Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Panasonic: Product Life Cycle Management - Coursework Example

Comments (0) Cite this document
A paper "Panasonic: Product Life Cycle Management" claims that the marketing communication tools are the most important factor of the paper as it evaluates how the people will be made aware regarding the massage sofa offering relaxation and satisfaction to the people…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Panasonic: Product Life Cycle Management
Read Text Preview

Extract of sample "Panasonic: Product Life Cycle Management"

Download file to see previous pages Panasonic is a leading brand which has taken an initiative to launch a new massage sofa in the United Kingdom Market. The newly launched massage sofa will be of low profile. The design of the sofa will be such that it will provide massage to the individuals from the neck to the hip region in order to make them feel relaxed and stress-free. Massage sofa is a healthcare product which provides general health care by improving blood circulation and generating relaxation. The massage sofa will be of the contemporary design to benefit the people from the neck to the hip region. The benefits that the low-profile massage sofa will provide are the improved blood circulation, relaxation of the muscles and will enhance the level of oxygen in the body. Moreover, the massage sofa will be effective for the back pain and provide relief by keeping the shoulder in a proper position. It will be an automated massage sofa effective for relaxing and toning the body. It will also act as exercise equipment for the people who are overweight and make them feel reenergized and fresh. The total relaxation of the upper body will not only benefit the body but will also make the people mentally relaxed. The cost of each unit of massage chair will be £5000 which provides relaxing massage through the use of electricity (Panasonic Massage Chairs, 2014). Panasonic Corporation offers various forms of massage sofa such as thermal, acupressure, electric and thus has various price ranges as per the feature. The turnover of the massage sofa is moderate and has a growing demand. This can be stated as Panasonic initiated the massage sofa business in the year 1969 and till today it provides relaxation to the people with enhanced features. The prices of the products have changed and also their features. With the increasing turnover, the need for the product is increasing. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Panasonic: Product Life Cycle Management Coursework, n.d.)
Panasonic: Product Life Cycle Management Coursework. Retrieved from
(Panasonic: Product Life Cycle Management Coursework)
Panasonic: Product Life Cycle Management Coursework.
“Panasonic: Product Life Cycle Management Coursework”, n.d.
  • Cited: 1 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Panasonic: Product Life Cycle Management

Product life cycle (PLC)

... is associated with the marketing costs, for example, the heavy free trials. The company offered free samples for the product including the over 800 Wal-Mart stores. Although the company’s top leadership believes that the product has performed beyond expectation, it has registered low sales. For example, because of a strong launch and promotional activities, the product had acquired a market share of 1 percent. However, the market share has declined to 0.6 percent because of low repeat sales. However, the management is convinced that the product would perform better in future. Growth stage Coke Zero is a soft drink manufactured by Coca-Cola. The company launched the product in 2006. It is at the growth stage in the product life cycle. Since...
5 Pages (1250 words) Assignment

Product Life Cycle Management

... This paper deals with the identification of an appropriate strategy for the adoption of Product Life Cycle Management (PLM) systems by Smalland Medium Enterprises (SMEs). In this paper the discussion on the functionality that PLM systems offers SMEs and examining the implementation required by the SMEs with regards this specific system shall be presented. The initial idea is to determine the needs of SMEs and their priorities for the benefits they would demand from the PLM system. The contributions of this project are twofold. First, to devise an appropriate approach for SMEs to adopt and implement PLM system functions that reflects the need of individual company. Secondly, to explore how PLM could help in different stages of Computer...
18 Pages (4500 words) Essay

Product Life Cycle

...Executive Summary This report focuses on the efficiency of using PLC in coming up with a suitable marketing strategy for business. Crafting the right marketing mix to give maximum value to customers and profit to business organizations is aided by the use of this business tool. The PLC is applied to Starbucks in the US where coffee is in the mature stage as well as in China where it is still in the introductory phase. It was found out that PLC is a tool which can be used to extend the life of products. Table of Contents Titles Pages Executive Summary 1 Introduction 3 The Product Life Cycle: An Overview 4 Product Life Cycle in the Starbucks Context 4 The Role of PLC: Extending Product Life 7...
5 Pages (1250 words) Essay

International Product Life Cycle

...International Product Life Cycle International Product Life Cycle describes international trade and production process. According to this concept products have to go through a trade cycle where a country is initially an exporter, then loses its export markets, and then becomes an importer of the product. There are four phases in the production and trade cycle. In the first place, only a single firm has got the innovative product. Hence, if a firm wants the product, it has to buy it from this firm only and import from the country in which the firm is based. Thus, the country in which the firm is based is an exporter in the first phase. (Research) Product innovation and development in this stage are focused on needs of the home market...
4 Pages (1000 words) Essay

Product Life Cycle

...Product Life Cycle Product life cycle is a business analysis tool that enables businesses to determine the stages that a product goes through in the market, the stages are divided in to four phases and a good example of a product that has undergone the phases is the home PC. The first phase is the introduction stage where the product is introduced in the market, in this phase there are low profits or the firm may be incurring losses, there is also low competition in the market and the firm can use penetration or skimming method to enter the market. The second phase is the growth stage where the product sales begin to grow and a lot of advertising happens at this stage, in this stage new innovations can be introduced in the market to gain...
1 Pages (250 words) Essay

Product Life Cycle

...Introduction A product life cycle analysis by Arthur D. Little was commissioned by Procter and Gamble (P&G) whose main objective was comparison of disposable diapers with reusable diapers. The analysis was particularly interested in resource usage of raw materials, water, environmental releases in such forms as air, water and solid emissions, and energy. The moment the comparative environmental burdens of every diapering method is well understood, various recommendations aimed at minimizing overall environmental burden can be planned and implemented ,most likely adding or catalyzing formation of appropriate public policy pertaining to management of solid waste within the jurisdiction. 1. Assumptions of the analysis were not all correct...
3 Pages (750 words) Assignment

Product and Brand Life Cycle Management

... PRODUCT AND BRAND LIFE CYCLE MANAGEMENT PRODUCT AND BRAND LIFE CYCLE MANAGEMENT After seeing over 10,000,000 pieces of Apple iPhone 6 in its first weekend of introduction (Thomas and Bradshaw, 2014), it can be certain that the Apple iPhone 6 brand is in its growth stage of the PLC and that there could be a very long way for the product to go in terms of sales. The Apple iPhone 6 brand belongs to one of the most competitive product industries today, which is the Smartphone industry. Since the inception of the Smartphone, its multi-versatile nature has made it a very hot commodity on the mobile phone market. Because of this, industry players have taken advantage of the market demand to produce variety of phones that meet different needs...
2 Pages (500 words) Assignment

Product Life Cycle

...Product Life Cycle: Recorded Television Product Life Cycle: Recorded Television Every product goes through four distinctive stages during its time in the market. The four phases include introduction, growth, maturity, and the decline phase. For instance, the television industry has gone through these stages. It has undergone numerous transformations. This essay considers the 3D Televisions. The initial phase is the introduction of the 3D television that required the application of the most recent technology. The design engineers tasked with the responsibility had to carry out scientific research to identify the best communication cables to use. They also had to determine the properties of the material required in the construction...
1 Pages (250 words) Assignment

Product Life Cycle

...Environmental Management: Answer 1: a) The phrase, ‘know the life of the products you use form the cradle to the grave’ implies management of the entire product life cycle. Integrated maximization of the ‘economic’, ‘technological’ and ‘social aspects’ of the product is the objective of life cycle management. Product life cycle assessment is done from a technique called ‘integrated product management’. This is done to access the overall impact of the product on the environment. It is important therefore to know the stages and the by-products at each stage of the life cycle of production. The technique also aims to minimize the impact of environment on the entire product life cycle. Raw material extraction to final disposal, product life...
11 Pages (2750 words) Case Study

Product Life Cycle Theory

Based on this belief, economists related the fact of ‘Product Life Cycle’ with that of a ‘Human Life Cycle’. Notably, in the history of marketing, there are numerous products which disappeared from the market because it could not face the challenge in its life cycle. As such, the life cycle of a product can be differentiated into various phases, such as the Introduction phase, Growth phase, Maturity phase, and Decline phase. Another phase was introduced later, called the Development phase.
Relatively, with watch industry, the matter happens to be slightly different. From the early birth stage of watches, it has been termed to be the only product reflecting dignity, pride, and luxury in the world market....
7 Pages (1750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Panasonic: Product Life Cycle Management for FREE!

Contact Us