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Health Club Business - Coursework Example

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This paper is a business plan that outlines the mission, aims and goals of the business. It also makes an extensive analysis of its market, customer base, competitors and the marketing strategy that the business will use in order to venture into the market. …
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Health Club Business
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Health Club Business

Download file to see previous pages... ....................................13 16.0 Risk management .......................................................................14 Bibliography Executive summary N&M is a ladies-only health centre located in Luton. It offers physical fitness programs that are specially designed to meet the unique needs of women. The facility targets a selected portion of the ladies market, mainly the middle and upper class women. This business plan outlines the mission, aims and goals of the business. It also makes an extensive analysis of its market, customer base, competitors and the marketing strategy that the business will use in order to venture into the market. There is a clear outline of the kind of people the business requires for it to be successfully operational and their expected compensations for the various groups of people it will employ. In addition, the plan indicates a detailed profit forecast and detailed monthly cash flow forecast for the first year of operation. This is followed by an explanation of the chances of success of the project and an acknowledgment of the probability of its failure. Finally, it outlines possible risks and potential ways of managing them. 1.0 Introduction There is an increased need to create a personalised environment for women so as to encourage them to pursue their fitness goals. The number of women who have an active life but do not seem to spend sufficient time in gyms or other physical fitness activities is higher. It is also evidently, there a high number of women looking for fitness centres where their unique needs can be met. It is for these reasons that N&M was established as a female only physical fitness gym. 2.0 Business details N&M is a health club, a female-only physical fitness gym that offers...
This research will begin with the statement that there is an increased need to create a personalised environment for women so as to encourage them to pursue their fitness goals. The number of women who have an active life but do not seem to spend sufficient time in gyms or other physical fitness activities is higher. It is also evidently, there a high number of women looking for fitness centres where their unique needs can be met. It is for these reasons that N&M was established as a female only physical fitness gym. N&M is a health club, a female-only physical fitness gym that offers exercise equipment, massage, swimming lessons, weight reduction and weight training program, fitness classes, and childcare centre. The centre seeks to create the most conducive and personalised environment where females of ages 18-50 can pursue their fitness and weight reduction goals. The business specifically focuses on urban professional women, young mothers and urban entrepreneurial women who are looking for a fitness centre that can focus on their unique needs. The childcare centre provides a range of play activities that keep the children of the clients happy. From the selection of machines, professional training staff to the organisation of the childcare centre, Smart Ladies has created a supportive fitness and weight reduction experience that will attract new members by a word of mouth. N&M operates as a sole proprietorship. The business will be domiciled in a strategic location in an uptown street in Luton. ...Download file to see next pagesRead More
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