The New Belgium Brewing Company - Case Study Example

The advertising that the company is using is currently not the traditional way. This essay would further analyze these four aspects regarding NBB.
   The strengths of NBB would first be discussed. The major strength of the company can be said to be the corporate social responsibility that the company possesses. It has always believed in providing its customers with the best possible product along with the best social environment that the company can provide. The corporate social responsibility of the firm helps it to form a proper infrastructure for its employees who are given particular prizes for their job in NBB. These can be in the form of grants or other monetary values. It also keeps a special check on the recycling and reuse of products that it is manufacturing. This also adds to the corporate social responsibility of the firm. Moreover, they also utilize the energy in the best possible ways because of which the release of harmful gases in the environment is quite less. All these factors together help to gain a better brand image amongst the customers. Moreover, with the maintenance of corporate social responsibility, the sales of the company are also maintained. Also, the company has a variety of beer thatch are produced which helps in gaining product diversity.
  The weaknesses of the company include the way it markets its products. Here the company does not use the proper traditional way of marketing their beer and this can cause them to lose customers. The company does not have a broad market where it produces its products as it is only limited to certain states of America. The company produces specific beers at specific times too because of which they can be at loss too as it is possible that some of the customers only like NBB because of these specific products.
  The opportunities that the company has can be seen in the growing market of beer. Beer consumption amongst adolescents is also increasing per day. This means that if the company expands it would be able to grab a greater market share and thus have greater market sales. The company can also expand to other nations than the United States. This would help to create a brand image outside the United States too. The company can produce even newer technologies that are more environmentally friendly. This would further help to enhance the corporate social responsibility of the firm.
 The threats that the company faces are that with the growing market of beer the company is more prone to competition in the market. The marketing that the company is currently applying is quite weak and if it does not improve, they might lose a huge customer base. If the government changes its policies regarding the legality of beer it will destroy the company’s success. Moreover, the impositions and sanctions by the government can also cost the company a fortune.