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Strengths and Weaknesses in the Organisations - Case Study Example

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The aim of this Case Study is to evaluate the roles and responsibilities of retail managers in the Food and Beverages category at both ends of the cost scale and appraise a renowned restaurant in relation to its historical and current perspective in a retail environment, the public sector…
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Strengths and Weaknesses in the Organisations
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Download file to see previous pages The hospitality industry offers a variety of services within several distinct sectors. ‘The quality of service on offer to guests depends on the price being charged. For example, in the food and beverage area, eating in a three-star rated restaurant will be far more expensive than eating in one star-rated restaurant. This also applies to the accommodation sector. The hotel in question is the Park Plaza Victoria London. Part of Carlson, a global travel and hospitality company, the four-star deluxe Park Plaza Victoria London hotel is centrally located just two minutes from Victoria Station and within walking distance of some of the city's main tourist attractions, including Buckingham Palace, Harrods, Westminster Abbey, etc. Apart from excellent accommodation, the hotel features a world-class, AA One Rosette award-winning restaurant, the on-site JB's Restaurant serving modern European cuisine and a comprehensive wine list, as well as the collocated JB’s Bar. The retail manager in any section of a hotel has an onerous job, particularly in the Food and Beverages (F&B) segment. Basically, he is responsible for ‘running the restaurant and bar to meet the hotel’s targets and policies, aiming to maximize profit whilst minimizing costs. Retail managers ensure promotions are accurate and merchandised to the hotel’s standards, the staff is fully versed on the target for the day and excellent customer care standards are met. Depending on the size of the establishment and structure, retail managers may also be required to deal with human resources, marketing, logistics, information technology, customer service, and finance’(online: www.prospects.ac.uk). According to U.S. Lodging 1995 statistics, the F&B Department constitutes the second largest revenue generator of a typical hotel with an average of 23.1% for Food sales and 8.6 % for Beverage sales (www.satm.bilkent.edu.tr). JB’s has an F&B staff of 22 under the Retail Manager. ...Download file to see next pagesRead More
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