Marketing Essays

Dunkin’s Donuts is an international American corporation that was established by Rosenberg William and it is based in Massachusetts. The company declares itself as the largest global baked and coffee product chains serving more than 2.7 million clients daily in more than 8,800 stores within 31 countries (Dealbook, 2011).

The most important task in any business organization is to win customer’s loyalty and trust. The brand value of any company can be successfully created by proper marketing of its products and service. One of the most crucial parts of marketing is advertisement of the products.

Effective services marketing are a complex undertaking activity, which involves various different strategies, tasks and skills. The study will deal with five personal encounters by the author of the study and its impact on his customer satisfaction. The author of the study will also highlight the experiences of the customer while purchasing different products and services.

The production decisions in a business depend on the nature of tastes and preferences of the consumers. Thus, it becomes crucial for the manufactures to analyze the underlying driving forces determining the choices and preferences of the consumers. The global market in the contemporary world is highly heterogeneous in nature.

Though most of the modern economies exhibit laissez faire principles, but still they abide by the norms of mixed economic system. In the mixed economies, the government checks the power of the private enterprises that may threat the social welfare of the individuals.

Correspondingly, the communication plan developed through the study will be assessed in this essay in a comprehensive manner. Communication Plan Communication plan is the scientific process as well as the art for reaching targeted customers by using different communication channels of public relationship, experience and advertising (Somers & Nelson, 2001).

With more number of people becoming computer literate and the pace at which the Internet technology is reaching every household, online advertising is becoming a new culture of advertising of particular products and services. The author describes the example of a good marketing strategy on the example of BMW's campaign.

In this case, firms have to continue improving their operations in order to remain relevant and competitive. Indeed, firms in every industry are bombarded with competition from all angles including labour market, production, and product market among other areas.

Across the world, the Internet has revolutionized the way products are produced, marketed, and distributed. Furthermore, it has proved to be a very effective way of distributing products to consumers. It has done this by homogenizing time, making location irrelevant, and killing the effect of distance as noted by Berthon, Berthon and Pitt, (1999).

Kazmi and Batra (2009) note that most companies operate in a very competitive environment today. Therefore, one of the best ways to stay ahead of the park is to adopt an effective marketing strategy that takes into consideration all the marketing mix of a product or service.

The availability of the internet and other forms of media today has given infinite opportunities to the marketers in getting across their messages. Use of the media in consumer marketing involves various techniques that create an argument or an image that favors that particular product.

Xerox is an American company that is involved in the sale of document management equipments such as printers, photocopiers and digital production printing presses. The sales and marketing personnel who will be successful in the application process will be expected to liase with the customers in order to make sure that the sales of the company go through without any problems.

Two technological SMEs of UK has been selected as the sample organizations that have been participated in corporate merger process recently. Open ended interview with semi structured questionnaire of 5 HRD practitioners of the mentioned technological companies has been conducted in order to gather primary data.

There are competitors of Amazon.com however a field of business for Amazon.com and its major competitors is hard to determine because of the variety and flexibility of e-businesses. The most relevant competitor for Amazon.com is eBay which shares a large part of Amazon.com’s market with it and is also similar in size and scope.

In this regard, there is a need to have quality and long lasting photos. Nevertheless, with the speedy growth of the technology, many people can be able to take and print photos without the need to use the services of a professional photographer. However, it will be acknowledged that not everybody can take and produce high quality photos thus the need for a professional photographer and other photo services.

This management tool has been developed to ensure the integrated working of all aspects of promotion including advertisements, direct marketing, sales promotion techniques, and public relations. Promotion is one of the Ps in the marketing mix and it has a distinct set of communications tools.

For products such as Axe, the target market is young men from 20 years plus while for brands such as Dove and Vaseline there is not one set target market as the whole family can use them whether it is the kids or parents who are buying them. Dove gives equal attention to the skin care needs of men and women alike.

This report interprets and assesses the mechanisms that have driven this campaign, referencing marketing theory, psycho-social understandings of consumer culture, and how Travelocity has managed to establish positive cognitive and emotional connections with target customers in its award-winning campaign from 2004.

Success, in fact survival of the business is dependent on business’ capacity of understanding its customers (Evans, Jamal, and Foxall, 2010). Acknowledgement of the importance of this fact has given birth and rise to domain of study of consumer behaviour.

signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.

According to recent researches, ‘online advertising to consumer time ratio is circa 50%’, which is quite significant amount and thus, implies great advertising possibilities hidden in internet marketing (Walters, 2009).

Successful companies such as Starbucks have strong CRS in place with initiative such as purchasing only fair trade coffee. Ethics plays an important role in the future success of a company. Back in the late 1990’s the apparel giant Nike Corporation got involved in a messy sweetshop scandal the image and reputation of the company.

The writer claims that the main objective of marketing communication can be derived in a simpler way with the understanding of the customers as well as brand building through effective handling of knowledge. The market research will help to find the effect of different market research technique used by the company.

There are many factors as to why it would not make sense to continue to operate Sleepy Inn Motel, including cost of promotion, the highly saturated market by large, well-known competition, and his inability to keep capacity to industry norms. Sleepy Inn Motel is currently in a small town, thus there is not a great deal of local demographics through which to target with promotional materials.

Business organizations are getting engaged in price wars that have severely eroded the bottom lines of business organizations. Firms in highly competitive environment are looking to attract new customers by competing on the basis of pricing strategies so as to gain an edge over their competitors.

It varied product drove me to find out how the company manages to be prolific and productive and yet still be able to produce quality products. Market Apple is one of the biggest companies in the world with a brand that is worth billions of dollars. Under the distinguished and charismatic leadership of the company’s chief executive officer, the late Steve Jobs, the company has been gaining dominance in the technology industry over the last decade in the most prodigious manner that has left critics dumbfounded.

It therefore produces and sells fax machines and provides services such as spam checker, fax on demand, fax broadcasting, IVR, internet services and fax mail boxes. It serves a wide variety of customers ranging from individual customers to corporate organizations and the government (mAXeMAIL, 2012).

It aims to gain a better understanding of agriculture production, the product and the food system. Thus for further understanding, the product that is chosen is cereals-Kellogg. Major commodity The major commodity is Cereal and the product to be discussed is Kellogg.

The fact that they are heavily invested in the local community, which means that, instead of being a nuisance to the natives, they will be considered to be an asset to them. Their amenities are luxurious, creative and well researched. Their marketing plan emphasizes marketing to high-end clientele.

Essentially, the segment market has already “told” the company what it wants to purchase. Segmentation marketing means targeting your advertising and marketing programs directly at the specific segment. Why not just generally advertise to the whole market and hope to get even more sales that way?

LA gym has eighty gyms in UK and various, multiple health club locations. For people to achieve their fitness, they have to maintain their fitness diet. The management has established LA Cuisine to serve people with the food supplement required for a healthy diet.

I also confirm that I have a record of this candidate’s progress tutorial/s. Tutor Signature: Date: Table of Content Introduction………………………………………………………………………………………..4 CRY……………………………………………………………………………………………….4 Product Smartphone application…………………………………………………………………..4 Marketing Plan……………………………………………………………………………………5 4P’s of Marketing…………………………………………………………………………………5 STP Process……

The company began marketing both the business professional and the general consumer. The market for the general strengthened with feature additions including inbuilt cameras, memory expansion options and Wi-Fi capabilities when the 8000 series came into the market.

The issue becomes more complicated if the target customers are other businesses. The situation arises since customers who are business people are conversant with market trends and variations in commodity prices. This paper assesses ways in which B2B marketers maintain their buyers through effective marketing strategies.

Southwest Airlines Introduction The Southwest Airlines was established in 1966, a brainchild of Rollin King, an entrepreneur from San Antonio (Thompson & Gamble, 2011). The business was formally incorporated in 1967 with Herb Kelleher as a shareholder. The business was established to offer reliable, affordable, and convenient air transport services to customers, mainly business people who needed to travel between Houston, San Antonio and Dallas.

This will be a one-day activity which aims to bring together the city’s top players and have an exhibition game which will showcase their sports prowess. To enable the organizers to do this, invitations for targeted individuals to be tapped as team players shall be sent.

The Federal Reserve Bank is a public, private, decentralized and centralized institution. The Federal Reserve Bank can undertake its activities outside the control of the administration, but it does not mean it is outside the control of the government (Arthur 417).

EFT and LFT are calculated by adding the activity time duration to EST and LST correspondingly Activity Description EST LST EFT LFT Duration (wks) TOTAL(LFT-EST-D) FREE FLOAT(EFT-LST-D) INDEPENDENT FLOAT(EFT-LST-D) A Adapt sites & shops 0 0 7 9 7 2 0 0 B Negotiate with suppliers 0 0 4 4 4 0 0 0 C Prepare workforce 0 0 1 2 1 1 0 1 D Fit new pumps 7 9 11 11 1 3 3 1 E Order goods & await delivery 4 4 6 6 2 0 0 0 F Recruit & select staff 1 2 3 4 2 1 0 0 G Train staff 3 4 6 6 2 1 1 0 H Stock shop & display goods 6 6 8 8 2 0 0 0 J Test tills& stock systems 8 8 11 11 3 0 0 0 K Fire service inspection 11 11 14 14 3   0 0 L User Testing 14 14 19 19 5 0 0 0 (ii) In assuming that there is a delay of f

The company that is the subject of this research is Wal-Mart As the largest retail store in the world with more than 20% market share in the United States of America only. Research shows that the success story of Wal-Mart actually starts with the perfect utilization of the core components of retail internationalization.

Not only has the marketing strategy helped Sony to grow but also has played an important role in making it a brand name. There are a lot of definitions of marketing we can find in the present dictionary but to comprehend in a better way we can define it as “getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process" (Guiltinan, 1996).

The concept of trading internationally is highlighted as a means of unifying the differences of countries then bringing together their similarities (Stanat et al 1998). It is contended that, since homogeneity of the markets is becoming relevant for trade then international differences are not useful in creating a better market that caters for the needs of global consumption.

The Midomo Initiative mission statement is to ensure that citizens living in developing countries have access to clean water. The company is planning to launch Midomo bracelet which a unique product that will be used by the company is promoting the mission of the company and colleting donations for the provision of water.

UES WITH LENOVO 14 STRATEGIC ALTERNATIVES FOR EACH ISSUE 15 Implementation With Reference To the Pace and Scope Model 15 Strategic Choice for Issues Using the ANSOFF Matrix 16 STAKEHOLDERS MAPPING 16 IMPACT ON STAKEHOLDERS 17 SPECIFIC TACTICS TO IMPLEMENT 18 PART C - PERSONAL ASSESSMENT 19 Personal assessment using SWOT analysis 19 Strengths 19 Weaknesses 19 Opportunities 19 Threats 20 What can the organization offer you 20 PART D - FINANCIAL ANALYSIS 21 RATIOS OF LENOVO 21 PROFITABILITY RATIOS 23 MARGIN ANALYSIS 23 LIQUIDITY RATIOS 23 GROWTH OF THE COMPANY 23 RATIOS OF DELL FOR COMPARISON 25 DIRECT COMPETITOR COMPARISON 27 EARNINGS & ESTIMATES SUMMARY - LENOVO GROUP LTD 28 QUARTERLY EARNINGS

Market forces such as globalization, technological advancements, shifting consumer needs and increasing demands, in addition to pressures of increased competition, and product and/or service homogeneity have necessitated the adoption of strategic relationship marketing.

Talking in a detailed manner, the development of the internet powered communication technology along with the factor of rapid rise and faster acceptance of various kinds of technological gadgets has resulted in the process of a massive global technological revolution.

Dave Keller, the communication manager of NOGO Railways, has requested the assistance of an outside consultant in response to the challenges facing him. He had been promoted to the position despite his limited managerial experience, perhaps as the case describes it, as the “helmsman of a sinking ship” (Brown).

Advertising, which is currently used in marketing, has had changes and it has become free with only advertisers trying to come up with strategies to stay on top of the competition. Marketing has to be considered by the companies selling products or services because consumers or customers have become scarce resources.

First and foremost initial purchase cost was one of the main determining factors in making her choice. Considering the amount she had for down-payment, my friend's budget to purchase the vehicle was around $18,000 in order to maintain an affordable monthly payment of around $350 a month.

With Russia having approximately 100% literacy rate, over 140 million people, a growing economy and enormous reservoirs of natural resources in its expansive land mass, it provides an appeasing market for many businesses. However, even after appreciating these aspects, it is crucial for businesses seeking to expand in this market to understand the various macro and micro influences of doing business in Russia.

At the outset, an environmental scanning of the various macroeconomic forces has been carried out using the PESTEL framework. The SWOT analysis enumerates how the company can use its strengths to avail of the opportunities and ward off threats. The paper also details the segmentation, targeting and positioning (STP) strategy and lists the various financial, societal and marketing objectives for the company.