Marketing Strategy for Express Star Business - Coursework Example

It has decided to open up a new recruiting agency by the name Star Employment Service. Other than that there are plans to build new revenue streams, which will either complement the existing media products or will lead to new business opportunities away from the traditional business model (Abratt et al. 2011).The present research paper endeavors to produce a rough sketch of the marketing strategy that Express & Star can follow. The current strategy of Express & Star and its applicability, benefits are discussed in the present business environment.

Then a detailed external and internal analysis is produced to reflect the best strategic option available to Express & Star. The choice of the most suitable strategy is explained with justification and then followed up with subsequent implementation. It is finished off with the inclusion of the control systems to keep the changes within the desired level.There are more than 5 different types of marketing management models in the market. Some of the marketing management models have core statistical applications and controlling techniques.

There are vast differences in marketing management models like in the Marketing Information System, the main idea is to support the marketing management team with critical marketing information processed and filtered by applying statistical techniques. There is another type of model which is called the Marketing Decision Support System (Wierenga and Bruggen, 1997). The marketing decision support system helps to derive different strategic decisions using statistical concepts combined with strategic concepts and ideas.

Again there is another different set of tools called the Marketing Management Support System. The marketing management support system helps to achieve a different set of benefits which are completely different than the other marketing management techniques discussed above.