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Marketing Plan of DHL Express - Essay Example

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This work called "Marketing Plan of DHL Express" describes the key aspects of the leading world logistics multinational company. The author outlines a critical and in-depth analysis of the challenges facing DHL Express and seeks to recommend the best marketing strategies that can be used to resolve them…
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Marketing Plan of DHL Express
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Download file to see previous pages One of the major challenges faced by this company is a high level of competition in the market. The lucrative nature of the logistics business has enabled it to attract a very large number of investors. Thus, there are so many firms offering freight, express, and mailing services which it specializes in. This has posed a threat to its operations because they have to compete for the available number of clients (Ronald & Samir 2009). Obviously, the mushrooming of companies offering substitute and complementary services provided by this company implies that teach of them needs to be smart so as to enjoy a competitive advantage over one another and so as to emerge as the best alternative (Erica 2012). Competition is a reality in the industry because it is not only limited to this kind of business. Everyone has to look for appropriate strategies to deal with it.
The other challenge faced by DHL Express is a high level of congestion on the roads. Given that most of its logistical operations are conducted through the road, the company has had to deal with a lot of problems. There have been many cases of accidents that have resulted in the deaths of the company drivers and other road users including passengers, cyclists, and pedestrians (Michael & Kaye 2007). As a freight company, DHL Express has been using mainly heavy, pollutant, and noisy trailers. These have really damaged the reputation of the company and put in into problems with the government and the general public which has perceived these as irresponsible acts. The loss of reputation has negatively impacted on the rate of development of the company (Paauwe & & Boon 2009).
Lastly, the high number of logistical companies has led to an increase in the number of fraudulent activities in the market. several people have been using the name of the company in a fraudulent manner. such instances have seriously affected the image of the company since many victims believe that they have been executed by the company and its operatives (Kiechel 2010). As a result, many potential clients have shied away from associating with the company since they fear that they might also become victims of similar immoral acts. ...Download file to see next pages Read More
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