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McKenzies Furniture Marketing Communication Strategy - Book Report/Review Example

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The paper "McKenzie’s Furniture Marketing Communication Strategy" discusses that the target markets of McKenzie’s Furniture are the furniture consumers, who are seeking aesthetic furniture designs made of solid timber wood. The demographics of the targeted segment ranges from men and women…
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McKenzies Furniture Marketing Communication Strategy
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Download file to see previous pages The basic aim of this paper is to develop a live client portfolio, i.e. to develop an online portfolio of McKenzie’s Furniture. For this purpose, the author will systematically build readers’ understanding of the marketing environment in which the client operates, its strengths and weaknesses that can be influential on the performance of the business and the opportunities and threats that have an adverse impact on the future performance of the client (Dominick, 2012). The next step will be to develop an understanding of the proposed marketing communication mix, development of marketing communication strategy, develop marketing communication activities and critical self-reflection of the whole marketing activity.
The policies prescribed by UK’s Government support easily accessible supply of short time financing for furniture manufacturing businesses. Moreover, the regulatory environment also demands furniture manufacturers to engage in healthy competition and develop organizational functions that do not harm the ecological environment.
The society in UK possesses a unique taste for the selection of furniture for their homes and offices. There is a trend in the UK, that every family or business changes its furniture after 4-7 years to bring a change in their daily lives.
Technological changes are vibrant in the UK in every industrial sector. Particularly, in the furniture industry, technological advancements force furniture manufacturers to focus on differentiating with respect to product quality and designing.
There are a number of online furniture businesses established in Southampton due to easy access to required raw material in the region. The key competitors for McKenzie’s Furniture are Office Depot, IKEA, Staples and CostCo.
McKenzie’s Furniture has established a profound image in the eye of the consumers in the marketplace. Another advantage of publishing an e-newsletter is that it will allow McKenzie’s Furniture to increase its credibility and maintain a strong relationship with stakeholders.  ...Download file to see next pages Read More
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