Free Marketing Essay Examples and Topics | Page 143

Marketing in the Textbook Industry Marketing Assignment

3 pages (873 words) , Download 2 , Assignment

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The electronic textbook model has its attention on the changing technology advancement and increasing computer literacy. Customers allied to the traditional textbooks format value the reading ease, the resale value, the personal library idea

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End of the Chapter questions Marketing Article

2 pages (500 words) , Download 0 , Article

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Marketing Question a) Difference between traditional and relationship marketing Traditional marketing entails taking the company’s message to the people in the market. To increase the chances of having an item bought would depend on the number of

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New Product Module-Design Thinking, Pathway-Business and Marketing Marketing Assignment

8 pages (2000 words) , Download 2 , Assignment

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The product, which has been selected for this assignment, is a helmet specially designed for motorcyclists with voice recognition software installed in it. Observably, with the advancement of pioneering technologies, companies are more inclined towards emerging with products that are highly innovative and is not present in the market

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The Impact of Customer Satisfaction on Online Shopping Environment - Amazon Marketing Case Study

36 pages (9238 words) , Case Study

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The paper "The Impact of Customer Satisfaction on Online Shopping Environment - Amazon" is an outstanding example of a marketing case study. In the era of the 21st century, the internet plays a major role in everyone’s life. All of us are dependent on the internet in some way or the other. It can be in the form of checking and sending emails, or accessing banking accounts or for others to connect with other people across the world.

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Marketing Communication of PETA Miss USA Queen Marketing Essay

6 pages (1823 words) , Download 1 , Essay

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The marketing perspective is equally perfectly addressed, considering that both adverts combine a high degree of ostensive communication and a moderate but surprising degree of covert communication, to arouse the interest of the audience with catchy photographic symbols in both messages, and then compliment the same with sincere and serious messages.

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US- European Agricultural Trade Disputes: Concerns of GMOs Marketing Coursework

6 pages (1733 words) , Download 0 , Coursework

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The abbreviation GMO stands for genetically modified organisms. These GMOs represent either plants, insects, yeast, bacteria, fish, and mammals whose genetic makeup has been modified using genetic engineering techniques to make the organism either better or more productive than the original organism.

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The Effect of Culture on International Marketing Marketing Coursework

14 pages (4868 words) , Download 0 , Coursework

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Culture has a massive impact on international marketing. Cultural elements like languages, religion and political environment can influence multinational corporations. It has been also identified that for international marketing MNCs must need to understand consumer behavior; otherwise, their profitability could suffer and the brand image might be negatively affected.

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Market Planning for the Market Penetration of a Financial Services Unit for First Response Finance Marketing Report

9 pages (2644 words) , Download 0 , Report

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The analysis indicates that the UK is emerging from a major credit crunch which has led to an emphasis on regulating the financial services industry. However, the UK economy has recovered and this provides the impetus for the further development and enhancement of the financial services industry. In terms of the markets, consumers are individualized in their outlook.

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The Usage of Viral Marketing Marketing Case Study

8 pages (2528 words) , Download 0 , Case Study

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The paper 'The Usage of Viral Marketing' is a great example of the marketing case study. Social media is an aspect that has led to the revolution in the means by which people communicate nowadays. The use of social media such as Facebook and Twitter has been part and parcel of the modern generation that comprises the youths.

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A Strategic Review of Burberry UK Marketing Report

9 pages (2512 words) , Download 1 , Report

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Burberry which is a famous brand was started by Thomas Burberry in the year 1856. It is now known globally due to its immense success in the fashion industry. It manufactures and sells various products such as trench coat and baseball caps among others; hence, has been listed on the London Stock Exchange.

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Creative Brief Marketing Assignment

9 pages (2354 words) , Download 1 , Assignment

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It has general merchandise for children who are young (Mendelsohn, 97). The mission of mother care is to make parents and guardians successful in their childrearing process globally. There are other competitors in the caring business and at present, they are trying to change their standards so that they may outrun Mother Care.

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Corporate Social Responsibility Adds Value to the Brand Marketing Coursework

8 pages (2457 words) , Download 1 , Coursework

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The brand’s ‘social responsibility is in fact seen to be unique both in regard to the business segment of operation as well as towards the promises that brand makes with the stakeholders. Brands are celebrated for creating the trust as well as promises though not in direct promises as per se but rather through implication.

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Corporate Social Responsibility as a Crucial Factor Marketing Coursework

8 pages (3144 words) , Download 1 , Coursework

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CSR can boost the perceived value and quality of a brand, significantly. 70% of consumers would be inclined towards paying a premium price for a product of a company, which is socially responsible. A firm’s repute for philanthropy is more likely to influence the purchase decisions of consumers than those of governments or other organizations.

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Entrepreneurship in Marketing Marketing Assignment

16 pages (4000 words) , Download 3 , Assignment

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The objective of this essay will be to analyze the emerging themes in entrepreneurial marketing. The current status of entrepreneurship will be examined. The essay will also discuss emergence over the years. Entrepreneurial marketing has also been suffering from various issues such as lack of funding and increase in competition leading.

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My Personal and Professional Goals in Global Marketing Communication Marketing Assignment

7 pages (1750 words) , Download 1 , Assignment

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My professional goal is to lead a company that values professionalism and steer such an organization towards the attainment of its mission and objectives. I want to be able to articulate the organizational vision to the subordinates and influence their efforts towards attaining shared organizational goals.

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Bain Consultants Marketing Analysis Marketing Case Study

10 pages (2578 words) , Download 0 , Case Study

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The paper "Bain Consultants Marketing Analysis" is an outstanding example of a marketing case study. With the changes in health challenges and healthcare delivery avenues, healthcare consultancy has proved to be one of the significant areas of emerging business trends to be applicable in this time and age.

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Retailing Business on International Platform Marketing Essay

8 pages (2478 words) , Download 1 , Essay

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One of the aspects which made the retail business an easy process is E-tailing. However, E-tailing is still in the infancy stage and needs advancement. The other mode of entry is franchising, licensing, and other ways. However, merely opening stores abroad retail business cannot succeed.

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Supply Chain Coordination and Bullwhip Effect Marketing Essay

9 pages (2528 words) , Download 0 , Essay

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The paper "Supply Chain Coordination and Bullwhip Effect" is an outstanding example of a marketing essay. The development of effective coordination in organizations is essential for the maximization of the process of turning a competitive advantage into profitability. Such coordination must occur both within the organization production and sales departments and beyond to include organizations contracted to handle its products.

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Online Advertising - Yodle Marketing Research Proposal

9 pages (2478 words) , Download 0 , Research Proposal

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The paper "Online Advertising - Yodle" is an outstanding example of a marketing research proposal. This proposal aims to find out how Yodle as an online advertising company manages to beat completion and stay on top of the online marketing industry. It looks at the adjustments that the company is making so as to remain relevant to the clients and people that will be the consumers of their services.

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Marketing Innovation in Roche Pharmaceuticals Marketing Case Study

11 pages (3383 words) , Download 0 , Case Study

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The paper “Marketing Innovation in Roche Pharmaceuticals” is an actual example of the marketing case study. Marketing innovation is often dubbed for platforms relative to the philosophy of doing business. The two subjects combined enable business entities to realize their full potential in their specific industries whenever implemented coherently.

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Marketing Planning of Naked Wines in Britain Marketing Report

6 pages (1837 words) , Download 1 , Report

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Naked Wines is a really highly successful online retailer and through this channel, it has gained widespread acclaim and praise for its business. Internet marketing and advertising does allow businesses to spread their business across to a wide pool of consumers that may possess different taste and ideas.

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Unilevers International Marketing Strategy Marketing Report

11 pages (3224 words) , Download 0 , Report

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The advantage of the market entry strategy adopted by Unilever-Lipton in Dubai is sensible and prudent. Initial entry by means of exporting enabled the firm to test the market for the new product, which might initially have not been consistent with the local tastes and preferences of consumers, but which in time developed a market following.

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An International Marketing Analysis for Unilever Marketing Report

12 pages (4133 words) , Download 2 , Report

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The study begins with a macro-environmental scan of the UAE in the form of PEST analysis, followed by a micro-environmental scan based on Porter’s Five-Forces Model. An internal company analysis of Unilever is thereafter undertaken with the SWOT framework, followed by a discussion on Lipton’s marketing strategy, segmentation and positioning.

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Apple vs Samsung Marketing Book Report/Review

9 pages (2250 words) , Download 5 , Book Report/Review

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According to the report, with the advent of 21st century, Apple major restructuring happened where MAC OS X was launched in March 2001, which was the operating system based on Unix with the ease of interface for both professionals and personalized computers. The same year Apple also opened their first official retail stores in Virginia and California.

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Strategies and Forces of Competition within the US Airline Industry Marketing Case Study

12 pages (3215 words) , Download 0 , Case Study

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The paper “Strategies and Forces of Competition within the US Airline Industry” is an exciting example of the marketing case study. The U.S airline industry is considered as one of the best service provider airline industry in the world. In the year 1978, the airline industry had to undergo deregulation which led to the emergence of new budget carriers.

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Not Marketing to Children Towards Mars bar in the UK Marketing Research Proposal

6 pages (1673 words) , Download 1 , Research Proposal

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The first interview of the research is an interview with a marketing executive of Mars Company in Slough, UK. It is transcribed into question and answers format. In this case, the question is written down and the answer provided by the respondent is indicated after it. The following is the interview conducted on the marketing executive.

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The Sunset Senior Citizens Daycare's Mission Marketing Case Study

9 pages (2327 words) , Download 1 , Case Study

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The Sunset Day Care Center has the potential to meet all these objectives and plans that it has promised itself to achieve and in the time frame that is required. Through its own funds and the funding that it will apply for and the commitment that its management and staff will input, these objectives will easily become a reality.

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Distribution Channels of Apple Company Marketing Case Study

6 pages (1915 words) , Download 1 , Case Study

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The company would need to invent special technologies by virtue of which it can produce its products at a relatively lower cost. Moreover, it should also expand its customer base to experience economies of scale in production. The prices introduced for similar products by its competitors must also be acknowledged by the company.

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Unique Marketing Ideas for Realtors Marketing Assignment

5 pages (1357 words) , Download 0 , Assignment

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Unique Marketing Ideas for Realtors The success of real estate business is solely dependent on the efficiency and effectiveness of the marketing tools and strategies that the realtors apply. This is because, the business of realtors is becoming

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Media Advertising Marketing Essay

2 pages (500 words) , Download 0 , Essay

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Media Advertising Introduction Social media is an interaction platform among people where they create, exchange or share information and ideas in networks and virtual communities. It differs from traditional and/or industrial media in numerous ways

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Two Questions Marketing Essay

2 pages (500 words) , Download 0 , Essay

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Marketing ESSAY According to my parents, as well as grandparents, many aspects have changed in the world today, including values. Being Chinese, they hold that the aspect of collectivism in society was paramount during their days. Collectivism is

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Integrated Marketing Communications for Nokia Company Marketing Assignment

18 pages (5161 words) , Download 3 , Assignment

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The target audiences for the organization's media strategy are young people and the aged. Nokia Lumia is a product that is very attractive to young people. This is because it has features that the young might like to use, and hence appealing to them. The organization needs to develop a media strategy that has the capability of reaching young people

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Starbucks Market Environment Marketing Research Paper

4 pages (1054 words) , Download 4 , Research Paper

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Starbucks is an American international coffee company that now stands as the largest in the world. The company owns over 20891 stores in 62 countries across the world and is in the process of expanding its market operations to other countries. Since the time the company was found in 1971, the company has remained active in the market through its unique differentiation strategies.

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Discussion Week 6 part 2 Marketing Assignment

2 pages (500 words) , Download 0 , Assignment

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DISCUSSION WEEK 6 PART 2 DISCUSSION WEEK 6 PART 2 The decision making process for Metabical will be categorized into 8 major steps, which are presented in the diagram below. Source: Tutorials Point (2014). From the diagram, there would first have to

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Restaurant Business and Marketing Marketing Business Plan

8 pages (2607 words) , Download 3 , Business Plan

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Nowadays more consumers now want to go out and have food outside. The name of the company whose business plan is to be made is Foodies. Foodies started its operation recently in 2014 and has since then been successful. The company has strong shared cultural values. The founders of the company recognized the importance of serving good quality meals to people across the country.

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The Role of Consumer Information in Public Policy Marketing Article

7 pages (1750 words) , Download 1 , Article

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The main concern from the aggrieved parties it turned out later had not as much to do with food safety but lack of sufficient consumer information which resulted in many eating horse meat against their will. This occasioned several ramifications and the company involved was embroiled in several laws suite across Europe and America and ended up losing a great deal of business because of the negative publicity.

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Offering Services at the Healthcare Marketplace Sector Marketing Coursework

8 pages (2000 words) , Download 2 , Coursework

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Philip Kotler’s Segment-by-Segment Invasion Plan has relevance to the dynamic business world in this wake of globalization. This concept is imperative in improving an existing product for a specific target market to meet there changing socio-economic experiences. The plan must capture the perception of the customers on the product.

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Formulation of Purchasing Decisions Marketing Research Paper

23 pages (6659 words) , Download 2 , Research Paper

Customers spend very little time deciding whether to purchase these items and do not typically need to read reviews or consult with friends for their opinions before making routine purchases. However, when confronted with ‘ethical’ products, consumers often become more involved, and this results in a more extensive information search.

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Product Development Plan of a 4G Implementation in a Mobile Handset Marketing Report

7 pages (1971 words) , Download 0 , Report

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The telecom market has evolved dramatically over the last few years with 3G becoming a prominent technology used in the markets across the globe. The business models in the telecom industry have shifted from the traditional hardware-driven business models to the software and service-based business models.

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Marketing of Nissan Marketing Case Study

9 pages (2818 words) , Download 1 , Case Study

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Generally, the paper "Marketing of Nissan" is an outstanding example of a marketing case study. The plan focuses on Nissan and how Nissan can increase its market share in the automobile industry in the UK. The purpose is to target middle and lower class people by providing comfortable and affordable cars.

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Services and Relationship Marketing of Ansoffs Marketing Research Proposal

8 pages (2240 words) , Download 0 , Research Proposal

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Seminal research work of Zeithaml, Parasuraman, and Berry (1985) reveals certain characteristics of service that make it difficult for strategic management scholars to define a particular strategy, 1-intangibility- one cannot measure the quality of service by touching it because there is no tangible part in the service.

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Marketing Plan of Levi Strauss Brand Marketing Research Proposal

10 pages (2816 words) , Download 0 , Research Proposal

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Other branches in the international markets include those in Europe, the Middle East, and Asia. It is this stretching out to the consumers of its products that put the company at the wheel of the business. The company has developed a framework to come up with supermarket chains to stock its own products.

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The Red Cross Blood Donation Campaign Marketing Case Study

13 pages (3493 words) , Download 0 , Case Study

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They are humanitarian entities that are known throughout the world and they have a basic desire and expectation to do nothing more than serve their generation and help people to survive severe and difficult humanitarian circumstances and situations. Based on these core values, strengths and weaknesses can be deduced.

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Global Marketing Strategy of Chery Automobile Company ltd Marketing Coursework

9 pages (2898 words) , Download 2 , Coursework

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However, its business was at its zenith in 2010, when aggregate sales were estimated to be 700000 units. The primary objective of the paper is to find the appropriate entry strategy. It should be noted that if the company desires to trade in the market of the U.S., its business would be subjected to cut-throat competition in there.

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Shangri La London: Azerbaijani Travellers Marketing Case Study

7 pages (2121 words) , Download 0 , Case Study

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Measures need to be in place to enhance the proper implementation of all the established objectives. The selection of a monitoring and evaluation team is the basis of the implementation process. The objectives need evaluation on a monthly basis. The website set up needs an experienced person to monitor it, as well as the social sites created.

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Strategic Simulation - Development of the Marketing and Operation Strategy Marketing Business Plan

7 pages (2601 words) , Download 3 , Business Plan

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The paper "Strategic Simulation - Development of the Marketing and Operation Strategy" is an exceptional example of a business plan on marketing. With the advent of technology, people across the globe have actively started using digital products. In a similar way, digital applications have also found high levels of acceptance among the mass (Kim, 2005).

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How Financial and Non Financial Metrics can be Used for Quantify the Effectiveness of Marketing Campaign Marketing Coursework

6 pages (1988 words) , Download 0 , Coursework

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On the other hand, there is also a constant tussle between the two extremes of quantitative or financial evidence of performance and the qualitative or non-financial measures for assessing the performance of the campaign. The case studies of B&K Distributors and DuPont-NASCAR Marketing have been used for extraction idea about the most viable source.

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Specific Social Media Tools and Measuring Engagement Marketing Essay

7 pages (1942 words) , Download 0 , Essay

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The paper "Specific Social Media Tools and Measuring Engagement" is a great example of a marketing essay. The growing importance of social media, as an effective mode of marketing, is analyzed in detail in this paper. The structure is divided into three main parts that will discuss tools, which are used in social media marketing by various organizations, to reach out to their customers.

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Principles of Advertising Marketing Assignment

5 pages (1348 words) , Download 0 , Assignment

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Gemstones have always been recognized for their vigorous appeal. Throughout the past, they have been praised as gifts from the deities, honored as a divine amulet, and solicited as a mark of success. It is assumed that the visual allure of a gemstone is simply a portion of its magnificent truth.

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Marketing Plan of Meg Youth Sports Academy Marketing Coursework

8 pages (2255 words) , Download 0 , Coursework

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The academy seeks to improve this position by making the programs affordable and readily available to many people within the community. The academy possesses a good share of the market approximated at about 40%. This figure remains based on the estimated number of school-going youngsters participating in similar programs within the area.

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Marketing Essays