StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Patterns of Behaviour and Buying Process of the Consumers - Essay Example

Comments (0) Cite this document
Summary
The paper "Patterns of Behaviour and Buying Process of the Consumers" describes that decisions are mainly influenced by their behaviour towards certain market offerings. As discussed above, it can be seen that consumer behaviour is shaped by factors such as social, cultural as well as psychological…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
Patterns of Behaviour and Buying Process of the Consumers
Read TextPreview

Extract of sample "Patterns of Behaviour and Buying Process of the Consumers"

Download file to see previous pages The paper seeks to discuss the concepts which impact on the buyer behaviour in practical situations. The paper will specifically focus on a mobile phone retailer and it will explain the characteristics that affect consumer behavior and outline the consumer decision-making process as it relates to a consumer whose mobile phone contract is due for renewal. The paper will discuss the relevance of the decision-making process to marketers of consumer electronics in general and provide recommendations of how they can influence the stages of the decision-making process.
There are many factors that shape the behaviour of the buyers towards a certain market offering. First and foremost, it is imperative to begin by explaining the meaning of consumer behaviour in order to grasp the meaning of the whole concept. “Consumer behaviour comprises the behaviour patterns of decision units (individuals as well as families) which precede, determine and follow on the decision making process for the acquisition of need satisfying products, ideas and services,” (Strydom, 2004, p.2). On the other hand, McCarty & Perreault (1996) suggest that the needs of the consumers, their motives, perceptions, attitudes, learning abilities and their personality have an impact on their buyer behaviour towards certain products offered in the market.
Consumers do not live in isolation from others and their buying behaviour is also impacted by factors such as culture, social, personal and psychological (Kotler & Armstrong, 2010). Thus, it can be noted that the study of buyer behaviour mainly draws from psychology with additional inputs mainly from Sociology as well as Economics (Lancaster &Reynolds, 1999). Sociologically, people’s behaviour is shaped by factors such as friendship, love, status as well as self-esteem. On the other hand, psychological factors deal with attitude and perception developed by people towards something. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Patterns of Behaviour and Buying Process of the Consumers Essay, n.d.)
Patterns of Behaviour and Buying Process of the Consumers Essay. https://studentshare.org/marketing/1815897-buyer-behaviour-the-consumer-decision-making-process-as-it-relates-to-a-consumer-whose-mobile-phone-contract-is-due-for-renewal
(Patterns of Behaviour and Buying Process of the Consumers Essay)
Patterns of Behaviour and Buying Process of the Consumers Essay. https://studentshare.org/marketing/1815897-buyer-behaviour-the-consumer-decision-making-process-as-it-relates-to-a-consumer-whose-mobile-phone-contract-is-due-for-renewal.
“Patterns of Behaviour and Buying Process of the Consumers Essay”. https://studentshare.org/marketing/1815897-buyer-behaviour-the-consumer-decision-making-process-as-it-relates-to-a-consumer-whose-mobile-phone-contract-is-due-for-renewal.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Patterns of Behaviour and Buying Process of the Consumers

Consumer Buying Behaviour

...Patterns of Behaviour and Buying Process of the Consumers... Patterns of Behaviour and Buying Process of the Consumers... Head: Literature Review on Consumer Buying Behaviour Literature Review on Consumer Buying Behaviour [Institute’s Literature Review on Consumer Buying Behaviour Consumer Choice Behaviour Consumer choice goes further than the simple fact of buying commodities; consumers use it to construct identities and associations. Consumption has to be considered within its communal background, focusing on conventional standards, practices and regulations, which shape the way by which goods are utilized by consumers to signify the self and describe social associations. Therefore, this assumption challenges the thought of an international...
12 Pages(3000 words)Literature review

Marketing: The Buying Process

...Patterns of Behaviour and Buying Process of the Consumers... Patterns of Behaviour and Buying Process of the Consumers... Buying Process Every product or service has a buying process, even digital products or services. In this assignment, we will research and analyze the buying process from business point of view for Smoothie Juice-maker, which is product that can be ordered online. Stages of Buying Process The five stages included in the buying process are problem recognition, search and determination of alternatives, evaluation of alternatives, purchase decision, and post-purchase evaluation. Let us discuss all of these stages in detail. Problem Recognition From business or marketing perspective, this stage of buying process is very different...
4 Pages(1000 words)Research Paper

Buying Behaviour

...Patterns of Behaviour and Buying Process of the Consumers... Patterns of Behaviour and Buying Process of the Consumers... 19 March 2009 Buying Behavior When 3 groups of working women and non-working women were selected to rate various need criteria in selecting brands such as importance of time saving, ease of preparation, good taste, and good for the family and to identify their favorite brand in each category for two given products which needed preparation i.e. cake and coffee. The outcome showed that the responses differed for both cake and coffee. For cake the results are as follows: The non-working women gave more importance to good for family followed by taste, ease of preparation and time saving, whereas the working women had some other po...
5 Pages(1250 words)Research Proposal

Buying Decision Making Process

...Patterns of Behaviour and Buying Process of the Consumers... Patterns of Behaviour and Buying Process of the Consumers... buying decision making process "Jewellery is the ultimate luxury and today's jewellery shopper is driven by an experiential passion that goes far beyond the item's features and benefits -- They buy jewellery based upon emotion, not reason," so reports a market research firm based in Ireland. According to Jewellery Consumer Opinion Council, women are not waiting for the men in their lives to buy them diamonds. Of the nearly 90 percent of female respondents who say they own diamond jewellery, almost 70 percent have purchased it for themselves in the past (up five percent over the same September 2004 JCOC study), and more than 80 ...
5 Pages(1250 words)Essay

Challenging Behaviour Patterns

...Patterns of Behaviour and Buying Process of the Consumers... Patterns of Behaviour and Buying Process of the Consumers... Behaviour Patterns An extended argument of on the area of Challenging Behaviour Patterns. Managing individual behaviour and caring forthe patient. (Write your name here) (Write the name of your college/school) if not the name of your city/state or city/country. ABSTRACT This paper deals with Challenging behaviour patterns focusing mainly on that of dementia. It begins by looking first at the attitudes and conflicts that every one of us experience as individuals living in this world and how we need to adjust with each other in order to survive. We then step into the world of patients sufferi...
20 Pages(5000 words)Essay

Buying decision making process

...Patterns of Behaviour and Buying Process of the Consumers... Patterns of Behaviour and Buying Process of the Consumers... buying decision making process The buying process starts through identification of need by the consumer in the potential market before, during and after purchase of product and involves certain stages like: Participation (decision making): Participation or decision making is nothing but the behavior of the consumer of buying and using the product. Decision can not be seen but can be realized through psychological act that a decision has been made. This process makes intention into action through economical, psychological and consumer attitude considerations. The consumer can gather information to buy the product through persona...
2 Pages(500 words)Essay

The Buying Patterns of the Consumers

...Patterns of Behaviour and Buying Process of the Consumers... Patterns of Behaviour and Buying Process of the Consumers... Buying Patterns of the Consumers Introduction The origins of marketing can be traced back to the earliest days when our ancestors engaged in barter and trade. In the Ancient Rome and Greece, while setting up stalls, sellers would take into consideration, the buying power, bargaining power, needs and expectations of the customers. It took almost 25 centuries for us to build on these practices and create a formal field of study of marketing (Hoyer & Macinnis, 2009, p. 247). However, even then, the field of marketing has gone through many transformation and revolutions. In the earliest days of the industrial revolution, the pre ...
7 Pages(1750 words)Essay

Consumer Psychology and Buying Behaviour

...Patterns of Behaviour and Buying Process of the Consumers... Patterns of Behaviour and Buying Process of the Consumers... Psychology and Buying Behaviour Executive Summary Marketing is an important aspect inour lives. It through marketing that business is certain to thrive all over the world. Without marketing, potential customers are not able to learn about the existence of products and services they miss, and this leads to lack of success in business. On the other hand, the marketers need to incorporate their understanding in the involvement principle into the marketing campaigns in order to assist the consumer in their buying decision behavior. The marketing model that is most used by marketers has two distinctive parts. The first part entails...
10 Pages(2500 words)Assignment

The effects of social media on online shopping with especial reference to consumers buying behaviour and demand patterns

...Patterns of Behaviour and Buying Process of the Consumers... Patterns of Behaviour and Buying Process of the Consumers... effects of social media on consumers buying behaviour and demand patterns affiliation The Effects of Social Media on Consumers Buying Behaviour and Demand Patterns Introduction In present times, the internet has delivered online properties to allow individuals connect with themselves, unlike the dead sites on the internet, and thus establish significant relationships within a particular period. These relations can be formed on the basis of business, hobby, among others. Through the online market, an organization can market itself very efficiently without incurring big budgets. By this, the company could experience an increase i...
4 Pages(1000 words)Research Proposal

Consumer Buying Behaviour Model

...Patterns of Behaviour and Buying Process of the Consumers... Patterns of Behaviour and Buying Process of the Consumers... head: Consumer Buying BehavioUr Model & Market Segmentation Consumer Buying Behaviour Model & Market Segmentation [The of the appears here] [The name of the institution appears here] Introduction This paper identifies the consumer buying behaviour model and its relevance to the concept of market segmentation. However, at the end it will be concluded that this model may not be the most appropriate choice for the managers or decision-makers while segmenting the markets. The goal of market segmentation is to identify distinct consumer groups that have homogeneous needs. Tailoring the marketing mix for particular segments leads t...
12 Pages(3000 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Patterns of Behaviour and Buying Process of the Consumers for FREE!

Contact Us