Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Critical Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart Company - Book Report/Review Example

Comments (0) Cite this document
The paper "Critical Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart Company" states that Wal-Mart should enhance its competitiveness by understanding the different players in the market. It should leverage the synergies resulting from the subsidiaries present…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
Critical Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart Company
Read Text Preview

Extract of sample "Critical Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart Company"

Download file to see previous pages The aspects of management are best explained through an example. Walmart, the retailing giant is a good example as a case in point. The aspects viz. globalisation, increasing brand awareness increasing competitiveness, market share issues, faltering reputation and new product development are explained in this report in the light of the Walmart experience. It is the world’s second largest company and the largest private employer.
It has been observed of late, that globally marketable goods are the focus rather than standard products sold internationally. According to Holt et al (2004), consumers regard global brands as having higher quality and appealing to a larger cosmopolitan section (as cited in Parsons & Maclaran, 2009, Ch 12). There is a shift in consumer preference for brands that have a global presence and are vouched for by the maximum number of people.
International marketing is the “performance of business activities that direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit” (Ghauri & Cateora, 2009, pp 1/7). It leverages the advantages of marketing in one country for use in other countries. However, regional variations are required to make the product offered appealable to each market. The greatest leveller all over the world is competitive prices. This is understood by all sections of consumers and Wal-Mart takes advantage of this very factor to stay ahead of the competition.
Walmart comprises three divisions viz. Walmart Stores U.S., Sams Club, and Walmart International. There are nine retail versions in which it functions viz. supercenters (comprising the online retailer,, food and drugs, general merchandise stores, bodegas, cash and carry stores, membership warehouse clubs, apparel stores, soft discount stores and restaurants. Walmart Market closes the distance between the discount store and supercenters. Walmart opened ‘Supermercado de Walmart’ to woo the Hispanics in the United States. Walmart Express caters to smaller towns with lesser capacity or larger cities with less space. It has left its footprints in Canada, the UK and Brazil by taking over existing outlets. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Critical Analysis of Contemporary Issues and Future Developments in Book Report/Review, n.d.)
Critical Analysis of Contemporary Issues and Future Developments in Book Report/Review. Retrieved from
(Critical Analysis of Contemporary Issues and Future Developments in Book Report/Review)
Critical Analysis of Contemporary Issues and Future Developments in Book Report/Review.
“Critical Analysis of Contemporary Issues and Future Developments in Book Report/Review”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Critical Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart Company

Wal-Mart Corporation: Company Analysis

...? Wal-Mart: Company Analysis Executive Summary The process of organizational assessment benefits a business concern to identify its strengths and weaknesses and thereby improve its operational efficiency. An organizational assessment is mainly performed to point out any issue/issues that can have potential impact on the firm’s operational performance. This report will present ideas obtained from the organizational assessment of Walmart. The study indicates that the organization has further growth potential regardless of the current global financial crisis. The company’s stock prices indicate an upward growth trend and this situation would attract new investors. From this assessment study, environmental safety has been identified...
11 Pages (2750 words) Term Paper

Wal-Mart analysis

The paper describes the Wal-Mart company in general. This company is also the largest grocery retailer in United States and deals with diverse ranges of product lines. Wal-Mart mainly operates in 17 different countries. It is identified that both US and UK follow a free market approach that does not impose any regulation on business expansion. According to this concept, the government has only a distant role in market regulation. In contrast, China has adopted a more restrictive approach so as to preserve the interests of its traditional traders. Although, China possesses world’s largest potential market, the strict market regulations adversely affect Wal-Mart’s business interests. As compared to Chinese market, Indian market cove...
4 Pages (1000 words) Research Paper

Wal-Mart Information Technology Company Analysis

...?Running head: WAL-MART INFORMATION TECHNOLOGY COMPANY ANALYSIS Wal-Mart Information Technology Company Analysis 0 Introduction Wal-Mart is the world’s largest retailer with over 9,700 stores. Its stores command a market share of 11 percent of the United States retail market. In the quarter from May to July 2011, Wal-Mart sales were 108.64 billion dollars, with 61 percent of this coming from the United States. Wal-Mart started in 1962 as a small store in Arkansas. It has grown over the years to become the largest store in the world. Wal-Mart owes much of its success to the early adoption of an Information Technology as compared to its competitors. The store has continually evolved to adapt to changing market needs through enhancing its...
5 Pages (1250 words) Research Paper

Wal-Mart Consumer Analysis

...? Wal-Mart Consumer Analysis The Wal-Mart giant retail stores are an economic force and a cultural phenomenon to reckon, with the title of the world’s largest retailer. The retail giant started with a simple and humble philosophy of offering customers the lowest prices from its founder Sam Walton. This has been the foundation of the retail company and the growth propeller. Wal-Mart stores are the dominant retail stores in the United Sates, with an estimated 84% of shoppers visiting the stores in the past year (Lecavalier). Currently, the company is growing further to Europe through the acquisition of Asda Stores. The history of Wal-Mart began a little after 1972 as a rural shopping store chain in Oklahoma, Arkansas, and Missouri...
5 Pages (1250 words) Research Paper

Organization Analysis - Wal-Mart

...Organization Analysis: Wal-Mart Organization Analysis: Wal-Mart The background of the company The organization initiated itsactivities in the year 1962 by opening its first shop at Arkansas. Years later, the organization developed into Wal-Mart stores; opening the first supply center and home administration center at Bentonville. Furthermore, the organization launched the first super center in the year 1988 whilst initiating the first global unit in Mexico in the year 1991 (Lichtenstein, 2006). By the closure of the 20th century, the company had realized prominent international recognition and won numerous business awards. For example, the organization was the “Retailer of the Century,” held a strategic position in the list of the best...
8 Pages (2000 words) Essay

Wal-Mart retail marketing

... what they want. Despite the fact that there are electronics the customers wanted, they do not get the brands of their choice. This is an issue that is likely to reduce the level of satisfaction the consumers get from Wal-Mart and is likely to make them move on to competitor retailers. Wal-Mart will lose sales in the process; they will lose customers and a competitive advantage. b) Marketing communications Communication is the process by which a message is passed from one party to another. Communication is very important in any setup. It is an issue that plays a great role in the success of a business organization. In marketing, communication is very crucial. It is the promotional part of marketing that involves 4Ps (promotion, place, price...
9 Pages (2250 words) Research Paper

Wal-Mart Marketing

... purchase a t-shirt from a website belonging to a developing country. There are many ways such small firms can have greater audiences if they move to bigger portal like eBay. These new Internet based portals became the hub of activities in ecommerce. Companies like eBay & appeared on the horizon and established themselves on the lines of mail order firms. Web outlets or ecommerce websites are open 24/7 and the customer base is not limited to a particular geography. In business world the emphasis has been on customized marketing and ecommerce offers this unique opportunity of one on one marketing. Wal-Mart can not stay with the same price fit all policy in this Internet and ecommerce age when customized marketing is the key word...
6 Pages (1500 words) Case Study

Company Research of Wal-Mart

... in charge of US operations and several other divisions, while Mr Mike Dune currently heads international operations. Future prospects: In view of the recent developments, it can be seen that the company is seeking to grow externally as it focuses on its international operations. Moreover, Wal-Mart continues to have a positive outlook as it remains committed to the improvement of merchandise mix by constantly offering new products that target a wide market range. The firm also continues to control expenses as it implements various cost-cutting measures such as the recruiting of younger and healthier workers to save on healthcare cost. Personal appraisal: Given the company's strategy, I believe that continuous growth may be expected...
2 Pages (500 words) Essay

Marketing Management of Wal-Mart

The author of the paper states that a clerk working at Wal-Mart will hear approximately 475 blips from her scanner per hour, these scans will then appear within the hour at the company's headquarters via its 460-terabyte computer system. This computer system, according to the New York Times, carries more data than the entire Internet. " Wal-Mart themselves on their website claim, "Wal-Mart Stores, Inc. is the world's largest retailer, with $285.2 billion in sales in the fiscal year ending Jan. 31, 2005. The company employs 1.6 million associates worldwide through more than 3,700 facilities in the United States and more than 2,400 units in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany...

10 Pages (2500 words) Research Paper

Wal Mart Marketing Audit

... Growth Rate (in Month) Growth Rates 12 Month 36 Month 60 Month Revenue Growth 9.1% 32.1% 54.5% EPS Growth 16.8% 33.0% 76.9% Dividend Growth 161.9% 238.5% 46.7% Source: EDGAR Online. From a minute analysis of above data, it is clear that MOSCOW is the most profitable area of Wal-Mart in the present context as well as of future. Wal-Mart is expecting that the future profit will be doubled in MOSCOW. MOSCOW- Wal-Mart Stores Inc., the world's largest retailer, may expand into Russia within the next two years to capitalize on a swelling economy and a dearth of competitors may be taken place (Ermakova, 2008). 1.2. Customers Customers are the most significant fraction of a company. A company has to study its customer markets very closely...
9 Pages (2250 words) Essay

Need for Organizational Change Management at Kmart

...Need for Organizational Change Management at Kmart Table of Contents 1.Problems Faced By Kmart 3 2.Organizational Change Management 9 3.Concluding Remarks 15 4.Recommendations 16 References 18 List of Figures Figure 1: Kmart's CFROI Returns (1960-2005) 4 Figure 2: Kmart's Real Asset Growth Rate (1960-2005) 4 Figure 3: Market Shares of Discount Stores and Supercenters (1990-2000) 7 Figure 4: Roles Played by the Top Management 8 Figure 5: Five Basic Organizational Components 11 Figure 6: Contextual vs. Structural Dimensions 12 Figure 7: Stakeholder Groups and their Expectations 14 Introduction Having started its journey in 1962 Kmart is a contemporary of discount retailing giants Wal-Mart as well as Target. The notable player that enjoys...
15 Pages (3750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Book Report/Review on topic Critical Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart Company for FREE!

Contact Us