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Marketing Essays

Result for Subject Marketing:
19702 essays
Holiday Cruise Company Marketing Assignment
15 pages (4183 words) , Download 0 , Assignment
Free
P & O Cruises is a cruise line owned by British-American. It is considered to be based at Carnival House in England and is said to be operated by Carnival UK. It is originally considered as a constituent of Peninsular & Oriental Steam Navigation Company and is one of the oldest cruise lines in the world.
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Integrated Marketing Communication Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Answer 1a The five consumer goods and services that are segmented on the basis of gender, but are sold to both genders are as follows Deodorant and perfumes/ colognes 2. Gardening supplies 3. Books 4. Automobiles/bikes 5. gadgets Answer 1b
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Global Marketing Strategy and Practice Marketing Business Plan
13 pages (3462 words) , Download 1 , Business Plan
Free
ASDA has been a dominant supermarket, operating mainly in the North of England and Wales for several years. Founded out f the merger of the Asquith chain of three supermarkets in 1965, the 1999 acquisition of the company by Wal-Mart did not change the company’s market concentration very much. Today, ASDA has rated the second-largest supermarket in the U.K. 
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The Importance of Marketing Department in Companies Marketing Essay
7 pages (1925 words) , Download 1 , Essay
Free
Building a strong relationship with the customers is very important as it does help in creating a good brand image. With the changing nature of customer demands, it is very important that the products and services been provided do create good customer value and also achieves maximum satisfaction of the customer.
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Money, Banking and the Financial Crisis Marketing Assignment
10 pages (2858 words) , Download 0 , Assignment
Free
The analysis reveals that Italy and Spain were the countries that were most troubled in the banking area. ECB hopes that in the near future the regulation of all European banks will be brought under one consistent standard. The assessment of the banks had made several banks to shed their non-profitable assets and raise new capital.
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Market Strategy Plan of Company G Marketing Case Study
8 pages (2024 words) , Download 1 , Case Study
Free
The print media and in-person strategy will be adopted by the company as the initial process of promoting the new product to the market. The second-year will see the company integrate the online marketing platform to the existing structure. This will ensure a large number of customers are made aware of the new product.
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Marketing Strategies for Counseling Program Marketing Report
6 pages (2013 words) , Download 1 , Report
Free
The paper used the term marketing strategies. The program has to improve its marketing strategies for many to recognize it. Counseling services is another term. It is the programs conducted by the counseling group. Social media refers to the marketing tool frequently used. Orientation is a term referred to programs conducted during the first days of college.
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Starbucks and WalMart in China and Choice of Entry Mode Marketing Case Study
8 pages (2305 words) , Download 0 , Case Study
Free
In conclusion, from the above context it would be correct to conclude that over time, with the improvement of domestic income and competitiveness, the aggregate amount of FDI inflow in China has significantly increased. This shows that domestic income level in a nation is positively related to its FDI inflow.
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Framework for Marketing Planning Marketing Case Study
9 pages (2477 words) , Download 0 , Case Study
Free
The paper "Framework for Marketing Planning" is a wonderful example of a case study on marketing. When a company has decided to enter into an international market, there are several options available to it. These alternatives vary depending on risks, costs, and the extent of control that can be put over them.
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Advertising Strategy Evaluation and Development: Jeep Wrangler Marketing Case Study
5 pages (1515 words) , Download 0 , Case Study
Free
The Wrangler, just as its predecessors, continued the use of a separate body and frame, rigid rear and front live axles, fold-flat windshields, and detachable doors. The Jeep Wrangler was introduced in the mid-1980s and it has undergone three major revisions in 1996, 2003, and 2006, of which the latter involved a complete redesign.
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Xiaomi in the Market of India Marketing Case Study
9 pages (2632 words) , Download 1 , Case Study
Free
The paper "Xiaomi in the Market of India" is an inspiring example of a case study on marketing. In order to enhance its market share and customer base, the organization of Xiaomi expanded its wings to different developing countries or nations such as Thailand, Japan, Hong Kong, the United States, and many others.
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Global Relationship Marketing and Its Influence Marketing Assignment
10 pages (4318 words) , Download 0 , Assignment
Free
Dubai is a tourist hub that receives many tourists annually thus it creates a market that can create high returns on investment. Thus, it is evident that expanding a Cruise business into Dubai is a viable business opportunity. For the expansion in NCL, this company needs to build strong relations with the customers for various reasons to capture the Dubai market.
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Amplifying Position and Market Share of Organization Marketing Case Study
12 pages (3253 words) , Download 0 , Case Study
Free
The paper "Amplifying Position and Market Share of Organization" is a perfect example of a case study on marketing. This paper mainly highlights the defects experienced by the customers using the product line named, HTC one 2 M8 of HTC. Along with this, it also includes the strategies that the organization used to resolve the problems so as to retain its popularity and image in the market.
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Product Liability and Legal Issues Marketing Coursework
12 pages (3262 words) , Download 0 , Coursework
Free
Product liability basically means holding a seller or a manufacturer liable for making a defective product available into the hands of a consumer. The responsibility for a product that is defective and causes injury lies with all those who sell the product and are in the chain of distribution. There is no particular federal law dealing with product liability.
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Market Entry of Xiaomi Company Marketing Case Study
11 pages (2906 words) , Download 0 , Case Study
Free
The paper "Market Entry of Xiaomi Company" is a perfect example of a case study on marketing. Market entry is activities associated with bringing a certain product or a service to a significant targeted market. During the initial planning stage, a certain company considers the barriers to entry, sales, barriers to entry, and also, delivery and more, so the outcome of entering into the market.
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A Marketing Plan for Successful Market Entry for Accenture Marketing Coursework
9 pages (2850 words) , Download 1 , Coursework
Free
In the monitoring and control of ideas and strategies as well as measuring its achievement, the company aims to sustain a good focus on customer centrism to safeguard their share in the market whilst tackling the deteriorating customer loyalty. The company deals with unpredictable demand, challenges, uncertainty, costs and risks.
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Product Marketing Strategy Nowadays Marketing Coursework
7 pages (2031 words) , Download 1 , Coursework
Free
The company can attain its breakeven sales when its revenue is exactly equal to its costs. That is, the breakeven sales signify how many units of washer and dryers the company will have to sell to make up for its involved expenses. Thus, the breakeven point of business is when the net profit of the company is zero (Homburg, Sabine, & Harley, 2009).
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Business Management Marketing Case Study
6 pages (1914 words) , Download 1 , Case Study
Free
More than half a century ago, advertisements were mainly concerned with informing the public about new products and services; however, today, advertising has become an extremely competitive field in which false or inauthentic messages are force-fed to the masses for the benefit of corporations. This has resulted in unethical practices that have been noted by numerous scholars.
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History of the Gulf Restaurant Business and the Current Position Marketing Essay
12 pages (3300 words) , Download 1 , Essay
Free
The increased population of students and working people in the city of Manchester constitutes an extensive market for the success of a restaurant establishment. This opportunity, combined with the increased foreign population from the Middle East coming to Manchester for business, working, or studying reasons presents a chance for the establishment of the restaurant with a difference.
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Organizational Behavior of Microsoft Corporation Marketing Essay
5 pages (1621 words) , Download 0 , Essay
Free
At the end of the month, the daily rankings can be averaged to calculate the monthly ranking and the top 20 apps will receive a bonus based on that rank. This would drive developers to take a chance on the Windows 8 platform and give them a better shot at earning money than they would have had at any other development platform.
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Market Audit of South London Tamil Welfare Group Marketing Term Paper
15 pages (3750 words) , Download 4 , Term Paper
Free
SLTWG is a non-profit charity organization in London that works for the Tamil community. It has been in operations for slightly more than 29 years. It has been tasked with offering Tamil refugees basic services and advice pertaining to their nationality, immigration status, education, employment, welfare benefits, housing, and technical skills.
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Chipotle in China Marketing Assignment
13 pages (3999 words) , Download 0 , Assignment
Free
The paper "Chipotle in China" is an outstanding example of a marketing assignment. The Chinese market is quite popular among international investors. The country’s extensive population and the strength of the local economy are considered as the key reasons for the market’s attractiveness. For Chipotle, a fast-food chain specializing in Mexican food, the entry into the Chinese market would result in long-term growth.
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Business Strategy Game Marketing Assignment
11 pages (3121 words) , Download 0 , Assignment
Free
One of the best attributes of the game is that it allows the application of the learned theories in the business world. The online game is also helpful for an individual aspiring to become a manager in the future. From the point of view of the game, it provides comprehensive results and that helps the player to evaluate the results instantl.
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How Wal-Mart Entered the Chinese Market and the Factors That Have Influenced Its Entry Mode Selection Marketing Case Study
9 pages (2594 words) , Download 0 , Case Study
Free
The paper "How Wal-Mart Entered the Chinese Market and the Factors That Have Influenced Its Entry Mode Selection" is an engrossing example of a case study on marketing. The author of the paper states that Wal-Mart entered the Chinese market in 1996 in a bid to expand its presence on the global scale and increase sales.
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International Business of Heinz Company Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
A large percentage of the Heinz future depends on the company’s dependence and investments in emerging markets. The company should keep its undisputed focus on continuous improvement and innovation within the available markets and if it continues with constant improvement, then it will be able to cement its competitive nature in the market
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Reestablishing the Wyndham Worldwide Brand Identity Marketing Report
7 pages (1795 words) , Download 0 , Report
Free
After the global recession in 2008-09, the company went for massive restructuring in order to reposition its brand image. The company has developed key branding strategies to reestablish the company’s brand identity. The diverse brands were enough to create significant differentiation among the target group. 
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The Impact of Cosmetic Brands towards Female Consumers Perception Marketing Essay
7 pages (2216 words) , Download 1 , Essay
Free
For the majority of consumers, a positive image of the brand is a vital attribute. In fact, it is expected that attributed brand reputation and image have more importance on the perceptions, and buying behavior of cosmetics consumers than brand performance, relevance, knowledge, price, and promotion.
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Is National Culture Still Relevant to Management in a Global Context Marketing Essay
8 pages (2233 words) , Download 1 , Essay
Free
The researcher was committed to making her research be an authoritative one with all the required pieces of evidence that can make them be relied upon by anyone who wants to use it. About the findings, I would like to point out that they are quite accurate and represent the real picture in the country.
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Bank of England Monetary Policy from 2001 to 2013 Marketing Case Study
8 pages (2029 words) , Download 0 , Case Study
Free
The paper "Bank of England Monetary Policy from 2001 to 2013" is an outstanding example of a marketing case study. A critical analysis of the economic history implies that the conventional perception in relation to monetary policies has gone through sizable modifications subsequent to major events such as financial crunches and conflicts.
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Strategy to Go Global and Capture the Market by Providing Good Service and Quality Products Marketing Case Study
15 pages (4342 words) , Download 0 , Case Study
Free
The paper "Strategy to Go Global and Capture the Market by Providing Good Service and Quality Products" is a perfect example of a case study on marketing. The growth rate in the food market in the global market has been very high and many companies have come up with their unique products and also selling points for attracting customers more.
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Ted Bakers Company Industry Analysis Marketing Report
17 pages (4965 words) , Download 0 , Report
Free
The analysis shows that Ted Bakers should be considered by a rational investor compared to Passport Brands. This is due to the return on common equity that Ted Bakers promises to the investors. Furthermore, the SWOT analysis undertaken shows that Ted Bakers has an added advantage to increase its profitability that is essential in enhancing the returns to investors.
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Inter-Firm and Industry Analysis Marketing Report
13 pages (3793 words) , Download 0 , Report
Free
The financial statements have been used in undertaking the analysis. Consequently, the financial analysis has employed financial ratios to compare the financial performance and position of the firms under the analysis. In undertaking the financial analysis of the two firms, the return on common equity shareholders has been used as the primary factor of the analysis.
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Advantage and Disadvantage to Marketers of Canada Marketing Report
9 pages (2394 words) , Download 1 , Report
Free
The CRM helps an organization to understand the needs of a customer attract new customers, retain their existing customers, and increase the profitability of the organization under consideration. For the implementation of the CRM system, the management has to conduct the following processes (Crane, 2010).
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Sustaining in the Marketplace: Case of Etihad Airways Marketing Case Study
13 pages (3873 words) , Download 0 , Case Study
Free
The paper "Sustaining in the Marketplace: Case of Etihad Airways" is a perfect example of a case study on marketing. A good strategy is the key operational factor of an organization because the success of any organization directly depends upon how effectively the management using it. Etihad Airways is an aviation giant operating from Dubai headquarters.
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Market Entry of Arecanut Plates and Bowls into the United Kingdom Marketing Case Study
7 pages (3213 words) , Download 0 , Case Study
Free
The paper "Market Entry of Arecanut Plates and Bowls into the United Kingdom" is an outstanding example of a marketing case study. The SMART objectives of the promotional campaign are to specifically target the fast-food industry’s packaging sector; to make sales or sign contracts for at least five hundred thousand plates in the first year; and to earn an income equal to the initial investment cost.
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The Promotional Plan for Market Entry of Areca Nut Plates and Bowls Marketing Report
12 pages (3379 words) , Download 0 , Report
Free
Disposable plates are commonly used products, anyone who carries his meal to work, on travel or purchases fast food uses them. There is no specific segment of economic class that is to be targeted; however, people who prefer an environmentally friendly lifestyle may be used as the initial targets for market entry campaigns. 
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Starting Segment of Catering Cookery Club Marketing Business Plan
11 pages (3472 words) , Download 0 , Business Plan
Free
The paper "Starting Segment of Catering Cookery Club" is an exceptional example of a business plan on marketing. Aden catering has decided to make improvements in its existing business by utilizing the opportunities that have appeared in the market. The new opportunity is running health eating cookery clubs.
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Current Digital Marketing Strategy of Samsung Marketing Report
7 pages (1976 words) , Download 3 , Report
Free
A dedicated Facebook Account along with a microsite was created for the orangutan to upload the photographs online. Both the Facebook page as well as the microsite recorded a large number of visitors or hits. This innovative digital marketing campaign was “awarded a prestigious international CLIO award for strategic communications and public relations initiative.”
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Strategic Audit of Harley-Davidson Marketing Case Study
16 pages (4381 words) , Download 0 , Case Study
Free
The paper "Strategic Audit of Harley-Davidson" is an outstanding example of a marketing case study. Harley-Davidson is one of the top producers of motorcycles for over a hundred years. The company is based in Wisconsin and is popular for its famous trademark of bar and shield. Harley-Davidson enjoys a major market share not only in the United States but also in European and Asian markets.
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Global Hotel Industry Project Marketing Assignment
10 pages (2747 words) , Download 0 , Assignment
Free
The paper "Global Hotel Industry Project" is an outstanding example of a marketing assignment. According to the World Tourism Organization (WTO), the tourism or hotel industry is recognized as the most competitive industry accounting for more than 40 percent of the revenue of the nation. Due to which the gross domestic product (GDP) and gross national product (GNP) enhanced to a significant extent.
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How High Streets Could Engage In Appropriate Marketing Practice to Evolve Marketing Essay
6 pages (1835 words) , Download 1 , Essay
Free
Change of focus may be referred to as a solution for high street shops. Accordingly, High Street shops can collectively build environment or a shopping community that would not only provide the customers with the opportunity to relax but also enjoy shopping through physical appearances rather than online.
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Impact of Information Technology upon Social Media Marketing Marketing Essay
8 pages (2404 words) , Download 0 , Essay
Free
The paper "Impact of Information Technology upon Social Media Marketing" is an outstanding example of an essay on marketing. With the growing awareness regarding information technology, almost everybody uses social media as a medium capable of more than just socializing. Social media marketing is taking a rapid flight influencing careers across the globe.
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Affiliate Marketing, Search Engine Marketing, and Viral Marketing Marketing Assignment
12 pages (3869 words) , Download 0 , Assignment
Free
The paper "Affiliate Marketing, Search Engine Marketing, and Viral Marketing" is a wonderful example of an assignment on marketing. Emerging Trends in the world of business are increasingly being shaped by the influences of technology and IT. The world of marketing is having much influence from IT and e-marketing strategies, which are slowly gaining appreciation across the globe.
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JM Family Enterprises Company Marketing Strategy Marketing Report
6 pages (1663 words) , Download 1 , Report
Free
Other activities that are undertaken by JM include financial services, consulting, selling insurance products, and dealing with technology products and services. Major people in the company include Colin Brown who is the CEO, Brent Burns the CFO, and Ken Yerves who is the CIO. 
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Marketing Strategy for Ryanair Marketing Business Plan
7 pages (1976 words) , Download 3 , Business Plan
Free
A big percentage of Ryanair customers had the complainants that in most cases the treatment they got from the airline staff was not professional. This problem can be taken care of by making sure that their staffs are well trained and equipped. This can only happen if they hire the best and also introduce a capacity building program of the organization.
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The Role of Gender in Advertising Marketing Coursework
10 pages (2736 words) , Download 0 , Coursework
Free
Advertising is a technique that companies use to inform customers about new products and improvements that they make on old products. In modern times, advertisers use the media such as television, newspapers, and the internet to pass their messages to consumers. The advertisers often use written or spoken messages and they also add pictures to their adverts.
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Wal-Marts Prerequisites of Solid Growth and Target Marketing Report
51 pages (10625 words) , Report
Nobody downloaded yet
The paper “Wal-Mart’s Prerequisites of Solid Growth and Target” is a brilliant example of a marketing report. In the midst of the economic crisis that started in 2007 in the United States and that was touched off by the mortgage and banking crisis that took down the likes of Lehman Brothers and Bear Stearns, the cascade of negative economic effects extended to the retail sector.
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Marketing Strategy of the Hotel Ibis in Manchester Marketing Business Plan
10 pages (3160 words) , Download 1 , Business Plan
Free
The Hotel Ibis Manchester is located on Princess Street. The above hotel belongs in the economy hotel category, meaning that its prices are at low to average range. The specific hotel can be classified as of medium size. The hotel offers its guests comfortable accommodation along with access to basic support services, such as the Internet and satellite TV.
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Cultural Issues That Influence the Success of New Ventures in Saudi Arabia Marketing Research Proposal
8 pages (2000 words) , Download 0 , Research Proposal
Free
The research proposal will identify the cultural issues that the new entrepreneurs have faced when they started their venture in the Kingdom of Saudi Arabia and how they were able to manage and cope up with these cultural issues to make their business successful. It will focus on different cultural issues that entrepreneur faces when they start their new venture in Saudi Arabia. 
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Patterns of Behaviour and Buying Process of the Consumers Marketing Essay
8 pages (2139 words) , Download 1 , Essay
Free
McCarthy & Perreault (1990, p. 66) define an attitude as “a learned predisposition to behave in a consistently favourable or unfavourable way towards market-related objects or situations.” People are exposed to a product and they develop a certain attitude towards it which in turn shapes their behaviour.
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