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Marketing Essays

Result for Subject Marketing:
19702 essays
How Can Events Contribute to Product Branding and Image Marketing Assignment
8 pages (2253 words) , Download 2 , Assignment
Free
The author states that it is tempting for the companies to stick with marketing tactics which will take the least amount of money and time to execute. Every organization needs to stand out in the crowd and event marketing can help the company in doing that. It can range from large scale international tradeshow, small webinar.
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Panasonic: Product Life Cycle Management Marketing Coursework
13 pages (3250 words) , Download 4 , Coursework
Free
The paper intends to promote a newly launched product by Panasonic. The product to be promoted is a low-profile contemporary design ’massage sofa’ delivering a neck-to-hip massage. The paper evaluates the strategy that will be implemented by Panasonic to reach the target market in a cost-effective manner within a short time frame.
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Social Media Marketing: Advantages and Disadvantages Marketing Essay
10 pages (2773 words) , Download 0 , Essay
Free
The paper "Social Media Marketing: Advantages and Disadvantages" is a wonderful example of an essay on marketing. Many a business expert has d that without s, a business has no reason for existence. In other words, without customers, a business cannot make a profit, which defeats the purpose for which it was established.
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A Business Model for Entrepreneurship Marketing Coursework
12 pages (3110 words) , Download 1 , Coursework
Free
Talk about the history of your business or your idea if you have not set up a business yet. Write about when you started, where your business is now, and if you have made any sales. Are you a sole trader or is it a limited company, and anything else of relevance? Give us some background on the business and its current position, and how your skills and experience are suited to success.
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The Entry Strategy for Embroidered Quilts Into the United Kingdoms Market Marketing Report
9 pages (3322 words) , Download 0 , Report
Free
This report details an 18-month promotional plan for Nakshi Kantha in line with those recommendations. The research was based on several marketing analytical tools, such as ANSOFF, VRIO, SWOT and PESTEL. The results obtained from this research were used to devise the promotional plan for the products in the UK’s market. 
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Public Relations for Marketing Marketing Essay
7 pages (2577 words) , Download 1 , Essay
Free
Stakeholders of an organization will always judge the products of the company based on this messaging system and therefore help in creating a brand image for the company (Lieber, 2008). This will, in turn, create a positive image for the company, leading to an increase in the market share of the organization under consideration.
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Expansion of Apple Company Business Marketing Essay
8 pages (2787 words) , Download 1 , Essay
Free
Luckily, Apple’s intellectual rights were well protected hence the company was compensated. The issue of counterfeit products especially in the electronic industry is another major limitation (Terry, 2002, p.28). However, this can be overwhelmed by sensitizing the public on the need for buying original products.
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MICE Marketing and Marketing Communications by a Destination Management Organization Marketing Coursework
5 pages (1736 words) , Download 0 , Coursework
Free
Rome holds a multitude of events every year, hundreds of exchange fairs, over 300 conferences plus other events that attract up to 9 million guests per year. With over 50,000 displaying enterprises, Rome is one of the leading centers for conferences in the world. In terms of GDP, France is one of the largest economies in the world being 9th across the globe. 
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Effective Advertising Marketing Research Paper
7 pages (2014 words) , Download 3 , Research Paper
Free
The main purpose of advertising is to drive the behavior of the consumer with respect to the profitable offerings. However, the ideological and political forms of advertising are also common. Additionally, advertising also reassures organizational shareholders or employees that their organization is still successful or viable.
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Marketing Strategy for Tefal Store Inn Food Processors Marketing Report
13 pages (3736 words) , Download 0 , Report
Free
The report will also be focusing on the concepts of Segmentation, Targeting and Positioning (STP) along with some noteworthy marketing mix recommendations. The analysis includes an understanding of the marketing environment followed by proper analysis of the theories, concepts, models & frameworks along with attaining an effective understanding of the customer’s buying behavior. 
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Managing Service Operations at KFC Marketing Report
10 pages (2876 words) , Download 0 , Report
Free
This report also includes the quality management technique of the company which will give a clear understanding of the overall quality management and the importance of it in business especially in the foodservice company as the quality of food items is the major factor that affects the company’s brand image in the mind of the customers. 
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Digital Marketing Plan for Mysofa Marketing Business Plan
10 pages (2808 words) , Download 2 , Business Plan
Free
The digital marketing plan implementation would require constant up-gradation in terms of the product features so as to be more appealing to the customers, and even transmission of messages regarding some special offers should be fast and reach out to the maximum population. The bulk messaging and emails would lower down the cost of marketing.
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Marketing Plan for XYZ Nightclub Marketing Business Plan
13 pages (3375 words) , Download 0 , Business Plan
Free
XYZ will provide its clients with high-energy sound and more videos to ensure that they remain entertained throughout their stay on the premises. Since the guests who visit the premises are busy and tired the company will provide them with a simple yet unique menu, which will allow the locals and tourists to experience a sense of belonging. 
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Marketing Strategies and Programs of Vodafone Marketing Report
19 pages (5494 words) , Download 0 , Report
Free
The company market analysis using PESTEL and SWOT indicates the company is on a good track despite the few limitations like threats of the new entrants among other factors. The company’s marketing strategy is per although the company is thought to make more revenue if it upgrades its current marketing programs.
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The Marketing of Services Marketing Assignment
7 pages (1989 words) , Download 1 , Assignment
Free
All services are intangible in nature, thereby making it impossible for consumers to touch them, but rather feel them only. Consequently, producers of services sell their services to different consumers within the market in order to satisfy their particular demands. 
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Sales and Marketing Plan for Pods Meetings of Shire Hotels Marketing Business Plan
15 pages (4070 words) , Download 0 , Business Plan
Free
The meeting POD brings unrivaled choice for the people who need confidential and private work and meeting spaces. The meeting POD is designed to increase the efficiency and lucidity of a meeting session. It only occupies half the space of the traditionally built meeting rooms coupled with screen-based products.
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The Concept and Role of the Supply Chain for Business-to-Business Marketing Marketing Coursework
11 pages (3409 words) , Download 0 , Coursework
Free
The process of supply chain management is considered the backbone of modern business organizations. The success of companies or any business is dependent on various aspects wherein the supply chain can be considered as one of the prime elements. The supply chain is often regarded as the process of integrating companies and their operations together.
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Discussion Questions Marketing Assignment
3 pages (750 words) , Download 0 , Assignment
Free
Marketing Discussion Questions Relationship Management relationship management is a form of technology that helps organizations track and influence customer interaction so as to be able to maximize their revenue as well as increase customer loyalty.
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A Critical Perspective for Coca-Colas 1985 Decision Marketing Case Study
12 pages (3363 words) , Download 0 , Case Study
Free
The paper "A Critical Perspective for Coca-Cola’s 1985 Decision" is an outstanding example of a marketing case study. Coca-Cola as a soft drink brand was invented in 1886 in the USA as a patent medicine by Pemberton John and later sold to Candler Griggs Asa, a famed businessman. Ideally, Candler’s marketing skills were significant as this led Coke to be one of the renowned soft drink brands in the world.
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Developing Good Communication between Management and the Staff to Reduce the Labor Turn Over in Cafe Marketing Research Paper
9 pages (2442 words) , Download 0 , Research Paper
Free
The paper “Developing Good Communication between Management and the Staff to Reduce the Labor Turn Over in Cafe” is a thrilling example of a marketing research paper. The aim of this research is to address key problems at the museum café. The study involves the use of analytical tools for problem-solving to curb the troubles in the café. The research involves solutions to the rising turnover.
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Met Life Company Operations Analysis Marketing Report
9 pages (2374 words) , Download 0 , Report
Free
Met Life, Inc. is one of the leading corporate providers of group life insurance products such as whole life products, universal terms, as well as, individual insurance products a range of employee benefit programs and annuities. One of the company’s major operations weaknesses is attributed to its current overdependence on the already saturated US market.
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Strategies for Service Quality Marketing Literature review
16 pages (4559 words) , Download 0 , Literature review
Free
The paper “Strategies for Service Quality” is a fascinating example of a marketing literature review. The constant shifts in the expectations of customers along with the constantly rising competition have taken the shape of big challenges that organizations are facing today. Along with other features of shopping, the introduction of new convenience grocery stores has greatly assisted customers.
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Marketing Communication on Sunsilk weather defense shampoo Marketing Coursework
4 pages (1000 words) , Download 0 , Coursework
Free
Sunsilk Weather Defense Shampoo 19th March Introduction As the competition in the local and international markets becomes stiff, many firms have embarked on improving the communication of their brands in the market. Marketing communication which is
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The Concept of Leadership in a Changing World Marketing Coursework
10 pages (2869 words) , Download 0 , Coursework
Free
The ineffective leaders seek to invert the principle while merely considering that the leaders need service from the people. Such faulty ideologies foster a notion in which leaders have opportunities of taking the acquisition of personal status and advantage irrespective of the expense to others and is wrong. 
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Pulp and paper industry analysis Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Critical Analysis of the Pulp and Paper Industry Introduction The purpose of this paper is to evaluate the impact of technologicaladvancement of global businesses and system on the pulp and paper industry. According to Competition Council (2006);
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Asses the sustainability strategy of a company of your choice (Except Apple) Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Nike’s Sustainability Strategy A strategy is often described as any action taken toward meeting certain goals of either an individual or a company. Therefore, sustainability strategies apply to corporate organizations, and it can be identifies as the
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Market research Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Market Research Introduction Market research is a term used to de the process of gathering information regarding the potential and existing customers of the organization. Market research is considered as a very essential tool for businesses. Market
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The Role of Trust in Event-Customer Relationships Marketing Case Study
12 pages (3617 words) , Download 0 , Case Study
Free
events management can be seen as a systematic approach through which a given program or festival is organized in order to meet all its objectives and expectations. This is meant to provide total and absolute satisfaction for the participants and organizers of the event. Events management involves the use of various techniques of marketing.
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Marketing Principles of Enterprise Rent-A-Car Marketing Assignment
11 pages (3074 words) , Download 0 , Assignment
Free
The paper "Marketing Principles of Enterprise Rent-A-Car" is a wonderful example of an assignment on marketing. Enterprise Rent-A-Car is basically a private car rental business and more than 850,000 vehicles are being operated. The main aim and goal of this company is quite different than that of other businesses. The main goal of Enterprise Rent-A-Car is customer satisfaction.
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How Effective is Emirates Airline Promotion Mix Marketing Research Proposal
3 pages (960 words) , Download 4 , Research Proposal
Free
Emirates airlines, which is one of the most respected airlines in the world, has not been spared this competition either forcing it to adopt a series of promotion strategies. These promotion strategies are targeted at increasing customer loyalty of their existing
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Targets Canadian Operation Analysis Marketing Case Study
7 pages (2072 words) , Download 2 , Case Study
Free
Target Canadian, a branch of Target International Corporation, is one of the subsidiary companies that faced many setbacks because of its expansion into Canada in 2013. Having successfully positioned its products in the US, of which, even attracted customers from Canada, it embarked on a mission to establish itself in the country officially.
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UNIQLOs Current CSR Policy and Current Campaigns Marketing Report
11 pages (3049 words) , Download 1 , Report
Free
UNIQLO is facing several challenges and issues in global marketplaces due to unsustainable business operation activities. It is true that the organization has initiated several unique and valuable corporate social responsibility activities. But, it is also highly important for the organization to ensure effective and sustainable business operation activities.
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Retail Marketing Plan for Topshop to Enter Argentina Marketing Business Plan
9 pages (2407 words) , Download 0 , Business Plan
Free
Established in 1964, TopShop is one of the most influential brands on the High Street and the flagship brand of the Arcadia Group. Argentina is an open market economy with a highly qualified population and a huge consumer base. Its population continues to grow although at a slower rate. The democratization of fashion in Argentina has enhanced clothing consumption.
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Toyota Car Company Marketing Case Study
7 pages (2010 words) , Download 1 , Case Study
Free
Today Toyota has claimed the top spot in the automobile industry by knocking off its long-term rivals General Motors (TrueTrends, 2012). In the year 1967, it entered the US motor market, 30 years after it set its foot for the first time in 1937.
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Marketing Management: Norwegian Cruise Line Company Marketing Case Study
17 pages (4720 words) , Download 0 , Case Study
Free
Norwegian Cruise Line Company is headquartered in Florida, which is operating on cruise ships. The company had started off its operations in the year 1966 under the brand name of the Norwegian Caribbean Line. The Norwegian cruise line is best known for an innovative concept it follows which is known as the freestyle cruising concept. 
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Distribution Strategy of a marketing plan Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Free
Marketing Plan Distribution Strategy Marketing Plan Distribution Strategy Distribution Outlets Distribution is critical in a business organization since it ascertains the availability of products to consumers, and this improves the customer base,
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Internal Branding in Virgin Group Marketing Case Study
6 pages (1746 words) , Download 1 , Case Study
Free
The paper "Internal Branding in Virgin Group" is a perfect example of a case study on marketing. Sir Richard Branson founded the virgin group in the year 1970. The company operates across many industries. Virgin Group has its headquarters in London UK. The major business areas of Virgin Group are travel, hospitality, lifestyle, and entertainment (Virgin.com, 2013).
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Ryanair Marketing Analysis Marketing Case Study
5 pages (1455 words) , Download 0 , Case Study
Free
It operates under considerably favorable market conditions, which can be analyzed from the fact that around 1600 flights are operating under the flight everyday carrying over about 500,000 per year. The airline isn`t just limited to one particular state, rather operates in 30 countries, this every country poses certain political implications on the business.
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Principles and Practice of Marketing Marketing Annotated Bibliography
3 pages (847 words) , Download 0 , Annotated Bibliography
Free
The reason why the author has written this particular book is to really communicate with the business people so as to enable them to study and identify all the factors that have been outlined to
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Marketing the Tourism Industry in Sharjah City Marketing Research Paper
32 pages (8265 words) , Research Paper
Nobody downloaded yet
The paper “Marketing the Tourism Industry in Sharjah City” is a brilliant example of a marketing research paper. For a business to thrive within a competitive marketplace, companies need to come up with strategies to increase and maintain their competitive advantage. One approach to accomplish this is via marketing, along with advertising.
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New Dive Center - Level of the Competition, Demand of Products and Services, Customers Accessibility Marketing Research Paper
23 pages (6885 words) , Research Paper
Nobody downloaded yet
The paper “New Dive Center - Level of the Competition, Demand of Products and Services, Customers’ Accessibility” is a detailed example of a marketing research paper. A business location is crucial to the success of any business. This is because the right business location gives the business the advantage of easy access to customers, raw materials, labor, and transport.
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Emirates Airline Readiness for EXPO 2020 Marketing Research Paper
29 pages (7702 words) , Research Paper
Nobody downloaded yet
The paper “Emirates Airline Readiness for EXPO 2020” is an earnest example of a marketing research paper. The Emirates has plans to expand the capacity of its airport and facilities in order to encourage vast growth in the global aviation industry. Expo 2020 is foreseen to be one of the finest things, which will ever take place in the UAE’s aviation industry.
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Improving Customer Satisfaction at Etihad Rail Marketing Research Paper
27 pages (7700 words) , Research Paper
Nobody downloaded yet
The paper “Improving Customer Satisfaction at Etihad Rail” is an informative example of a marketing research paper. Train along with other varied corporations are registering outrageously low ranks of poor consumer satisfaction on fundamentals of high-priced services, poor consumer service, and unclean and overloaded coaches and toilets, which do not function.
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Organizational Structures of Marketing Marketing Coursework
6 pages (1815 words) , Download 0 , Coursework
Free
The hierarchical structure of organizations is of great importance due to various reasons. For instance, it is through a proper hierarchy instituted in an organization that individuals perform following their managers’ expectations. Secondly, there is an improved level of profit-making because of enhanced performance.
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Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Marketing Term Paper
11 pages (2981 words) , Download 2 , Term Paper
Free
Companies have the ethical obligation to ensure that consumers get the best. According to Kant’ argument on ethics, buyers should not be considered as a means by an organization to get financial benefits. Instead, they should be treated as the end. This implies that the main goal of an organization should be to satisfy the needs of the consumers.
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Social Media Campaign for the Marriott Hotel on Christmas Period Marketing Case Study
10 pages (2791 words) , Download 0 , Case Study
Free
Marketing is one of the important practices to be carried out in daily business operations. Once products and services have been designed, the marketing department has to create awareness of the product to potential clients as the consumers of the products. A business that has a vibrant marketing department is in a better position to attract clients.
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Brand Building Procedures Marketing Term Paper
12 pages (3662 words) , Download 1 , Term Paper
Free
It has augmented the necessity to build a strong identity to differentiate an organization from its rivals operating in the same industrial periphery. Brand development is a prime goal for the organizations in the highly competitive business environment, wherein a strong brand is regarded as intrinsically associated with numerous benefits (Keller, 2001).
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Contemporary Marketing Issues Marketing Research Paper
10 pages (2805 words) , Download 1 , Research Paper
Free
The best example of using social marketing is to use campaigns for public health and the environment. For both, the type of companies conducts social marketing in the areas where the society has majorly failed to grow. Varieties of marketing activities are done based on contemporary marketing practices across various countries in the global market environment.
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Rolls Royce Marketing Strategy in Singapore Marketing Report
13 pages (3699 words) , Download 0 , Report
Free
It was founded in 1906 by Henry Royce and Charles Rolls in Manchester. It has major businesses in the manufacturing of aircraft engines, marine propulsion, and energy sectors. Rolls Royce has manufactured several types of aero engines for several aircraft of all sorts such as passenger jet, cargo jets, sea-planes, military jets, etc.
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David Lloyd Leisure Club Market Proposal Marketing Research Proposal
9 pages (2453 words) , Download 0 , Research Proposal
Free
This research proposal also proposes methods to find out locals’ awareness of the company services and offers, proposes ways to ascertain registered members’ opinion as far as their contract period is concerned and proposes ways to find out the locals or targeted clients’ opinions on the current charges by the company, on relation to their income and lifestyle. 
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