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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Strategy of Colgate-Palmolive Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
The plan will change the whole package, the design and increase its prices so as to maximize profits and market share. Joshi (2005) described that the packaging used should be more appealing. Price and quality strategy should be introduced in order to offer products of a higher quality than the competitors.
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A Significant Difference between Online and Traditional Marketing Exists Marketing Term Paper
6 pages (1660 words) , Download 2 , Term Paper
Free
Individuals in dissimilar business ventures have employed diverse modes of advertising their products, in an effort to promote their products and services, with an attempt to improve their customer base. Individuals had employed the traditional modes of advertisement, where they utilized the media such as newspapers, radios, and television.
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Operations Management for Business Excellence Marketing Case Study
12 pages (3310 words) , Download 0 , Case Study
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The paper "Operations Management for Business Excellence" is a wonderful example of a Marketing Case Study. The banking sector has boosted many investors who are gearing up to acquire homes. The community bank of Perth is one of the growing banks which have surely attracted most of the customers in Western Australia. 
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Service Failure Experience at Gloria Jeans Coffee House Marketing Case Study
9 pages (2755 words) , Download 1 , Case Study
Free
The paper "Service Failure Experience at Gloria Jean’s Coffee House" is a wonderful example of a Marketing Case Study. This report examines a negative service encounter that I had at one of Gloria Jean’s Coffee houses in Newcastle. The negative service encounter was basically as a result of service delays. 
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Building Consumer-Brand Relationship Marketing Case Study
12 pages (3561 words) , Download 0 , Case Study
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The paper "Building Consumer-Brand Relationship" is a perfect example of a Marketing Case Study. The dressing is a very important aspect that can be used to tell people’s personalities. Hence, personality traits are a result of many factors such as culture, religion, interests and family values. Since people are endorsed with different personalities. 
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Internet Marketing and Automotive Industry Marketing Case Study
8 pages (2461 words) , Download 0 , Case Study
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The paper "Internet Marketing and Automotive Industry" is a wonderful example of a Marketing Case Study. The automotive industry in many parts of the world remains dynamic with numerous changes to note. According to PwC Australia (2012), the automotive industry across the globe faces many changes such as credit markets in the capital intensive industry are being tightened. 
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Advertising and Integrated Brand Promotion Marketing Case Study
14 pages (4573 words) , Download 0 , Case Study
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The paper "Advertising and Integrated Brand Promotion" is a perfect example of a Marketing Case Study. The study has evaluated marketing communication data as provided in the matrix using relevant theory on marketing and e-commerce. From this data, areas to be addressed have been identified which will be critical in enabling Home Backpackers Hotel to meet its objectives.
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Marketing Metrics and Consolidated Media Holdings Marketing Case Study
10 pages (2934 words) , Download 0 , Case Study
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The paper "Marketing Metrics and Consolidated Media Holdings" is a great example of a Marketing Case Study. The report herein analyzes the marketing performance of Consolidated Media Holdings using marketing metrics. It starts with a brief review of the company profile and its area of engagement which is the media industry. 
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Services Marketing Issues Marketing Assignment
10 pages (2628 words) , Download 0 , Assignment
Free
The paper "Services Marketing Issues" is a perfect example of a Marketing Assignment. It was around 1:00 PM after a long walk with my best classmate. We had gone for an adventure and we had not carried foodstuffs. Therefore we decided to get into the Big Bros restaurant and take our lunch there. Since we were tired we expected to have a great service encounter.
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The Mobile Handset Industry in Transition Marketing Case Study
7 pages (2218 words) , Download 0 , Case Study
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The paper "The Mobile Handset Industry in Transition" is a great example of a Marketing Case Study. This report depicts a global business situation and opportunity analysis for Samsung Electronics in relation to the sale of its mobile phones. The findings of this report illustrate that the global mobile phone industry increasingly becomes competitive with the emergence of new technology.
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Once One and Only Sony Seeks to Regain That Status Marketing Case Study
7 pages (1989 words) , Download 0 , Case Study
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The paper "Once One and Only Sony Seeks to Regain That Status" is a wonderful example of a Marketing Case Study. Sony Corporation is one of the leading manufacturers or producers of electronic products for both the consumer and professional markets. Sony Corporation is a multinational firm majorly known as ‘Sony’. Sony is a Parent Company to the Sony Group. 
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Automotive Website and Its Features and Functionalities Marketing Case Study
12 pages (3241 words) , Download 0 , Case Study
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The paper "Automotive Website and Its Features and Functionalities" is a wonderful example of a Marketing Case Study. The importance of the website has grown in the last few years as it has become an important tool in the hands of organizations that determine their business success. The manner in which technology has grown and the invent of new methods. 
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Market-Based Management-Strategies for Growing Customer Value and Profitability Marketing Case Study
12 pages (3110 words) , Download 0 , Case Study
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The paper "Market-Based Management-Strategies for Growing Customer Value and Profitability" is a great example of a Marketing Case Study. The product Jia Duo Bao (JDB) is a Chinese herbal tea produced in mainland China and exported to countries in Western Europe. In this report, the emphasis is laid on JDB export to Singapore and the United Kingdom. 
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The Selection of the Market and Justification and Opportunity Statement Marketing Case Study
13 pages (3569 words) , Download 0 , Case Study
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The paper "The Selection of the Market and Justification and Opportunity Statement" is a perfect example of a Marketing Case Study. Lempriere is a wool manufacturing company that has been in operation for more than 150 years. This report is an international market assessment of Japan and Russia; countries that the company has a strong drive to expand its international market. 
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Affective Intuition and Task-Contingent Affect Regulation Marketing Term Paper
12 pages (3588 words) , Download 1 , Term Paper
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The paper "Affective Intuition and Task-Contingent Affect Regulation" is a great example of a Marketing Term Paper. Since advertising is essentially persuasive, it can be depicted as referring to an intentional or instrumental form of business-related communication where an attempt is made to convince a consumer on the value of the brand or product advertised. 
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Giorgio Armani and Internet Use Within the Market Marketing Case Study
7 pages (2138 words) , Download 0 , Case Study
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The paper "Giorgio Armani and Internet Use Within the Market" is a wonderful example of a Marketing Case Study. Giorgio Armani is a company owned by Giorgio Armani, an Italian designer; the company was founded in 1975 and majored mainly in men’s wear. It has since diversified and now deals with bags, shoes, jewelry women’s wear, cosmetics, and home furnish among others.
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Ethics Relevant to the Practice of Marketing Marketing Assignment
6 pages (2008 words) , Download 0 , Assignment
Free
The paper "Ethics Relevant to the Practice of Marketing" is a wonderful example of a Marketing Assignment. Millions of consumers use the Internet every day to conduct research on goods and services, communicate with their friends and family, discuss their hobbies and passions, and to be entertained.
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Healthy Snacking Strategy Submission Marketing Case Study
7 pages (2243 words) , Download 0 , Case Study
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The paper "Healthy Snacking Strategy Submission" is a great example of a Marketing Case Study. YOGO is one of the Australian brands of dairy yogurt snacks. The product lacks the typical yogurt flavor and is essentially a high sugar dessert containing less protein than yogurt. Yogo flavors comprise strawberry, strawberries 'n' cream, chocolate, etc.
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Doing Business and Investing in the United Arab Emirates Marketing Case Study
13 pages (3750 words) , Download 0 , Case Study
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The paper "Doing Business and Investing in the United Arab Emirates" is a wonderful example of a Marketing Case Study. Emirates' international airline is one of the top ten major airlines in the whole world. Emirates Airlines has branches in many on six continents including Europe, Asia, South America, North America, and Africa among others. 
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Consumers' Responses to Positive and Negative Comparative Advertisements Marketing Assignment
6 pages (1924 words) , Download 0 , Assignment
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The paper "Consumers' Responses to Positive and Negative Comparative Advertisements" is a wonderful example of a Marketing Assignment. According to Levy (2008), a well thought out strategy is the key to any successful advertisement. The advertising message should be very focused and specific for the advertisement to be compelling. 
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Social Media Impact on Online Consumer Behavior Marketing Term Paper
12 pages (3379 words) , Download 1 , Term Paper
Free
The paper "Social Media Impact on Online Consumer Behavior" is a perfect example of a Marketing Term Paper. During the last decade, social media have evolved into innovative hybrid elements of integrated marketing communications (IMC). Today, they enable businesses to interact and create lasting relationships with their consumers (Ioanăs & Stoica, 2014).
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Boundary Objects in New Product Development Marketing Case Study
13 pages (3921 words) , Download 0 , Case Study
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The paper "Boundary Objects in New Product Development" is a great example of a Marketing Case Study, ADT security Corporation is one of the biggest security companies in the world. This company was founded in 1974 and has been providing its services in over 35 countries around the world, with its headquarters at Boca Raton, FL in the United States of America.
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How to Improve the Advertising Plan Marketing Assignment
9 pages (2385 words) , Download 1 , Assignment
Free
The present attempt of the organisation is to come out with a model called the Audi Q7 in 2007. Though not everybody would be buying that vehicle, they would all be aware of the launches by the company of other models of cars. This will be the first sports utility vehicle of the company though it was the first to launch cars with all-wheel drives.
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Market Segmentation and Modern Profiling Model Marketing Assignment
8 pages (2392 words) , Download 1 , Assignment
Free
This paper will provide an analysis of how supermarkets have been effectively segmented insofar as this paper will provide an analysis of ways that it has been segmented in a relevant way and offering insight as to what general implications this might have for the future management of relationships with their customers.
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Marketing Company of Toyota Camry 2007 Marketing Case Study
8 pages (2088 words) , Download 1 , Case Study
Free
At the customer level, Toyota has over the past few years become the favorite car brand and that is evident by the facts that it is the highest-selling car in the US and is the world’s largest automobile manufacturer, Toyota has achieved this by delivering its brand promise for decades now and it has drastically improved upon the promise as well. 
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The Marketing Era Marketing Assignment
10 pages (2778 words) , Download 1 , Assignment
Free
The author states that marketing is defined as the art of selling products and/or services through the effective usage of persuasion, psychology, and repetition. Marketing employs a number of practices which are regarded as its sub-fields namely advertising, sales promotion activities, personal selling, public relations.
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Marketing: National Alcohol Campaign Marketing Assignment
6 pages (1720 words) , Download 2 , Assignment
Free
The stability factor relates to how stable or fickle the selected segment is and if it will change its habits in due course of time. Teens in the group of 12-17 are particularly known to have a fickle nature of likes and dislikes and for fads. However, the problem being investigated in about alcoholism in teenaged drinkers.  
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Situation Analysis of International Marketing Environment Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
For Denmark's social landscape, the country's extensive welfare programs over the year have resulted in a high human development index and flexible social security system (PREMIUM COUNTRY PROFILE SERIES: Denmark 2008, 19-21). The major drawback for Marks & Spencer in entering Denmark is the labor shortage in the country.
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An Environmental Analysis of the UK Market: Alcohol Brands Marketing Case Study
9 pages (2250 words) , Download 1 , Case Study
Free
Germans are very fond of music and hence sponsorships of musical events should be undertaken to create brand awareness. To attract the youth, they would also have to go in for extensive promotional ventures. They can promote it as an alcoholic energy drink and hence it could be served after a workout in the evening at clubs and bars.
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The Challenge of International Budget Hotel in China Market Marketing Dissertation
58 pages (10693 words) , Download 1 , Dissertation
Cleanliness is the key factor to winning the race in terms of occupancy rate as majority of the participants (110 or 33%) express great concerns on this category. They have clearly articulated that they are very much particular about their health, thus to them, sanitation is a very critical key value of a budget hotel.
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Consumer Behavior Importance Marketing Coursework
8 pages (2624 words) , Download 1 , Coursework
Free
The paper "Consumer Behavior Importance" is an outstanding example of marketing coursework. Consumer behavior can be defined as the process through which consumers select, buy and consume goods or services in order to satisfy their wants. The consumer buying process involves a lot of stop including need identification where the consumer recognizes that they need something.
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Psychological State of Consumer Behaviour Marketing Coursework
9 pages (2908 words) , Download 0 , Coursework
Free
The paper "Psychological State of Consumer Behaviour " is a good example of marketing coursework. Basically, the emotions’ impact on decisions, evaluations, and judgments has long been imperative to consumer behaviour as well as psychology. The concentration of the field has advanced from illustrations that emotions, such as cognitions, do have effects on consumption.
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The Concept of Business Models When Applied Online Marketing Coursework
11 pages (2935 words) , Download 0 , Coursework
Free
The paper "The Concept of Business Models When Applied Online" is a great example of marketing coursework. A business model is a unique tool that contains what the organization wishes to perceive. It is designed in every organization because it will help in directing the company in the right way on achieving their objectives.
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International Marketing - IKEA Marketing Case Study
8 pages (2208 words) , Download 0 , Case Study
Free
The paper "International Marketing - IKEA" is a perfect example of a marketing case study. IKEA is a Swedish Multinational company that deals with the design and sale of home furniture, appliances and other accessories. The furnishing retailer has grown to become a world leader in Do It Yourself (DIY) home furniture. Most of the company products are sold as a flat pack where the consumer is responsible for assembly.
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Export Plan for Solar Energy Company Marketing Case Study
20 pages (5695 words) , Download 0 , Case Study
Free
The paper "Export Plan for Solar Energy Company" is an outstanding example of a marketing case study. The construction office for renewable solar energy has been set up over the last 3 years in Australia. This company would be registered and branded as the Solar Energy Company. This venture would like to get in touch with partners overseas and thereby capture the international market.
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Loyalty Program for BHP Billiton Company Marketing Case Study
14 pages (3895 words) , Download 0 , Case Study
Free
The paper "Loyalty Program for BHP Billiton Company" is a good example of a marketing case study. It is critical for the marketing department to increase to profitably of an organization and it must be capable of measuring and demonstrating its contribution to revenues, in spite of a common delusion that marketing practices are a cost centre, and not a profit centre (Cook, 2002).
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Muniz and OGuinn Theory of Brand Community Marketing Coursework
13 pages (3745 words) , Download 0 , Coursework
Free
The paper "Muniz and O’Guinn Theory of Brand Community" is a great example of marketing coursework. The concept of branding and brand management are very vital for the survival of businesses in the current era of market competition. This arises from the fact that almost everything we purchase today belongs to one brand or another.
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Implementing Marketing Strategies for BBQ Fun Marketing Case Study
8 pages (2246 words) , Download 0 , Case Study
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The paper "Implementing Marketing Strategies for BBQ Fun" is a perfect example of a marketing case study. Marketing strategies are practices and opportunities that companies invest their resources to help increase their sales as well as achieve competitive advantage against their competitors. Marketing strategies could be formulated for either long term or short term objectives.
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Formatting in Online Advertising - Australian Architecture Association Marketing Case Study
7 pages (2042 words) , Download 0 , Case Study
Free
The paper "Formatting in Online Advertising - Australian Architecture Association " is an outstanding example of a marketing case study. The Australian Architecture Association (AAA) was established in 2004 as a non-profit organisation. The purpose behind its formation was to promote the knowledge of both the world and the local architecture in Australia.
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Marketing of Coonawarra, Pensley Winery and Yarra Valley, Domaine Chandon Winery Marketing Case Study
6 pages (1825 words) , Download 0 , Case Study
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The paper "Marketing of Coonawarra, Pensley Winery and Yarra Valley, Domaine Chandon Winery" is a great example of a marketing case study. The paper looks at the terroir both regions in relation to high-quality wine production. Terroir factors include soil, geology, climate, topography, climate and microclimate, microbes and yeast, grape varieties and neighbouring vegetation.
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The Communication Marketing Plan for Headspace Youth Program Marketing Case Study
10 pages (2904 words) , Download 0 , Case Study
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The paper "The Communication Marketing Plan for Headspace Youth Program" is a perfect example of a marketing case study. The communication marketing plan aims to raise awareness of the Headspace youth program. The program aims at providing services to youths who are facing trouble and will address issues that face young people aged 12 to 25 who are going through a tough time caused by depression, anxiety, bullying and image problems.
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The Marketing Mix for Holden Captiva Marketing Case Study
8 pages (2371 words) , Download 0 , Case Study
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The paper "The Marketing Mix for Holden Captiva" is an outstanding example of a marketing case study. The marketing mix is as a framework that a manager uses in decision making to make their products suit the consumer needs. It is defined as a set of factors, actions and tactics that are used by a company to promote the brand and the products of the company.
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Consumer Decision Process Concerning the Bookshop Retail Industry Online Business Marketing Case Study
18 pages (4990 words) , Download 0 , Case Study
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The paper 'Consumer Decision Process Concerning the Bookshop Retail Industry Online Business " is a good example of a marketing case study. With the development of the internet, the bookshop retail industry online business has developed at a fast rate. The development of e-commerce has been expanding leading to more attention being required for online shopping behaviors.
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International Marketing Plan for Samsung Marketing Case Study
18 pages (5151 words) , Download 0 , Case Study
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The paper "International Marketing Plan for Samsung" is a great example of a marketing case study. This report commences by showing the detailed specifics of Samsung, the factors that make it a market leader in the electronics business. These factors include the vision and mission of the company that determines its overall business strategy the company takes.
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Middle-Class Consumer Profile in China Marketing Essay
9 pages (2662 words) , Download 0 , Essay
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The paper “Middle-Class Consumer Profile in China” is an exciting variant of essays on marketing. The swift development and economic growth in China have resulted in a huge number of consumers with high levels of income to dispose of. It prospects that by the year 2020 the middle class in China will be over 500 million in number.  
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Consumers' Decision Making Process Marketing Case Study
11 pages (3245 words) , Download 0 , Case Study
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The paper "Consumers' Decision Making Process" is a great example of a Marketing Case Study. Consumer decision-making and consumer behavior are common topics in several fields in recent years. The concept is complicated because of the external influences that have to be handled internally. Consumer behavior focuses on consumption behavior. 
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The Nespresso Coffee Machine Issues Marketing Case Study
7 pages (1993 words) , Download 0 , Case Study
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The paper "The Nespresso Coffee Machine Issues " is a perfect example of a Marketing Case Study. Integrated marketing communication is the process that entails all the elements of marketing. The integrated marketing communication aims at integrating the communication channels to ensure that the needs of the customers are met and also the competitive advantage of an organization is achieved.
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Differences between Equity and Non-Equity Crowd-Funding Marketing Assignment
13 pages (3566 words) , Download 0 , Assignment
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The paper "Differences between Equity and Non-Equity Crowd-Funding" is a good example of a marketing assignment. Anytime the word crow-funding is mentioned, many people instantly start thinking of about the international internet-based platforms like Indiegogo and Kickstarter. These are some of the most famous platforms which have obtained and build their crowd-funding reputation mostly by funding social drives.
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Jumbo Digitized Wallet - Environment and Sustainability Marketing Case Study
6 pages (1718 words) , Download 0 , Case Study
Free
The paper "Jumbo Digitized Wallet - Environment and Sustainability" is a great example of a marketing case study. The Jumbo digitized Pocket will provide an extension by financial and document management prospects. It will create proficient communication through enhanced connectivity between individual wallets and their mobile devices.
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Coles Supermarket - Integrated Customer Relation Management Strategy Marketing Case Study
8 pages (2832 words) , Download 1 , Case Study
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The paper "Coles Supermarket - Integrated Customer Relation Management Strategy" is a perfect example of a marketing case study. Two important components exist in any business enterprise; the selling and buying of a given product. The sellers in most cases are recognized commercial enterprises such as supermarkets that have various chains spread throughout the country.
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