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Business Plan - Essay Example

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This work called "Business Plan" focuses on a strategic position for establishing fast-food restaurants as is observable from the increasing new franchises opening the city center. From this work, it is clear about the role of services of highly qualified and proficient staff, the service, the author's own strategies, a rising trend in marketing…
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Download file to see previous pages The management team consists of my partner and me as joint directors of the business. He will head the finance and human resource department while I manage the marketing, sales, and operational activities. Since we are the sole owners, we provide the entire capital for investing in the business. We both bring in our exceptional expertise, in the various fields of academic qualification for the success of the business.
The mission statement of Gulf restaurant is a fair profit margin and a rewarding place for employees and customers. The objective is to become a leading fast-food franchise, serving high-quality food products to the esteemed customers. Within the forecast, the business expects to begin slowly, but catch up as it matures. The expected sales will range, with expectations of between $300 to $1000 at the start, and $800 to $3000 when the business gains ground in the market. The profit margins are marginal as they represent the mission of the business venture. To tackle the desires of the market, we feature in a calculated business strategy for facilitating services to the customers, which will help the business achieve its objectives.
Gulf restaurant is an idea conceived from my visit to the Arabic Gulf, particularly when I visited The United Arab Emirates in the past two years. In the city of Dubai, there are several western and European restaurants, offering ready restaurant services including cuisines, desserts, and main dishes among other recipes on their menu (Albukhitan & Helmy, 2013, p 461). To my dismay on arriving at this place, the tourist, business people alongside all other people of different colors, flocked various restaurants all requesting the local foods of the Arabic origin. This caught my attention, creating an interest to establish the secret to the success of western restaurants in the Arabic Gulf. Luckily, a close relative operates one such restaurant; hence, I went to her for advice on the secret of succeeding in the restaurant business in the United Arab Emirates.  It was then I realized that the Arabic recipes offered the best and delicious food recipes that always leave the customers satisfied yet willing to eat an extra plate. Therefore, I decided to establish my own restaurant, offering these Arabic food recipes in my hometown, the city of Manchester. I posed the proposal to a close friend who got the interest and we decided to establish a partnership. This is since, running a partnership business will allow us to share costs, resources, and contribute to skills. The name of the restaurant will be Gulf restaurant, and it will be at the center hub of the city, along oxford road. The restaurant will be one of its kinds in the city, bringing a new flair and a list of foods on the menu for customers to explore. ...Download file to see next pagesRead More
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