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Marketing Essays

Result for Subject Marketing:
19914 essays
La Trobe University - Market Segmentation Marketing Case Study
10 pages (3053 words) , Download 0 , Case Study
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The paper "La Trobe University - Market Segmentation" is a great example of a marketing case study. Marketing strategies that are used to explore new markets determine the success of the organization. In the education sector, more and more people are increasingly joining the universities. This has led to the creation of a new segment.
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Strategic Marketing Objectives & Target Market - IKEA Marketing Case Study
6 pages (1892 words) , Download 0 , Case Study
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The paper "Strategic Marketing Objectives & Target Market - IKEA" is a perfect example of a marketing case study. This section will look forward to providing the different strategic marketing objectives, marketing strategies that IKEA can look forward to so that they can perform better in the market.
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Marketing Entry Strategy for Hai Phong Footwear Company Marketing Case Study
16 pages (4841 words) , Download 0 , Case Study
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The paper "Marketing Entry Strategy for Hai Phong Footwear Company " is a great example of a marketing case study. The aim of this report is to provide a comprehensive understanding of the firm and product performance, and entry into foreign markets. This report examines the Leather and Footwear industry in Vietnam, specifically the Hai Phong Footwear Company which is contemplating entering South Africa or Australia.
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Clinix Dry Cleaners Marketing Plan Marketing Case Study
10 pages (2899 words) , Download 0 , Case Study
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The paper "Clinix Dry Cleaners Marketing Plan" is a good example of a marketing case study. Clinix Dry Cleaners is a business that will provide laundry, dry cleaning and garment alteration services, combined with door to door pick-up and deliveries. Its objective is to increase sales by 7% per quarter, achieve 2-% market share by the end of the first year, and achieve profitability within one year.
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Situation Analysis - Wedding Barn Marketing Case Study
6 pages (1751 words) , Download 0 , Case Study
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The paper 'Situation Analysis - Wedding Barn" is a perfect example of a marketing case study. The assignment below will focus on the topic of “WEDDING BARN”. This area of business is grown in the area and as such, Peter Bachelor and his wife Monica Engago will require this information for marketing forces.
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Brand Equity: Is It More Important in Services Marketing Assignment
13 pages (3842 words) , Download 1 , Assignment
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The author states that product differentiation, pricing strategy, and consumer perception differentiate these products. A prestige product is one of high perceived value that is marketed based on its differentiation from other products. A masstige product is middle-level, generally marketed as the best quality for the value.
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Marketing Strategy of P & O Cruises Marketing Case Study
12 pages (3254 words) , Download 4 , Case Study
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The Cruise company is also proud of operating more than 6 cruises including Arcadia, Artemis, Aurora, Oceana, Oriana, and Ventura. It records a high number of passengers which averages more than 2050. This success has been achieved through a constant plough back strategy which has ensured constant investment. 
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Consumer Decision Making Process Marketing Term Paper
8 pages (2182 words) , Download 3 , Term Paper
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The consumer decision-making process is the procedure that is followed by consumers leading to the purchase of commodities in the market. Decision making is undertaken prior to purchase, at the time of purchase and after acquiring the commodity. It is a process that involves the determination of the guiding principles of purchasing goods.
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Factors Influencing the Consumption of Health Supplement Products among Those Concerned with Slimness Marketing Research Paper
6 pages (1500 words) , Download 1 , Research Paper
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The primary research aspect of this paper would consist of two parts – a survey and a questionnaire. The researcher hopes to undertake a survey among Thai consumers – a selected sample of one hundred consumers – who purchase health supplement products on a regular basis. The survey would involve a part interview and a questions and answers process.
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The Content of Childrens Programs and Advertisements Marketing Term Paper
9 pages (2704 words) , Download 1 , Term Paper
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It's pointed out that this, in turn, made advertisers come up with specific advertisements targeting children, and these were incorporated into children’s programming. This change of events led to the emergence of yet other controversies. First, it was argued that due to the long hours spent on television with children.
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McCain Frozen Pizza Marketing Audit Marketing Case Study
12 pages (3369 words) , Download 0 , Case Study
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The paper "McCain Frozen Pizza Marketing Audit " is a perfect example of a marketing case study. The production that I chose to research on in this report is the McCain frozen pizza. This product is famous in Australia. This product is most liked and consumed in the Australian market. The product contains gluten, cereals and other ingredients which make it suitable in the Australian market.
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Marketing Audit Report - Nikon-D600 DSRL Camera Marketing Case Study
11 pages (3041 words) , Download 0 , Case Study
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The paper "Marketing Audit Report - Nikon-D600 DSRL Camera " is an outstanding example of a marketing case study. I conducted research on the Nikon –D600 DSRL Camera available on the Australian market. Nikon D600, a very magnificent SLR, has made a great entry to the Australian photography arena. This new entry is set to diversify full-frame photography.
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Core Value Proposition - M135i Hatch of BMW in Australia Marketing Case Study
8 pages (2190 words) , Download 0 , Case Study
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The paper "Core Value Proposition - M135i Hatch of BMW in Australia" is a good example of a marketing case study. Bavarian Motor Works is a German automobile company that deals in the manufacture of motor vehicles, and motorcycles and automobile engines. The company was founded in 1917 and is found in German with its headquarters located in Munich.
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Strategies and Leadership of Marriott International Marketing Case Study
10 pages (2738 words) , Download 0 , Case Study
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The paper "Strategies and Leadership of Marriott International" is a perfect example of a marketing case study. The leadership of Marriott International has utilized adequate marketing research in the development of an effective portfolio. The company tends to specialize in either strategic business units or additional services.
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Marketing Plan for Jago Bicycle Store Marketing Case Study
20 pages (5305 words) , Download 0 , Case Study
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Generally speaking, the paper 'Marketing Plan for Jago Bicycle Store" is an outstanding example of a marketing case study. A marketing plan is essential for the success of business organizations. This plan ensures that the organization sticks to the schedule and spends the marketing funds appropriately.
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Consumer Behaviour of the Retail Industry Marketing Case Study
16 pages (4781 words) , Download 0 , Case Study
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The paper "Consumer Behaviour of the Retail Industry" is a good example of a marketing case study. There has been a steady growth in online shopping behavior, in recent years. More and more consumers have started preferring online shopping as a great platform due to the flexibility and time-saving aspect.
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Analysis of Subway System Australia Pty Limited Marketing Case Study
7 pages (1954 words) , Download 0 , Case Study
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The paper "Analysis of Subway System Australia Pty Limited" is a great example of a marketing case study. A strength weakness opportunity threat analysis is a prearranged planning technique used to appraise the strengths, weaknesses, opportunities, as well as threats concerned in a project or in a business enterprise.
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SWOT Analysis of McDonald Australia Limited Marketing Case Study
7 pages (2038 words) , Download 0 , Case Study
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The paper "SWOT Analysis of McDonald Australia Limited " is a perfect example of a marketing case study. McDonald's corporation is the largest hamburger fast foods restaurants in the world. It operates in 119 countries in the world with an average daily customer number of over 68 million. It has its headquarters based in the United States.
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Dominos Pizza Enterprises Marketing Plan Marketing Case Study
7 pages (2005 words) , Download 0 , Case Study
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The paper 'Domino’s Pizza Enterprises Marketing Plan" is an outstanding example of a marketing case study. Domino’s Pizza Enterprises is one of the largest fast-food chains in Australia. It has more than four hundred stores in the country and provides clients with a wide variety of product choices. SWOT analysis of the company reveals that most of its strengths come from its ability to conveniently provide varied products.
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Alae Fashion Marketing Mix Strategy Marketing Case Study
12 pages (3236 words) , Download 0 , Case Study
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The paper "Alae Fashion Marketing Mix Strategy" is a good example of a marketing case study. Marketing mix refers to the identification of the unique character of the business that enhances profits in the long run (Pickton& Masterson, 2010). Further, the marketing mix involves a combination of several factors, including product, place, price and promotional strategies (Pickton& Masterson, 2010).
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Marketing Plan for the Aussie Pooch Mobile Marketing Case Study
8 pages (2152 words) , Download 0 , Case Study
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The paper "Marketing Plan for the Aussie Pooch Mobile " is a great example of a marketing case study. The government has shown great consideration and support for the welfare of dogs and cats and other home pets through the Companions Animal Act. The act requires that the owner of a cat or dog or any other pet be responsible for looking after the animal's basic needs at all times.
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The Wind Turbine Product Strategy Marketing Case Study
7 pages (1907 words) , Download 0 , Case Study
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The paper 'The Wind Turbine Product Strategy" is a perfect example of a marketing case study. Renewable energy is the energy that is generated from naturally existing resources. This includes things like wind, sunlight, water and tides among others. Renewable energy is at the forefront of replacing conventional energy due to its environmentally friendly nature.
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Integrated Marketing Communication - Millenium Passion Ltd Marketing Case Study
10 pages (2901 words) , Download 0 , Case Study
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Generally, the paper "Integrated Marketing Communication - Millenium Passion Ltd " is an outstanding example of a marketing case study. In the face of globalization, organizations have moved to integrate their marketing actions with the public, popularly known as Integrated Marketing Communication (IMC).
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Lindt Excellence Chocolate Australian Target Market Marketing Case Study
13 pages (3536 words) , Download 0 , Case Study
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In general, the paper "Lindt Excellence Chocolate Australian Target Market" is a good example of a marketing case study. Lindt is one of the most prominent chocolate brands in Australia. Its Excellence brand which was initiated in 1989 is among the major players in the premium chocolate segment of the market.
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Website Audit - Myer and David Jones Marketing Case Study
22 pages (5848 words) , Case Study
Nobody downloaded yet
The paper "Website Audit - Myer and David Jones" is a great example of a marketing case study. Myer was founded in 1900 in Bendigo, Victoria in Australia but now headquartered in Melbourne. Some of the key people in Myer are Paul McClintock (chairman) and Sidney Myer (founder) and Bernie Brooks the CEO.
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Australian Local Handmade Soap Brand Soap de Villa Marketing Case Study
7 pages (1907 words) , Download 1 , Case Study
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The paper "Australian Local Handmade Soap Brand – Soap de Villa" is a perfect example of a marketing case study. There is no doubt that brand management is an important issue for every business person; especially when they try to develop and expand their brand to the international market. Different countries may have totally different manners, for instance, the culture, the lifestyle, the consuming ability and so on.
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Water Recycling Issue in Australia Marketing Case Study
7 pages (2388 words) , Download 0 , Case Study
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The paper "Water Recycling Issue in Australia" is an outstanding example of a marketing case study. Water recycling is very essential in Australia because it enhances economic growth. Recycled water is used to improve the water supply in Australia since it is used for amenity and agricultural purposes. It is clear that Australia faces a water shortage.
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Environmental Benefit of Public Transportation through the Eyes of Social Marketers Marketing Case Study
8 pages (2372 words) , Download 0 , Case Study
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The paper "Environmental Benefit of Public Transportation through the Eyes of Social Marketers" is a great example of a marketing case study. Social marketing worldwide has been able to have a good track record due to their range of behaviours and effectiveness for both personal and community gain. Community-based social marketing has been a major success in emphasizing positive behaviour.
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How World Vision Make Their Advertisement Stand out Marketing Case Study
7 pages (2041 words) , Download 0 , Case Study
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The paper 'How World Vision Make Their Advertisement Stand out " is an outstanding example of a marketing case study. With the use of the theory of selective exposure, attraction and perception, World Vision is able to make themselves known to people all over the world. To start with we have to examine what these terms means and their applications.
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Black Berry - Strategic Marketing Plan Marketing Case Study
27 pages (7536 words) , Case Study
Nobody downloaded yet
The paper "BlackBerry - Strategic Marketing Plan" is a good example of a marketing case study. Research in Motion (RIM) ventured into the communication industry in 1984. The company was founded by Mike Laziridis and its entry into the market was marked by the two-way paging technology. The company started the two-way paging devices to act as a substitute to Motorola’s Sky Tel.
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Gabriel Chocolate Marketing Plan Marketing Case Study
12 pages (3413 words) , Download 0 , Case Study
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The paper 'Gabriel Chocolate Marketing Plan" is a great example of a marketing case study. This report develops a marketing plan for the development of a new chocolate-coffee brand for the Gabriel chocolate Company. In this regard, the report argues that with the unique coffee and chocolate, blending, the brand will acquire an increased consumer base both domestically and internationally.
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Dish Network Company Marketing Strategies Marketing Case Study
12 pages (3788 words) , Download 0 , Case Study
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It is essential to state that the paper "Dish Network Company Marketing Strategies " is an outstanding example of a marketing case study. In the current globalized markets, lowly and even highly satisfied clients often defect to the rival partly owing to a global decreasing customer loyalty trend (Fraering & Minor 2013, p.335).
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Australian Olive Industry Mission Marketing Case Study
16 pages (4685 words) , Download 0 , Case Study
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The paper 'Australian Olive Industry Mission" is a good example of a marketing case study. The past two decades have been characterized by the significant growth of the Australian Olive Industry. According to a publication by Sheppard (2008), Australia has acquired a significant share in the global market with an estimated 0.3% of the olives market.
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Product Market Attractiveness - Tassal Limited Company in Australia Marketing Case Study
6 pages (1834 words) , Download 1 , Case Study
Free
The paper "Product Market Attractiveness - Tassal Limited Company in Australia" is a great example of a marketing case study. In this report, we will focus on the Australia seafood company (Tassal Limited) and compare it with other market environments in Taiwan and Singapore. Tassal limited is the largest salmon producer in Australia and serves consumers in Australia, New Zealand and Asia among others.
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Comparative Country and Product Market Attractiveness - AUSAB Company Marketing Case Study
21 pages (5992 words) , Case Study
Nobody downloaded yet
The paper "Comparative Country and Product Market Attractiveness - AUSAB Company" is a perfect example of a marketing case study. The five firms of AUSAB should be expanded so as to meet the demand that will come with the strategic alliance. As established by this report, all the five farms have the potential to expand the company hence should take this to their advantage since the alliance will come with increased demand.
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The Advert of the New Honda HR-V Sport Utility Vehicle Car Marketing Case Study
8 pages (2288 words) , Download 0 , Case Study
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The paper “The Advert of the New Honda HR-V Sport Utility Vehicle Car” is a convincing variant of case study on marketing. Advertising is the correspondence communicated by an organisation to try and influence viewers to buy the advertised products. The correspondence is mainly via diverse forms of media. This includes radio, TV, billboards, product placement, and print adverts.  
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Strategies for Joint Venture Success Marketing Case Study
8 pages (2243 words) , Download 0 , Case Study
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The paper "Strategies for Joint Venture Success " is a wonderful example of a Marketing Case Study. Gemcom's relationship with other service providers and suppliers is essential towards establishing its strategic approach and success within the market. In the video-based case, an ethical issue arises pertaining to the relationship between the company and a Russian based company.
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Marketing Management and Planning Marketing Term Paper
8 pages (2518 words) , Download 0 , Term Paper
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The paper "Marketing Management and Planning" is a great example of a Marketing Term Paper. This report a continuation of the situational analysis of Samsung Electronics aimed at creating a marketing plan that would ensure the company addresses its major issues to enhance its competitiveness. The situational analysis identified some issues that need to be solved.
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Menchie's and Pinkberry Frozen Yogurt Marketing Case Study
3 pages (906 words) , Download 0 , Case Study
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The paper 'Menchie's and Pinkberry Frozen Yogurt' is a great example of a case study on marketing. Frozen yogurt is excellent to choose for a snack especially if as an individual you go after the gluten-free diet.  Most of the flavors and topping are natural and are gluten-free. When you have celiac disease or gluten sensitivity you can throw away caution sense frozen yogurt does not have gluten.
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Semiotic Analysis of Givenchy Perfume Ad Marketing Assignment
7 pages (2079 words) , Download 5 , Assignment
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Inputting together an advertising campaign for a particular product or service, advertisers are typically only focused on how that advertisement can work to better promote their product or service over their competition. Most often, they are so focused on how to sell their product while also entertaining that they forget to pause and consider how their latest scheme might affect society.
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Marketing Private Business on the Internet Marketing Literature review
7 pages (1908 words) , Download 1 , Literature review
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Individuals and businesses are reaching and introducing the business on an international level through the World Wide Web, an ideal environment for business and individuals. As per reports about 30 million people are connected with the largest information portal and the number is growing at an unprecedented rate.   
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Factors to Add Value in Wine Producing Marketing Case Study
7 pages (2129 words) , Download 0 , Case Study
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The term new world wine refers to those countries that have been producing wine for the last two hundred years. These countries refer to Australia, South Africa, and Chile. France falls under the category of old-world wine whereby they have been producing wine for many years. The French concept of new world wine refers to the adoption of technology.
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Market Research Planning for Snowball Marketing Case Study
16 pages (4272 words) , Download 0 , Case Study
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Marketing encompasses company culture, promotion, product development, positioning, and all sales functions. It is a decision on what to sell, whom to sell to, when to sell and where to sell a product or service. The main aspect of business planning starts with the aim of the provision of products and services to the target customers.
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Stan Australia Versus Its Competitors Marketing Case Study
10 pages (3022 words) , Download 1 , Case Study
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Stan is a StreamCo service provided with intention of addressing Australia's need for a more extensive streaming service with more content. The launching of this service introduced new competition to two local streaming companies and one international company that was highly embraced due to its extensive content.
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Stan Company - the Current Position of in the Market, Internal and External Environment of the Company Marketing Case Study
10 pages (2850 words) , Download 0 , Case Study
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The paper “Stan Company - the Current Position of in the Market, Internal and External Environment of the Company” is a thrilling example of a case study on marketing. Stan Company transfers digital streaming media through its website. Customers have to subscribe in order to access TV shows and movies being streamed by the company.  
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The Benefits and Disadvantages of Economic Rationalism for Australian Consumers Marketing Essay
6 pages (1689 words) , Download 0 , Essay
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The paper “The Benefits and Disadvantages of Economic Rationalism for Australian Consumers” is a forceful example of an essay on marketing. Economic rationalism is an approach to the economic policy where the primacy of markets is accepted. In this case, the market is the determiner of what the economy will produce and how they will produce it.  
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Is Establishing Team Work Difficult In Organisations Marketing Assignment
9 pages (2662 words) , Download 0 , Assignment
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Anna Windermere, (2015). The Advantages of the Teamwork Concept in Organizations Demand Media. Available at http://smallbusiness.chron.com/advantages-teamwork-concept-organizations-56220.html12Beaubien, J.M. (1998). How Teamwork Works: The Dynamics
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Marketing Situation and Launch of New Products in the Australian Digital and Streaming Industry Marketing Case Study
12 pages (3387 words) , Download 0 , Case Study
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The paper “Marketing Situation and Launch of New Products in the Australian Digital and Streaming Industry” is an engrossing example of a case study on marketing. The Australian online streaming industry is under exponential growth. There have emerged new entertainment companies in the wake of the year 2015. These companies are Presto, Stan, and Netflix.
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Qantas Digital Media Kit in the Media Outlets Marketing Case Study
6 pages (1602 words) , Download 0 , Case Study
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The paper “Qantas Digital Media Kit in the Media Outlets” is an intriguing version of a case study on marketing. Qantas, being the largest airline in Australia will launch a children’s home in Australia that will be referred to as Qantas Home Foundation. The airline company will be giving back to the community after several years of support of the customers.  
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Is There a Long-Term Consuming Behavior as the Change of Chinese Perceived Value in Luxury Market Marketing Literature review
9 pages (2417 words) , Download 0 , Literature review
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The paper “Is There a Long-Term Consuming Behavior as the Change of Chinese Perceived Value in Luxury Market?” is an excellent option for a literature review on marketing. This paper examines whether there is a long-term consuming behavior among the Chinese population given the change in the country’s perceived value in the luxury market.  
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