Marketing Essays

This article explores the subject of sustainable marketing under the following divisions: applications of sustainable marketing; a sustainable organization of Burgerville; improving social media as a sustainable marketing tool. Sustainable Marketing is very important for the company and should be focused with full attention, because social media doesn't is not enough to create value.

An author of this paper "Investment and Analysis" aims to discuss the modern portfolio theory and efficient markets theory. Furthermore, the paper will describe the concept of smart beta and how it relates with the modern portfolio theory.     

By taking into consideration all the aforementioned theories and concepts, the discussion in this paper will intend to demonstrate and analyze the managerial decisions taken by Hyundai Sonata (i.e. a particular brand by Hyundai Motor Company) being into competition with Toyota Camry in the international automobile industry.

There are so many aspects of life that are now controlled by technology and our reliance on technological gadgets has increase substantially. On one hand this reliance on technology has made our lives easy as one can now keep track of many things at once without much physical effort.

ure Review 1.1 Introduction The literature review presented in this section would try to shed light on the various factors relevant to the present research study. Since the primary objective of this research study is to gain an insight into the impact of global economic downturn on the marketing strategies followed by Volkswagen in the Asian market and Vietnam, it is necessary to review the existing literature related to the various impacts that the global financial crisis had on the automotive industry.

Product development process is basically an introduction of a new product which every company has to go through at a certain point of time. Individual’s needs and wants change with time, therefore it is essential for the organization to tailor an existing product or develop a new product in accordance to those needs.

The Corporation manufactures a wide variety of consumer goods, including household, beauty, wellness and health products. According to the reports of CNNMoney.com, in the early parts of year 2007, P&G was the 18th largest by profit, 25th largest by revenue company based in the United States of America and 10th in Fortune’s Most Admired Companies list.

As such delivering effective services not only requires a greater degree of skills in delivering the services but also to make new customers. Delivering services requires that the firms offering such services must continuously evolve and develop cost effective ways of delivering the services.

This is because without the marketer, the consumer will not have access to the products and services he needs. It is for this all-inclusive benefit of marketing that the act of marketing should be supported by every means possible to succeed. To make marketing successful, there is the need for innovation, initiation and renovation.

Series of causes have currently left the company in a situation where it is battling with employee retention and growth retardation. In the view of the Managing Director, going global would solve the problem. The need to go global could also be described as one of the problems of the company because if the right steps are not taken in this direction, the company is likely to end itself in worse corporate crisis.

Motivation is one of the most important functions of a manager. The business dynamics of the modern business environment has increased the scope of the aspect of motivation beyond the traditional realms of the human resource department. There are large numbers of theories in motivation that are widely implemented in business organization.

The subsidiary of the Sony Company has recently witnessed losses due to a reduction in the shipment (Thomas). The reduction in the shipment of the product is articulated to increased competition, which is a witnessed 20% decline comparing the attribute to the previous year.

The company is looking to employ a marketing research analyst with the capabilities of analyzing markets, competitor intelligence and formulating customer satisfaction surveys through the conduct of case studies and market research. While the job does not provide specific academic qualifications, it specifically details viable personal skills such as self organization, drive to succeed, fluency in Spanish, French or German and strong written and verbal English.

In a physical store, shoppers can easily find themselves strolling endlessly along the many aisles in search of an item even when aisle signs are there to direct them. In addition to this, online stores have a search box, such as that found on the Wal-Mart homepage, which allows one to specify accurately what one wants to buy.

The American Airlines is among the top five biggest airlines in operating revenues and in customer miles transported. It is a subordinate of the AMR Corporation and its main offices are in Fort Worth, Texas, bordering with its biggest core the Dallas Worth International Airport.

Toyota has its headquarters in Toyota city. Toyota Motor Corporation is a subsidiary of Toyoda, and it was established in 1937. Toyota has been the largest automobile manufacturers in Japan (Algoe, 2012). Toyota is committed to putting its customers first by providing high quality vehicles at an affordable price.

Brand attributes have definite roles in increasing brand loyalty. According to Business directory (2012), brand loyalty is “The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketingpressure generated by the competing brands” (‘Brand Loyalty’ 2012).

The author states that the key strategy of promotion for this hospital is provision of top quality services, which leaves clients and patients satisfied. Failure of an organization to recognize the target market is an accurate anticipation of heavy losses and a possibility that such an organization will close down.

Global Marketing Global marketing can be defined as the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community (Businessdictionary). Due to the popularity and spread of the globalization movement global marketing has become more important than ever.

Such industries include auto and truck dealerships, home improvement industries, computer systems, home furnishings and fixings, and residential construction. These industries seem to have the best performance mid- and long-term. At the same time, this is justified by steady performance in the credit services industry (Morningstar, 2012).

3.1 Research Approach This research will use a positivistic approach to assess the impact of specific variable, CBI on outcomes like customer loyalty and customer satisfaction. A positivistic approach aim is to enables the researcher collecting data in an objective manner (Aronowitz and Ausch, 2000) and to discard extraneous variables and to hence prevent the context from affecting the quality or the integrity of the collected data (Barker, 2005).

Strategic planning is one of the most critical aspects of the management process as it allows the management to plan things and to identify what needs to be achieved (Armstrong, 1985). Managers use different models, matrixes, and tools while formulating strategies and plans (Cravens, and Piercy, 2008).

The author explains that the second part entails brand management especially when changing the attributes of a brand like the price, or quality in response to events in the marketplace. Several factors have been said to influence marketing. It is important to ensure that it introduces the approved product and/or service for the market.

Apple Case Study Answer 1 The products of the company being high on quality as well as innovative features are highly demanded by consumers of all age and sex. Most of the consumers in the developed markets like USA, Canada etc. highlight that the usage of Apple’s products provides them with a style quotient while, customers of the developing markets attach the usage of this product as a symbol of status among their peers.

A star product has high market share as well as high growth rate. As Apple’s iPad is a revolutionary product, it is generating a good number of sales and the sales of the product are expected to grow in the recent years as customers are catching on the touch screen phenomenon.

The capital region of Canada is one of the attraction points of the country. There are several people who live in Canada. General Canadian, new Canadians who comes from different countries for the purpose of job. Since last 20 years the capital region of Canada is facing several problems like pollution, public transportation problem, poor political governance, insufficient water supply, lack of infrastructure and financial funding.

Even though McDonald’s competes on quite a lot of bases such as pace, price, and nourishment; their “strongest priority is making customers happy” (Hartel, 2012). It benefits from a very resourceful supply chain because it integrated an “electronic Foodservice Network” (Hartel, 2012) (eFS Network).

SWOT analysis For the restaurant business to become successful, it is vital to carry out a SWOT analysis for it. Strengths The restaurant’s strength lies on its location. The Waterloo station provides an appropriate site to gain a customer base from the train commuters.

The company will want to deliver a positive and consistent message with each of the contacts. It will lead to total marketing communication strategy which will aim at building stronger relationships with customer by showing how the customers can get help to solve their problems from the company and its products.

Pricing is even more important when introducing cutting edge technology or products. This paper discusses the most appropriate pricing option available for Whirlpool. As the product manager for Whirlpool’s line of washing machines, skimming would be the best pricing method to choose when pricing the new washing machine’s price.

Red Bull, being an energy drink has a naturally defined consumer based. By age limits, the company targets 16-29 year olds while profession wise, the company focuses on those who are working in tough environments to prove their product to be a facilitation and a method of regaining their energy.

The company has received varied attention from the public because of several aspects. Monsanto is a large company that is dedicated to sustainable agriculture, but many people perceive their business moves as attacking other businesses. The company own varied patent rights to diverse genetically reengineered seeds, and many of them have become the major legal battles.

42). The organization’s value and brand name augments if they efficiently operate in foreign markets (Sullivan & Sheffrin 2003, p. 20). The other reasons for going international differs, which entail development of international standards, significant customer access, privatization programs, enhanced communications, decreased barriers in trading activities, enhanced information technology, transportation and distribution, and cultural convergence (Freedman 2004, p.

Also, direct marketing is defined by several characteristics. One, marketing messages are directly addressed to the client or clients. Direct marketing is dependent on having the capacity to talk to customers in a specified market. Addressability may take an extensive choice of forms, for example, through postal addresses, email addresses, fax numbers, web browser cookies, and mobile phone numbers.

The Agency problem is discussed as it correlates with corporate financial policy. Specific theories of financially conservative policies are defined and compared to gain insight into possible relationships between economic financial crises and the strategies or firms that are considered financially conservative.

The study highlighted the model of consumer decision journey and relates the model with hotel industry. The study uses the case study of Galaxy Casino Hotel where primary research has been conducted in the form of questionnaire. The study was based on both primary and secondary research.

Financial Performance 7 3.1 Liquidity ratio 9 3.2 Solvency Ratio 10 3.3 Profitability Ratio 11 3.4 Efficiency ratio 13 3.5 Comparison with Competitors 14 4. Key Performance Indicators 15 Advancement of security and culture of Southwest 15 Value the employees 16 Make a place in the minds and hearts of the customers 16 Use Resources Sensibly 16 5.

Advertising plays an important role in society today. Without advertising, most companies that rely on advertising would lack ways of ensuring that their products reach customers. Companies use different methods to advertise their products. These methods have changed over the years, as well as the role and purpose of advertising.

Public Relations focus on the creation of a favorable business image. It is the practice of spreading information between the organization and its customers. It may involve the achievement of publicity by an organization from its audience by using various topics of public interest or other news items which do not need direct payment.

The author gives recommendations which can improve the existing customer relationship management system of Coca Cola. The marketing concepts will help an organization to identify the local competitors and manage their marketing campaigns effectively. The goals would be achieved through the identification of various resources.

The content development, selection of the site, product registration, and tracking, the involvement of sales force opportunities, preproduction, and postproduction, technologies of communication, customer feedback, and enduring materials must all be geared towards effective international launch of the product.

Members in the agency are elected by filling application and if any agency is found to be unethical then it will result in the termination of that agency. 4A’s is situated in central, eastern and western regions in the US. It acts as a great force in the field of advertising.

3 1.2.1 Strategic Planning, Marketing and Competitive Advantage…….……… 3 1.3 Analysis of the Situation………………………………………………………….. 3 1.3.0 Analysis of the Products…………………………………………………..

Description of the Research setting and Quality Initiative……………………………6 IV. Analysis………………………………………………………………………………..7 i. Environmental Health and Safety at the L-3 Vertex Logistics Solutions Company………………………………………………………………………7 ii.

Some time after the merger the company started of by being a public company which would now put them on the spotlight and hence they would be able to achieve more in terms of marketing, supply and even exploring other companies on a global scale. The merger also strengthened the management of the overall company with the highly experienced executives from BRL taking up most of the higher positions in the administration hierarchy i.e.

The need for credible defense of the homeland is not a new or recent phenomenon. In fact, the issue has been at the center stage of US government policy since the foundation of the republic. The next section describes some of the issues, events and factors that have influenced the notion of homeland security over the past 200 years.

This essay discusses that the facts and records also represent that the dairy sector is amongst the industries that is one of the fastest growing sectors in contrast to the other sectors. However, the mainstream growth has come under expectation to come from the developing world that includes Africa, several parts of Asia, and few others.

According to the research findings it can therefore be said that the marketing communication objectives of Adidas are specific to different product categories that cater to certain niche markets and address their specific needs through the marketing and communication channels most effective for that segment.

I managed to carry out situational analysis for Tesco by exploring its micro environment and the macro environment using various techniques and models such as PEST analysis, SWOT analysis and Porter’s five forces model. The study has enabled me understand well the Porter’s five forces including threat of substitutes, new market entrants threats, buyers bargaining power, suppliers power of bargain and market rivalry.

This helps to strengthen the brands main message, (Keillor, 2007, p 307). The aim of this approach is to make all aspects of marketing communication work together as a unit as opposed to allowing each to be isolated. This maximizes the cost effectiveness.