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Wall-Mart Case - Assignment Example

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The primary issues of Wal-Mart includes inadequate health care benefits, low wages, damaging the cultural background of small town, diving small merchants, violation of rights of workers and destroying the environment. This rapid upsurge of negative news leads to the filling of…
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Wall-Mart Case
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Download file to see previous pages Nevertheless, this led to deterioration of reputation of the company. Furthermore, it is concluded by Wal-Mart that the sole focus on associates and customers is no longer viewed to be as viable option. The implementation of non-market strategy is observed as the viable choice to change the reputation of the company and address the critics.
There are several interests which are opposed to Wal-Mart such as campaigning which is furthermore backed by unions. The organizing for nonmarket actions has been heavily influenced by campaigning carried by the organization on internet. Furthermore, this is supported by more than 160,000 people.
The key interests that are aligned to Wal-Mart Company are the joining of activist group ACORN and other communities such as SEIU and UFCW. The primary focus of the group of communities is to form workers Association for better condition for employees working in Wal-Mart. Some of the nonmarket actions taken by activists are by reducing the number of hours of working.
There can be drastic alteration on nonmarket environment after the resolution of current issues. The own actions of firm and external forces are viewed to be as primary sources for commencement of nonmarket issues. The Wal-Mart association named ACORN is viewed to be as pivotal institutional arenas which can help to lessen the issues.
The role of government institutions is regarded as vital and sense of hope for other critics and unions of Wal-Mart. The government is pivotal for controlling of opportunities and non-market strategies.
There are four condition that are regarded are vital for successful nonmarket strategy. The participation of field units, support of top management, effective decision-making process and determination are some primary conditions. The strategy implemented by Wal-Mart is only based on growth and low prices. There are other vital elements that are required to be focused ...Download file to see next pagesRead More
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