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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Mix for the US car Market Chery Cars China Marketing Case Study
9 pages (2594 words) , Download 1 , Case Study
Free
The process associated with design, production, distribution and after-sales services has to be improved in order to render them highly efficient. Time is a vital factor; hence, the delivery process has to be quite sound in order to offer customers with best-in-class driving experience (Marcouse, Surridge and Gillespie, 2011).
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The Network Society Marketing Coursework
12 pages (3672 words) , Download 0 , Coursework
Free
The paper "The Network Society" is an outstanding example of marketing coursework. Society refers to the structures within which people live in. It is comprised of the taboos, beliefs, practices, norms, culture, and religious beliefs of the people living in it. Society is made up of people who speak different languages and who use a wide variety of symbols for communication.
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Ecnomics Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Economics Question XA is the 10 hours leisure period YA is the $15 wage Question 2 Sara has a flatter I.C than Johnmeaning that Sara is spending less time, Hours, in leisure activities than John. John has a strong preference for leisure meaning
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Effectiveness of Internet Marketing Practices on Marketing Performance - Sandhata Marketing Research Paper
10 pages (2919 words) , Download 0 , Research Paper
Free
The paper "Effectiveness of Internet Marketing Practices on Marketing Performance - Sandhata" is a perfect example of a marketing research paper. Marketing is often regarded as one of the most crucial and composite business operations of modern organisations having the objectives of sustaining operational functions and maximising revenues.
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Description of the Situation of Qantas Company Marketing Case Study
8 pages (2381 words) , Download 1 , Case Study
Free
The company should use advertising agencies to inform its customers about the services and products they offer in the domestic airline. They can achieve this by creating media advertisements on TVs, radio, newspapers, magazines, billboards and in brochures. In making these adverts, they should be clear about what they offer.
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Marketing Plan Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Marketing Principles and Apps Marketing Principles and Apps Executive Summary This market plan forms the basis for the introduction of an innovative appliance, the new product PG. The analysis allows Company G to outline the best strategies to follow
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Differences between Quantitative and Qualitative Research Methods Data Marketing Literature review
20 pages (5528 words) , Download 0 , Literature review
Free
The paper “Differences between Quantitative and Qualitative Research Methods Data” is a persuasive example of a marketing literature review. The research methods are the structures or the methodology that is adopted by a researcher to carry forward the research process. Broadly the research methods are categorized into qualitative and quantitative research methods.
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Commodity Chains: A Box of Tissues Marketing Coursework
5 pages (1663 words) , Download 0 , Coursework
Free
Most people cannot imagine the idea of living in this world without tissue. On average, it has been estimated that each person uses about 100 single rolls of tissue paper every year. The use of tissue paper is not only limited to bathroom hygiene, it can be used to wipe off facial makeup, wipe out spills, nose care, and other small bathroom chores.
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Methods of Pressure Group Marketing Marketing Literature review
8 pages (2333 words) , Download 3 , Literature review
Free
Within the global business environment, there are several stakeholders that come together to influence the outcome of market performance and variables. One of these key stakeholders is pressure groups. In most cases, each of the stakeholders has different interests that they seek to protect. Most stakeholders seek to protect their own interests that bring about growth and development for them.
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Effectiveness on Social Media Marketing to Small Businesses Marketing Research Proposal
5 pages (2099 words) , Download 0 , Research Proposal
Free
The paper  “Effectiveness on Social Media Marketing to Small Businesses” is a worthy example of the marketing research proposal. Social media marketing is the process in which a business gains traffic (customers and prospective customers) through social media websites such as Facebook and Twitter (Blick, 2011).
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Marketing Mix for Cherry Automobile Company Ltd Marketing Case Study
10 pages (3100 words) , Download 0 , Case Study
Free
The paper "Marketing Mix for Cherry Automobile Company Ltd" is an outstanding example of a marketing case study. This marketing mix report analyzes how Cherry can enter the market of the United States. Cherry has a presence in 80 countries, and it is analyzing the opportunities and strategies to enter the USA market. The car industry of USA has significant opportunities and potential.
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Annual Marketing Plan for Coca Cola Company Marketing Report
11 pages (3566 words) , Download 0 , Report
Free
Coca-Cola is the world’s leading beverage company with a commendable market share in its control. The company came out with Diet coke to cater to the change in consumer buying behavior that is looking for healthier options. Coca-Cola faces many macros and micro environmental factors that are critical to the success of the company.
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Significance of IBM's Seizure of Hardware Production to the Customers Marketing Research Paper
14 pages (3847 words) , Download 0 , Research Paper
Free
The paper “Significance of IBM's Seizure of Hardware Production to the Customers ” is an actual example of a marketing research paper. IBM is selling their HW business slowly and walking out of the Hardware business and shifting into services and software. This seems to affect the customers who had IBM hardware and now that the firm has shifted, chances of spare parts for repair are minimal.
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International Marketing Strategy for Shuttersong Photo App Marketing Case Study
10 pages (2651 words) , Download 0 , Case Study
Free
ShutterSong is a recently released photo app by the Carbone Smolan Agency. CSA is one of the finest and well-known branding strategy and interactive design firm of the mobile app industry. The App is a unique blend of photos and music or recorded sounds/voice with a touch of the CSA brand identity i.e. their simple yet interactive interface that is found in the ShutterSong.
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Entrepreneurial Marketing Marketing Assignment
16 pages (4680 words) , Download 0 , Assignment
Free
Historically, while doing research on EM, researchers focused only on SMEs. However, Miles and Darroch (2004) argued that large companies can also achieve business success through the integration of EM. According to Miles and Darroch (2004), due to resource capabilities, large firms can manage ill effects of EM in a better manner in contrast to SMEs
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International Marketing Management Marketing Report
9 pages (2609 words) , Download 1 , Report
Free
In this regard, it is stated that one of the marketing agencies has been requested by a global chocolate manufacturer to work with them for the launch of a chocolate bar. The chocolate manufactured by the company is dark in nature and is of good quality with 150gm of weight. The objective of the company is to launch the chocolate in South America for a prosperous venture.
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Impact on the Marketing Mix of Qantas Airlines Marketing Case Study
8 pages (2157 words) , Download 1 , Case Study
Free
Environmental factors are critical to the overall marketing mix of Qantas as issues such as global warming; carbon emission, as well as departure taxes, is some of the trends which can hurt the overall pricing decisions of the firm. There are stringent protocols and regulations to be followed by the airlines especially when operating within the EU region.
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Segmentation Targeting and Positioning of the Food Company Marketing Report
11 pages (3413 words) , Download 0 , Report
Free
The context of the report will encompass details of the brand or product line extension program of the company as well as implicitly analyze the rationale for making this choice. The company needs to abide by customized political norms established by public governing authorities in the U.K. The government of the U.K. imposes strict controls on food companies.
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The Issue of Oligopolistic Market and Nike Inc Marketing Research Paper
11 pages (2981 words) , Download 0 , Research Paper
Free
An oligopolistic market is a form of market where only a few sellers, collectively known as the oligopolistic, dominates the industry. In most cases, oligopoly occurs as a result of various forms of collusion that work by reducing competition in the market. This situation often leads to higher prices in the market.
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Factors Influencing Compulsive Consumption Marketing Literature review
9 pages (2735 words) , Download 0 , Literature review
Free
Marketing increases the performance of products in the market and this is attributed to increased purchases as the buyers are motivated to buy the products. However, motivating compulsive consumers to increase the purchase of products well beyond their purchasing power exposes them to psychological challenges.
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Carnival Corporation and PLC Business Practices Marketing Case Study
16 pages (4351 words) , Download 3 , Case Study
Free
 Marketing strategies will help in the understanding of the company's growth in the international markets and tactics that it has used to curb market competitions. The SWOT analysis will reveal the firm's internal factors that have led to its success in the business. Another objective of the study will include the company’s investment in foreign markets. 
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The Failure of the UKs Northern Rock Bank Marketing Essay
6 pages (1734 words) , Download 1 , Essay
Free
King stressed on the important role of the central banks to check that incentives are there no to encourage overt risk-taking and devaluation of risk so that crisis in future could be avoided. Irrespective of the moral hazards, the central banks cannot get away from their responsibility of acting as lender of the last resort.
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Comcast Corporation Marketing Report
7 pages (2063 words) , Download 1 , Report
Free
According to a report produced by the Institute of Media and Communications Policy, Comcast Corporation presently maintains its position as the world’s leading and largest media conglomerate catering to an extensive clientele that is located across the United States.
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Preferential Trade Agreements in International Trade Marketing Report
15 pages (4200 words) , Download 0 , Report
Free
International trade usually promotes corporation among various nations. The preferential trade agreements (PTAs) or Regional Trade Agreements are common and continue to grow in number in international trade. The most common type of PTA is a free trade agreement. PTAs membership is related to an increase in intra-industry trade.
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Marketing Communication and Brand Loyalty Marketing Assignment
12 pages (3690 words) , Download 0 , Assignment
Free
Marketing communication is the way in which a business communicates with consumers and other business units so as to effectively develop a brand image and brand loyalty. The way in which a business communicates with consumers helps them to develop brand awareness and perceptions about a company’s products and services.
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Operations and Supply Chain Management of the Davids Tea Company Marketing Case Study
6 pages (1854 words) , Download 2 , Case Study
Free
David’s Tea Company was started by Seagal in 2008 with its first shops located in Toronto. The Company has expanded its shops to approximately 40 locations in the current hotel industry. It is considered among the companies that have been successful over the last six years owing to the fact that it has applied proper and appropriate business operational strategies. 
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Digital Marketing - YouTube Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Digital marketing- You Tube You Tube Introduction Digital marketing uses electronic device such as personal computers, smart phones, cellphones, tables and internet technologies such as the social media channels and applications. Digital marketing
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Critical Review of Kentucky Fried Chicken in China Marketing Report
12 pages (3543 words) , Download 0 , Report
Free
The company conducts all its inbound and outbound logistic operations in business in ways through which they are sustainable to the environment. Perhaps this is the reason for which it has been awarded the LEED Gold certification. Due to the benefits received by the company in China, its business internationalization in its economy is the highest.
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Promotional Plan of the Ginger Hotel Marketing Report
8 pages (2365 words) , Download 1 , Report
Free
The organization will make frequent advertisements in the media, especially at its initial stages to increase the sales and make the hotel popular. Initial ads will be done by use of letter drop boxes, radio/TV, paper listings and public campaigns. By the end of the sixth month, ad's strategy will be changed to renew the advertising approach.
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Sales Operations and Planning Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
Free
Order takers will further be comprised of three components. Inside order-takers form the first component headed by a retail trade assistant who facilitates business by receiving cash and handing over the products to the customer. In this case, the customer is expected to select the products needed without assistance from a salesperson.
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Carlsberg Polska Company Profile Marketing Case Study
8 pages (2154 words) , Download 2 , Case Study
Free
The first approach will be to structure the portfolio of our products to enhance sales and revenue. The company will, therefore, seek to replace some of the slow-moving local products with more in-demand international brands. This strategy will be based on a consumer survey and the changes that will be made will be solely dependent on a customer survey.
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Employability Skills Achieved Marketing Essay
5 pages (2087 words) , Download 0 , Essay
Free
Every employer looks at the employee’s ability to be initiative and enterprising. Initiative and enterprising ability contribute to innovative outcomes. One must be able to adapt to new situations and environments every time changes occur in life. The initiative calls for creativity. To be a good leader one must be initiated in every encounter (Knightz & Yorke, 2003).
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Recommending an Overseas Market Marketing Report
11 pages (2986 words) , Download 0 , Report
Free
Elfin has long been identified to establish its strong brand positioning by delivering an exceptional range of cars. Assessing its key competencies and global market opportunities, the company can target the overseas markets to expand its dominant positioning in the respective industry and take a leadership role within the industry context  
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Marketing Consumer Product in an Emerging Economy Marketing Research Proposal
12 pages (3266 words) , Download 0 , Research Proposal
Free
This proposal seeks to give an analysis of the business environment based on the product to be marketed, in this case, baby food. It will also look at the potential size of the market in which the consumer product is to be promoted and an overview of the data collection methods to be used. The target segment for promoting this product will be children.
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Main Activities covered by Marketing Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
According to the paper, the concept of marketing has evolved over a period of several decades. Prior to 1920’s the businesses followed a production orientation that defined business success solely in terms of production scale. This was followed by the era of sales orientation in the 1950’s which relied on personal selling and advertising to convince the customers to buy.
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The Buckmore Park Project Marketing Research Paper
20 pages (5664 words) , Download 0 , Research Paper
Free
This research has used both primary and secondary research methods for reaching conclusions. Secondary research has primarily been used to gather complete knowledge about product offerings of the firm and its competitors. The secondary research has also contributed towards understanding the communication strategies of the organization with its customers.
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PEST analysis for Samsung Marketing Report
7 pages (1960 words) , Download 1 , Report
Free
Samsung electronics is the most recognized subsidiary of the international business corporation. Its income in 2010 poses it as the supreme information technology corporation. The corporation deals with end-user appliances and electronics; manufactures, and markets a variety of consumables such as TVs, cellular phones, Washing Machines.
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Easter Foods in the UK Marketing Case Study
9 pages (2473 words) , Download 0 , Case Study
Free
The paper "Easter Foods in the UK" is an outstanding example of a marketing case study. Many businesses face a myriad of challenges when getting into new markets and Eastern Foods is no exception to this situation. The management team at Eastern Foods should expect various challenges with regard to human resource management, accounting, marketing, and operations management.
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International Business - The Entry of a Powerful Multinational in China Marketing Case Study
9 pages (3537 words) , Download 0 , Case Study
Free
The paper "International Business - The Entry of a Powerful Multinational in China" is an inspiring example of a case study on marketing. The potential of large firms to secure their market position is highly related to their presence in the global market. However, the identification of markets that can offer high profitability is considered a challenging task.
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Creative Brief: Land Rover Range Rover Evoque Marketing Case Study
5 pages (1418 words) , Download 0 , Case Study
Free
Each has its unique distinguishing feature for its targeted customers. For example, Range Rover Evoque Prestige is designed for customers who love to appreciate the good looks of the interior style as well as of the external style. The Autobiography, for example, has 20 inch forged wheels, a unique Atlas finished grille and an elegant look.
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Analysis of the Pricing Policy of the University of Exeter Sport Center Marketing Literature review
5 pages (1620 words) , Download 0 , Literature review
Free
While defining price discrimination, Stigler is seen to have the best of the definition. The author explains it as the strategy to be able to sell two or more similar goods at prices which happen to be indifferent ratios to marginal costs. The main idea here is the fact that the goods being sold have different prices of marginal cost ratios.
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The Effect of Culture on International Marketing Marketing Coursework
16 pages (4411 words) , Download 0 , Coursework
Free
Trends in consumer behavior present a very important factor that affects advertising in many organizations in terms of the method used and how the advertising strategy is executed especially considering the competitive international business. The consumer is central in informing strategy and therefore any marketing plan or idea must understand the needs of consumers.
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The Decision Process of the Russian Real Estate Purchase Marketing Essay
4 pages (1177 words) , Download 0 , Essay
Free
The interview was carried out to select CIC Gletchers and its customers. The first interviewee was a director who has been in the real estate business for some time and has vast experience in the purchase decision-making process. This set of respondents must permit complete coverage of the purchase process and research the process in dynamics.
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Marketing Plan for Vodafone UK Marketing Report
8 pages (2413 words) , Download 1 , Report
Free
The organization provides not only telecommunication services but also IT services to corporate clients in multiple countries. The company has come a long way since its initial days of local operations and has established itself as one of the most successful global businesses in the world.
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Process of the Russian Real Estate Purchase Marketing Essay
6 pages (1890 words) , Download 1 , Essay
Free
The study indicated that the decision-making process is sophisticated and should be analysed or judged only considering the entire influencing factors. There are many factors that such as transaction costs, durability, interest rate, perils which make the decision to purchase in Russian Real Estate optimal most of the time.
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How Pepsi Company Can Expand International Market and Chinese Market Marketing Business Plan
20 pages (5521 words) , Download 1 , Business Plan
Free
With the growing global population, especially in China, the market for the Pepsi Company food and beverage products continues to increase. Consequently, the Pepsi Company must fill the needs of the growing global food and beverage market. To ensure higher global revenues increase, Pepsi Company must prioritize selling the Pepsi Company products in the China market.
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Virgin Atlantic strategy report Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
VIRGIN ATLANTIC STRATEGY Virgin Atlantic employs marketing segmentation as the most effective marketing positioning strategy for competitive advantage in the air travel market (Virgin Atlantic, 2010, p. 50). Through market segmentation, the company
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Who Is James Dyson and What Is the History of Dyson Marketing Assignment
10 pages (2942 words) , Download 0 , Assignment
Free
The paper "Who Is James Dyson and What Is the History of Dyson" is a wonderful example of an assignment on marketing. James Dyson is the founder of the organization of Dyson Ltd that came into existence in the year late 70’s. My Dyson started the company of Dyson Ltd with a small group of enthusiastic and energetic engineers in the garden shed.
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Stages of Consumer Decision-Making Process Marketing Report
6 pages (1675 words) , Download 1 , Report
Free
Swatch SA is a flagship brand that has embarked upon an aggressive marketing plan and has gradually built its presence across the world. It has a strong presence in the international market and is successful in a number of markets like Japan and the United States of America. The wristwatch company is known for fun fashion accessories and is now focusing on making the watch a status symbol.
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Mock-Up Advertisement for a Sport Nike Product Marketing Essay
6 pages (1607 words) , Download 1 , Essay
Free
The distribution strategy also follows the price penetration strategy. Since the objective of penetration is to enter a market and to increase the sales, the marketplace must be broad. Hence, it is clear that the market of Puma and Reebok is quite broad in nature and their products are distributed globally.
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