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Capstone - Essay Example

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The company’s mission and vision provide a tool for communicating the company’s purpose and its entire values to the major shareholders (Bonaich, 2004). Stakeholders are the vital parties who have enormous influences over the company in the firm’s future. The primary…
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Download file to see previous pages The mission and vision provide a target for the company’s strategy development. This means that a single criterion of a careful strategy is how efficiently it assists the firm in achieving its mission and vision (Bonaich, 2004). Strategies are clear on what the company will do and not do in order to achieve the mission and vision.
The company’s vision also gives a bridge between the strategy and the mission. Wall-mart vision and mission enhance the spirit of continuous innovation of products and also their improvement (Edward, 2006). The mission and vision give a top notch guide, and the company’s strategy provide a more certain guide, to the company’s goals and objectives (Chazen, 2002). This shows both the successes and the failures of the set strategy, and at the same time, the satisfaction of the set objectives found in the mission (Bonaich, 2004). The stakeholders are the pillar of the organization they are essential during the starting period of the company, but once the firm became functional it was the customers who keep the business going (Fishman, 2006). Customers are influential in generating revenue which is crucial for running the company (Ruta, 2009). Customers of Wall Mart are, therefore, the most influential stakeholders of the company.
Employees give the necessary human resources that move the engine of production of goods and marketing of the produced goods (Chazen, 2002). Without them, the company is unlikely to function even if there exists customers and shareholders ready to purchase the goods offered by the company. Employees of Wall Mart are highly treasured since they are the ones selling and marketing the products to consumers (Bonaich, 2004). Suppliers of the goods and services are vital as they provide the goods which the company depends on to produce or sell its outputs. Without them, marketing and production become rendered null and void. Society impacts the organization in a big way (Ruta, ...Download file to see next pagesRead More
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