Marketing Essays

The paper "Comparative Country and Product Market Attractiveness - AUSAB Company" is a perfect example of a marketing case study. The five firms of AUSAB should be expanded so as to meet the demand that will come with the strategic alliance. As established by this report, all the five farms have the potential to expand the company hence should take this to their advantage since the alliance will come with increased demand.

The paper “The Advert of the New Honda HR-V Sport Utility Vehicle Car” is a convincing variant of case study on marketing. Advertising is the correspondence communicated by an organisation to try and influence viewers to buy the advertised products. The correspondence is mainly via diverse forms of media. This includes radio, TV, billboards, product placement, and print adverts.  

The paper "Strategies for Joint Venture Success " is a wonderful example of a Marketing Case Study. Gemcom's relationship with other service providers and suppliers is essential towards establishing its strategic approach and success within the market. In the video-based case, an ethical issue arises pertaining to the relationship between the company and a Russian based company.

The paper "Marketing Management and Planning" is a great example of a Marketing Term Paper. This report a continuation of the situational analysis of Samsung Electronics aimed at creating a marketing plan that would ensure the company addresses its major issues to enhance its competitiveness. The situational analysis identified some issues that need to be solved.

The paper 'Menchie's and Pinkberry Frozen Yogurt' is a great example of a case study on marketing. Frozen yogurt is excellent to choose for a snack especially if as an individual you go after the gluten-free diet.  Most of the flavors and topping are natural and are gluten-free. When you have celiac disease or gluten sensitivity you can throw away caution sense frozen yogurt does not have gluten.

Inputting together an advertising campaign for a particular product or service, advertisers are typically only focused on how that advertisement can work to better promote their product or service over their competition. Most often, they are so focused on how to sell their product while also entertaining that they forget to pause and consider how their latest scheme might affect society.

Individuals and businesses are reaching and introducing the business on an international level through the World Wide Web, an ideal environment for business and individuals. As per reports about 30 million people are connected with the largest information portal and the number is growing at an unprecedented rate.   

The term new world wine refers to those countries that have been producing wine for the last two hundred years. These countries refer to Australia, South Africa, and Chile. France falls under the category of old-world wine whereby they have been producing wine for many years. The French concept of new world wine refers to the adoption of technology.

Marketing encompasses company culture, promotion, product development, positioning, and all sales functions. It is a decision on what to sell, whom to sell to, when to sell and where to sell a product or service. The main aspect of business planning starts with the aim of the provision of products and services to the target customers.

Stan is a StreamCo service provided with intention of addressing Australia's need for a more extensive streaming service with more content. The launching of this service introduced new competition to two local streaming companies and one international company that was highly embraced due to its extensive content.

The paper “Stan Company - the Current Position of in the Market, Internal and External Environment of the Company” is a thrilling example of a case study on marketing. Stan Company transfers digital streaming media through its website. Customers have to subscribe in order to access TV shows and movies being streamed by the company.  

The paper “The Benefits and Disadvantages of Economic Rationalism for Australian Consumers” is a forceful example of an essay on marketing. Economic rationalism is an approach to the economic policy where the primacy of markets is accepted. In this case, the market is the determiner of what the economy will produce and how they will produce it.  

Anna Windermere, (2015). The Advantages of the Teamwork Concept in Organizations Demand Media. Available at http://smallbusiness.chron.com/advantages-teamwork-concept-organizations-56220.html12Beaubien, J.M. (1998). How Teamwork Works: The Dynamics

The paper “Marketing Situation and Launch of New Products in the Australian Digital and Streaming Industry” is an engrossing example of a case study on marketing. The Australian online streaming industry is under exponential growth. There have emerged new entertainment companies in the wake of the year 2015. These companies are Presto, Stan, and Netflix.

The paper “Qantas Digital Media Kit in the Media Outlets” is an intriguing version of a case study on marketing. Qantas, being the largest airline in Australia will launch a children’s home in Australia that will be referred to as Qantas Home Foundation. The airline company will be giving back to the community after several years of support of the customers.  

The paper “Is There a Long-Term Consuming Behavior as the Change of Chinese Perceived Value in Luxury Market?” is an excellent option for a literature review on marketing. This paper examines whether there is a long-term consuming behavior among the Chinese population given the change in the country’s perceived value in the luxury market.  

The paper “The Positive and Negative Impacts of Advertising on Consumer Behaviors with regards to the Products of Apple” is a well-turned variant of case study on marketing. Consumer behavior involves the study of individuals, organizations or groups regarding the process that they use during the selection or disposal of products and services in order to satisfy their needs.  

The paper “IKEA’s Development - Mission, Vision and Strategic Objectives, Environmental, SWOT  and Competitor Analysis” is an excellent option for a case study on marketing. IKEA is a multinational corporation that mainly specializes in the production and sale of furniture. It is profitable although it only operates in developing countries.  

The paper “Information Gathering, Organizational Policies, and Procedures Considered When Planning Marketing Activities” is a spectacular option of assignment on marketing. Successful marketing should be a win-win situation for customers and businesses. The business will make sales and profit while the customer will get the value for money.  

The paper “Changing Marketing Mix of Soccer in Australia” is an informative option of case study on marketing. Soccer is among the popular sports in Australian. The people in Australia engage in soccer as both a recreation and professional activity. The activity, however, was not popular in its initial stages of introduction in the country.  

The paper “What Do Australian Consumers Think about Current Advertising Standards?” is an intriguing option of an article on marketing. The public perception regarding present ad standards undoubtedly forms the basis of ad self-regulation within Australia. Despite consumers’ perception of the advertising being extensively studied in the 1930s in the US, the case was not the same as Australia.    

The paper “Strategic Marketing Plan for John Lewis” is a thoughtful option of case study on marketing. The dimensions of business have taken a different course. With globalized economies, most businesses and firms are expanding their operations into new markets. The growing economies in some areas have made most companies to have the need to expand to such countries.  

The paper “Development and Implementation of International Marketing Strategy” is a brilliant version of the assignment on marketing. Reconnaissance missions: These are trips to international target destinations by the marketing research team to obtain first-hand information and personal experience of the host country.   

The paper “Stan Company - E-Print Product Marketing Plan” is a spectacular version of a case study on marketing. Stan Australian Company is a rapidly growing Australian online streaming venture. The organization provides a wide range of content streaming ranging from popular TV shows to popular movies as their content is released into the market.  

The paper “Natalia’s Herbal Pain Relief Cream Marketing Mix” is an apposite version of the case study on marketing. The aim of this section of the marketing plan is to come up with a suitable marketing mix for Natalia’s herbal pain relief. The marketing mix is defined by the current market situation in the Australian Pharmaceutical industry.  

The paper “Why Is Understanding of Consumer Behaviour Useful from the Perspective of the Marketer?” is a thoughtful version of a case study on marketing. Consumers form an essential part of the development and management of any business enterprise. This is because every product or service provided by a business is often aimed at satisfying the needs of target consumers.  

International marketing refers to marketing that takes place beyond the borders of the country in which the product in question is produced. It involves franchising, full direct entry, exporting, or joint venture of the marketing organization into another country. International marketing requires that the marketing organization develops a marketing mix.

The paper “Various Marketing Strategies Employed by Coca-Cola Company through Its History ” is a meaningful version of a case study on marketing. In the year 1886, a doctor by the name of Dr. Pemberton designed a soft drink and Frank M. Robinson, his partner, and a bookkeeper, credited with the naming of the drink.  

The paper “The Analysis of UGG’s Advert on the Basis of Consumer Behaviour Theories and Practices” is an exciting version of a case study on marketing. The advertisement is one made by UGG, a company that specializes in making boots and a few other products from sheep’s skin. From the advert, one can easily identify the product which forms the subject of the advertisement, which is boots.  

The paper "Innovation Technology and Transportation" is a wonderful example of a Marketing Case Study. This report is about the situational analysis concerning Uber Company that has revolutionized the transport industry using technology. The analysis of the internal business environment facing Uber-Company is analyzed where the strengths and weaknesses are explored. 

The paper "World Cocoa Industry " is a perfect example of a Marketing Case Study. Ivory Coast ranks as the leading single producer and supplier of cocoa. The country produces about 30% of the total cocoa used in the whole world. This percentage exceeds what any other single producer contributes to the world market. This is approximately a total of the crop of 1,448,992 tones.

The paper "Defining the Buying Behaviors of the Consumers " is a great example of a Marketing Case Study. This study is constructed in the structure of a marketing report that is data-based. The major objective of this study is to analyze consumer behavior patterns from the perspective of a retailing market.

The paper "Segmentation Positioning and Target Markets" is a great example of a Marketing assignment. This report is aimed at improving the market position of Uber-Company in the market. The objectives of improving the market position of Uber are provided in the report. The various objectives that can help the company achieved an increase in its market position.

The paper "Strategies for Initiating a New Boutique Retail Shop" is a wonderful example of a Marketing Term Paper. Children boutiques are one of the business ideas that never miss a market. With respect to the current demographic statistics, it is evident that the world population is realigning itself with more than 60% of the world population.

The paper "Customer Experiences As Drivers of Customer Satisfaction" is a great example of a Marketing Case Study. The Samsung group is a huge South Korean Company that has its primary focus on the electronics, defense, construction industries, and heavy industries. The company is among the largest in Korea and around the globe with some subsidiaries. 

The paper "A Unique Take On Positioning and Market Segmentation " is a perfect example of a Marketing Case Study. The culture and marketing approach of Tesla has always been extremely innovative, competitive and efficient, and different from the other automobile manufacturers. This approach to marketing is unlike the customary marketing management approach of the automobile industry. 

The paper "Integrated Marketing Communications Issues" is a great example of a Marketing Case Study. The objective of this advertisement was to capture the market niche by showing that they were together in ‘black lives matter.’ In addition, this was an approach devised by Pepsi as a marketing plan in updating and understanding the strategies and tactics used by its competitors in the market.   

The paper "Hero Honda Motors Limited" is a perfect example of a Marketing Case Study. There are various factors determining the ability of the business to achieve a competitive advantage within the industry. With increased competition, businesses are keen on implementing their marketing strategies to increase the extent of brand awareness. 

The paper "Social Marketing Repost of Dialogue in the Dark " is a perfect example of a Marketing Case Study. Visual impairment or blindness remains a key impediment to the employability of visually impaired individuals in society. This is primarily because an individual’s visual acuity is a prerequisite to attaining most jobs.

The paper "The Marketization of Care" is a perfect example of a Marketing Case Study. The aged and old people in Australia comprise 55% of the whole population. With only 6% of these people either living in retirement villages or residential aged-care facilities. Therefore, homes for the old and aged are in dire demand in Australia. 

The paper "Audit for Marketing of the Bank of Cancer Research" is a great example of a Marketing Case Study. Bank of Cancer Research is a new concept being introduced by Mr. March where he has a vision of setting up a bank like the ones used in the world currently. However, the profits expected from the bank will be used to conduct research on cancer.

The paper "Market Research and Its Use in a Marketing Plan" is a perfect example of a Marketing Assignment. The importance of market research in a marketing plan is underlined by the missteps made by some of the world's biggest brands due to lack of knowledge of their markets and inability to formulate well thought out marketing plans.

The paper "Rationales for Marketing Strategies" is a great example of a Marketing Case Study. Non-substitutable: people are always traveling since this is a sector strongly dependent on tourists, and people will never stop eating and thus this the greatest strength. The sector should make sure that there plenty of accommodation rooms and plenty of food. 

The paper "Variability of Gym Junkie Items in Instagram Involvement " is a great example of a Marketing Assignment. it is evident that most of the respondents use the mobile phone device 83(58.4%) to access the Instagram pages. This is followed by a distant number of respondents who use the computer 38(26.7%) to access GoGym Instagram pages.

People starve for reliable telecom service as and deregulation is a major step towards providing efficient service. With deregulation in the telecom industry and an emerging economy, large masses have to be reached where basic infrastructure is lacking. Increased competition due to deregulation has brought about efficiency in services.

The first step to Primary Research is to define the objective followed by the construction of the questionnaire that will be used to carry out the research. After we construct a suitable questionnaire we carry out a Pilot Testing. This will include carrying out sample research within randomly selected people.  

While the growth of TV program sponsorship has accelerated over the past few years in contrast to the relatively stable airtime sales, the trend in terms of advertisers’ preference for using sponsorship as a major marketing communication tool over advertising is apparent. Tom Duncan, in his book “Principles of Advertising and IMC”, has enumerated various benefits of sponsorships.

The paper "Consumer Behavior’s Role in Business and Society" is a great example of marketing coursework. The consumer is the only user of the product in the market. Consumer behavior basically refers to the decision made by the buyers in the market about the product whether to purchase or not. Consumers alter their desires basing on interpersonal reasons and individual wants.

The paper "Multidisciplinary Nature of Knowledge Management" is a perfect example of marketing coursework. Knowledge management can be defined as purposeful and orderly coordination of organization’s people, technology, processes, and organizational structure with a view of adding value through reuse and innovation.

The paper "Issue of Consumer Fanaticism" is an outstanding example of marketing coursework. Fanaticism can be defined as a belief or conduct that involves gullible zeal, probably, for an intensely religious and political cause or it might be sports for some cases. Sometimes, it turns to be excess enthusiasm for pastime or hobby.