StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

McKenzies Furniture Marketing Communication Strategy - Book Report/Review Example

Comments (0) Cite this document
Summary
The paper "McKenzie’s Furniture Marketing Communication Strategy" discusses that the target markets of McKenzie’s Furniture are the furniture consumers, who are seeking aesthetic furniture designs made of solid timber wood. The demographics of the targeted segment ranges from men and women…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
McKenzies Furniture Marketing Communication Strategy
Read Text Preview

Extract of sample "McKenzies Furniture Marketing Communication Strategy"

Download file to see previous pages The basic aim of this paper is to develop a live client portfolio, i.e. to develop an online portfolio of McKenzie’s Furniture. For this purpose, the author will systematically build readers’ understanding of the marketing environment in which the client operates, its strengths and weaknesses that can be influential on the performance of the business and the opportunities and threats that have an adverse impact on the future performance of the client (Dominick, 2012). The next step will be to develop an understanding of the proposed marketing communication mix, development of marketing communication strategy, develop marketing communication activities and critical self-reflection of the whole marketing activity.
The policies prescribed by UK’s Government support easily accessible supply of short time financing for furniture manufacturing businesses. Moreover, the regulatory environment also demands furniture manufacturers to engage in healthy competition and develop organizational functions that do not harm the ecological environment.
The society in UK possesses a unique taste for the selection of furniture for their homes and offices. There is a trend in the UK, that every family or business changes its furniture after 4-7 years to bring a change in their daily lives.
Technological changes are vibrant in the UK in every industrial sector. Particularly, in the furniture industry, technological advancements force furniture manufacturers to focus on differentiating with respect to product quality and designing.
There are a number of online furniture businesses established in Southampton due to easy access to required raw material in the region. The key competitors for McKenzie’s Furniture are Office Depot, IKEA, Staples and CostCo.
McKenzie’s Furniture has established a profound image in the eye of the consumers in the marketplace. Another advantage of publishing an e-newsletter is that it will allow McKenzie’s Furniture to increase its credibility and maintain a strong relationship with stakeholders.  ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(McKenzies Furniture Marketing Communication Strategy Book Report/Review, n.d.)
McKenzies Furniture Marketing Communication Strategy Book Report/Review. Retrieved from https://studentshare.org/marketing/1812109-live-client-portfolio-mckkenzies-furniture
(McKenzies Furniture Marketing Communication Strategy Book Report/Review)
McKenzies Furniture Marketing Communication Strategy Book Report/Review. https://studentshare.org/marketing/1812109-live-client-portfolio-mckkenzies-furniture.
“McKenzies Furniture Marketing Communication Strategy Book Report/Review”, n.d. https://studentshare.org/marketing/1812109-live-client-portfolio-mckkenzies-furniture.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF McKenzies Furniture Marketing Communication Strategy

Marketimg

First, it helps the company to promote product awareness to the consumers and also position the company in the market. Second, marketing efforts can also help the organization to boost product sales. Third, marketing helps the company to build its reputation in the market. Without marketing efforts, a company cannot convey what services or product it is offering. Actually marketing is a huge area which covers various aspects of business from identification of need in the market to the after-sale services. Moreover, marketing efforts of a company help the people to recognize the product options available in the market and the features and qualities f the products. Therefore, marketing plays a very important role in the success of...
3 Pages (750 words) Essay

Marketing Communication Strategy: Zopa UK

...?Topic: Marketing Communication Strategy: Zopa UK As a marketing communications manager for Zopa UK, I have been en d to prepare a marketing communications plan for the period ranging September 2011 to September 2012. Zopa UK has been operating in the UK virtual environment for more than 5 years. ZOPA has been providing a lending and borrowing medium to people at cost-effective and competitive rates unlike banks that charge better rates to borrowers at their own terms and conditions. Before attempting a marketing communications strategy on Zopa UK, a situation analysis needs to be performed. Situation Analysis Zopa member strength was just 300 when it started in 2005. Within next 4 months, it reached to 26,000 members. Zopa has been able...
8 Pages (2000 words) Essay

Marketing Communication Strategy of Standard Chartered Bank

...? MARKETING COMMUNICATION STRATEGY OF STANDARD CHARTERED BANK [School Assignment # May 31, MARKETING COMMUNICATION STRATEGY OF STANDARD CHARTERED BANK Standard Chartered Bank Standard Chartered is the bank providing the services of British Multinational Banking and Financial Services having head quarter in London, United Kingdom. Standard Chartered Bank operating the network of more than 1700 branches in more than 70 countries and working with almost 87,000 employees in all over the world. The bank is dealing in universal banking operations, consumer, corporate, institutional and treasury services to the clients. The revenue of the bank is generated more than 90% from the Middle East, Africa and Asia whereas the bank is United Kingdome...
8 Pages (2000 words) Essay

Furniture Marketing

...1. Proposed Idea A furniture company has designed a new product that will be launched in the coming month. We propose to launch this product by producing a Marketing Strategy plan to give us scope for a successful launch (Brooksbank, 1999). The main target in the beginning will be students at university and college. 1.1 Mission statement Provide adaptable computer desks to suit the varying needs of students within UK, which can be supplied to schools colleges and universities. 2.1 Background The furniture company Total Concept Furniture Company has 8 years of history and experience of producing furniture for the UK market. They are located in London (UK). They have about 125 employees working for them and have their own...
20 Pages (5000 words) Case Study

Marketing Communication Strategy

...Marketing Communication Strategy- 3TM and Section # of This essay is about planning an effective marketing communication strategy for a UK based relief company 3TM. It mainly deals in providing to the destitute and needy so it has to collect charities as well. This essay is focused on the company's efforts for preventing and helping people with HIV/AIDS. The essay will include the internal and external environment of 3TM and also an analysis of the internal marketing issues within the company. The communication campaign will target three segments, one is an NGO, public (students, retired women and sex workers) and health care professionals mainly psychotherapists. The essay will analyze and evaluate the buying behavior and perceptions...
8 Pages (2000 words) Case Study

Marketing Communication: the Sainsburys Strategy

...Marketing Communication: the Sainsbury’s Strategy British retailer Sainsbury has captured 14 supermarkets from fellow Morrisons, including the original Morrisons store in the Yorkshire town of Ripon. But the group still lags behind the rival Asda, which also declared expansion plans this week. Apart from the Ripon store, all the outlets acquired by Sainsbury are former Safeway supermarkets, part of a package of stores which, Morrisons is obliged to sell in order to gain approval for its takeover of Safeway. Sainsbury's recent strategy will be revamping its entire store portfolio, moving into the convenience sector, launching a major non-food range. While among others it has been widely criticized in some quarters for lacking real focus...
2 Pages (500 words) Essay

International Marketing: The Furniture Production

... is necessary to outline the main directions and possible solutions with the aim of expanding business to the outer markets. The report will include external and internal, situation analyses, which will be used as the basis for the development of the outer marketing strategies. The outcome of the report will be realized in the real expansion into the country described as a potential consumer, with minor changes. The main finding of the work is that Ukraine now appears to be one of the most perspective markets for expanding our furniture business. Not accounting the problems with changing legislation and ‘gray market’ it is admitted that with the growth of living standards and requirements for the quality of products, our enterprise...
10 Pages (2500 words) Essay

Marketing and Communication Strategy: Promotion

... for non-couture prices The choice for successful, trending youth It is also, thus, that M By Madonna will be position in the youth fashion market as the brand to turn to for the communication of a statement about one's own self as an ambitious, modern, successful and fashionable person. Branding, in other words, will focus on the positioning of M By Madonna as the fashion line to turn to for, not just one outfit nut for a power, party, casual and formal wardrobe. 6 Marketing and Communication Strategy: Promotion As may be understood from the preceding, the marketing strategy and communications campaign has a set of very clear aims to achieve and very well-defined obstacles to overcome. It must communicate a message which effectively...
11 Pages (2750 words) Case Study

Marketing Communication strategy of Cirque du Soleil

...The Marketing Communication Strategy of Zumanity and it's Effectiveness in Relation to AIDA Marketing communication strategy is of great importancein relation to the marketing strategy and overall business strategy of any company. Marketing communication strategy will have a significant impact in helping to gain a competitive advantage and in achieving, or more desirably, exceeding business objectives. An article in Strategic Direction (2006) states that; "The fundamental principle determining the success of any communications strategy is that everyone involved needs to understand the meaning of each others communication." (Strategic Direction; 2006, 22) In this paper I will examine the marketing communication of Zumanity, a show...
4 Pages (1000 words) Case Study

International marketing

...International Marketing Plan Macy’s in Pakistan Table of Content Introduction 4 1 About the Company 4 2 Reasons for Entering the Market 4 2 Situation Analysis 6 2.1 SWOT Analysis 7 2.1.1 Strengths 7 2.1.2 Weaknesses 7 2.1.3 Opportunities 8 2.1.4 Threats 8 2.2 Market Share 8 2.3 Marketing Mix 9 2.3.1 Product 9 2.3.2 Price 10 2.3.3 Promotion 10 2.3.4 Placement 10 2.4 Stakeholder Analysis 10 2.5 McKenzie’s 7S Framework 11 3 International Marketing Objectives 13 4 Marketing Strategies 14 4.1 Ansoff Matrix 14 4.2 Market Entry Methods 15 4.3 Segmentation 16 4.4 Targeting 17 4.5 Positioning 18 5 Financials 19 5.1 Sales Forecast 19 5.2 Marketing Budget 21 6 Implementation Evaluation and Control 21 7 Conclusion 22 1 Introduction 1.1 About...
12 Pages (3000 words) Essay

Marketing Communication Strategy

...Marketing Communication Strategy for Mount Brydges Bulldogs Accomplishing the objectives Since this is a marketing communications plan, social media will be very crucial for meeting and accomplishing the objectives. The plan entails using the social media to reach the market and increase the presence Mount Brydges Bulldogs to hockey enthusiasts and also influence more Canadians to like the game and follow the league. Another way of accomplishing the objective of getting more followers is by focusing on niche markets or particular group of audience whose involvement in the game will increase the popularity of the team in the community. On the other hand, the marketing strategy focuses on using product designs to increase the consumer base...
5 Pages (1250 words) Assignment

Marketing Communication Strategy - Sales Promotion

...Marketing Communication Strategy Table of Contents Analysis 2 Conclusion 4 References 6 Bibliography 7 Introduction Marketing Mix is a business tool that is used in marketing a product. It is used to determine the brand's unique selling point and is synonymous to the 4 P's of marketing. The three major marketing mixes are public relation, direct marketing and advertising. Public relation is a process by which the organisation manages the information between the organisation and the public. Managing and building relationships between the organisation and the public can be done effectively with the help of effective and efficient public relations. Direct marketing is a channel form of advertising that helps business as well as non profit...
5 Pages (1250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Book Report/Review on topic McKenzies Furniture Marketing Communication Strategy for FREE!

Contact Us