Sales promotion/ PR Portofolio
Sales promotion/ PR Portofolio Marketing Essay
9 pages (2250 words) , Essay
Nobody downloaded yet
6 Segmentation of retail and one specific example (Industries do not go for segmentation, Companies within the Industry adopt STP strategy). 6 Targeting as above more about the industry overall targeting (Industries do not go for segmentation, Companies within the Industry adopt STP strategy).
Preview essay
Kindle Fire
Kindle Fire Marketing Research Paper
3 pages (750 words) , Download 1 , Research Paper
For example, it will now be easier to target the high-value customers and those who are long term customers. According to Freytag and Clarke (2001) the behavioral approach segments buyers on the basis of their knowledge, use, loyalty and attitude towards the product.
Preview essay
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Company Background - Microsoft Corporation
Company Background - Microsoft Corporation Marketing Essay
4 pages (1000 words) , Download 1 , Essay
This essay explores Microsoft Corporation. The firm was incorporated in 1981 and it became public following an IPO on March 13, 1986. Today the company is currently selling Windows 8 operating system. Microsoft is the industry leader in the software industry due to the fact that they have the most popular operating system.
Preview essay
The Importance of Online Advertising to Hospitality and Tourism
The Importance of Online Advertising to Hospitality and Tourism Marketing Research Proposal
7 pages (1750 words) , Download 1 , Research Proposal
The author reveals the benefits of the internet as a means of advertising, through an examination of the modern travel practices of the 21st century. The internet provides a space in which an aspect of the hospitality industry can open up the information about their services to the consumer without having to contact a human element.
Preview essay
Business-to-Business Marketing Report
Business-to-Business Marketing Report Marketing Essay
11 pages (2750 words) , Essay
Nobody downloaded yet
Conclusion For success of a business, sales force is essential and this is evidence from the fact that American Express, PepsiCo, the Hartford Financial Services Group, Oracle, Microsoft, Cisco and IBM companies spent more than $ 20 billion each year for their sales forces.
Preview essay
Answers to Burger King case study questions
Answers to Burger King case study questions Marketing Case Study
5 pages (1250 words) , Case Study
Nobody downloaded yet
The fast food industry has been always associated with franchising, a method used for the distribution of goods and services used for the growth and expansion of businesses. The fast food industry usually attracts the franchisee because of its association with positive cash flow and high viability of the business.
Preview essay
MKT302 Mod 5 Case: The Marketing Mix: Price
MKT302 Mod 5 Case: The Marketing Mix: Price Marketing Coursework
3 pages (750 words) , Coursework
Nobody downloaded yet
Apparently, the mechanism through which the price of various products are determined depend on multiple factors including the type of product, the targeted customers, availability of substitutes and other attributes influencing the supply side of the product marketing process which makes price determination, a complex phenomenon (Drury, 2005).
Preview essay
Prepare a marketing plan for a company of your choice for the next one and three years
Prepare a marketing plan for a company of your choice for the next one and three years Marketing Essay
11 pages (2750 words) , Essay
Nobody downloaded yet
The pharmaceutical industry has experienced huge profit for a long time and thus pharma companies have increased their market share rigorously by penetrating into new markets. One of such pharma company is GlaxoSmithKline plc (GSK) which is a British multinational pharmaceutical company headquartered in London, UK.
Preview essay
Marketing & Entrepreneurship What makes entrepreneurs successful Is it skill or luck
Marketing & Entrepreneurship What makes entrepreneurs successful Is it skill or luck Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Readers of this essay might raise question over the selection of 92 years old reference to write up a topic like entrepreneurship. But, the fact is that that history of entrepreneurship is no less than 500 years of age hence one has to use important research works on the topic irrespective of its chronological order.
Preview essay
Individual paper
Individual paper Marketing Essay
10 pages (2500 words) , Essay
Nobody downloaded yet
which is an American multinational company that runs chain of departmental stores all over the world. The retail giant was founded by Sam Walton in 1962. It has many subsidiaries in different parts of the world which includes Japan, Mexico, Canada, Brazil, Argentina and Puerto Rico.
Preview essay
Promote Products & services and undertake marketing activites
Promote Products & services and undertake marketing activites Marketing Assignment
10 pages (2500 words) , Assignment
Nobody downloaded yet
Student Statistics b. Analysis - Trends and Patterns of TAFE Ads i. Brisbane North Institute Marketing Survey results ii. Southbank Institute of Technology iii. The MSIT c. Promotional Activities of Universities vs. TAFE Institutes i. Traditional Ways of Advertising ii.
Preview essay
Ben and jerrys
Ben and jerry's Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
With a geocentric orientation, Ben & Jerry’s management is concerned, for instance, that if it enters Japan through Seven-Eleven, the latter might “control” Ben & Jerry’s more than the company anticipated since Seven-Eleven is already the company’s major distributor in the U.S.
Preview essay
An examination of factors affecting Inditexs online sales market in Russia
An examination of factors affecting Inditex's online sales market in Russia Marketing Dissertation
72 pages (18000 words) , Download 1 , Dissertation
It seeks to determine whether factors that contribute to usability, interactivity, trust, aesthetics and marketing mix significantly affect the decision of consumers to purchase online, given the departure of Internet marketing form conventional marketing and the virtual nature of e-commerce.
Preview essay
Critical Literature Review (50%) - each student will choose a particular International Marketing topic from the syllabus (severa
Critical Literature Review (50%) - each student will choose a particular International Marketing topic from the syllabus (severa Marketing Essay
11 pages (2750 words) , Download 1 , Essay
This usually calls for strong marketing strategies, which ensures that customers are provided with the right products, at the right price, place, and time. However, research has shown that marketing mix plays a big role in ensuring that the needs of customers are effectively met.
Preview essay
Nest Smoke Detector Project
Nest Smoke Detector Project Marketing Essay
6 pages (1500 words) , Download 1 , Essay
Nest protect is a smoke and carbon monoxide detector alarm system designed and launched by the Silicon Valley technological company, Nest. This is the same company which had launched the nest thermostat with huge success. The alarm is designed as user-friendly and using a high level of technology interprets data from smoke and heat.
Preview essay
AN ANALYSIS OF THE PERSUASIVE TECHNIQUES USED IN DOVE REAL BEAUTY SKETCHES
AN ANALYSIS OF THE PERSUASIVE TECHNIQUES USED IN DOVE REAL BEAUTY SKETCHES Marketing Essay
6 pages (1500 words) , Download 1 , Essay
This is because women think that they are less beautiful than they should be, therefore, they search for artificial beauty in the world. The company created the film while conducting a research that indicated that only 4 % of the women in the globe describe themselves as being beautiful (Dove, 2013).
Preview essay
Public Relations
Public Relations Marketing Essay
28 pages (7000 words) , Download 3 , Essay
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
Preview essay
Prepare a report for a company of your choice for the next one and three years . The plan should include the following sections
Prepare a report for a company of your choice for the next one and three years . The plan should include the following sections Marketing Assignment
10 pages (2500 words) , Assignment
Nobody downloaded yet
But, it’s inability to experience changes according to the changing consumer preferences and tastes in the 21st century. The human need to maximize economic interest and gain is translating into price sensitive consumer behavior in all parts of the world.
Preview essay
Advertising and promotion
Advertising and promotion Marketing Essay
14 pages (3500 words) , Essay
Nobody downloaded yet
This paper has presented brief plan of the integrated promotional strategy of Tesco considering both below the line and above line techniques for advertising. This paper has highlighted that integrated approach to marketing promotion is a careful coordination among most effective tools of promotion with emphasis on ensuring the consistency in messages being delivered to the customers.
Preview essay
Marketing Planning: Mc Donalds Case
Marketing Planning: Mc Donalds Case Marketing Essay
14 pages (3500 words) , Essay
Nobody downloaded yet
The report is an academic and applied analysis on the importance, need, process, usage of marketing plan. It also contains a brief marketing plan for a new product concept for Mc Donald’s. Also, a brief discussion regarding the ethical issues affecting the conception and implementation of marketing planning has been included in the concluding part.
Preview essay
International Marketing of Marks & Spencer (M&S) in Vietnam
International Marketing of Marks & Spencer (M&S) in Vietnam Marketing Essay
9 pages (2250 words) , Essay
Nobody downloaded yet
In summary, Vietnam is one of the attractive countries for international expansion. The country’s macroeconomic environment is reflecting a positive impact on the future performances of foreign-invested companies considering that its economy is rapidly growing. Also, its admission to the global economy has reduced the country’s formal and informal trade barriers, thus, entering the Vietnamese market has been made easier.
Preview essay
Contribution of Public to a Companys Marketing And Sales Efforts
Contribution of Public to a Company's Marketing And Sales Efforts Marketing Essay
10 pages (2500 words) , Essay
Nobody downloaded yet
The problem of the financial crisis which has damaged the reputation of most of the firms operating in the world of developed economies will be discussed in this report. Many consumers now believe that companies acted irresponsibly without actually taking into consideration the stakes of the society as a whole. 
Preview essay
Social influencing factors
Social influencing factors Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Numerous aspects are known to subsist, which further create an impact on the consumer purchasing behaviour such as social class, family and reference groups (Bearden & Etzel, 2001). The recent researches, based on a similar notion, have often argued that social grouping influences consumer behaviour quite strongly and inevitably.
Preview essay
Marketing Research on McDonalds (Australia)
Marketing Research on McDonalds (Australia) Marketing Essay
12 pages (3000 words) , Essay
Nobody downloaded yet
The entire endeavor of marketing is mostly concerned with the point of value creation, value communication, value distribution and value communication which is effectively done in most cases by the process of application of various marketing tools, techniques and strategies.
Preview essay
Finance Project: 5-Year analysis of 4 Qatari Companies
Finance Project: 5-Year analysis of 4 Qatari Companies Marketing Research Paper
16 pages (4000 words) , Research Paper
Nobody downloaded yet
Other kinds of variables considered in this analysis include financial ratios and stock prices of the identified organizations. The Qatar-based organizations under analysis include Qatar Oman Investment Co., Mazaya Qatar Real Estate Development, Barwa Group, and Dlala Holding.
Preview essay
Why Obama won
Why Obama won Marketing Essay
9 pages (2250 words) , Essay
Nobody downloaded yet
Why Obama Won Name Tutor Institution Subject code Date of submission Introduction Campaigns is all about branding and appealing to the electorates as the best candidate. Those vying for any position must always develop a winning strategy to attract voters to their side.
Preview essay
Tata Nano Cross Culture Marketing
Tata Nano Cross Culture Marketing Marketing Essay
10 pages (2500 words) , Download 1 , Essay
Tata has acquired British company; Jaguar, land rover, together with a South Korean company Daewoo to increase its motor vehicle production and service quality (Hollensen, 2007, p. 287). The company offers other services in it conglomerate such as consultancy services.
Preview essay
The Abercrombie and Fitch and Burberry Australia
The Abercrombie and Fitch and Burberry Australia Marketing Assignment
11 pages (2750 words) , Assignment
Nobody downloaded yet
This paper discovers the Fashion retail marketing. Fashion is an evolution of clothing industry, due to increase in customer tastes and preferences. The mode of marketing products has also significantly changed. Many companies in the modern day opt for personalized retailing, and especially the fashion companies.
Preview essay
Business Analysis Report - Flight Centre
Business Analysis Report - Flight Centre Marketing Essay
8 pages (2000 words) , Essay
Nobody downloaded yet
Environmental impact 8 5. Recommendations 9 6. Conclusion 9 Appendices 10 Reference List 14 1. Introduction The successful expansion of firms in the global market is related to certain factors; organizational culture and structure are key elements of a firm’s strategic planning, especially in case that the firm wishes to develop its activities worldwide.
Preview essay
New Zealand Tourism
New Zealand Tourism Marketing Essay
5 pages (1250 words) , Essay
Nobody downloaded yet
The aim is to attain a two way communication process between the general public and the authorities. For this purpose the project makes an analysis of the stakeholders and the market segments in the region. It is identified that some of the economically advanced nations of the world could be targeted, like China and New Zealand and out of these populations the people aged between 25 and 60 years could be chosen.
Preview essay
Why Should the Wendys Brand Enter the European Market
Why Should the Wendy's Brand Enter the European Market Marketing Research Paper
18 pages (4500 words) , Research Paper
Nobody downloaded yet
Why should the Wendy’s Brand enter the European Market “You Know When It’s Real” BY YOU YOUR SCHOOL INFO HERE DATE HERE Table of Contents 1. Introduction………………………………………………………………………. 1.1 Aim…………………………………………………………………….
Preview essay
Issues in Global Business and Consultancy
Issues in Global Business and Consultancy Marketing Essay
8 pages (2000 words) , Essay
Nobody downloaded yet
The company operates in more than 100 countries spread across the world, meaning that they have to obey the trade treaties and international trade organisations such as the World Trade Organisation. Notably, the UK, US, China and Belgium host the major research centres of the company.
Preview essay
Decision Analysis for the US Army
Decision Analysis for the US Army Marketing Essay
4 pages (1000 words) , Download 1 , Essay
The army has not been left behind in applying decision analysis tools for problem solving. Uncertainties and unpredictable situations are experienced in the army since war cannot be forecasted on the expenditure it incurs. Weapons acquisition is among the problematic areas in the US department of defense that has decision analysis tools applied.
Preview essay
Saxonville Sausage Company
Saxonville Sausage Company Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Established seventy years ago in the state of Ohio and now headquartered in Saxonville, Ohio is a family business that has been a success story over the years and now boasts revenue of 1.5 billion US dollars. The great score sheet was as a result of several market forces and strategies formulated by the stable management that the facility has struggled to maintain.
Preview essay
Satisfaction and Force Group Analysis
Satisfaction and Force Group Analysis Marketing Research Paper
8 pages (2000 words) , Research Paper
Nobody downloaded yet
In other words, fulfillment or gratification of any desire can also be termed as ‘satisfaction.’ According to Zethimal et al. (1993), satisfaction is considered to be the outcome that is derived when desired services and perceived services are compared.
Preview essay
Marketing Services of Damia Spa
Marketing Services of Damia Spa Marketing Assignment
6 pages (1500 words) , Assignment
Nobody downloaded yet
The Spa uses the national flower of Singapore to serve as a signature of essence and a symbol of peace (Damai Spa Singapore n.d.). Damai is a health Spa experience inculcated with extraordinary beauty of nature and resilience as a spirit of Singapore. At this Spa treatments are based on traditional Chinese medicine, Indian ayurveda, Malay jamu philosophy and European spa therapy.
Preview essay
How Does Individualism-Collectivism Influence the Sales of Mobile Phones in China
How Does Individualism-Collectivism Influence the Sales of Mobile Phones in China Marketing Essay
12 pages (3000 words) , Download 1 , Essay
Introduction Individualism is defined as a working culture where people work and prioritise their individual tasks more than that of team effort. It can also be termed as individualist working culture where people tend to achieve their personal goals with more efficiency over their in-group goals.
Preview essay
Nordstom: How to Succeed by Selling Just One Shoe
Nordstom: How to Succeed by Selling Just One Shoe Marketing Essay
3 pages (750 words) , Download 1 , Essay
Free
Ideally, since the start of business, John’s business philosophy was vested on offering exceptional service, best selection, high quality and value. With this, the company has been able to expand and even diversify to offering other products in business.
Preview essay
Positioning and Differentiation Paper - Health Care Marketing
Positioning and Differentiation Paper - Health Care Marketing Marketing Research Paper
6 pages (1500 words) , Research Paper
Nobody downloaded yet
Various cost containment strategies comprising care, disease and utilization management have been quite successful in combating healthcare cost trends in the present era. In order to administer and enhance their competitive position, it is quite significant for the healthcare organizations to move beyond the traditional capabilities and hence enforce new paradigm (Deloitte, 2012).
Preview essay
The Hershey Chocolate Company
The Hershey Chocolate Company Marketing Research Paper
3 pages (750 words) , Research Paper
Nobody downloaded yet
Hershey founded it, and at present, it forms part of the biggest and popular chocolate companies in the world. Essentially, the Hershey Company has been in the chocolate industry for more than a century. The popularity of the Hershey Chocolate Company grew when the company revolutionized the chocolate industry by making milk chocolate a common and affordable commodity.
Preview essay
Justification Report on Marketing
Justification Report on Marketing Marketing Research Paper
5 pages (1250 words) , Research Paper
Nobody downloaded yet
Marc L. Simmons is the owner of the company and has the responsibility of operating the business activities of the firm. The topic of this report is recommending the implementation of a product for the organization. The product suggested for implementation is Norton branded computer security software produced by Symantec Corporation.
Preview essay
Health care marketing
Health care marketing Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
Marketing through television and internet is effective because they are available to almost every person in the world and advertising through these channels raise the level of awareness in people about ongoing changes and latest issues in healthcare. If we talk about internet advertising, we can say that it is one of the most effective tools of marketing in the present world.
Preview essay
Marketing Mix Recommendations
Marketing Mix Recommendations Marketing Essay
5 pages (1250 words) , Essay
Nobody downloaded yet
The aim of the study is to shed light on the marketing strategy of Mintel and to offer them recommendations for restructuring their marketing mix. The target customer group of the company is the family unit hence in order to cater to that segment product strategy is highly focused.
Preview essay
Product Reassessment
Product Reassessment Marketing Essay
5 pages (1250 words) , Essay
Nobody downloaded yet
Notably, the product gained base in the United States in the initial stages of its development in which case it was used mostly by adults and less used by the youths during its initial entry in to the United States market. Ideally, the target market is basically anyone who wishes to communicate over long distances.
Preview essay
Company analysis of the Qatari Gulf international services Co (http://www.gis.com.qa
Company analysis of the Qatari Gulf international services Co (http://www.gis.com.qa Marketing Research Paper
3 pages (750 words) , Download 0 , Research Paper
Free
The Company was registered under commercial registration number 38200. The GIS Company acquires leases and establishes ownership as a holding Company. The Company’s legal form is a joint stock Company with an operational status. Its headquarters is based at Doha Qatar, Dafna area at 3rd floor Al Saad plaza building.
Preview essay
IMPORTANCE OF RELATIONSHIP MARKETING
IMPORTANCE OF RELATIONSHIP MARKETING Marketing Essay
7 pages (1750 words) , Download 1 , Essay
CONCLUSION Relationship Marketing has gained a dominant position in marketing and business literature. Its importance can be gauged from fact that form of relationship marketing as Customer Relationship Marketing (CRM) is now being identified as strategic goal in business (Jang, 2010).
Preview essay
STRATEGY ANALYSIS AND EVALUATION
STRATEGY ANALYSIS AND EVALUATION Marketing Essay
9 pages (2250 words) , Essay
Nobody downloaded yet
Michael Porter contends that competitive advantage can be acquired through analyzing the value chain of a company. This value chain is a system of interdependent and connected activities through linkages. It is embedded in the larger activity streams of a company where another affects the costs or effectiveness of one activity.
Preview essay
Discuss the importance of Recruitment and selection of sales people.What are some of the problems associated with selecting the
Discuss the importance of Recruitment and selection of sales people.What are some of the problems associated with selecting the Marketing Essay
6 pages (1500 words) , Essay
Nobody downloaded yet
An organization intends to recruit most productive employees while employees wish to find opportunities that meet their demands and suits their personality. Sales Force Recruitment and Selection Efficient recruitment and selection of sales people is one of the most indispensible tasks within the overall sales management1.
Preview essay
Strategic Analysis of Apple
Strategic Analysis of Apple Marketing Essay
8 pages (2000 words) , Download 2 , Essay
It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the year 1976. Apple is currently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, U.S (Linzmayer, 2004). According to reports the company is currently at the second position in terms of revenue just after Samsung Electronics.
Preview essay
Global Marketing
Global Marketing Marketing Essay
10 pages (2500 words) , Essay
Nobody downloaded yet
The emergence of the internet plays a major role in regards to providing strong lines of connectivity between the market places of the developing as well as the developed worlds. Because of this strong line of connectivity, it can be said that the flow of information between the developed as well as the developing economies has become easier and faster, thereby eradicating the challenges associated with the existence of geographical region and location specific borders and boundaries.
Preview essay
6801 - 6850 results of 10676 items
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you samples on subject Marketing for FREE!

Contact Us