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Marketing Essays

Result for Subject Marketing:
19895 essays
Integrating Contracting Efforts at Kudler Fine Foods Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
Free
Adding local suppliers of organic produce to the supply chain for Kudler foods is completely in line with company philosophy, as shown on the website homepage. This allows Kudler to provide the freshest, organic produce to its customers, while also contributing economically to the local environment.
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Marketing Research Review of E-Learning Materials Marketing Assignment
12 pages (3383 words) , Download 0 , Assignment
Free
The paper "Marketing Research Review of E-Learning Materials" is a perfect example of a marketing assignment. Marketing research is becoming important in today’s business life. Companies, through market research, have been finding opportunities to improve their products and services to make them more useful to customers.
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Marketing Analysis for JB HI-FI Marketing Case Study
14 pages (4007 words) , Download 0 , Case Study
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The paper "Marketing Analysis for JB HI-FI" is an outstanding example of a marketing case study. Market analysis is a very vital tool in marketing (Cadle, Paul & Yeates, 2010). By analysing the market, it becomes possible to identify the weak points and come up with measures on how to improve them. The analysis helps in determining the growth opportunity and capitalising on it.
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Sea Paradise Hotel SWOT Analysis Marketing Case Study
13 pages (3798 words) , Download 1 , Case Study
Free
The paper "Sea Paradise Hotel SWOT Analysis" is a good example of a marketing case study. This is a hots simulation report of Sea paradise hotel (Team 8) that aims at carrying out a strategic analysis of the hotel. It includes environmental analysis, as well as SWOT analysis and capability assessment.
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Service Blueprinting - Spotless Service Company Marketing Assignment
7 pages (2064 words) , Download 0 , Assignment
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The paper "Service Blueprinting - Spotless Service Company " is a perfect example of a marketing assignment. Spotless is a service company that deals in dry cleaning activities. The organization delivers different dry cleaning services to numerous and organizations in Australia and New Zealand (Watkins, 1985).
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The Marketing Plan of Coca Cola Company Ltd Marketing Case Study
12 pages (3302 words) , Download 0 , Case Study
Free
The paper "The Marketing Plan of Coca Cola Company Ltd " is a great example of a marketing case study. This report has been drafted to highlight upon the marketing plan of Coca Cola Company Ltd which shall look to develop a new product to its existing product line of non-alcoholic beverages as the “Coke Buzz Tea” which shall be a completely new product.
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Samteo Childcare Centre Marketing Plan Marketing Case Study
12 pages (3316 words) , Download 0 , Case Study
Free
The paper 'Samteo Childcare Centre Marketing Plan" is an outstanding example of a marketing case study. Mrs. Hwang Yangbok established Samteo Childcare Centre in 2012. The childcare is located in Lidcombe, New South Wales, Australia. The childcare was established to tap into the business potential that existing due to the vast majority of parents who are working and need a place that their children could regard as home from home.
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Mazda 3 Car Marketing Mix Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
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The paper 'Mazda 3 Car Marketing Mix" is a good example of a marketing case study. Mazda 3 car is a product of Mazda Motor Corporation; the company was established in 1920 in Japan. The company’s vision is to create new value, excite and delight customers through the best automotive products and services.
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Trendy Pita Restaurant Marketing Plan Marketing Case Study
20 pages (5278 words) , Download 0 , Case Study
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The paper "Trendy Pita Restaurant Marketing Plan " is a great example of a marketing case study. Trendy Pita restaurant is a new restaurant that intends to serve its customers with trendy, fresh and healthy pocket sandwiches. The restaurant will be located in Canberra in Australia. It intends to become the preferred lunch destination joint for students and locals in Canberra.
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Brand Management and the Challenge of Authenticity Marketing Coursework
13 pages (3377 words) , Download 0 , Coursework
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The paper "Brand Management and the Challenge of Authenticity" is an outstanding example of marketing coursework. Brand management is a marketing communication function that comprises analyzing and planning how the brand is positioned in the market. Creating an excellent target market relationship is extremely significant for brand management.
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Revolution in the Jumbo Jet Market: Airbus-Boeing Marketing Case Study
7 pages (2085 words) , Download 0 , Case Study
Free
The paper "Revolution in the Jumbo Jet Market: Airbus-Boeing" is a perfect example of a marketing case study. An organization gains a competitive advantage by utilizing unique internal resources to develop core competencies and distinctive capabilities. There are two types of internal resources: intangible and tangible.
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Sales Team Structure, Roles and Rewards - Appropriate Technologies Company Marketing Case Study
8 pages (2359 words) , Download 0 , Case Study
Free
The paper "Sales Team Structure, Roles and Rewards - Appropriate Technologies Company" is a great example of a marketing case study. Having an excellent sales force structure empowers the company to meet its sales objectives. Structuring the company’s sales force is vitally important to its business model while at the same time helping the salespeople to achieve the organization’s sales objectives.
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Marketing Plan for Fernwood Fitness Centre Marketing Case Study
10 pages (3022 words) , Download 4 , Case Study
Free
The paper "Marketing Plan for Fernwood Fitness Centre" is a perfect example of a marketing case study. This marketing plan aims to asses the current market situation in the Australian fitness industry in relation to Fernwood Fitness Centre positioning in the market. The Australian fitness industry is highly fragmented with very many players offering less differentiated products.
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Complaint Handling Assessment: Hilton Adelaide Marketing Case Study
8 pages (3559 words) , Download 0 , Case Study
Free
The paper "Complaint Handling Assessment: Hilton Adelaide" is an outstanding example of a marketing case study. Located in Adelaide, Hilton Adelaide is a five-star hotel renowned for its excellent and modern accommodation facilities for all kinds of the customer (Min and Min, 2006). However, business travelers make up ninety percent of the Hilton’s total guests.
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Sales Team Structure, Roles And Rewards - company is located in Queensland Marketing Case Study
9 pages (2631 words) , Download 0 , Case Study
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The paper "Sales Team Structure, Roles And Rewards - company is located in Queensland" is a good example of a marketing case study. This business report will present a sales team, its structure, roles and rewards that the company should consider. The sales team structure will reflect suitable numbers of staff, their geographic location.
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Marketing Strategies Deployed by SGM in Selling Nokia Products in East Timor Marketing Case Study
7 pages (2197 words) , Download 0 , Case Study
Free
The paper "Marketing Strategies Deployed by SGM in Selling Nokia Products in East Timor" is a perfect example of a marketing case study. Nokia is a huge player in the telecommunications industry which is dominated by innovation and competition among companies in this dynamic industry. The company has successfully produced revolutionary phones for different global markets.
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Issues of Digital Marketing Marketing Assignment
8 pages (2128 words) , Download 0 , Assignment
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The paper "Issues of Digital Marketing" is an outstanding example of a marketing assignment. I am taking a course in advertising and my area of interest is in digital marketing. The advancement in technology has changed the way organisations, both for-profit and not-for-profit, develop their marketing strategies (Ryan & Jones 2012).
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Importance of Service Quality - Hilton Hotel and Resorts Marketing Case Study
15 pages (4421 words) , Download 1 , Case Study
Free
The paper "Importance of Service Quality - Hilton Hotel and Resorts" is a good example of a marketing case study. Over the years, the Hotel industry has been recognized as one major driver of development in the service industry. Today, developed and also developing nations regarded the hotel and hospitality industry as one of the major industrial elements of their economic growth.
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Internet Marketing of Nike Inc, Adidas and Rebook Marketing Case Study
50 pages (12571 words) , Case Study
Nobody downloaded yet
The paper "Internet Marketing of Nike Inc, Adidas and Rebook" is a great example of a marketing case study. The research provides a comprehensive website audit written report that is presented through the analysis of two parts. The first part that is analyzed by the report is the situation analysis, reference, and the second part is the website analysis.
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Noteable Limited Marketing Plan Marketing Case Study
10 pages (2739 words) , Download 0 , Case Study
Free
The paper "Noteable Limited Marketing Plan" is a perfect example of a marketing case study. This business will provide services by acting the intermediary role between students who do not have notes with those who have them. The company will tap business opportunity by solving challenges that students face due to inadequate notes that originate from missed classes and poor quality notes subsequently leading to failure in the final exams.
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Marketing Plan Project of Amazon Marketing Case Study
30 pages (8152 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan Project of Amazon" is an outstanding example of a marketing case study. This report offers a summary of the findings of a summary evaluation of the Amazon Company marketing strategies. These research findings are informed by the need for organisations to re-evaluate their practices in the market as a way to enhance their increased performance in the long run.
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E-commerce Marketing Strategies Marketing Literature review
12 pages (3440 words) , Download 0 , Literature review
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The paper "E-commerce Marketing Strategies" is a great example of a marketing literature review. According to Evans & Knight (2014), E-commerce marketing strategies have played a big role for businesses in growing their business. This has been achieved by the use of e-commerce to increase customer base.
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Strategic Evaluation of the Healthcare Services Industry in the Market Marketing Case Study
7 pages (2128 words) , Download 0 , Case Study
Free
The paper 'Strategic Evaluation of the Healthcare Services Industry in the Market" is a perfect example of a marketing case study. Marketing is an increasingly growing organizational component in the market. In this regard, the organisations in the global market have applied increasingly innovative marketing strategies.
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Sales Team Structure, Roles and Rewards in Australia Marketing Case Study
10 pages (2749 words) , Download 0 , Case Study
Free
The paper "Sales Team Structure, Roles and Rewards in Australia" is an outstanding example of a marketing case study. This is how the sales department of the company is organised. It is defined by reporting hierarchies, titles as well as job descriptions. It is organised so that it can be able to carry out its mission of maximising revenue.
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Marketing Plan and Internal and External Environment of Qantas Airline Company Marketing Case Study
24 pages (6764 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan and Internal and External Environment of Qantas Airline Company" is a perfect example of a marketing case study. With the increase of airline companies in the market, competition has increased stiffly prompting business managers are trying to rethink strategies to take market advancement.
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Integrated Marketing Communication Strategy for Harris Park Food Store Marketing Case Study
18 pages (4726 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication Strategy for Harris Park Food Store" is an outstanding example of a marketing case study. Darwin Consulting Solutions has been offering ongoing strategic advice and a wide range of integrated marketing communication services based on two decades of experience in Australia and overseas.
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Internet Marketing of Gucci Company Marketing Case Study
8 pages (2518 words) , Download 0 , Case Study
Free
The paper "Internet Marketing of Gucci Company " is a good example of a marketing case study. Handbags market trends highly in globally. Differentiated companies try to thrive in the market that does not offer any monopolistic advantages (Chaffey, 2013). Women are always thrilled by an evolving product fashion. There are several companies that offer different types of bags.
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Hospitality Service Delivery Strategy Marketing Case Study
8 pages (2478 words) , Download 0 , Case Study
Free
The paper "Hospitality Service Delivery Strategy" is a great example of a marketing case study. Competitive advantage occurs when the organization is able to outperform the competitors in the market through the acquisition of attributes or a combination of attributes. According to the theory of Michael Porter, a competitive advantage can achieve low cost or differentiation (Porter, 2011).
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Marketing Plan for Jetstar Marketing Case Study
23 pages (6399 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Jetstar" is a perfect example of a marketing case study. Jetstar is an Australian low-cost airline which has its headquarters in Melbourne Australia. The airline was started by Qantas airlines with the aim of countering the rising competition in the low-cost airline sector. Jetstar provides their services to Australia, New Zealand and Asia.
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Situation Analysis for the Sea Paradise Hotel Marketing Case Study
11 pages (2924 words) , Download 0 , Case Study
Free
The paper 'Situation Analysis for the Sea Paradise Hotel" is an outstanding example of a marketing case study. In this report, the students use the HOTS simulation to learn more about the hotel and hospitality management. The participants who are mostly students are usually placed in a virtual setting where they operate a hotel business.
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Le Centre Ocean Hotel Marketing Analysis Marketing Case Study
7 pages (2073 words) , Download 0 , Case Study
Free
The paper "Le Centre Ocean Hotel Marketing Analysis" is a great example of a marketing case study. This paper will look at critiquing the strategies which were implemented by the team by analyzing the strategies and tactics at the beginning and end of the simulation game. This will help to understand the strategies which were undertaken in the beginning.
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AGAC Arts Organization Marketing Marketing Case Study
13 pages (3859 words) , Download 0 , Case Study
Free
The paper "AGAC Arts Organization Marketing" is a perfect example of a marketing case study. The arts industry is gradually developing. This is more so enhanced by growing globalization as well as the integration of increased cultures across the globe. In this regard, developed infrastructures have led to the emergence of new international and foreign cultures that were initially not thought to be in existence.
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Aljenadryah Festival Marketing Plan Marketing Case Study
14 pages (3921 words) , Download 0 , Case Study
Free
The paper "Aljenadryah Festival Marketing Plan" is an outstanding example of a marketing case study. Al-Jenadriyah Festival is an annual cultural event that takes place between February and March. Organised by the National Guard, the two-week event is held each year at the city of Jenadriyah. The National Guard -- a Saudi military unit first held the event in 1985.
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Technological Changes Have Allowed Brands to Successfully Adapt to Different Cultures Marketing Coursework
10 pages (3023 words) , Download 0 , Coursework
Free
The paper "Technological Changes Have Allowed Brands to Successfully Adapt to Different Cultures" is a perfect example of marketing coursework. The history of branding can be dated back to as early as the 19th century, with the advent of packaged goods. Branding has become a very important aspect of businesses today and it plays a great role in whether a business runs into losses or makes a profit.
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Analysis of Australian Market Marketing Case Study
6 pages (1667 words) , Download 0 , Case Study
Free
The paper "Analysis of Australian Market" is an outstanding example of a marketing case study. In Australia, access to financial services like loans is easy to obtain and hence promoting the growth and development of the business. The availability of financial support is important in terms of promoting the growth and development of a business (Joshi, 2010).
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Past Performance of Nike by Analyzing Their Sales Marketing Case Study
8 pages (2159 words) , Download 0 , Case Study
Free
Generally speaking, the paper "Past Performance of Nike by Analyzing Their Sales" is a good example of a marketing case study. The paper looks to present the past performance of Nike by analyzing their sales, past performance, expenditure and another aspect through which different resources were used.
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Marketing Mix Composition for Fernwood Fitness Centre in Australia Marketing Case Study
8 pages (2351 words) , Download 3 , Case Study
Free
The paper "Marketing Mix Composition for Fernwood Fitness Centre in Australia" is a great example of a marketing case study. Part B of the marketing plan aims to recommend an appropriate marketing mix for Fernwood Fitness Centre in relation to the current market situation in the Australian fitness industry.
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Competition in the Smart Phone industry - Brand-Oriented and Price-Sensitive Strategies Marketing Case Study
10 pages (4221 words) , Download 0 , Case Study
Free
The paper "Competition in the Smart Phone industry - Brand-Oriented and Price-Sensitive Strategies" is a perfect example of a marketing case study. The study below involved market research involving various brands of smartphones. Competition among smartphone brands has increased over time and manufacturers have tried different strategies to gain more market share.
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Marketing Communication to Successfully Deliver a Message about Brand or Company Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
The concept of marketing has undergone a tremendous change in the last two decades. The four P’s of marketing are not sufficient anymore in the competitive environment triggered due to globalization. Today the customer needs are not merely satisfied, they have to be identified and anticipated and the marketing efforts directed accordingly.  
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Sustainability Lead Marketing Marketing Coursework
11 pages (3058 words) , Download 1 , Coursework
Free
Camden has consistently encouraged residents to remit due to rent online in an effort to reduce paper usage. In addition, resident communication through email has been enhanced at the expense of printed flyers for the same purpose. An online system has been established in order for citizens to submit official requests for maintenance rather than using paper.
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Apple iPhone Product Positioning Marketing Case Study
9 pages (2570 words) , Download 0 , Case Study
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The paper "Apple iPhone Product Positioning" is a perfect example of a Management Case Study. The success of Apple has been coined to the different concepts had theories which they have applied successfully. Apple has looked at the concepts differently and has chosen the ones that multiply their effectiveness. 
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Strategic Management and Integrated Approach Marketing Case Study
7 pages (2042 words) , Download 0 , Case Study
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The paper "Strategic Management and Integrated Approach" is a great example of a Marketing Case Study. An event has been defined to mean a certain function organized with the aim of satisfying people’s interest. Events are used to express talents and to entertain the viewers. Events have to be organized for a long time. 
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Consumer Culture: Is It Making the World Too Homogeneous Marketing Term Paper
6 pages (1500 words) , Download 1 , Term Paper
Free
One good effect of economic growth on consumerism is how it bridges the gap between the rich and the poor. In the past, consumerism drew a line between those with resources and those without. With globalization, businesses and manufacturers of consumer goods have to rationalize their operations to increase efficiency.
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Gloria Jeans Coffees Marketing Plan Marketing Case Study
7 pages (2169 words) , Download 0 , Case Study
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The paper "Gloria Jean’s Coffees Marketing Plan" is a great example of a marketing case study. Gloria Jean’s Coffees was founded in late 1979 in Chicago USA. However, since its inception, the coffee store has grown and expanded its market influence both across the USA states as well as in Australia.
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Market Analysis of Smiths Brand Performance Marketing Case Study
9 pages (2871 words) , Download 0 , Case Study
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The paper "Market Analysis of Smith’s Brand Performance" is a perfect example of a marketing case study. The research on the brand's marketability and acceptability in the market analyses Smith’s brand performance in comparison to other top-rated brands. In the research, the various aspects of brand actions were analyzed deeply.
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Marketing Plan for Uniqlo Australia Marketing Case Study
12 pages (3463 words) , Download 0 , Case Study
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The paper "Marketing Plan for Uniqlo Australia " is a great example of a marketing case study. The following plan outlines an integrated marketing communication campaign for Uniqlo Australia. Uniqlo is a leading Japanese multinational unisex causal wear stylist, manufacturer, and merchandising chain.
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Good Photographic Depiction Marketing Coursework
10 pages (3140 words) , Download 0 , Coursework
Free
The paper "Good Photographic Depiction" is a perfect example of marketing coursework. Photographic depictions have a high influence on consumer insight regarding a certain food product. During food advertisement, it is necessary to ensure that the visual depiction is supposed to demonstrate a good picture of how a consumer would feel when consuming the respective product.
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Why I Have the Qualifications for the Advertised Position of an Account Planner at ACME Marketing Admission/Application Essay
12 pages (3226 words) , Download 0 , Admission/Application Essay
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The paper "Why I Have the Qualifications for the Advertised Position of an Account Planner at ACME" is a good example of a marketing admission/application essay. Upon reflection, I opine that IMC is critical for ‘execution integration’ and ‘planning integration.’ The benefits of the brand reflect the four main goals of marketing communication.
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Digital Marketing Plan for Vinomofo Marketing Case Study
6 pages (1561 words) , Download 0 , Case Study
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The paper "Digital Marketing Plan for Vinomofo" is a great example of a marketing case study.   Digital marketing strategy is based on integrating website, digital communication channels and mobile marketing with the aim of acquiring new customers as well as customer retention (Chaffey et al. 2006).
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Marketing Strategies for Starbucks Corporation Marketing Case Study
13 pages (3349 words) , Download 0 , Case Study
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The paper "Marketing Strategies for Starbucks Corporation" is a perfect example of a marketing case study. Choose a product or service related to your workplace or training environment. Check the suitability of your chosen product or service with your assessor, prior to completing the assessment activities.
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