CHECK THESE SAMPLES OF Critical Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart Company
company Research company Wal-Mart Stores, Inc.... Industry in which company competes: Retail industry, particularly Discount Variety Stores Stocksymbol: WMTExchange where the stock is traded: New York Stock Exchange and Pacific Stock Exchange52-week high: $50.... FinanceGeneral information about company: Wal-Mart is the operator or retail stores in two main formats, Wal-Mart Stores and SAM's Club, in different countries.... To enhance its international operations, the company has also experienced switch in leadership roles....
2 Pages
(500 words)
Essay
The company is able to build awareness of its products and brands through mass media advertising, public relations efforts and branded Internet properties.... The company also makes it a point to receive feedback from its customers through market research (Hessan and Whitely, 1996).... The company then uses these feedbacks to refine its product development efforts and marketing strategies.... The combination of sales and marketing, research and development, and general and administrative expenses was reduced from $ 435 million to $339 million, while at the same time improving on the pace of innovation (Hamel and Pralahad, 1996)....
12 Pages
(3000 words)
Essay
n the early and middle 1960s graduate students of business administration studied business policy as an integration of the functional disciplines (manufacturing, finance, marketing, human resources, R&D, etc) near the end of their academic program, but hardly thought of strategic management as a separate discipline or as a branch of business policy.... An assessment of the firms strategic behavior and the results thereof would not be complete without some form of comparative analysis, and for this… Corporation, has been chosen....
5 Pages
(1250 words)
Essay
This, in turn, resulted in the company's stock price surpassing “the S&P 500 36-fold from 1960 to 1972”.... Despite the fact that prices have undergone numerous changes with the passing years, Kmart's business philosophy remained the same – the company strongly believed that the best way to retain customers is by offering them “products they need at prices they can afford” (Sears Holdings Corporation-a, 2010).... At the beginning of 2002, “the company filed for bankruptcy after its debt spiralled to more than $10 billion” (Kelly, 2004), and it has been reported that in the next two years the company had closed nearly 600 stores and laid off nearly 59000 employees....
15 Pages
(3750 words)
Assignment
From the paper "Analytical Academic Report of wal-mart Stores Inc " it is clear that Wal-Mart should aim to capitalise on the organisation's present growth which would facilitate in minimising difficulties for the company in the future global retail industry.... In relation to the political environment of wal-mart, strong influences of the key elements can be observed on the company's strategies.... In the context of the economic factors, the business strategies of wal-mart can be observed to have become considerably more sensitive and highly focused on selling high volume of products in a lower profit margin, especially during 2007....
10 Pages
(2500 words)
Case Study
current marketing techniques, brand reputation, global networking and future expansion opportunities.... According to the Fortune Global 500 list of 2013, it is the worlds second largest public company.... wal-mart Stores Inc.... A marketing plan should evaluate the resources of the organisation and the environment in which it It is a yardstick to measure the effectiveness of the marketing conducted for a product in an organisation....
14 Pages
(3500 words)
Assignment
The key interests that are aligned to wal-mart company are the joining of activist group ACORN and other communities such as SEIU and UFCW.... The primary issues of wal-mart includes inadequate health care benefits, low wages, damaging the cultural background of small town, diving small merchants, violation of rights of workers and destroying the environment.... The role of government institutions is regarded as vital and sense of hope for other critics and unions of wal-mart....
5 Pages
(1250 words)
Assignment
The essay uses wal-mart as a sample case to show the role of stakeholders in a corporate social responsibility strategy and to illustrate its benefit to organizations.... The essay uses wal-mart as a sample case to show the role of stakeholders in a corporate social responsibility strategy and to illustrate its benefit to organizations.... The author states that In the contemporary business environment, corporate social responsibility refers to the ability of any business organization to comply with the expectations of its stakeholders… Every corporate body has a responsibility to impact positively on its major stake holders that include the workers, the government, consumers, the surrounding community and even the environment....
12 Pages
(3000 words)
Essay