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DHL: Marketing Strategy - Essay Example

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In 1969, Adrian Dalsey, Larry Hillblom and Robert Lynn started DHL first as a messenger company and later developed it as a parcel service.This paper presents the detailed summary of DHL marketing in marketing sector and other aspects like what are the services offered by the United Parcel Service for the customers of DHL…
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DHL: Marketing Strategy
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Download file to see previous pages Due to this competition the other parcel service operators are also providing out of the airport services to the customers so that the customers always use their services whenever they use their services. In the process to achieve the targets set by the DHL, employees try to provide the customers with the best discounts possible. In addition this paper classifies how many types of airbusses are available with DHL and what are the techniques or services offered by the DHL to target the customers. The name of the competitors mentioned in the work is only used for the information purpose and not for circulation within the media.
The role of DHL in marketing sector is quiet evident because the marketing and aviation sector uses some of the best servers and computers related with high end aeronautic equipment used for aviation which should help DHL to grow maximum extent possible and hence DHL support and substantiate the uninterrupted break through in the work culture of the present day business requirements.
DHL started in 1969 first as a messenger company in the United States. Now its stake is approximately $36 billion. It achieved this position by focusing on the goal of enabling commerce around the globe. Today DHL is the world's second largest package delivery company and also a leading global provider of specialized transportation and logistics delivery. It operates in 200 countries worldwide.
The growth of DHL in terms of economy is surprising; who would have imagined that a package delivery business would create a company that is presently worth more than thirty billion dollars. Adrian Dalsey, Larry Hillblom and Robert Lynn and friends started The American Messenger Company in the year 1969. Their main task was to deliver packages, different sort of luggage and messages. At that the main transport for the company was truck. Though initially they faced many problems their business was a success.
The only marketing techniques DHL uses to target customers to use DHL instead of UPS, FED-EX, USPS etc are the wide variety of services they provide to their customers and global clients. They not only provide wide variety of services but also make sure that the services provided are above the standards set by the company. According to business and commerce marketing is done for which there is no market. The service that DHL provides has a ready made global market. DHL sure knows how to tap the global market. To tap the global market DHL instead of using marketing techniques it believed in providing high-end customer service round the clock throughout the year
(3) Environmental Analysis
Their main principles that led to the success of The American Messenger Company were customer courtesy, low rates and round the clock service.
The working method was simple; packages would be loaded into the single destined truck or bicycle rather than loading different packages into different trucks or bicycles. This method helped in terms of cost effectiveness and better use of drivers and equipment.
At this time the company's interest was inclining towards aviation business. Since delivering of packages with the help of aeroplanes will be quick and profits earned will be to the tune of millions of dollars.
They are hardly a few companies, which are in competition to DHL. UPS, FED-EX and a contender to DHL is (USPS) United States Postal Service. ...Download file to see next pagesRead More
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