interview Process Marketing Case Study
9 pages (2495 words) , Download 0 , Case Study
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The paper "Apple New MacBook - the Interview Process " is an outstanding example of a marketing case study. The new apple mac book during an Apple event and it was referred to as the thinnest Mac to be produced by the company. The Mac comes in golden color, and it is only 13.1 mm in thickness and weighs about m2.03 pounds, and that’s it makes it lighter compared to MacBook Air.
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