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JM Family Enterprises Company Marketing Strategy - Report Example

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This work called "JM Family Enterprises Company Marketing Strategy" describes the company's financial services, consulting, selling insurance products, and dealing with technology products and services. The author outlines JM specific target market, various strategies. …
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JM Family Enterprises Company Marketing Strategy
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Download file to see previous pages JM general market includes individuals who are in need of Toyota motor vehicle brands that are known for their high quality. JM specific target market is the US executives with average income as well as self-employed individuals within are located around its areas of operations and in Florida.
A major marketing strategy that JM Family Enterprises adopts is diversification of its brand portfolio. Based on the diversified needs of its customers, the company realizes that by expanding its product range, it will be in a position to increase its sales as well as profits. Additionally, the firm has maintained an updated website www.jmfamily.com where it provides adequate information regarding its products as well as its contribution to developing and assisting the community neighboring it (Kenneth and Donald, 2007).
JM Family Enterprises customers have a strong loyalty towards the company brands. Customers who are in need of motor vehicles normally make a single visit when they are purchasing their brands. This is followed by a regular visit as they seek the services of the company. Other customers who seek consultancy services make frequent visits since the company is known to offer quality services to entrepreneurs as well as investors. As a result of involving the consumers in the form of giving them a chance to provide feedback regarding the company services, JM Family has maintained a strong positive relationship with its customers.
As mentioned earlier, JM provides various products. The products are provided through the firm divisions. For example, Toyota brands are processed and distributed mostly at the headquarters by the Southeast Toyota distributors division of the company. Financial services are provided by World Omni Financial Corp while insurance and consulting services are provided by Jim Moran & Associates division. JM Family Enterprises products are of high quality. The company aims at becoming the premier provider of quality products. Through innovation, JM's focus is on finding improved ways to make its brands meet the needs of its customers. As the company customer base expands as the result of the extensive promotion, the company has realized that customers are in need of services such as insurance including those who purchase the Toyota brands. In this regard, JM provides excellent services to its clients. As a result of quality products and services and the competitiveness of Toyota Brands in the global market, JM Family Enterprises products enjoy a strong competitive position in the US market. JM's main competitors are the Gulf States Toyota Distributor, AutoNation incorporation, and Penske Automotive Company. This implies that the company does not face stiff competition in the distribution of Toyota brands across the US. However, in other areas such as insurance and consulting the number of competitors is high. ...Download file to see next pages Read More
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