The UK Football Industry and CSR - Essay Example

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This paper describes how the UK football industry has embraced the principles of CSR and evaluated the impact of the industry's CSR initiatives. This goal is accomplished by examining the CSR initiatives of two English football clubs – Liverpool FC and Arsenal FC…
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The UK Football Industry and CSR
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Download file to see previous pages The present research has identified that British football clubs rely more on the strong ties they have developed with their communities over the years than on CSR principles for the success of their CSR initiatives. Embracing innovation for the good of the public – organizations, whether for-profit or not-for-profit, should embrace technological and other innovations not just for the achievement of their goals, but also for the benefit of the communities that host them. Putting people at the center of CSR initiatives – the members of a community, in most cases, know what is best for them. As a result, an organization should facilities the participation of a community throughout a CSR initiative. Spreading economic opportunity – the primary way through which organizations do this is by employing locals. Organisations may also implement this principle by educating children from disadvantaged backgrounds, thereby empowering them to pursue the economic opportunities that come their way. Exceeding the profit maximization motive – even though businesses exist primarily to make profits for their owners, they must go beyond that goal and give back to the communities that support them and enable them to make a profit. CSR in English football dates back to the 1800s, but back then it was not referred to CSR as the concept did not exist (it was Andrew Carnegie who first wrote about CSR in 1899); people simply acted ethically. ...Download file to see next pagesRead More
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