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Marketing Strategies for Counseling Program - Report Example

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The paper "Marketing Strategies for Counseling Program" discusses that with proper advertisement strategies, the product could sell significantly. Application of the specific methods of advertisement by the counseling department made it very popular. Many students approved of the program…
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Marketing Strategies for Counseling Program
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Download file to see previous pages The marketing tools will keep people updated on the importance of engaging in counseling. The paper will act as a partial solution to people with deep-seated issues. They may be ignorant of the location of a professional counselor; hence, this paper will come to their assistance(Carpenter 30).
The focus of the report is to ensure the counseling program has the best marketing strategy. The researchers relied on information from certain books in the library. They also conducted interviews and offered the questionnaire to students.
The department in the University of South Alabama offers various services in counseling and testing services. They include providing outreach programs, virtual brochures, substance abuse program, mental health emergencies, group counseling, and testing services.
The counseling program wants to bring many youths into the program. It has initiated marketing objectives that need to have success. Counseling must reach the target audience of all groups of people. The use of posters and flyers is to target busy students. Posters and flyers steal the attention of the eye faster(Zou 80). The counseling program intends to achieve a higher percentage of awareness among busy students. It will attract most of them because posters attract a large audience(Vargo 40).
The use of vanguard advertisement is helpful in spreading the word to students who are aware of Vanguard Company. The company specializes in advertisements. The method is limited because most students are not aware of a vanguard.
Facebook is important as the method of advertisement because it has many active students (Grewal 54). The counseling program is aware that most students access facebook always daily. By using Facebook, the counseling program would have a large number of students involved in counseling. The marketing objective of the counseling program is to involve many students.  ...Download file to see next pagesRead More
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