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Marketing Essays

Result for Subject Marketing:
19897 essays
SWOT Analysis of McDonald Australia Limited Marketing Case Study
7 pages (2038 words) , Download 0 , Case Study
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The paper "SWOT Analysis of McDonald Australia Limited " is a perfect example of a marketing case study. McDonald's corporation is the largest hamburger fast foods restaurants in the world. It operates in 119 countries in the world with an average daily customer number of over 68 million. It has its headquarters based in the United States.
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Dominos Pizza Enterprises Marketing Plan Marketing Case Study
7 pages (2005 words) , Download 0 , Case Study
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The paper 'Domino’s Pizza Enterprises Marketing Plan" is an outstanding example of a marketing case study. Domino’s Pizza Enterprises is one of the largest fast-food chains in Australia. It has more than four hundred stores in the country and provides clients with a wide variety of product choices. SWOT analysis of the company reveals that most of its strengths come from its ability to conveniently provide varied products.
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Alae Fashion Marketing Mix Strategy Marketing Case Study
12 pages (3236 words) , Download 0 , Case Study
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The paper "Alae Fashion Marketing Mix Strategy" is a good example of a marketing case study. Marketing mix refers to the identification of the unique character of the business that enhances profits in the long run (Pickton& Masterson, 2010). Further, the marketing mix involves a combination of several factors, including product, place, price and promotional strategies (Pickton& Masterson, 2010).
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Marketing Plan for the Aussie Pooch Mobile Marketing Case Study
8 pages (2152 words) , Download 0 , Case Study
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The paper "Marketing Plan for the Aussie Pooch Mobile " is a great example of a marketing case study. The government has shown great consideration and support for the welfare of dogs and cats and other home pets through the Companions Animal Act. The act requires that the owner of a cat or dog or any other pet be responsible for looking after the animal's basic needs at all times.
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The Wind Turbine Product Strategy Marketing Case Study
7 pages (1907 words) , Download 0 , Case Study
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The paper 'The Wind Turbine Product Strategy" is a perfect example of a marketing case study. Renewable energy is the energy that is generated from naturally existing resources. This includes things like wind, sunlight, water and tides among others. Renewable energy is at the forefront of replacing conventional energy due to its environmentally friendly nature.
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Integrated Marketing Communication - Millenium Passion Ltd Marketing Case Study
10 pages (2901 words) , Download 0 , Case Study
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Generally, the paper "Integrated Marketing Communication - Millenium Passion Ltd " is an outstanding example of a marketing case study. In the face of globalization, organizations have moved to integrate their marketing actions with the public, popularly known as Integrated Marketing Communication (IMC).
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Lindt Excellence Chocolate Australian Target Market Marketing Case Study
13 pages (3536 words) , Download 0 , Case Study
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In general, the paper "Lindt Excellence Chocolate Australian Target Market" is a good example of a marketing case study. Lindt is one of the most prominent chocolate brands in Australia. Its Excellence brand which was initiated in 1989 is among the major players in the premium chocolate segment of the market.
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Website Audit - Myer and David Jones Marketing Case Study
22 pages (5848 words) , Case Study
Nobody downloaded yet
The paper "Website Audit - Myer and David Jones" is a great example of a marketing case study. Myer was founded in 1900 in Bendigo, Victoria in Australia but now headquartered in Melbourne. Some of the key people in Myer are Paul McClintock (chairman) and Sidney Myer (founder) and Bernie Brooks the CEO.
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Australian Local Handmade Soap Brand Soap de Villa Marketing Case Study
7 pages (1907 words) , Download 1 , Case Study
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The paper "Australian Local Handmade Soap Brand – Soap de Villa" is a perfect example of a marketing case study. There is no doubt that brand management is an important issue for every business person; especially when they try to develop and expand their brand to the international market. Different countries may have totally different manners, for instance, the culture, the lifestyle, the consuming ability and so on.
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Water Recycling Issue in Australia Marketing Case Study
7 pages (2388 words) , Download 0 , Case Study
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The paper "Water Recycling Issue in Australia" is an outstanding example of a marketing case study. Water recycling is very essential in Australia because it enhances economic growth. Recycled water is used to improve the water supply in Australia since it is used for amenity and agricultural purposes. It is clear that Australia faces a water shortage.
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Environmental Benefit of Public Transportation through the Eyes of Social Marketers Marketing Case Study
8 pages (2372 words) , Download 0 , Case Study
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The paper "Environmental Benefit of Public Transportation through the Eyes of Social Marketers" is a great example of a marketing case study. Social marketing worldwide has been able to have a good track record due to their range of behaviours and effectiveness for both personal and community gain. Community-based social marketing has been a major success in emphasizing positive behaviour.
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How World Vision Make Their Advertisement Stand out Marketing Case Study
7 pages (2041 words) , Download 0 , Case Study
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The paper 'How World Vision Make Their Advertisement Stand out " is an outstanding example of a marketing case study. With the use of the theory of selective exposure, attraction and perception, World Vision is able to make themselves known to people all over the world. To start with we have to examine what these terms means and their applications.
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Black Berry - Strategic Marketing Plan Marketing Case Study
27 pages (7536 words) , Case Study
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The paper "BlackBerry - Strategic Marketing Plan" is a good example of a marketing case study. Research in Motion (RIM) ventured into the communication industry in 1984. The company was founded by Mike Laziridis and its entry into the market was marked by the two-way paging technology. The company started the two-way paging devices to act as a substitute to Motorola’s Sky Tel.
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Gabriel Chocolate Marketing Plan Marketing Case Study
12 pages (3413 words) , Download 0 , Case Study
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The paper 'Gabriel Chocolate Marketing Plan" is a great example of a marketing case study. This report develops a marketing plan for the development of a new chocolate-coffee brand for the Gabriel chocolate Company. In this regard, the report argues that with the unique coffee and chocolate, blending, the brand will acquire an increased consumer base both domestically and internationally.
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Dish Network Company Marketing Strategies Marketing Case Study
12 pages (3788 words) , Download 0 , Case Study
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It is essential to state that the paper "Dish Network Company Marketing Strategies " is an outstanding example of a marketing case study. In the current globalized markets, lowly and even highly satisfied clients often defect to the rival partly owing to a global decreasing customer loyalty trend (Fraering & Minor 2013, p.335).
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Australian Olive Industry Mission Marketing Case Study
16 pages (4685 words) , Download 0 , Case Study
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The paper 'Australian Olive Industry Mission" is a good example of a marketing case study. The past two decades have been characterized by the significant growth of the Australian Olive Industry. According to a publication by Sheppard (2008), Australia has acquired a significant share in the global market with an estimated 0.3% of the olives market.
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Product Market Attractiveness - Tassal Limited Company in Australia Marketing Case Study
6 pages (1834 words) , Download 1 , Case Study
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The paper "Product Market Attractiveness - Tassal Limited Company in Australia" is a great example of a marketing case study. In this report, we will focus on the Australia seafood company (Tassal Limited) and compare it with other market environments in Taiwan and Singapore. Tassal limited is the largest salmon producer in Australia and serves consumers in Australia, New Zealand and Asia among others.
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Comparative Country and Product Market Attractiveness - AUSAB Company Marketing Case Study
21 pages (5992 words) , Case Study
Nobody downloaded yet
The paper "Comparative Country and Product Market Attractiveness - AUSAB Company" is a perfect example of a marketing case study. The five firms of AUSAB should be expanded so as to meet the demand that will come with the strategic alliance. As established by this report, all the five farms have the potential to expand the company hence should take this to their advantage since the alliance will come with increased demand.
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The Advert of the New Honda HR-V Sport Utility Vehicle Car Marketing Case Study
8 pages (2288 words) , Download 0 , Case Study
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The paper “The Advert of the New Honda HR-V Sport Utility Vehicle Car” is a convincing variant of case study on marketing. Advertising is the correspondence communicated by an organisation to try and influence viewers to buy the advertised products. The correspondence is mainly via diverse forms of media. This includes radio, TV, billboards, product placement, and print adverts.  
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Strategies for Joint Venture Success Marketing Case Study
8 pages (2243 words) , Download 0 , Case Study
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The paper "Strategies for Joint Venture Success " is a wonderful example of a Marketing Case Study. Gemcom's relationship with other service providers and suppliers is essential towards establishing its strategic approach and success within the market. In the video-based case, an ethical issue arises pertaining to the relationship between the company and a Russian based company.
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Marketing Management and Planning Marketing Term Paper
8 pages (2518 words) , Download 0 , Term Paper
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The paper "Marketing Management and Planning" is a great example of a Marketing Term Paper. This report a continuation of the situational analysis of Samsung Electronics aimed at creating a marketing plan that would ensure the company addresses its major issues to enhance its competitiveness. The situational analysis identified some issues that need to be solved.
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Menchie's and Pinkberry Frozen Yogurt Marketing Case Study
3 pages (906 words) , Download 0 , Case Study
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The paper 'Menchie's and Pinkberry Frozen Yogurt' is a great example of a case study on marketing. Frozen yogurt is excellent to choose for a snack especially if as an individual you go after the gluten-free diet.  Most of the flavors and topping are natural and are gluten-free. When you have celiac disease or gluten sensitivity you can throw away caution sense frozen yogurt does not have gluten.
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Semiotic Analysis of Givenchy Perfume Ad Marketing Assignment
7 pages (2079 words) , Download 5 , Assignment
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Inputting together an advertising campaign for a particular product or service, advertisers are typically only focused on how that advertisement can work to better promote their product or service over their competition. Most often, they are so focused on how to sell their product while also entertaining that they forget to pause and consider how their latest scheme might affect society.
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Marketing Private Business on the Internet Marketing Literature review
7 pages (1908 words) , Download 1 , Literature review
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Individuals and businesses are reaching and introducing the business on an international level through the World Wide Web, an ideal environment for business and individuals. As per reports about 30 million people are connected with the largest information portal and the number is growing at an unprecedented rate.   
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Factors to Add Value in Wine Producing Marketing Case Study
7 pages (2129 words) , Download 0 , Case Study
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The term new world wine refers to those countries that have been producing wine for the last two hundred years. These countries refer to Australia, South Africa, and Chile. France falls under the category of old-world wine whereby they have been producing wine for many years. The French concept of new world wine refers to the adoption of technology.
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Market Research Planning for Snowball Marketing Case Study
16 pages (4272 words) , Download 0 , Case Study
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Marketing encompasses company culture, promotion, product development, positioning, and all sales functions. It is a decision on what to sell, whom to sell to, when to sell and where to sell a product or service. The main aspect of business planning starts with the aim of the provision of products and services to the target customers.
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Stan Australia Versus Its Competitors Marketing Case Study
10 pages (3022 words) , Download 1 , Case Study
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Stan is a StreamCo service provided with intention of addressing Australia's need for a more extensive streaming service with more content. The launching of this service introduced new competition to two local streaming companies and one international company that was highly embraced due to its extensive content.
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Stan Company - the Current Position of in the Market, Internal and External Environment of the Company Marketing Case Study
10 pages (2850 words) , Download 0 , Case Study
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The paper “Stan Company - the Current Position of in the Market, Internal and External Environment of the Company” is a thrilling example of a case study on marketing. Stan Company transfers digital streaming media through its website. Customers have to subscribe in order to access TV shows and movies being streamed by the company.  
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The Benefits and Disadvantages of Economic Rationalism for Australian Consumers Marketing Essay
6 pages (1689 words) , Download 0 , Essay
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The paper “The Benefits and Disadvantages of Economic Rationalism for Australian Consumers” is a forceful example of an essay on marketing. Economic rationalism is an approach to the economic policy where the primacy of markets is accepted. In this case, the market is the determiner of what the economy will produce and how they will produce it.  
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Is Establishing Team Work Difficult In Organisations Marketing Assignment
9 pages (2662 words) , Download 0 , Assignment
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Anna Windermere, (2015). The Advantages of the Teamwork Concept in Organizations Demand Media. Available at http://smallbusiness.chron.com/advantages-teamwork-concept-organizations-56220.html12Beaubien, J.M. (1998). How Teamwork Works: The Dynamics
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Marketing Situation and Launch of New Products in the Australian Digital and Streaming Industry Marketing Case Study
12 pages (3387 words) , Download 0 , Case Study
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The paper “Marketing Situation and Launch of New Products in the Australian Digital and Streaming Industry” is an engrossing example of a case study on marketing. The Australian online streaming industry is under exponential growth. There have emerged new entertainment companies in the wake of the year 2015. These companies are Presto, Stan, and Netflix.
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Qantas Digital Media Kit in the Media Outlets Marketing Case Study
6 pages (1602 words) , Download 0 , Case Study
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The paper “Qantas Digital Media Kit in the Media Outlets” is an intriguing version of a case study on marketing. Qantas, being the largest airline in Australia will launch a children’s home in Australia that will be referred to as Qantas Home Foundation. The airline company will be giving back to the community after several years of support of the customers.  
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Is There a Long-Term Consuming Behavior as the Change of Chinese Perceived Value in Luxury Market Marketing Literature review
9 pages (2417 words) , Download 0 , Literature review
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The paper “Is There a Long-Term Consuming Behavior as the Change of Chinese Perceived Value in Luxury Market?” is an excellent option for a literature review on marketing. This paper examines whether there is a long-term consuming behavior among the Chinese population given the change in the country’s perceived value in the luxury market.  
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The Positive and Negative Impacts of Advertising on Consumer Behaviors with regards to the Products of Apple Marketing Case Study
12 pages (3303 words) , Download 0 , Case Study
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The paper “The Positive and Negative Impacts of Advertising on Consumer Behaviors with regards to the Products of Apple” is a well-turned variant of case study on marketing. Consumer behavior involves the study of individuals, organizations or groups regarding the process that they use during the selection or disposal of products and services in order to satisfy their needs.  
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IKEA's Development - Mission, Vision and Strategic Objectives, Environmental, SWOT and Competitor Analysis Marketing Case Study
34 pages (9041 words) , Case Study
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The paper “IKEA’s Development - Mission, Vision and Strategic Objectives, Environmental, SWOT  and Competitor Analysis” is an excellent option for a case study on marketing. IKEA is a multinational corporation that mainly specializes in the production and sale of furniture. It is profitable although it only operates in developing countries.  
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Information Gathering, Organizational Policies, and Procedures Considered When Planning Marketing Activities Marketing Assignment
13 pages (2224 words) , Download 0 , Assignment
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The paper “Information Gathering, Organizational Policies, and Procedures Considered When Planning Marketing Activities” is a spectacular option of assignment on marketing. Successful marketing should be a win-win situation for customers and businesses. The business will make sales and profit while the customer will get the value for money.  
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Changing Marketing Mix of Soccer in Australia Marketing Case Study
9 pages (2675 words) , Download 0 , Case Study
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The paper “Changing Marketing Mix of Soccer in Australia” is an informative option of case study on marketing. Soccer is among the popular sports in Australian. The people in Australia engage in soccer as both a recreation and professional activity. The activity, however, was not popular in its initial stages of introduction in the country.  
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What Do Australian Consumers Think about Current Advertising Standards Marketing Article
6 pages (1566 words) , Download 0 , Article
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The paper “What Do Australian Consumers Think about Current Advertising Standards?” is an intriguing option of an article on marketing. The public perception regarding present ad standards undoubtedly forms the basis of ad self-regulation within Australia. Despite consumers’ perception of the advertising being extensively studied in the 1930s in the US, the case was not the same as Australia.    
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Strategic Marketing Plan for John Lewis Marketing Case Study
12 pages (3413 words) , Download 1 , Case Study
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The paper “Strategic Marketing Plan for John Lewis” is a thoughtful option of case study on marketing. The dimensions of business have taken a different course. With globalized economies, most businesses and firms are expanding their operations into new markets. The growing economies in some areas have made most companies to have the need to expand to such countries.  
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Development and Implementation of International Marketing Strategy Marketing Assignment
9 pages (2735 words) , Download 0 , Assignment
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The paper “Development and Implementation of International Marketing Strategy” is a brilliant version of the assignment on marketing. Reconnaissance missions: These are trips to international target destinations by the marketing research team to obtain first-hand information and personal experience of the host country.   
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Stan Company - E-Print Product Marketing Plan Marketing Case Study
10 pages (2773 words) , Download 0 , Case Study
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The paper “Stan Company - E-Print Product Marketing Plan” is a spectacular version of a case study on marketing. Stan Australian Company is a rapidly growing Australian online streaming venture. The organization provides a wide range of content streaming ranging from popular TV shows to popular movies as their content is released into the market.  
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Natalia's Herbal Pain Relief Cream Marketing Mix Marketing Case Study
9 pages (2488 words) , Download 1 , Case Study
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The paper “Natalia’s Herbal Pain Relief Cream Marketing Mix” is an apposite version of the case study on marketing. The aim of this section of the marketing plan is to come up with a suitable marketing mix for Natalia’s herbal pain relief. The marketing mix is defined by the current market situation in the Australian Pharmaceutical industry.  
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Why Is Understanding of Consumer Behaviour Useful from the Perspective of the Marketer Marketing Case Study
12 pages (3318 words) , Download 0 , Case Study
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The paper “Why Is Understanding of Consumer Behaviour Useful from the Perspective of the Marketer?” is a thoughtful version of a case study on marketing. Consumers form an essential part of the development and management of any business enterprise. This is because every product or service provided by a business is often aimed at satisfying the needs of target consumers.  
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Market Attractiveness Analysis Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
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International marketing refers to marketing that takes place beyond the borders of the country in which the product in question is produced. It involves franchising, full direct entry, exporting, or joint venture of the marketing organization into another country. International marketing requires that the marketing organization develops a marketing mix.
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Various Marketing Strategies Employed by Coca-Cola Company through Its History Marketing Case Study
6 pages (1990 words) , Download 0 , Case Study
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The paper “Various Marketing Strategies Employed by Coca-Cola Company through Its History ” is a meaningful version of a case study on marketing. In the year 1886, a doctor by the name of Dr. Pemberton designed a soft drink and Frank M. Robinson, his partner, and a bookkeeper, credited with the naming of the drink.  
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The Analysis of UGG's Advert on the Basis of Consumer Behaviour Theories and Practices Marketing Case Study
6 pages (1735 words) , Download 0 , Case Study
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The paper “The Analysis of UGG’s Advert on the Basis of Consumer Behaviour Theories and Practices” is an exciting version of a case study on marketing. The advertisement is one made by UGG, a company that specializes in making boots and a few other products from sheep’s skin. From the advert, one can easily identify the product which forms the subject of the advertisement, which is boots.  
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Innovation Technology and Transportation Marketing Case Study
19 pages (5593 words) , Download 0 , Case Study
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The paper "Innovation Technology and Transportation" is a wonderful example of a Marketing Case Study. This report is about the situational analysis concerning Uber Company that has revolutionized the transport industry using technology. The analysis of the internal business environment facing Uber-Company is analyzed where the strengths and weaknesses are explored. 
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World Cocoa Industry Marketing Case Study
7 pages (2104 words) , Download 0 , Case Study
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The paper "World Cocoa Industry " is a perfect example of a Marketing Case Study. Ivory Coast ranks as the leading single producer and supplier of cocoa. The country produces about 30% of the total cocoa used in the whole world. This percentage exceeds what any other single producer contributes to the world market. This is approximately a total of the crop of 1,448,992 tones.
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Defining the Buying Behaviors of the Consumers Marketing Case Study
9 pages (2585 words) , Download 0 , Case Study
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The paper "Defining the Buying Behaviors of the Consumers " is a great example of a Marketing Case Study. This study is constructed in the structure of a marketing report that is data-based. The major objective of this study is to analyze consumer behavior patterns from the perspective of a retailing market.
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Segmentation Positioning and Target Markets Marketing Assignment
7 pages (2205 words) , Download 0 , Assignment
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The paper "Segmentation Positioning and Target Markets" is a great example of a Marketing assignment. This report is aimed at improving the market position of Uber-Company in the market. The objectives of improving the market position of Uber are provided in the report. The various objectives that can help the company achieved an increase in its market position.
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