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Corporate Social Responsibility Adds Value to the Brand - Coursework Example

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The paper "Corporate Social Responsibility Adds Value to the Brand" highlights that increased attention has been noted within the corporate word concerning corporate social responsibility where companies are increasingly undertaking strategic roles in management of environment…
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Corporate Social Responsibility Adds Value to the Brand
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Download file to see previous pages Brand perception in the market is strategic ineffectiveness in marketing procedures undertaken. It was therefore established that the efforts of organizations in CSR are strategic in improving brand equity and the general organizational image. Improved organizational and brand image is prerequisite to increased customer loyalty to a brand and hence improved organizational performance.
Corporate social responsibility is a familiar notion, normally adopted in business models and alludes to some form of self-regulation by corporate systems (Scharf, Fernandes, and Bruno, 2012, p. 436). It is a system which is built-in and self-regulating through which businesses ensures frequent evaluation to ensure that they fully comply with the law, international norms as well as with ethical standards (Moir, 2001, p. 1-4). However, though guided by the CSR, business firms are profit-driven and as such would overlook the self-regulation by CSR for the sake of profit maximization (Nieto, 2009, pp. 28-29). It is the responsibility of the CSR reports informing shareholders as well as the other stakeholders such as the public on the environmental performance as well as the corporate social performance of a business organization. A brand is a major feature that is often used in marketing and has significance in measuring the corporate performance of an organization. This paper, therefore, contends that CSR always adds value to the brand of a trading organization.
Trading organizations engage in corporate social responsible behaviors to show positive concerns on the environment, communities as well as such related social causes. Among other benefits that result from CSR to trading, organizations is the positive promotion of the image of the organization through satisfied employees, customers and the shareholders. ...Download file to see next pagesRead More
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