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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Plan: Bank of Cancer Research Marketing Case Study
12 pages (3445 words) , Download 0 , Case Study
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The paper "Marketing Plan: Bank of Cancer Research" is a good example of a marketing case study. The Bank of Cancer Research is a financial bank that operates as a social enterprise, which makes profits for purposes of funding pieces of research in cancer. Consumers are provided with a choice regarding who should receive the profits generated from their banking.
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Hobart Travel International Marketing Plan Marketing Case Study
8 pages (2242 words) , Download 0 , Case Study
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The paper "Hobart Travel International Marketing Plan" is a perfect example of a marketing case study. Hobart is one of the tourism companies based in Tasmania, Australia. The company offers competitive tourism services like transport and tour guides. Tourism industries have continued to grow and the tourism market keeps on getting larger.
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Social Marketing Campaigns in Australia in Relation to Campaign against Drunk Driving Marketing Case Study
10 pages (3076 words) , Download 0 , Case Study
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The paper "Social Marketing Campaigns in Australia in Relation to Campaign against Drunk Driving " is an outstanding example of a marketing case study. Due to the fact that drunk driving continues to be one of the most leading cause of road accidents and deaths, social Marketing campaigns have been used to promote health and social issues so as to bring about a remarkable change in the societies habit of drinking alcohol and driving.
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Critical Analysis of Systems Application Products Marketing Case Study
6 pages (1664 words) , Download 0 , Case Study
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The paper "Critical Analysis of Systems Application Products" is a good example of a marketing case study. This read covers in-depth research on Systems Application Products, with a critical analysis of the overall issues involved with the adoption of SAO in organisations. The literature review of the paper refers extensively to written academic articles with basic consideration on SAP adoption.
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Electronic Vehicle Export to the US Marketing Case Study
8 pages (2238 words) , Download 0 , Case Study
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The paper "Electronic Vehicle Export to the US" is a great example of a marketing case study. The United States is located in the Northern America region. It borders various countries, including Canada and Mexico. The country is a federal republic and consist of 50 states. The United States is the largest, technologically advanced and most competitive economy across the world.
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Marketing Audit Report: Nike Air Max 3 Marketing Case Study
7 pages (2045 words) , Download 0 , Case Study
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The paper "Marketing Audit Report: Nike Air Max 3" is an outstanding example of a marketing case study. Nike Air Max 3 is a line of Shoes from Nike Inc. that was originally released in 1987. Nike Inc. was first registered as a company in September 1969 and has since been engaged in developing, designing, marketing accessories, services, footwear, equipment and apparel all over the world. Nike Inc.
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Internal and External Influence on Consumers of General Anesthesia Products Marketing Case Study
11 pages (3157 words) , Download 0 , Case Study
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The paper "Internal and External Influence on Consumers of General Anesthesia Products " is a good example of a marketing case study. Consumers tend to purchase a brand that is familiar irrespective of a safe or effective alternative. Culture of the people involves their set of beliefs and values which shape their perception of anaesthesia product.
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The Gaps Model of Service Quality Marketing Case Study
16 pages (4545 words) , Download 1 , Case Study
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The paper "The Gaps Model of Service Quality" is a great example of a marketing case study. In the modern competitive business world, there are many marketing complexities that require different management activities and services. Some of these management activities and services, other than organizational management principles are oriented towards the satisfaction of the customers.
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How the Workforce Is Changing Marketing Coursework
6 pages (1820 words) , Download 0 , Coursework
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The paper "How the Workforce Is Changing " is a perfect example of marketing coursework. There seems to be no better time like this to learn organizational behavior. The pace of change seems to be accelerating daily and a great number of transformations are also occurring in the workplace. This report sets out to discuss two major questions in the field of organizational behavior.
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Process of Designing a Decision Matrix Marketing Coursework
8 pages (2429 words) , Download 0 , Coursework
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The paper "Process of Designing a Decision Matrix " is a perfect example of marketing coursework. In view of Cox (2003), coming up with a decision on the holiday destination has been a common challenge among many people. This is so as a result of the number of options that an individual might be faced with.
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Psychological State of Consumer Behavior Marketing Coursework
6 pages (2049 words) , Download 0 , Coursework
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The paper "Psychological State of Consumer Behavior" is an outstanding example of marketing coursework. Any marketing campaign is aimed at convincing the consumers that certain goods meet and satisfy their needs and wants. But what drives the consumers in selecting the product they buy is determined by consumer behaviors.
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Marketing Plan for Qantas Marketing Case Study
9 pages (2564 words) , Download 0 , Case Study
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The paper "Marketing Plan for Qantas" is a good example of a marketing case study. Qantas market share in international travel has been on a decline. The airline commands about 65% of the market share in Australia. The problems are the viability of routes, the effectiveness of task planning and performance of aircraft.
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Optus Prepaid Customer Marketing Marketing Case Study
10 pages (2906 words) , Download 0 , Case Study
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The paper "Optus Prepaid Customer Marketing" is a great example of a marketing case study. OPTUS has the potential of gaining competitive advantage through product differentiation with high awareness, excellent design, product extenders and easy accessibility. The designs remain exciting and fresh after developing Research and Development competency.
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Service Process Re-design of Airline Boarding Marketing Case Study
6 pages (1935 words) , Download 0 , Case Study
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The paper "Service Process Re-design of Airline Boarding" is a good example of a marketing case study. Designing a new service covers a range of activities, including formulating a new service, completely to improve an existing one by altering some of its features. Despite the extent of the service design issues, the design of the service delivery process should cater to the particular needs of the customers.
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Toyota Public Relations Report Marketing Case Study
12 pages (3334 words) , Download 0 , Case Study
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The paper "Toyota Public Relations Report" is a great example of a marketing case study. Toyota Motor Corporation was founded in 1937. The company headquarters are located at Toyota, Aichi Japan. The company is a Japanese auto manufacturer engaged in the designing, manufacturing, assembly and sales of vehicles.
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Preliminary Marketing Report - Amazing Ideas Ltd Marketing Case Study
12 pages (3297 words) , Download 0 , Case Study
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The paper "Preliminary Marketing Report - Amazing Ideas Ltd " is a perfect example of a marketing case study. The preliminary marketing report provides Amazing Ideas Ltd with an analysis of the current market in the tourism industry and a general overview prior to launching the new idea. The report will give an outline of the current market situation along with strategies for the future.
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Factors Which Influence Consumer Buying Behavior Marketing Coursework
6 pages (1875 words) , Download 0 , Coursework
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The paper "Factors Which Influence Consumer Buying Behavior " is an outstanding example of marketing coursework. For any marketing function to be effective, the marketing manager should be able to understand the buying behavior of the customers. This is important because it helps to develop a marketing strategy which could improve the experience of the customers.
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E-marketing Plan for Bosideng International Holdings Limited Shanghaibased Online Clothing Company Marketing Case Study
13 pages (3629 words) , Download 0 , Case Study
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The paper "E‐marketing Plan for Bosideng International Holdings Limited Shanghai‐based Online Clothing Company " is a good example of a marketing case study. Bosideng International Holdings Limited is a Shanghai‐based online clothing company that has for long dominated the clothing and apparel industry in China.
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Internal and External Factors Influencing the Consumer Decision during Car Purchase Marketing Coursework
6 pages (1946 words) , Download 0 , Coursework
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The paper "Internal and External Factors Influencing the Consumer Decision during Car Purchase" is a great example of marketing coursework. This report is formulated to analyze the internal and external factors influencing consumer decision during a car purchase. With disposable income increasing after the global world crisis, the rates of a car have really gone up.
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Emma Watsons Branding Marketing Case Study
13 pages (3809 words) , Download 0 , Case Study
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The paper "Emma Watsons Branding" is a perfect example of a marketing case study. Various theories exist in relation to brand management methods, but the main ones are discussed below. To start with, there is brand loyalty theory that tries to explain the link between consumer’s psychology and the company’s brand.
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Marketing Analysis of Telstra Company Marketing Case Study
10 pages (2644 words) , Download 0 , Case Study
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Generally speaking, the paper "Marketing Analysis of Telstra Company" is an outstanding example of a marketing case study.  Telstra is leading Australian telecommunication and information company proving a wide range of communication services and drawing competition in all telecommunication markets.
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Marketing Management of Destiny Electronics Supply Marketing Case Study
12 pages (3477 words) , Download 0 , Case Study
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The paper "Marketing Management of Destiny Electronics Supply" is a good example of a marketing case study. Marketing in a broader sense is an organizational role and set of processes for creating, delivering and communicating value to clients and relationship management with customers that are of great value to the organization or business.
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Branding Strategies Adopted by Emma Waston Marketing Case Study
12 pages (3289 words) , Download 0 , Case Study
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The paper "Branding Strategies Adopted by Emma Waston " is a great example of a marketing case study. The report reviews branding strategies adopted by Emma Waston in her bid to establish a strong brand name and identity in the entertainment industry. A strong brand positioning in the entertainment industry will eventually increase the actress strategic competitiveness at Hollywood.
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Review of Corolla 2014 Model Marketing Case Study
11 pages (3152 words) , Download 0 , Case Study
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The paper "Review of Corolla 2014 Model" is a perfect example of a marketing case study. This report reviews the Corolla 2014 model, the 12th generation of the Corolla motor vehicles brand advertisement and marketing campaign. The report reviews the basic fundamentals of the campaign based on its target market, need recognition strategies, motivation approaches, personalities as well as the lifestyle.
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Attracting, Retaining Customers, and Enhancing the Relationship with Existing Customers Marketing Assignment
7 pages (1816 words) , Download 0 , Assignment
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The paper "Attracting, Retaining Customers, and Enhancing the Relationship with Existing Customers" is an outstanding example of a marketing assignment. When an organization goes into business it may choose to adopt a marketing philosophy. Here we note that marketing involves a process of exchanging. This implies that one has to give something and get something in return.
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External Factors That Influence Audi Marketing Case Study
12 pages (3284 words) , Download 0 , Case Study
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The paper "External Factors That Influence Audi" is a great example of a marketing case study. These are factors outside direct control by an organization. It is not possible for an organization to put in place strategies and policies that can help deal with these issues because they are externally castigated (Kotler, 2001).
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Internal and External Factors Affecting Consumer Behavior Marketing Coursework
6 pages (1789 words) , Download 0 , Coursework
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The paper "Internal and External Factors Affecting Consumer Behavior " is a good example of marketing coursework. Consumer behavior is described as the study of the mental and physical processes that the consumers use to buy, consume and dispose of goods and services and its effect on the market and buyers (Ramachandran, 2009).
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How Has the Growth in Nontraditional Retailing Influenced Channel Profitability by Sam Ashe-Edmunds Marketing Article
12 pages (3137 words) , Download 0 , Article
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The paper "How Has the Growth in Nontraditional Retailing Influenced Channel Profitability by Sam Ashe-Edmunds" is a perfect example of a marketing article. The article is related to the issues learned in Lecture 4 on Web and No-Store Based Retailing. It also clearly highlights the issues learned in Lecture 2 on Strategic Planning in Retailing.
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Management Analysis of Apple Company Marketing Case Study
11 pages (3175 words) , Download 1 , Case Study
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The paper "Management Analysis of Apple Company" is an outstanding example of a marketing case study. Apple Inc is a multinational technology company specializing in computer hardware, software and business support systems. The company has been accredited with revolutionizing the computer industry through its innovation.
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Issue of Marketing Promotion Marketing Assignment
6 pages (1650 words) , Download 0 , Assignment
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The paper 'Issue of Marketing Promotion" is a good example of a marketing assignment. The environmental friendliness of a liquid cleaning detergent is one of the social-cultural factors that are likely to influence a consumer’s purchase decision. The consumer has become more environmentally aware and will consciously search for the product they perceive to be friendly to the environment (Baker and Hart, 120).
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Internal and External Factors That Influence Consumers' Decisions Marketing Coursework
8 pages (2309 words) , Download 0 , Coursework
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The paper "Internal and External Factors That Influence Consumers' Decisions" is a great example of marketing coursework. Consumers decision making is a complex discipline that has seen many scholars giving their views regarding what factors influence consumers to make decisions to purchase a product or not.
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Use of Relative Knowledge, Identification of Innovators Marketing Assignment
6 pages (1909 words) , Download 0 , Assignment
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The paper "Use of Relative Knowledge, Identification of Innovators " is a perfect example of a marketing assignment. Manufactures need to make good use of the product characteristics which include relative advantage, compatibility, complexity, observability and trialability so as to speed up the acceptance of the GPS car navigation system.
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Cochlear: Marketing Strategies for the Overseas Market Marketing Case Study
9 pages (2377 words) , Download 0 , Case Study
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The paper "Cochlear: Marketing Strategies for the Overseas Market" is an outstanding example of a marketing case study. Cochlear is an international biotechnology company that is based in Sydney Australia and it is best known for its technology in-ear implants. The main products that cochlear limited designs, manufactures as well as distribute are the nucleus cochlear implants.
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Virgin Australia Organizational Culture Analysis Marketing Case Study
10 pages (3027 words) , Download 1 , Case Study
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The paper "Virgin Australia Organizational Culture Analysis" is a good example of a marketing case study. The analysis is a review of the service encounter personal journal. Among the reviewed service encounters include a flight service travel to Egypt with the Virgin Australia airlines, a tour guide service encounter with the Australian motoring services.
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Factors That Impacts Cochlears Overseas Marketing Marketing Case Study
9 pages (2578 words) , Download 0 , Case Study
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The paper "Factors That Impacts Cochlear’s Overseas Marketing" is a great example of a marketing case study. As the 21st century unfolds, hearing diseases have been in the increase, as a result of various industrial noise. The situation has provided opportunities for some people to venture into the business and help solve that societal problem.
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Effectiveness of the Marketing Mix: Case of Sanitarium WeetBix Marketing Case Study
11 pages (3046 words) , Download 0 , Case Study
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The paper "Effectiveness of the Marketing Mix: Case of Sanitarium WeetBix" is a perfect example of a marketing case study. The purpose of this report is to examine the marketing mix of Sanitarium WeetBix within the context of the Australian market. The report offers an evaluation of the effectiveness of the marketing mix in response to the needs and wants of the Australian target-market.
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Analysis of Nike and Reebok Companies Marketing Case Study
10 pages (3022 words) , Download 0 , Case Study
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The paper "Analysis of Nike and Reebok Companies" is an outstanding example of a marketing case study. This report deals with two companies, Nike and Reebok. They are concerned with the production and distribution of various products. However, emphasis on the Nike Jackets and the Reebok shoes is considered.
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Brand Analysis Project - Care Super Marketing Case Study
14 pages (3671 words) , Download 0 , Case Study
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The paper "Brand Analysis Project - Care Super " is a good example of a marketing case study. Care super was established in 1986 as one of the superannuation fund specifically designed to provide members with the means to save for a financially secure future on retirement. Care super is one of the Australian super funds that have recorded strong performance over the past years as it continues to grow.
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Situational Analysis: Samteo Childcare Centre Marketing Case Study
12 pages (3520 words) , Download 1 , Case Study
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The paper "Situational Analysis: Samteo Childcare Centre" is a great example of a marketing case study. Mrs. Hwany Yangbok established Samteo Childcare Centre is 2012 and is located at Lidcombe area, New South Wales, Australia. Mrs. Hwany has a degree in Education and Counseling and she is proficient in three languages: Japanese, Korean and English.
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Qantass International Business Class Travel Business Plan Marketing Case Study
15 pages (4153 words) , Download 0 , Case Study
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In general, the paper "Qantas’s International Business Class Travel Business Plan" is a perfect example of a marketing case study. Over the years, Qantas Airline Ltd has experienced steady growth in the Airline market in Australia but due to increase in competition, the domestic airline market has shrunk.
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CRM Practices in Vodafone Company Marketing Case Study
21 pages (5616 words) , Case Study
Nobody downloaded yet
Generally speaking, the paper "CRM Practices in Vodafone Company" is a good example of a marketing case study. This report focuses on Customer Relationship Management in Vodafone Company. The report investigates the strategies that have been applied by the company to ensure a strong customer relationship.
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Strategic Marketing Plan for Qantas Airlines Marketing Case Study
37 pages (9748 words) , Download 3 , Case Study
The paper "Strategic Marketing Plan for Qantas Airlines" is a good example of a marketing case study. This report has been drafted in a comprehensive manner to prepare on the practical service marketing plan of “Qantas Airlines”, which has grown to be Australia’s largest domestic and international airline companies.
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Self-Concept and Advertising, Dove Beauty Campaign Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
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The paper "Self-Concept and Advertising, Dove Beauty Campaign" is a great example of a marketing case study. Self-concept is the belief about oneself. The previous perceptions that people have concerning themselves have a major impact in defining their current self-concept. According to self-appraisal theory, people tend to maintain their positive self-evaluation by distancing themselves with negative perceptions.
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Situation Analysis of Sensuous Photography Marketing Case Study
6 pages (1632 words) , Download 0 , Case Study
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The paper 'Situation Analysis of Sensuous Photography" is a perfect example of a marketing case study. In this case study analysis, the situation at Sensuous Photography is analysed from a variety of business perspectives. Starting from the business objectives, the case study will be used to illustrate how the business objectives need to be stated.
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Determining the Factors That Influence Consumers in Choosing a Fitness Cub in Australia Marketing Case Study
11 pages (3272 words) , Download 0 , Case Study
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The paper "Determining the Factors That Influence Consumers in Choosing a Fitness Cub in Australia" is an outstanding example of a marketing case study. The contemporary global health statistics reveal that sedentary habits within the population are raising concern because of the problems arising out of it. The two common health epidemic caused by sedentary behavior is Obesity and diabetes.
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Executing Strategies in a Global Environment: Examining the Case of Federal Express Marketing Case Study
7 pages (2059 words) , Download 0 , Case Study
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The paper "Executing Strategies in a Global Environment: Examining the Case of Federal Express" is a good example of a marketing case study. As much as success and global access remain a necessary evil for business, strategic planning and strategy implementation hold as the best stand-along chance to curb the necessity.
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Service Blueprint in the Airline Industry Marketing Assignment
6 pages (1769 words) , Download 2 , Assignment
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The paper "Service Blueprint in the Airline Industry" is a great example of a marketing assignment. A service blueprint is a tool that can help in solving problems in service provision and identify the point of failure (Pearce & Barbier, 2000). The service blueprint is simple which enables the stakeholders and employees to learn and utilise it (Kerner & Crawford, 2000).
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Marketing Analysis of Commonwealth Bank and Westpac Group in the Banks Sector Marketing Case Study
13 pages (3804 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Commonwealth Bank and Westpac Group in the Banks Sector " is a perfect example of a marketing case study. The Commonwealth Bank was established under the Commonwealth Bank Act in the early 1910s. In the early 1930s, it enlarged by merging with the State Bank of Western Australia and State Bank of New South Wales coupled with earlier merging with Tasmania and Queensland.
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Service Blueprint for Subway, Mildura, Victoria, Australia Marketing Case Study
7 pages (1975 words) , Download 0 , Case Study
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The paper "Service Blueprint for Subway, Mildura, Victoria, Australia" is an outstanding example of a marketing case study. The Subway restaurant is located on 41a Langree Avenue in Mildura, Victoria, Australia. It is one of the restaurants on the Subway restaurant chain, which is the world’s largest sandwich franchise in submarine foods.
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Media Kit and Feature Story Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The paper "Media Kit and Feature Story" is a perfect example of a marketing case study. The ACAR, AEGRC, NMMRC, DRAC and NCETA are fundamentally research based on issues to do with health and alcohol-related issues. They are therefore very useful as media contacts in having a very explicit base of scientific information and facts that support the policies and development programs related to these areas.
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