Marketing Essays

The paper "Consumer Behavior’s Role in Business and Society" is a great example of marketing coursework. The consumer is the only user of the product in the market. Consumer behavior basically refers to the decision made by the buyers in the market about the product whether to purchase or not. Consumers alter their desires basing on interpersonal reasons and individual wants.

The paper "Multidisciplinary Nature of Knowledge Management" is a perfect example of marketing coursework. Knowledge management can be defined as purposeful and orderly coordination of organization’s people, technology, processes, and organizational structure with a view of adding value through reuse and innovation.

The paper "Issue of Consumer Fanaticism" is an outstanding example of marketing coursework. Fanaticism can be defined as a belief or conduct that involves gullible zeal, probably, for an intensely religious and political cause or it might be sports for some cases. Sometimes, it turns to be excess enthusiasm for pastime or hobby.

The paper "Pepsi Marketing Mix Across Japan and USA" is a good example of a marketing case study. Marketing communication is the flow of information regarding a product between the customer and the seller. It is said to be effective when it smoothly flows between the two parties without the occurrence of miscommunication.

The paper "Industry Overview and Market Analysis of Australia’s Solar Energy Industry" is a great example of a marketing case study. Australia has one of the world’s largest untapped solar energy resources. This is due to the fact that Australia has the highest solar energy radiation per unit surface area than any other continent in the world.

The paper "Vroom Energy Drink IMC Plan" is a perfect example of a marketing case study. The aim of this report is to present the Vroom Energy Drink IMC Plan. Melbourne Manufacturing Industries produce Vroom and is a non-alcoholic drink that comes in two variants: sugar-free and normal. It is packaged in an aluminium can that has orange and black colours with images of a person in a gym and a person on a motorbike.

The paper "Whether Alcohol Companies Would Sponsor Sports" is an outstanding example of marketing coursework. When a topic on alcohol consumption and young people come across, the most raised concern is how alcohol and sports are closely associated (Sivyer, 1990). In the modern world, sports are being more and more commercialized and sponsorships have taken over local and international sports.

The paper "How Starbucks Manage Their Service Provision " is a great example of a marketing case study. The Starbucks Coffee, Tea and Spice Company was founded in 1971 by jerry Baldwin, Gordon Bowker and Zev Siegel. The company aimed at educating and informing consumers about fine coffee (Stanley, 2002). The company was taken over by Howard Schultz in 1987 and from then its expansion kicked off.

The paper "The Impact of the Internet and other New Technologies on the Practice Of Marketing" is a perfect example of marketing coursework. Internet and new technologies have been a boon to marketers and have revolutionalized the way business models and strategies are developed and implemented. It has become much easier to get the message across to clients.

The paper "Marketing Overview of Love Real Estate Agents" is an outstanding example of a marketing case study. Melbourne City like any other city in the world has people who need residential services. There are various companies within Melbourne established to meet these critical consumer needs. Love Real Estate Agents is a company with an objective of providing housing, commercial and industrial services.

The paper “Coles Supermarket’s Marketing Management and Planning” is an engrossing example of a case study on management. It is an apparent fact that Coles Supermarket in Australia operates in a highly competitive business environment. This is with core competition coming from Woolworths which commands almost 42 % of the market share in the country.  

The paper 'Service Quality in Islamic And Conventional Banking in the Middle East" is a perfect example of a marketing case study. Purpose: The aim of this paper is to review some of the key studies on banking service quality with particular attention to the Middle East and GCC countries that were published in the last three decades, and provide some future research directions.

The paper 'Service Delivery Model of Pizza Hut and Pizza Heaven" is a good example of a marketing case study. Organizations working in any industry has to continuously strive towards satisfying the customers through their product offerings, value for money, quality of service and similar other factors.

The paper "Marketing Communication Strategies of Millennium Passion Limited" is a great example of a marketing case study. This part B sought to analyze marketing communication strategy for Millennium Passion Limited in the Australian business. Part A of this assessment examined the website elements of Millennium passion Limited.

The paper "Increasing Australian Dairy Export to Japan" is a great example of a marketing case study. Dairy farming plays a major role in the Australian economy. Though its milk production is small, it has over the years risen to be the third-largest global dairy exporter. As domestic production increases, the Australian dairy product exports also increases.

The paper "The Impact of Franchising on Economic Growth " is a perfect example of marketing coursework. The impact of franchising on economic growth is felt globally. Since the 1950s, franchising has grown rapidly and is currently omnipresent in the United States. A study by PriceWaterhouseCoopers approximated that there were just about 767,000 business setups in the United States that engaged in Franchising in 2001.

The paper 'The Marketing Strategies of Accor Hotels" is an outstanding example of a marketing case study. This paper describes the marketing strategies of Accor hotels. They are French-owned facilities operating in over five continents. These hotels operate under SBUs with the main one operating in Paris, France.

The paper "How To Effectively Position a Product or Service to a Target Market and Developing a Suitable Marketing Mix" is a good example of marketing coursework. In order to establish an efficient and effective business, a business should effectively seek out its target customer market. Target marketing constitutes prudent market segmentation, targeting and positioning in the target customer’s market.

The paper "Marketing Plan for Stouffer Corporation " is an outstanding example of a marketing case study. Stouffer Corporation is a subsidiary of Nestlé’s USA, Incorporated in 1924 with current headquarters in Cleveland, Ohio. Abraham and Mahala Stouffer founded the company in 1922 ("Stouffers", 2013). Stouffers introduced frozen meals in the 1950s.

The paper "Important Factors in the Marketing of Kiwi Experience" is a great example of a marketing case study. Kiwi Experience is a leading company in tourism, offering a wide variety of services to tourists visiting New Zealand. The exquisite services they offer are not the only reason for their reputable name, but the marketing of their services as well.

In general, the paper "Overview of Russian Eurоpro Automotive and Activities Involved in the Company" is a perfect example of a marketing case study. This reflective diary presents an account of my experiences during my visits to Rusdеn Еurорrо Аutоmоtivе between 12th October 2014 and 20th November 2014.

The paper "Clamms Seafood Australia - Market Entry Strategy in the Japanese Market " is an outstanding example of a marketing case study. Globalization has served as a major influence on international industries operational approaches and strategies. In this regard, with increased globalization and growing technology industry has influenced and facilitated the need for organisations to venture and diversify their operations.

The paper "Katie Hairdressing and Beauty Parlor Marketing Plan" is a good example of a marketing case study. Also known as the 4ps, marketing mix refers to a set of tactics that an organization can use to promote its products/services or brand in the market. The marketing mix is made up of product, price, promotion, and place (Moller, 2006). This section will discuss Katie Hairdressing and Beauty Parlour 4Ps.

The paper "International Marketing Plan - the Australian Olive Oil Industry " is a perfect example of a marketing case study. The ability of a firm to penetrate and establish itself in a foreign international market has been quite difficult for most industries. Doole and Lowe (2008), affirm that most companies perceive this step as a start-up venture that acts as a threat to their global capabilities.

The paper "Subaru Company Analysis" is a great example of a marketing case study. Subaru is a Japanese brand used by Fuji Heavy Industries, the Hong Kong translation of Subaru cars, Fuji Heavy Industries, the predecessor is the main manufacturer of military aircraft during World War Nakajima Aircraft Company, in 2012 ranked first in the global car manufacturer 22 [1], the company has always manufactured cars.

The paper "Marketing Management - Delmont Private Hospital" is a perfect example of a marketing case study. Delmont Private Hospital is a medical institution that prides itself in offering the best medical service. Having been in the business for a long period of time the business for the private hospital seems to have slowed down something that has necessitated a stock-taking to find out the problem.

The paper "State of Affairs in the Industry of Cafes and Coffee Shops in Australia " is an outstanding example of a marketing case study. You are a Freelance Economics Consultant who has been commissioned by the Commonwealth Government to analyse the state of affairs in the industry of Cafes and Coffee Shops in Australia and report your findings to the Government.

The paper "Identity Theft - Trends And Issues For Online Customers" is a good example of marketing coursework. Identity theft has become the top legal setbacks in the current digital age since a host of a hacker as well as scammers steal people private data/information, driving license numbers, credit card numbers.

The paper "New Product Analysis - Apple’s iPhone 6" is a great example of a marketing case study. Apple Inc was established in 1976 as a partnership Steve Jobs, Woszniack and Wayne (Jinjin, 2013). The company's innovative computer designs increased its popularity with time. The exit of Steve Jobs in 1985 left the company facing hard times, as sales stagnated.

The paper "Strawberry Flavoured Beer Produced by Sydney-based Brewery - Zeven Lemon Beerworks" is a perfect example of a marketing case study. Today, new products and services are developed and introduced in the market every day as the population continues to rise at a steady rate. Currently, the world’s population is estimated to stand at 7.2 billion people, with most of them living in less developed countries.

The paper "Strategic Marketing Planning of Goodman Fielder Limited " is a good example of a marketing case study. Goodman Fielder Limited is an Australian company involved in the production of packed food products such as bread, dairy products, margarine, oil, and ingredients. The company operates in Australia as well as in New Zealand (Anderson & Business Expert Press, 2012).

It is essential to state that the paper "E-Commerce Strategy for the Hub Pizza Company" is a perfect example of a marketing case study. This report offers a strategic evaluation for the development and adoption of an e-commerce strategy for the Hub Pizza Company, a start-up venture in the Pizza industry.

The paper "Haymarket Hotel Marketing Plan" is an outstanding example of a marketing case study. The Haymarket Hotel London is among the most strategic and influential hotels in the UK tourism and hospitality industry. In this case, the venture has expanded its market influence and as well as control through a consumer diversification strategy.

The paper "Marketing Analysis of McDonald’s Australia Holdings " is a good example of a marketing case study. Mcdonald's corporation is the world largest fast-food chain as it serves around 68 million customers around the world daily. Currently, McDonald’s corporation operates around 35,000 outlets in the 119 countries that it already exists in.

The paper "Market Entry of a New Product in China" is an outstanding example of a marketing case study. The main purpose of this market is to analyses the situation of the company at the moment and to determine how to reach our customers. It also acts as the platform for evaluating market tactics and ways to up the game.

The paper 'Vodafone Company Market in Australia " is a good example of a marketing case study. Vodafone Company operates in the telecommunication industry and provides mobile phone and data services to their customers. The telecommunication market in Australia is a board market with a wide range of customers’ requirements.

The paper "Domestic Violence in Australia" is a great example of a marketing case study. Domestic violence has been observed to be transforming in the ways through which it is perpetrated. This heinous act involves the abuse of persons within the familial setups. For instance, it may involve the cause of children or spouses.

The paper "Marketing Plan for the Writers Block Cafe at La Trobe University" is a perfect example of a marketing case study. This report has is the services marketing plan for the Writers’ Block Café at La Trobe University. The university’s main customers include the students and lecturers interested in holding discussions over a cup of coffee or a meal gave the Café’s location near the University’s library.

The paper "Marketing across Culture - McDonald’s" is a good example of a marketing case study. With over 1.5 million franchises in the United States and over 750,000 outside in more than 120 countries worldwide, McDonald’s is one of the most successful international restaurant chains in the world (IBISWorld, 2015).

The paper "Marketing Plan: Bank of Cancer Research" is a good example of a marketing case study. The Bank of Cancer Research is a financial bank that operates as a social enterprise, which makes profits for purposes of funding pieces of research in cancer. Consumers are provided with a choice regarding who should receive the profits generated from their banking.

The paper "Hobart Travel International Marketing Plan" is a perfect example of a marketing case study. Hobart is one of the tourism companies based in Tasmania, Australia. The company offers competitive tourism services like transport and tour guides. Tourism industries have continued to grow and the tourism market keeps on getting larger.

The paper "Social Marketing Campaigns in Australia in Relation to Campaign against Drunk Driving " is an outstanding example of a marketing case study. Due to the fact that drunk driving continues to be one of the most leading cause of road accidents and deaths, social Marketing campaigns have been used to promote health and social issues so as to bring about a remarkable change in the societies habit of drinking alcohol and driving.

The paper "Critical Analysis of Systems Application Products" is a good example of a marketing case study. This read covers in-depth research on Systems Application Products, with a critical analysis of the overall issues involved with the adoption of SAO in organisations. The literature review of the paper refers extensively to written academic articles with basic consideration on SAP adoption.

The paper "Electronic Vehicle Export to the US" is a great example of a marketing case study. The United States is located in the Northern America region. It borders various countries, including Canada and Mexico. The country is a federal republic and consist of 50 states. The United States is the largest, technologically advanced and most competitive economy across the world.

The paper "Marketing Audit Report: Nike Air Max 3" is an outstanding example of a marketing case study. Nike Air Max 3 is a line of Shoes from Nike Inc. that was originally released in 1987. Nike Inc. was first registered as a company in September 1969 and has since been engaged in developing, designing, marketing accessories, services, footwear, equipment and apparel all over the world. Nike Inc.

The paper "Internal and External Influence on Consumers of General Anesthesia Products " is a good example of a marketing case study. Consumers tend to purchase a brand that is familiar irrespective of a safe or effective alternative. Culture of the people involves their set of beliefs and values which shape their perception of anaesthesia product.

The paper "The Gaps Model of Service Quality" is a great example of a marketing case study. In the modern competitive business world, there are many marketing complexities that require different management activities and services. Some of these management activities and services, other than organizational management principles are oriented towards the satisfaction of the customers.

The paper "How the Workforce Is Changing " is a perfect example of marketing coursework. There seems to be no better time like this to learn organizational behavior. The pace of change seems to be accelerating daily and a great number of transformations are also occurring in the workplace. This report sets out to discuss two major questions in the field of organizational behavior.

The paper "Process of Designing a Decision Matrix " is a perfect example of marketing coursework. In view of Cox (2003), coming up with a decision on the holiday destination has been a common challenge among many people. This is so as a result of the number of options that an individual might be faced with.

The paper "Psychological State of Consumer Behavior" is an outstanding example of marketing coursework. Any marketing campaign is aimed at convincing the consumers that certain goods meet and satisfy their needs and wants. But what drives the consumers in selecting the product they buy is determined by consumer behaviors.