We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International Marketing Strategy - Essay Example

Comments (0)
Summary
International Marketing Strategy Table of Contents International Marketing Strategy 1 Table of Contents 2 4 1.0 Introduction 5 1.1 About the Company 5 2.0 Situation Analysis 5 2.1 Internal Environment 6 2.2 External Environment 7 2.3 Market Analysis 9 2.4 Portfolio Analysis (BCG Matrix) 9 2.5 Product Life Cycle 11 2.6 Current Positioning 11 2.7 Ansoff Matrix for Current Strategies presently Adopted by the Company 12 2.8 Market Trends 13 2.9 Competitive Environment (Porter’s Five Forces) 13 3.0 Vision, Mission & Values 14 3.1 Vision 14 3.2 Mission Statement 15 3.3 Brand Values 15 3.4 Broad Aims 15 3.5 Objectives (Short, Medium and Long Term) 15 4.0 Strategy and Justifications 15 4.1 Competit…
Download full paper
GRAB THE BEST PAPER

Extract of sample
International Marketing Strategy

Download file to see previous pages... This has been done evaluating the current position of the hotel group and the future aims and goals of the same. 1.1 About the Company Holiday Inn is a significant brand of InterContinental Hotel Group. For more than 50 years, Holiday Inn has been offering its friendly and modern services. The company’s 1300 attractive and convenient facilities are spread across the globe. The brand is one of the most recognized hotel brands. The brand has recently been launched with enhanced and contemporary brand identity and image. The brand is expected to come up with enhanced consistency and improved service levels. 2.0 Situation Analysis Holiday Inn hotels are spread across various locations including North and South America, Middle East, Asia-Pacific, Central America, Europe, Africa, Australia and Oceania. Even in Middle East, the company has several hotels its facilities in Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and United Arab Emirates. In this project the consideration has been Holiday Inn hotels in UAE. This segment would analyse the current situation in UAE. In UAE, the hotel brand has its facilities in locations like Dubai, Sharjah and Abu Dhabi. 2.1 Internal Environment SWOT analysis has been used to discuss the internal environment of Holiday Inn in UAE. The company’s strengths, weaknesses, threats and opportunities are discussed to frame the strategies of this company. Strengths Holiday Inn is a significant brand which has its reach throughout the world. The hotel has attractive rooms and facilities to offer the customers a refreshed and relaxed experience. Apart from that, the hotels have almost all the amenities starting from the high speed internet services to the specific fitness amenities. The company has come up with family line hotels with the concept of ‘Kids Stay and Eat Free’. The hotel has also introduced rewards for the priority club members. These rewards include free hotel stays to some free airline miles. The company has recently re-launched itself in accordance to the changes in the market demand and trends. Another significant of the hotel is that it is a part of a leading group, IHG, which have a strong balance sheet. This would be helpful to spend more on capital expenditure to sustain the expansion and growth in the service industry. Weaknesses During the recession time, the hospitality industry has been suffering from declining demand. The purchasing power of the customers has reduced due to the economic downturn. This has reduced the demand for Holiday Inn. Apart from them, there are certain services like shopping malls and spa services are not there in the Holiday Inn hotels, which can emerge as the weakness of this hotel compared to other ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
International Marketing Strategy
Messengers, who generally travel by bicycle, maintained one consistent problem: when attempting to deliver their goods and services, the riders always found their bags wet. The Freitag brothers set out to design waterproof, functional and heavy-duty bags that would withstand the elements for this specific purpose (Freitag.ch 2012, p.1).
12 Pages(3000 words)Essay
International marketing strategy
Most often, innovation is conducted as a private activity within an organization in a series of narrowly managed steps. Keeping in mind the importance of marketing and innovation, companies must understand their product to be able to market them. According to Bill Campbell in an interview, only engineers know the information that they should get and deliver about the product they have produced and only effectively communicating that information to the customers would yield desired results.
12 Pages(3000 words)Essay
Vodafone international marketing strategy
Cost Reduction Strategy. Vodafone has been well-known for minimising their cost by dropping their operating expenses. Their cost reduction strategy helps to provide ‘scale benefits’ by optimising working and capital expenditure. Vodafone implements a series of cost programs which helps to minimise the operating costs.
15 Pages(3750 words)Case Study
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
This is the 55th edition of the journal that runs from page 261 to page 271. The authors assert that the 21st century has been accompanied by several opportunities and challenges. The author presents critical information regarding how social media, creative consumers and the web 2.0 technologies have significantly changed the marketing strategy.
3 Pages(750 words)Essay
Qualities of a Successful International Marketing Strategy
An international marketing strategy involves a global point of view, aiming to merge the advantages of local and global aspects. Marketing strategy largely depends on correct global positioning and segmentation strategies, alongside an international marketing mix that is derived from a global point of view of advertising, brand, and products merged with localisation efforts (Kleindl, 2006).
7 Pages(1750 words)Essay
International Marketing Strategy Report
With Russia having approximately 100% literacy rate, over 140 million people, a growing economy and enormous reservoirs of natural resources in its expansive land mass, it provides an appeasing market for many businesses. However, even after appreciating these aspects, it is crucial for businesses seeking to expand in this market to understand the various macro and micro influences of doing business in Russia.
10 Pages(2500 words)Essay
International Marketing Strategy
It emphasizes on demographic variables which are; age, gender, family size and life cycle. Customer needs also change with age; gender also influences some products for example cosmetics and clothing. Encompassing of two parents and bachelors, the family will mostly consume bachelor related products and limited couple related materials.
3 Pages(750 words)Essay
International Marketing Strategy
Apart from chocolate, which is a product that the company is best recognized for, Nestle manufactures pet food, beverages as well as pharmaceuticals. At some point, the company was under
8 Pages(2000 words)Essay
International Marketing Strategy
that are fascinated by foreign products and brand names, as well as the middle class, who have demonstrated an increasing willingness to consume new products and services (Lister, 2014). In the initial stages – within the first 4 years – acquisition will focus on direct
3 Pages(750 words)Essay
Let us find you another Essay on topic International Marketing Strategy for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us