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Marketing Essays

Result for Subject Marketing:
19918 essays
Is Establishing Team Work Difficult In Organisations Marketing Assignment
9 pages (2662 words) , Download 0 , Assignment
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Anna Windermere, (2015). The Advantages of the Teamwork Concept in Organizations Demand Media. Available at http://smallbusiness.chron.com/advantages-teamwork-concept-organizations-56220.html12Beaubien, J.M. (1998). How Teamwork Works: The Dynamics
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Marketing Situation and Launch of New Products in the Australian Digital and Streaming Industry Marketing Case Study
12 pages (3387 words) , Download 0 , Case Study
Free
The paper “Marketing Situation and Launch of New Products in the Australian Digital and Streaming Industry” is an engrossing example of a case study on marketing. The Australian online streaming industry is under exponential growth. There have emerged new entertainment companies in the wake of the year 2015. These companies are Presto, Stan, and Netflix.
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Qantas Digital Media Kit in the Media Outlets Marketing Case Study
6 pages (1602 words) , Download 0 , Case Study
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The paper “Qantas Digital Media Kit in the Media Outlets” is an intriguing version of a case study on marketing. Qantas, being the largest airline in Australia will launch a children’s home in Australia that will be referred to as Qantas Home Foundation. The airline company will be giving back to the community after several years of support of the customers.  
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Is There a Long-Term Consuming Behavior as the Change of Chinese Perceived Value in Luxury Market Marketing Literature review
9 pages (2417 words) , Download 0 , Literature review
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The paper “Is There a Long-Term Consuming Behavior as the Change of Chinese Perceived Value in Luxury Market?” is an excellent option for a literature review on marketing. This paper examines whether there is a long-term consuming behavior among the Chinese population given the change in the country’s perceived value in the luxury market.  
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The Positive and Negative Impacts of Advertising on Consumer Behaviors with regards to the Products of Apple Marketing Case Study
12 pages (3303 words) , Download 0 , Case Study
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The paper “The Positive and Negative Impacts of Advertising on Consumer Behaviors with regards to the Products of Apple” is a well-turned variant of case study on marketing. Consumer behavior involves the study of individuals, organizations or groups regarding the process that they use during the selection or disposal of products and services in order to satisfy their needs.  
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IKEA's Development - Mission, Vision and Strategic Objectives, Environmental, SWOT and Competitor Analysis Marketing Case Study
34 pages (9041 words) , Case Study
Nobody downloaded yet
The paper “IKEA’s Development - Mission, Vision and Strategic Objectives, Environmental, SWOT  and Competitor Analysis” is an excellent option for a case study on marketing. IKEA is a multinational corporation that mainly specializes in the production and sale of furniture. It is profitable although it only operates in developing countries.  
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Information Gathering, Organizational Policies, and Procedures Considered When Planning Marketing Activities Marketing Assignment
13 pages (2224 words) , Download 0 , Assignment
Free
The paper “Information Gathering, Organizational Policies, and Procedures Considered When Planning Marketing Activities” is a spectacular option of assignment on marketing. Successful marketing should be a win-win situation for customers and businesses. The business will make sales and profit while the customer will get the value for money.  
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Changing Marketing Mix of Soccer in Australia Marketing Case Study
9 pages (2675 words) , Download 0 , Case Study
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The paper “Changing Marketing Mix of Soccer in Australia” is an informative option of case study on marketing. Soccer is among the popular sports in Australian. The people in Australia engage in soccer as both a recreation and professional activity. The activity, however, was not popular in its initial stages of introduction in the country.  
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What Do Australian Consumers Think about Current Advertising Standards Marketing Article
6 pages (1566 words) , Download 0 , Article
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The paper “What Do Australian Consumers Think about Current Advertising Standards?” is an intriguing option of an article on marketing. The public perception regarding present ad standards undoubtedly forms the basis of ad self-regulation within Australia. Despite consumers’ perception of the advertising being extensively studied in the 1930s in the US, the case was not the same as Australia.    
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Strategic Marketing Plan for John Lewis Marketing Case Study
12 pages (3413 words) , Download 1 , Case Study
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The paper “Strategic Marketing Plan for John Lewis” is a thoughtful option of case study on marketing. The dimensions of business have taken a different course. With globalized economies, most businesses and firms are expanding their operations into new markets. The growing economies in some areas have made most companies to have the need to expand to such countries.  
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Development and Implementation of International Marketing Strategy Marketing Assignment
9 pages (2735 words) , Download 0 , Assignment
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The paper “Development and Implementation of International Marketing Strategy” is a brilliant version of the assignment on marketing. Reconnaissance missions: These are trips to international target destinations by the marketing research team to obtain first-hand information and personal experience of the host country.   
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Stan Company - E-Print Product Marketing Plan Marketing Case Study
10 pages (2773 words) , Download 0 , Case Study
Free
The paper “Stan Company - E-Print Product Marketing Plan” is a spectacular version of a case study on marketing. Stan Australian Company is a rapidly growing Australian online streaming venture. The organization provides a wide range of content streaming ranging from popular TV shows to popular movies as their content is released into the market.  
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Natalia's Herbal Pain Relief Cream Marketing Mix Marketing Case Study
9 pages (2488 words) , Download 1 , Case Study
Free
The paper “Natalia’s Herbal Pain Relief Cream Marketing Mix” is an apposite version of the case study on marketing. The aim of this section of the marketing plan is to come up with a suitable marketing mix for Natalia’s herbal pain relief. The marketing mix is defined by the current market situation in the Australian Pharmaceutical industry.  
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Why Is Understanding of Consumer Behaviour Useful from the Perspective of the Marketer Marketing Case Study
12 pages (3318 words) , Download 0 , Case Study
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The paper “Why Is Understanding of Consumer Behaviour Useful from the Perspective of the Marketer?” is a thoughtful version of a case study on marketing. Consumers form an essential part of the development and management of any business enterprise. This is because every product or service provided by a business is often aimed at satisfying the needs of target consumers.  
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Market Attractiveness Analysis Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
Free
International marketing refers to marketing that takes place beyond the borders of the country in which the product in question is produced. It involves franchising, full direct entry, exporting, or joint venture of the marketing organization into another country. International marketing requires that the marketing organization develops a marketing mix.
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Various Marketing Strategies Employed by Coca-Cola Company through Its History Marketing Case Study
6 pages (1990 words) , Download 0 , Case Study
Free
The paper “Various Marketing Strategies Employed by Coca-Cola Company through Its History ” is a meaningful version of a case study on marketing. In the year 1886, a doctor by the name of Dr. Pemberton designed a soft drink and Frank M. Robinson, his partner, and a bookkeeper, credited with the naming of the drink.  
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The Analysis of UGG's Advert on the Basis of Consumer Behaviour Theories and Practices Marketing Case Study
6 pages (1735 words) , Download 0 , Case Study
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The paper “The Analysis of UGG’s Advert on the Basis of Consumer Behaviour Theories and Practices” is an exciting version of a case study on marketing. The advertisement is one made by UGG, a company that specializes in making boots and a few other products from sheep’s skin. From the advert, one can easily identify the product which forms the subject of the advertisement, which is boots.  
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Innovation Technology and Transportation Marketing Case Study
19 pages (5593 words) , Download 0 , Case Study
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The paper "Innovation Technology and Transportation" is a wonderful example of a Marketing Case Study. This report is about the situational analysis concerning Uber Company that has revolutionized the transport industry using technology. The analysis of the internal business environment facing Uber-Company is analyzed where the strengths and weaknesses are explored. 
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World Cocoa Industry Marketing Case Study
7 pages (2104 words) , Download 0 , Case Study
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The paper "World Cocoa Industry " is a perfect example of a Marketing Case Study. Ivory Coast ranks as the leading single producer and supplier of cocoa. The country produces about 30% of the total cocoa used in the whole world. This percentage exceeds what any other single producer contributes to the world market. This is approximately a total of the crop of 1,448,992 tones.
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Defining the Buying Behaviors of the Consumers Marketing Case Study
9 pages (2585 words) , Download 0 , Case Study
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The paper "Defining the Buying Behaviors of the Consumers " is a great example of a Marketing Case Study. This study is constructed in the structure of a marketing report that is data-based. The major objective of this study is to analyze consumer behavior patterns from the perspective of a retailing market.
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Segmentation Positioning and Target Markets Marketing Assignment
7 pages (2205 words) , Download 0 , Assignment
Free
The paper "Segmentation Positioning and Target Markets" is a great example of a Marketing assignment. This report is aimed at improving the market position of Uber-Company in the market. The objectives of improving the market position of Uber are provided in the report. The various objectives that can help the company achieved an increase in its market position.
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Strategies for Initiating a New Boutique Retail Shop Marketing Term Paper
10 pages (3115 words) , Download 0 , Term Paper
Free
The paper "Strategies for Initiating a New Boutique Retail Shop" is a wonderful example of a Marketing Term Paper. Children boutiques are one of the business ideas that never miss a market. With respect to the current demographic statistics, it is evident that the world population is realigning itself with more than 60% of the world population.
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Customer Experiences As Drivers of Customer Satisfaction Marketing Case Study
9 pages (2631 words) , Download 0 , Case Study
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The paper "Customer Experiences As Drivers of Customer Satisfaction" is a great example of a Marketing Case Study. The Samsung group is a huge South Korean Company that has its primary focus on the electronics, defense, construction industries, and heavy industries. The company is among the largest in Korea and around the globe with some subsidiaries. 
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A Unique Take On Positioning and Market Segmentation Marketing Case Study
8 pages (2149 words) , Download 0 , Case Study
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The paper "A Unique Take On Positioning and Market Segmentation " is a perfect example of a Marketing Case Study. The culture and marketing approach of Tesla has always been extremely innovative, competitive and efficient, and different from the other automobile manufacturers. This approach to marketing is unlike the customary marketing management approach of the automobile industry. 
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Integrated Marketing Communications Issues Marketing Case Study
11 pages (3615 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communications Issues" is a great example of a Marketing Case Study. The objective of this advertisement was to capture the market niche by showing that they were together in ‘black lives matter.’ In addition, this was an approach devised by Pepsi as a marketing plan in updating and understanding the strategies and tactics used by its competitors in the market.   
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Hero Honda Motors Limited Marketing Case Study
19 pages (5500 words) , Download 0 , Case Study
Free
The paper "Hero Honda Motors Limited" is a perfect example of a Marketing Case Study. There are various factors determining the ability of the business to achieve a competitive advantage within the industry. With increased competition, businesses are keen on implementing their marketing strategies to increase the extent of brand awareness. 
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Social Marketing Repost of Dialogue in the Dark Marketing Case Study
6 pages (1845 words) , Download 0 , Case Study
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The paper "Social Marketing Repost of Dialogue in the Dark " is a perfect example of a Marketing Case Study. Visual impairment or blindness remains a key impediment to the employability of visually impaired individuals in society. This is primarily because an individual’s visual acuity is a prerequisite to attaining most jobs.
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The Marketization of Care Marketing Case Study
7 pages (2217 words) , Download 0 , Case Study
Free
The paper "The Marketization of Care" is a perfect example of a Marketing Case Study. The aged and old people in Australia comprise 55% of the whole population. With only 6% of these people either living in retirement villages or residential aged-care facilities. Therefore, homes for the old and aged are in dire demand in Australia. 
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Audit for Marketing of the Bank of Cancer Research Marketing Case Study
10 pages (2723 words) , Download 0 , Case Study
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The paper "Audit for Marketing of the Bank of Cancer Research" is a great example of a Marketing Case Study. Bank of Cancer Research is a new concept being introduced by Mr. March where he has a vision of setting up a bank like the ones used in the world currently. However, the profits expected from the bank will be used to conduct research on cancer.
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Market Research and Its Use in a Marketing Plan Marketing Assignment
7 pages (2089 words) , Download 0 , Assignment
Free
The paper "Market Research and Its Use in a Marketing Plan" is a perfect example of a Marketing Assignment. The importance of market research in a marketing plan is underlined by the missteps made by some of the world's biggest brands due to lack of knowledge of their markets and inability to formulate well thought out marketing plans.
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Rationales for Marketing Strategies Marketing Case Study
6 pages (2615 words) , Download 0 , Case Study
Free
The paper "Rationales for Marketing Strategies" is a great example of a Marketing Case Study. Non-substitutable: people are always traveling since this is a sector strongly dependent on tourists, and people will never stop eating and thus this the greatest strength. The sector should make sure that there plenty of accommodation rooms and plenty of food. 
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Variability of Gym Junkie Items in Instagram Involvement Marketing Assignment
12 pages (4172 words) , Download 0 , Assignment
Free
The paper "Variability of Gym Junkie Items in Instagram Involvement " is a great example of a Marketing Assignment. it is evident that most of the respondents use the mobile phone device 83(58.4%) to access the Instagram pages. This is followed by a distant number of respondents who use the computer 38(26.7%) to access GoGym Instagram pages.
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Direct Marketing of Telecommunication Between Nigeria and the UK Marketing Research Proposal
8 pages (2311 words) , Download 1 , Research Proposal
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People starve for reliable telecom service as and deregulation is a major step towards providing efficient service. With deregulation in the telecom industry and an emerging economy, large masses have to be reached where basic infrastructure is lacking. Increased competition due to deregulation has brought about efficiency in services.
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Why is Old World Wine Dropping in UK Marketing Dissertation
40 pages (10343 words) , Download 1 , Dissertation
The first step to Primary Research is to define the objective followed by the construction of the questionnaire that will be used to carry out the research. After we construct a suitable questionnaire we carry out a Pilot Testing. This will include carrying out sample research within randomly selected people.  
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The Effectiveness of Television Program Sponsorship in the United Kingdom Marketing Assignment
6 pages (1500 words) , Download 1 , Assignment
Free
While the growth of TV program sponsorship has accelerated over the past few years in contrast to the relatively stable airtime sales, the trend in terms of advertisers’ preference for using sponsorship as a major marketing communication tool over advertising is apparent. Tom Duncan, in his book “Principles of Advertising and IMC”, has enumerated various benefits of sponsorships.
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Consumer Behaviors Role in Business and Society Marketing Assignment
14 pages (3548 words) , Download 0 , Assignment
Free
The paper "Consumer Behavior’s Role in Business and Society" is a great example of marketing coursework. The consumer is the only user of the product in the market. Consumer behavior basically refers to the decision made by the buyers in the market about the product whether to purchase or not. Consumers alter their desires basing on interpersonal reasons and individual wants.
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Multidisciplinary Nature of Knowledge Management Marketing Coursework
10 pages (2737 words) , Download 1 , Coursework
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The paper "Multidisciplinary Nature of Knowledge Management" is a perfect example of marketing coursework. Knowledge management can be defined as purposeful and orderly coordination of organization’s people, technology, processes, and organizational structure with a view of adding value through reuse and innovation.
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Issue of Consumer Fanaticism Marketing Coursework
9 pages (2367 words) , Download 0 , Coursework
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The paper "Issue of Consumer Fanaticism" is an outstanding example of marketing coursework. Fanaticism can be defined as a belief or conduct that involves gullible zeal, probably, for an intensely religious and political cause or it might be sports for some cases. Sometimes, it turns to be excess enthusiasm for pastime or hobby.
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Pepsi Marketing Mix Across Japan and USA Marketing Case Study
9 pages (2490 words) , Download 3 , Case Study
Free
The paper "Pepsi Marketing Mix Across Japan and USA" is a good example of a marketing case study. Marketing communication is the flow of information regarding a product between the customer and the seller. It is said to be effective when it smoothly flows between the two parties without the occurrence of miscommunication.
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Industry Overview and Market Analysis of Australias Solar Energy Industry Marketing Case Study
9 pages (2647 words) , Download 0 , Case Study
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The paper "Industry Overview and Market Analysis of Australia’s Solar Energy Industry" is a great example of a marketing case study. Australia has one of the world’s largest untapped solar energy resources. This is due to the fact that Australia has the highest solar energy radiation per unit surface area than any other continent in the world.
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Vroom Energy Drink IMC Plan Marketing Case Study
7 pages (2186 words) , Download 0 , Case Study
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The paper "Vroom Energy Drink IMC Plan" is a perfect example of a marketing case study. The aim of this report is to present the Vroom Energy Drink IMC Plan. Melbourne Manufacturing Industries produce Vroom and is a non-alcoholic drink that comes in two variants: sugar-free and normal. It is packaged in an aluminium can that has orange and black colours with images of a person in a gym and a person on a motorbike.
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Whether Alcohol Companies Would Sponsor Sports Marketing Coursework
8 pages (2653 words) , Download 0 , Coursework
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The paper "Whether Alcohol Companies Would Sponsor Sports" is an outstanding example of marketing coursework. When a topic on alcohol consumption and young people come across, the most raised concern is how alcohol and sports are closely associated (Sivyer, 1990). In the modern world, sports are being more and more commercialized and sponsorships have taken over local and international sports.
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How Starbucks Manage Their Service Provision Marketing Case Study
8 pages (2443 words) , Download 0 , Case Study
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The paper "How Starbucks Manage Their Service Provision " is a great example of a marketing case study. The Starbucks Coffee, Tea and Spice Company was founded in 1971 by jerry Baldwin, Gordon Bowker and Zev Siegel. The company aimed at educating and informing consumers about fine coffee (Stanley, 2002). The company was taken over by Howard Schultz in 1987 and from then its expansion kicked off.
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The Impact of the Internet and other New Technologies on the Practice Of Marketing Marketing Coursework
22 pages (6012 words) , Coursework
Nobody downloaded yet
The paper "The Impact of the Internet and other New Technologies on the Practice Of Marketing" is a perfect example of marketing coursework. Internet and new technologies have been a boon to marketers and have revolutionalized the way business models and strategies are developed and implemented. It has become much easier to get the message across to clients.
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Marketing Overview of Love Real Estate Agents Marketing Case Study
12 pages (3331 words) , Download 0 , Case Study
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The paper "Marketing Overview of Love Real Estate Agents" is an outstanding example of a marketing case study. Melbourne City like any other city in the world has people who need residential services. There are various companies within Melbourne established to meet these critical consumer needs. Love Real Estate Agents is a company with an objective of providing housing, commercial and industrial services.
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Coles Supermarket's Marketing Management and Planning Marketing Case Study
6 pages (1752 words) , Download 0 , Case Study
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The paper “Coles Supermarket’s Marketing Management and Planning” is an engrossing example of a case study on management. It is an apparent fact that Coles Supermarket in Australia operates in a highly competitive business environment. This is with core competition coming from Woolworths which commands almost 42 % of the market share in the country.  
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Service Quality in Islamic and Conventional Banking in the Middle East Marketing Case Study
13 pages (5129 words) , Download 0 , Case Study
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The paper 'Service Quality in Islamic And Conventional Banking in the Middle East" is a perfect example of a marketing case study. Purpose: The aim of this paper is to review some of the key studies on banking service quality with particular attention to the Middle East and GCC countries that were published in the last three decades, and provide some future research directions.
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Service Delivery Model of Pizza Hut and Pizza Heaven Marketing Case Study
30 pages (6616 words) , Case Study
Nobody downloaded yet
The paper 'Service Delivery Model of Pizza Hut and Pizza Heaven" is a good example of a marketing case study. Organizations working in any industry has to continuously strive towards satisfying the customers through their product offerings, value for money, quality of service and similar other factors.
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Marketing Communication Strategies of Millennium Passion Limited Marketing Case Study
14 pages (3967 words) , Download 0 , Case Study
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The paper "Marketing Communication Strategies of Millennium Passion Limited" is a great example of a marketing case study. This part B sought to analyze marketing communication strategy for Millennium Passion Limited in the Australian business. Part A of this assessment examined the website elements of Millennium passion Limited.
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Increasing Australian Dairy Export to Japan Marketing Case Study
10 pages (2736 words) , Download 0 , Case Study
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The paper "Increasing Australian Dairy Export to Japan" is a great example of a marketing case study. Dairy farming plays a major role in the Australian economy. Though its milk production is small, it has over the years risen to be the third-largest global dairy exporter. As domestic production increases, the Australian dairy product exports also increases.
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