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Marketing Essays

Result for Subject Marketing:
19702 essays
The Distribution Strategy of Fitbit Flex Marketing Report
16 pages (4233 words) , Download 0 , Report
Free
This report looks into the internal and external environment of Fitbit Flex with respect to its competitors with the help of a SWOT analysis. One done with the discussion of SWOT it looks into the distribution strategy of Fitbit Flex across the world. In the next part, it talks about the various advantages of Fitbit Flex over the other products.
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The Marketing of Foods and Non-Alcoholic Beverages to Children Marketing Article
9 pages (3142 words) , Download 1 , Article
Free
The extent of marketing is only relevant if we assume it has impact and influence upon child consumers. The associations’ children make between foods and brands from advertising framed within themes of fun, fantasy, popularity and excitement may be critical in explaining the unique appeal of specific forms of advertising to young consumers.
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Marketing Principles and Product Communication Marketing Essay
5 pages (1404 words) , Download 0 , Essay
Free
Adverts are vital elements to customers, as they dictate the willingness of persons to buy specific products. Marketing agencies need to have concerned about the capability of different consumers. There has to be a set duration for the promotion of products. It is worth noting that product awareness establishes better grounds for increased profits.
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Merit Good - London Ambulance Service Marketing Case Study
6 pages (1670 words) , Download 0 , Case Study
Free
The paper "Merit Good - London Ambulance Service " is an outstanding example of a marketing case study. Merit goods refer to the goods and services that are provided free of charge to society by the government. The government feels that people may under-consume, hence they subsidize or offer for free to ensure that the consumption is independent of the purchasing power of the consumer.
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Marketing and Economics Marketing Essay
5 pages (1420 words) , Download 0 , Essay
Free
Marketing is a basic survival tool for low-calorie companies. It is always said that business is complete when something is sold. Through the questions answered above, it is very clear that every little point and information is very vital to the success of any business. The low-calorie companies are all over the world.
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Mini Focus Group Marketing Essay
5 pages (1250 words) , Download 0 , Essay
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Harry’s Razors Introduction Harry’s Razors is a company specializing in manufacturing shaving blades, shaving creams and accessories. This paper outlines important features of Harry’s razors in the market through the eyes of consumers. In the
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Online Marketing as a Part of the Marketing Mix Marketing Case Study
12 pages (3565 words) , Download 0 , Case Study
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The relevance of the successful marketing of a product is dependent on its quality. It is appropriate for Outwardly Insurance to ensure that they are remarkable and that its website is state-of-the-art. If it is not possible to find the website while using major search engines, then the sales that the company makes would be similar to those on a company that does not have a website
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McKenzies Furniture Marketing Communication Strategy Marketing Book Report/Review
10 pages (2500 words) , Download 5 , Book Report/Review
Free
The organizational goals associated with the marketing communication activity are to improve the taste and satisfaction level of the target audience pertaining to wooden furniture. The overall goal of the communication plan will be to increase the awareness of the target audience about McKenzie’s furniture’s products and services.
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Business Market of Red Bull Marketing Research Paper
25 pages (6924 words) , Research Paper
Nobody downloaded yet
Although most people know Red Bull as an Austrian energy drink-selling company in the actual context, the company initially originated in Thailand in 1981. In the initial period, Red Bull was being developed as a pharmaceutical product by TC Pharmaceutical and it was developed to compete with Japan’s Lipovitan.
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Comparing Thorntons-co-uk and Ocado-co-uk Marketing Coursework
9 pages (2836 words) , Download 0 , Coursework
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Ocado.co.uk, the online supermarket, has a very sophisticated website. A flash presentation provides a visual image of its product line, ranging from foods to clothing and accessories, clearly illustrates what consumers can expect from the website. Thornton’s, the only digital retailer with a bricks-and-mortar presence, actively wants consumers to visit and find their traditional stores across the UK.
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Less Interventionist Approach in Consumer Policy Marketing Term Paper
6 pages (1500 words) , Download 1 , Term Paper
Free
Consumer policies are an example of policies that are applied in the business world to protect consumers' interests. Consumer policies recognize customers’ fundamental rights as they strive to minimize inequalities, promote safety and health, fight against disloyal practices and improve the quality of living standards. Consumer policies are measures taken to protect consumer interests, which entail consumer protection, education, and information.
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Marketing Plan for Bahrain Bourse Marketing Business Plan
8 pages (2180 words) , Download 3 , Business Plan
Free
It started with only 30 companies listed in its stocks, but now it has around 50 companies that are been listed. This body operates autonomously and is supervised by an independent board of members and its chairman is the governor of the central bank of Bahrain.
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Brand Building at Research in Motion Marketing Assignment
8 pages (2589 words) , Download 0 , Assignment
Free
Branding refers to symbols, names, designs and signs, or a combination of these in order to differentiate a firm’s product offerings from competitors. Effective branding can develop brand equity; the value of a brand in terms of brand loyalty, company name awareness and high perceived quality.
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Individual Marketing for a New Product of Travolta Car Marketing Report
8 pages (2218 words) , Download 1 , Report
Free
The Travolta brand will be targeted at the entire United States. However, the level of market segmentation will differ as it will be based on the concentration of high-end income group customers. The major cities to be targeted are California, San Francisco, Detroit, Manhattan, Hawaii and Washington.
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Millennial and the Social Media in Marketing Marketing Literature review
9 pages (2375 words) , Download 2 , Literature review
Free
The use of digital devices is increased up to a high level. A research study shows that 90% of Y Generation people check their mobile phones before getting out of bed in the morning. They are using different mobile applications on their smartphones. Most of their leisure time is spent using their smartphones and surfing the internet. 
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How Marketing Communication Enters the Purchase Process in Emerging and Mature Markets Marketing Coursework
8 pages (2625 words) , Download 0 , Coursework
Free
Consumer mindset metrics cover features such as brand awareness, consideration, preference, and liking among the consumers of a particular market (Wenderoth, 2009, pp. 79-82). These features in metrics help to understand the brand exposure and the buying decision making in the consumer's mind which differs from market to market.
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Sales Planning and Operations Marketing Assignment
25 pages (6312 words) , Download 1 , Assignment
This assignment also explains what buyer behavior is, and identifies at least two buying situations. Then compares buyer behavior in the identified buying situations. It also identifies and analyzes the roles played by a sales team/adviser. Then, makes a list of characteristics to expect from a sales adviser with justification. 
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Marketing Planning Management and Control Marketing Assignment
8 pages (2348 words) , Download 0 , Assignment
Free
Nike can apply the segmentation approach for successful business in the U.K. and gain higher profitability. Nevertheless, the disadvantages of the segmentation approach might be the fact that this will be a time-consuming process for the company and would involve excessive wastage of money, in terms of research and development.
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Principles and Practice of Marketing Marketing Coursework
6 pages (1643 words) , Download 0 , Coursework
Free
In this age of competitiveness and high bargaining power, sustainability is the most desired dream of any organizational entrepreneur. This might be possible, only if the entrepreneur of an organization introduces varies types of inventive products. It might help the organization to satisfy the changing requirements and demands of the customers in an effective way.
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The Description of Elite as the Products Name Marketing Term Paper
6 pages (1663 words) , Download 0 , Term Paper
Free
The paper 'The Description of Elite as the Product’s Name' is a wonderful example of a marketing term paper. Following the description of Elite as the product’s name, the discussion identifies several approaches including the marketing and continued innovation approaches as strategic aspects of ensuring infant products’ success in the market.
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Information Systems Strategy Marketing Essay
9 pages (2827 words) , Download 1 , Essay
Free
The internet became commercially available in the market in 1994. Commercializing the internet generated a debate on if it was necessary to introduce a new concept in marketing. Now with a decade since the internet’s commercialization, the use of the internet in marketing has become unavoidable.
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A Better World Marketing Strategy Marketing Case Study
10 pages (2703 words) , Download 0 , Case Study
Free
The paper "A Better World Marketing Strategy" is an outstanding example of a marketing case study.   In order to succeed in any business, the most important that needs keen attention is marketing its products or services. A marketing plan is an intrinsic and most important part of any business plan.
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Marketing Plan for the Next Three Years for BMW i3 Marketing Report
12 pages (3792 words) , Download 0 , Report
Free
BMW is a German car manufacturer catering to the luxury car segment based in Munich, Germany. The automaker operates under 3 different car brands namely, Rolls Royce, Mini and BMW. With a view to addressing the growing need for renewable energy powered cars; the company launched its BMW i3, a hatchback variety of electric car that promises a zero-emission at the car tail. 
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Marketing for the Next Three Years for BMW I3 Marketing Case Study
14 pages (4552 words) , Download 0 , Case Study
Free
The paper "Marketing for the Next Three Years for BMW I3" is an outstanding example of a marketing case study. In the last 20 years, the competitive dynamics of the global car market have increased manifold due to market saturation, entry of new players, etc (Cardenal and Garcia, 2013; Gerzema and D’Antonio, 2011).
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Branding and its Influence on the Consumers Marketing Coursework
8 pages (2246 words) , Download 0 , Coursework
Free
The brand is a specified name for any product. A powerful branding means that the product is truly ruling over the customer’s minds. All the research studies show that brand awareness exerts its strong influence on consumer buying behavior and this awareness is only possible if the brand is properly marketed in the industry.
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CONSUMER BEHAVIOR Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
CONSUMER BEHAVIOR Consumer behavior This is an interview report between me and a purchaser. The purchased item is a low-priced and utilitarian. What does the shopping experience represent for the consumer? The consumer’s attraction to purchases is
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RIM Strategic Evolution Marketing Case Study
20 pages (5262 words) , Download 0 , Case Study
Free
The power school of thoughts elaborated on the power of RIM with respect to the external stakeholders. The external stakeholders here refer to the employees, shareholders of RIM, and the public as a whole. RIM has developed strategies that are in from of power and politics which has influenced the external and internal environment to a great extent
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Ideas on How to Keep Netflix Competitive in the Future Marketing Case Study
3 pages (1013 words) , Download 0 , Case Study
Free
The paper “Ideas on How to Keep Netflix Competitive in the Future" is a wonderful example of a case study on marketing. Netflix’s strategy suffices to get the company moving forward into the future of the movie rental industry. The strategy helped it thrive for long and realize remarkable successes evident in their massive profits over the years.
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Marketing Research on Tangerine Confectionery Marketing Research Paper
12 pages (3342 words) , Download 1 , Research Paper
Free
The research also seeks answers to the maintenance of high quality and its promotion for the new product developed. The research is a qualitative and quantitative study. The key findings of the report are that the company should develop products that are low in sugar content and developed through organic ingredients. 
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Mobile Advertising Effectiveness Marketing Research Paper
15 pages (4047 words) , Download 0 , Research Paper
Free
Generally, the paper "Mobile Advertising Effectiveness" is an outstanding example of a marketing research paper. The smartphone is getting to be progressively indispensable to our ordinary lives, as it serves as a strong practical instrument through calls, messaging, picture taking, and now, the web.
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Marketing Plan for Rockness Festival Marketing Essay
6 pages (1796 words) , Download 1 , Essay
Free
SMART criteria give the organizers guideline of setting objectives of the activity. Event growth and commanding market share can be achieved by increasing the number of acts by 10%. This can be achieved by inviting more rock bands and groups to perform at the festival. The progress indicator will be measured by the response of tickets sold.
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There has been a significant rise in e-tailing in the last 10 years within the western countries; however e-tailing is still in an infancy stage in other parts of the world, critically evaluate this statement in regards to high street clothing sector Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Over the period of last 10 years, there has been a consistent increase in the high street fashion industry. High street brands such as Zara and Pradahave been making entry into the emerging markets such as China and other countries suggesting a
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Consumer Buying Behavior Based on Advertisement Marketing Coursework
10 pages (2810 words) , Download 0 , Coursework
Free
As we know, advertisement is something created by the human imagination. Due to the power of advertisement, it probably produces stereotypes. To begin with my project’s idea, I think that advertisement is a marketing instrument that targets to influence consumers on the purchase of goods and services offered by the advertiser.
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Organizational Analysis of NIKE Company Marketing Business Plan
12 pages (3259 words) , Download 5 , Business Plan
Free
The performance rates of the workers are improved as well through the value chain. Notably, as argued earlier, choosing the right partner, according to Schmitz (2005), is among the best ways of moving Nike’s products and its capacity to track and gather relevant information on transportation issues and distributing the products to expected positions.
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Intel Corporation Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
number Presentation: Building a Successful Professional Career at Intel Introduction Each one of us aspires to havea very successful career, but is a fact we should all live with that not all of us will have the sought of careers they initially
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Cigarette Marketing and Advertising: A Comparison between the 1930s and the 21st Century Marketing Report
5 pages (1407 words) , Download 0 , Report
Free
It is without question that the societal attitude towards cigarette smoking has shifted significantly over the past several decades. For instance, when one considers the way in which marketing and advertising of cigarettes took place in the 1930s as compared to the way in which cigarettes are marketed within the current era, a key and stark differential can be seen.
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Thorntons Ways to Gain a Competitive Advantage Marketing Case Study
10 pages (2636 words) , Download 0 , Case Study
Free
The paper “Thorntons’ Ways to Gain a Competitive Advantage” is a meaty example of the marketing case study. Organizations operate in environments that are characterized by stiff competition from other players in the same industry. In order to gain a competitive advantage, organizations ought to adopt one of Porter’s generic strategies in order to operate viably.
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Branded Space: Wal-Mart Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Millions of Americans come to visit Wal-Mart each day making it the largest company in terms of sales accomplished. Just like McDonald's, Wal-Mart has become equally successful outside the United States. Wal-Mart has come to represent retail shopping in the same way that McDonald's has come to represent fast food worldwide. 
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Main Issues and Solutions for the Case Natura: Expanding Beyond Latin America Marketing Case Study
6 pages (1664 words) , Download 1 , Case Study
Free
The distributors are failing to adopt the values and principles of the company and as a result of that, the company is unable to exhibit its values to the international audience. Therefore, the company is strongly recommended to consider the option of foreign direct investment or to establish a wholly-owned subsidiary.
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Can Consumer Brand Loyalty in Singapore Be Swayed by a Financial Crisis Marketing Literature review
9 pages (2691 words) , Download 0 , Literature review
Free
The paper "Can Consumer Brand Loyalty in Singapore Be Swayed by a Financial Crisis" is an outstanding example of a marketing literature review. A number of studies in relation to brand loyalty have been conducted (Solomon, 1994, 22). The majority of these studies are, however, based on the Western world, and tend to emphasize a limited number of variables.
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CoCo Water Selling Strategies Marketing Report
10 pages (2988 words) , Download 0 , Report
Free
The sweet and pure coconut water has enormous therapeutic features and considered to be a major thirst-quenching health drink for individuals of age groups. These types of products are healthier than those of energy drinks present in the market. Tender Coconut water is loaded with salts, vitamins, minerals, and sugar.
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Advertising Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Advertising: Executive Summary: Advertising is an important aspect for the success of any business organization. This is whether the business in the transport, music, retailing, or even in the food and beverages sector. There are different
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Take the next step on your BOP Plan and describe the specific business plan you would follow in order to implement your plan in the country you have chosen. . Your paper should not be less than 3 pages and should be in outline form Marketing Essay
5 pages (1250 words) , Download 0 , Essay
Free
Lagos Company Limited Lecturer Executive Summary The recommended business is a condom company by the Lagos Company Limited. Thebusiness will be located in Lagos Nigeria to capture the foreigners as well as local people. The firm is an independent one
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French Connection Fashion Marketing Business Plan
16 pages (5007 words) , Download 0 , Business Plan
Free
The paper “French Connection Fashion ” is an actual example of a marketing business plan. This paper seeks to present the report of an ethically inspired Spring/Summer capsule, Collection fashion range plan for French Connection UK. The initial portion of this report summarizes the brand’s profile and conducts a SWOT analysis, and the second part offers a justification for the fashion range plan.
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Market Selection Decisions of PING Anser Driver Golf Club Marketing Case Study
6 pages (1631 words) , Download 1 , Case Study
Free
An event like the Olympics attracts different people to one centre. There are coaches, athletes and spectators. Target market, in this case, depends on the product. The sports shoes, for example, can target the athletes, their coaches, spectators, as well as those who watch the event on television or from the internet.
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A Marketing Plan for UNIQLO Business Model Marketing Report
12 pages (3806 words) , Download 0 , Report
Free
The focus of the report was on whether or not Uniqlo was properly positioned for the radically different retail environment in Brazil that is quite unique from that of the Asian markets where Uniqlo has been accustomed to operating and managing. The report was compiled as Uniqlo had established a desire to become the number one fashion retailer in the world.
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Marketing Challenges Facing Warby Parker Marketing Case Study
12 pages (3356 words) , Download 0 , Case Study
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Essentially, these actions point towards creating and maintaining a competitive advantage through strategic marketing and improving the brand name and product quality. This way Warby Parker stands to retain its market dominance even in the face of more affordable products from the competition by distinguishing itself from a quality supplier and vendor.
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Children Marketing: The Aspects of Advertising to Kids Marketing Essay
5 pages (1508 words) , Download 0 , Essay
Free
Advertising to children is the act of marketing or advertisement of products or services to children. This is always a subject of debate as children have an increasingly alleged influence on children’s consumption. Children highly represent an important demographic to marketers because they are the most influencing factors to their parent's decision on products and services they buy.
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Marketing Strategy of Message Without Words Marketing Essay
7 pages (1958 words) , Download 1 , Essay
Free
Newspapers and magazines are among the most efficient print-media networks that this image can utilize. The most common magazines that this image can be portrayed together with the message include Glamour, Cosmopolitan, Vogue, Redbook, and Details. These magazines will be selected since they are the most widely read magazines across the world.
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Kodak Market Segmentation Marketing Case Study
7 pages (1873 words) , Download 1 , Case Study
Free
The paper "Kodak Market Segmentation" is an outstanding example of a marketing case study. In 1880, George Eastman invented and then made a dry-plate formula and the machine for preparing large numbers of plates, from which he led to the foundation of Eastman Kodak Company. By 1884 Kodak had become a common name in every house.
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