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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Mix, Marketing Channels and Understanding of the Consumer Behavior Marketing Assignment
7 pages (2262 words) , Download 0 , Assignment
Free
In this world of cutthroat competition relationship marketing is the need of the hour. It will play a very important role for maintain long term relationships. Long term relationship is the secret of success for any company. Starbucks has kept very calculated and measured steps towards it. Relationship management builds bridges among all the stakeholders related to the organization.
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Attitude, Preference, and Buying Behavior Related to the Consumer Marketing Assignment
17 pages (5210 words) , Download 1 , Assignment
Free
The paper "Attitude, Preference, and Buying Behavior Related to the Consumer" is a wonderful example of an assignment on marketing. In relation to collecting primary and secondary data for decision-making in business, I will plan and carry out research to determine the consumer profile, preference, attitude, and buying behavior related to consumer drinks using primary research.
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Business Internationalization of Happy and Healthy Kids Limited Marketing Report
25 pages (7589 words) , Download 1 , Report
The report would implicitly focus on the business expansion process of the company. The researcher would determine the existing as well as the desired marketing strategy of the company through models like STEEPLE, Porter’s Five Forces, Mckinsey’s 7S Model and Ansoff Matrix. Finally, aspects such as marketing budget, action plan and monitoring strategy, would be discussed in the report. 
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Introduction of Eco-Friendly Flat Pack Housing Facilities into the Market Marketing Case Study
9 pages (2814 words) , Download 2 , Case Study
Free
 Environmental conservation is paramount in all spheres of life in the modern dispensation. Business people should, therefore, think about modeling their businesses, especially in the Housing sector to match the need for environmental conservation. Consequently, the report focuses on market segmentation and the target group.
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Minority Target Markets in America Marketing Coursework
5 pages (1565 words) , Download 0 , Coursework
Free
South and Southeast, and Mid-Atlantic regions, particularly in big cities, metropolitan, suburban, and town and country are homes to the African American in all states of the United States. According to the technology industry, 23.9 million African Americans were active internet users with 76% visiting social networking sites (Perenson). 
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Marketing Management Theories and Philosophies Marketing Literature review
12 pages (3318 words) , Download 0 , Literature review
Free
Global strategy is multidimensional in nature and the different dimensions of global strategy shown in the conceptual framework can change the firm’s global financial and strategic performance. In order to expand into the global market, a single multinational or single global corporation view is not enough.
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A Service Industry Targeting Night Travelers Marketing Coursework
10 pages (2764 words) , Download 0 , Coursework
Free
The company is doing good as far as providing the specific service of night traveling is concerned. However, for the purposes of niche segmentation, the recommendations that have been discussed herein could play a very big role in ensuring the company’s goal is reached. The adoption of such recommendations will form a hallmark in ensuring that the company creates its niche in the market.
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Marketing Management of Cruise Line Travel Market Marketing Case Study
16 pages (4420 words) , Download 0 , Case Study
Free
The paper "Marketing Management of Cruise Line Travel Market" is a perfect example of a case study on marketing. Carnival is the world's greatest and most prominent cruise line.  They have 24 boats with an assortment of luxury trips and cruises that last from 3-18 days.  Carnival cruise line is proud of the fact that they have a "wide cluster of luxurious cruises".
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Marketing Strategy for an Arts Exhibition Marketing Research Paper
6 pages (1619 words) , Download 1 , Research Paper
Free
The event will also create new talents in this industry and expose the talents that had no platform to highlight their abilities. One of the major objectives of doing this is to create a culture where similar events will be held in this town and the country at large (Lamb & McDaniel, 2008).
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Entrepreneurial Marketing and the Concept of Entrepreneurship Marketing Assignment
16 pages (4532 words) , Download 0 , Assignment
Free
This assignment also discusses EM that plays a significant role in assisting large companies in their performing business operations with better competitive advantages. Additionally, the management of large companies adopts the concept of intrapreneurship with the aim of performing their operations in a profitable manner. 
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Marketing in Public Sector Marketing Essay
7 pages (2079 words) , Download 0 , Essay
Free
The paper "Marketing in Public Sector" is an outstanding example of a marketing essay. Public sector management is usually under constant criticism with regards to the strategies applied to deliver services to the taxpayers. Implementation of government policies is characterised by a bureaucracy that in most cases hinders innovativeness in the accomplishment of objectives.
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Consumer Behavior Towards Online Shopping Marketing Research Paper
16 pages (4933 words) , Download 0 , Research Paper
Free
The reason for this study is to direct an exhaustive investigation of the writing in the range of online consumer conduct. An exploration skeleton is proposed to better comprehend existing studies and to highlight under-scrutinized zones. The writing on online consumer conduct is fairly divided. Most studies examined the plan and selection of online shopping.
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Marketing Communication Plan for an Electric Scooter Moveo Marketing Case Study
12 pages (3947 words) , Download 1 , Case Study
Free
In the marketing communication processes, the organizational support is very much required and the moral support of the executives of the business. In order to make sure that Moveo penetrates in the market and sells well, there is required the customer trust, which does not come too easily. It is important for the inventors and developers of the product to talk to the customers about the product. 
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Starbucks Brand Loyalty Marketing Case Study
20 pages (5470 words) , Download 0 , Case Study
Free
The paper "Starbucks Brand Loyalty" is an outstanding example of a case study on marketing. This paper tells that since the commencement of Starbucks in Seattle, Washington 1971, the organization has developed to convey its items and administrations to a large number of espresso partners everywhere throughout the world.
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Evaluation of Video Marketing Strategy Adopted by John Lewis Partnership Marketing Research Paper
29 pages (8152 words) , Research Paper
Nobody downloaded yet
The paper "Evaluation of Video Marketing Strategy Adopted by John Lewis Partnership" is an excellent example of a research paper on marketing. At the heart of any business strategy is a marketing strategy as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving sustainable competitive advantage.
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The Concepts of Distribution and Retailing Marketing Assignment
11 pages (2938 words) , Download 0 , Assignment
Free
One more aspect of marketing is that of retailing which is a booming sector in today’s scenario. To obtain a competitive advantage in the retail industry it is very important that the retailer has a wide range of products to offer the customers and it creates a perfect ambiance for the customers to shop from the retail outlets comfortably. The main focus of the retailers should be on the customers. 
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Marketing the Electric Car Nissan LEAF Marketing Research Paper
4 pages (1000 words) , Download 0 , Research Paper
Free
Since it began its operation in 1933, Nissan motor company has developed to its current state where it can produce over 2 million units annually. The organization has contributed considerably in automobile innovation throughout the whole world. Having been ranked second automobile producer after Toyota, the company have recorded sales of up to 800,000 units annually.
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Red Bull Market Expansion Plan Marketing Business Plan
8 pages (2175 words) , Download 1 , Business Plan
Free
Suppliers, Employees, government, communities, future generations, and customers are the major stakeholders of Red Bull. Suppliers and employees can be placed in the meet their needs quadrant. Customers and communities can be places in the key player quadrant. Future generations can be placed in the least important quadrant of the following stakeholder map.
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Instructions Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Part 3: Promotion Requirement Objective: -6 pages (double spaced 12 pt. font) -describe in detail the promotion you will use to launch your new positioning to the new/current segment. -may include additional pages with imagery Given the
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Business Analysis Marketing Essay
4 pages (1080 words) , Download 0 , Essay
Free
Business Analysis Definition of the Business This hypothetical business is selling of T-shirts in a local market setting. These T-shirts are targetedto both male and female teenagers between the ages of 16 years and 35 years. They can wear it for
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Situation Analysis and SWOT Analysis: Starbucks Marketing Case Study
7 pages (2005 words) , Download 1 , Case Study
Free
According to the law of demand, a high supply of quality tea especially in emerging markets helps the tea brands to offer quality tea at a comparatively much lower price than quality coffee. A major portion of people prefer the low-cost substitute for coffee and this is a major threat to one of the large players in the coffee market, Starbucks. 
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The Danger of Subliminal Persuasion in Advertising Marketing Literature review
8 pages (2409 words) , Download 0 , Literature review
Free
Thus the subliminal persuasion of the customers because of the advertisements does change with the locations and the type of consciousness that the customers have in their mind and also creates an image about a particular brand in the mind of the customer’s which plays a crucial role in making the buying decision.
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FreshTec, Revolutionizing Fresh Produce Marketing Case Study
12 pages (3262 words) , Download 1 , Case Study
Free
On the contrary, disruptive or rather discontinuous technologies more often than not result in worse product performance (Christensen, 2013). In effect, Fresh Tech, a commercial packaging firm has developed a disruptive or rather a discontinuous technology, which keeps fresh farm flowers and produce fresh for longer period.
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Importance of Business Models Nowadays Marketing Report
9 pages (2583 words) , Download 1 , Report
Free
One of the successful business ventures on the online level is Amazon.com which was the pioneer in introducing online book store. As the entrepreneurs had a long-term vision about offering the complete range of books throughout the world, it first concentrated its services in one region i.e. the United States and slowly it extended in other regions such as Europe.
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Marketing Research on ATM Cupcake Machine Marketing Report
14 pages (4874 words) , Download 0 , Report
Free
The mission statement of the company states that they want to provide good quality cupcakes and brownies to customers 24 hours and also at an affordable rate to make sure that the product and the service can satisfy maximum customer satisfaction over a long time and also keep growing in the whole country. It shows its objectives of capturing the maximum market in Qatar. 
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Market Coverage Strategy Marketing Essay
2 pages (548 words) , Download 0 , Essay
Free
, if the product is not readily available, the customer will not go to the trouble of finding the product but will replace the product with other goods from the competitors. The consumer may even replace the product with its substitutes. In this regard, if the manufacture does
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Performance of Any Particular Company in the Present Day Marketing Coursework
10 pages (2736 words) , Download 1 , Coursework
Free
The adoption process of the consumers in the retail sector includes the awareness of the products, developing interest towards the products, evolution of the products, the trial of the products, the retrial of the products along with adopting the products. In the first step, the customers develop awareness about the product. 
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Marketing-Entrepreneurship Interface - Cheshire Innovators Marketing Literature review
9 pages (2588 words) , Download 0 , Literature review
Free
The paper "Marketing-Entrepreneurship Interface - Cheshire Innovators " is an outstanding example of a marketing literature review. Marketing-entrepreneurship interface entails a process of creating a link between the marketing techniques/strategies and entrepreneurs creative and innovative ideas so that a start-up venture or product can become easily acceptable by the customers/buyers.
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The Secret Power to the Growth of Asbury Images Marketing Case Study
5 pages (1421 words) , Download 0 , Case Study
Free
The company needs a marketing strategy to attract the large business market in San Francisco. This is a non-profit organization, it has to protect the interests of its stakeholders, the New Doors Ventures whose mission to help the youth-at-risks. It still needs to monitor its market share, brand leadership and profitability in order to carry on with its mission.
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Entrepreneurial Marketing for Small Firms in the United Kingdom Marketing Essay
8 pages (2254 words) , Download 0 , Essay
Free
The paper “Entrepreneurial Marketing for Small Firms in the United Kingdom ” is a spectacular example of a marketing essay. Starting up a business venture and running it requires a lot. The business environment is often very dynamic as it is affected by several internal and external that pose threats and opportunities in equal measure to a business.
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Marketing plan for LYFT Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
Lecturer LYFT Marketing and Financial Goals LYFT is a new player in the highly competitive transport sector. As an organization, we will launch our services in San Francisco before spreading our operations to other cities within and out of USA. This
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The Marketing Mix of Coca-Cola Company Marketing Case Study
7 pages (2095 words) , Download 0 , Case Study
Free
Coca-Cola is a prominent international brand that has been present in the market for many years. Till now, it has maintained a competitive edge in the market for proficiently responding to the changing consumer needs along with the creation of an excellent distribution system. It was the pioneer in introducing the concept of outsourcing manufacturing facilities to avail economies of scale.
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Strategic Marketing Managment Marketing Assignment
6 pages (1713 words) , Download 1 , Assignment
Free
Apart from continuous innovation, the company needs to have a planned and well-designed marketing plan based on which it needs to launch its products in the market. The marketing activities should be made focusing upon the factor that it can serve well to the company’s objectives and help the company to achieve its goals.
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Sport marketing ( final prject ) Marketing Essay
4 pages (1000 words) , Download 0 , Essay
Free
Situational Analysis for Formula One ‘F1’ SWOT Analysis Strengths Formula One is the leading brand in the single seater auto racing category which allows the drivers to reach the speed limit of 350 km per hour. It even has a pool of talented
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Strategic Market Plan for C1 Optimum Company Marketing Business Plan
7 pages (2230 words) , Download 1 , Business Plan
Free
C 1 Optimum is a company that specializes in dealing with Total Spectrum Television (TST), Computerized Video-DVD Editor (CVE), and Safe Shot Laser (SSL). These are products that are aimed at making a great contribution to the entertainment industry. After being in the market for some time now, we deeply understand that it is a very challenging endeavor.
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Marketing of the Augustine Medical Inc Marketing Essay
2 pages (600 words) , Download 0 , Essay
Free
The company is finalizing its marketing program for the device. However, the company is yet to decide on the price it will charge for hospitals to acquire this patient warming system. Setting the price would determine the rate at which prospective buyers would buy the product. It would also influence the cash flow of the company.
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Marketing Mix for USA Car Market-Chery Cars China Marketing Case Study
10 pages (3026 words) , Download 0 , Case Study
Free
The paper "Marketing Mix for USA Car Market-Chery Cars China" is an outstanding example of a marketing case study. Chery is one of the most established car manufacturing companies in the world. The company has managed to use the marketing mix to its advantage. The paper compares how Chery and Ford have put the marketing mix to use in order to have a competitive advantage (Nevins & Hill 1954).
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How Far Can Markets Be Considered Free Marketing Term Paper
13 pages (3623 words) , Download 0 , Term Paper
Free
The free market is guided by the new liberal principles according to which, the invisible hand of the market should be allowed to reign unhindered in the market allocating resources in the global market. The paper also discusses the role of multinationals in view of the fact that powerful organizations from the west.
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E-Marketing and Radio Frequency Identification Tools and Techniques for Amazon-Com Marketing Case Study
9 pages (3005 words) , Download 0 , Case Study
Free
The paper “E-Marketing and Radio Frequency Identification Tools and Techniques for Amazon-Com” is an inspiring example of the marketing case study. Amazon.com was founded in 1994, but the company remained unprofitable until 2001 (Weeks, 2002:139). The company has been historically recognized for its efficiency in both e-mail marketing and in the delivery of products to customers.
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4Ps Marketing Mix Implementation Marketing Report
13 pages (3537 words) , Download 0 , Report
Free
The marketing mix is a set of strategies, tactics, activities and actions that a company develops and implements for the promotion of its products. The 4Ps which typically make up a marketing mix are Price, Product, Place and Promotion. Marketing mix forms a part of the company and if it is handled in the right way it can give great success.
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The Relationship Between Brand Strength and Customer Loyalty in the Airline Marketing Research Proposal
7 pages (2287 words) , Download 3 , Research Proposal
Free
Sampling is the process which is concerned with the selection of the subset from the total population. The sampling method to be put into practice is a stratified sampling method. Some of the potential benefits of stratified sampling are that it will allow in exactly getting respondents of the airline industry.
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Personal statement Marketing Admission/Application Essay
2 pages (500 words) , Download 0 , Admission/Application Essay
Free
Personal ment New York SCPS’s M.S in Integrated Marketing is the right graduate program for me both academically and professionally and many factors underpin this confidence, one of which is my analytical skills. Analytical skills will make it easy
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Dos Equis Beer Brand Marketing Case Study
7 pages (1998 words) , Download 0 , Case Study
Free
The paper "Dos Equis Beer Brand" is an outstanding example of a marketing case study. Cerveceria Cuauhtemoc Moctezuma is a subsidiary of Heineken International based in Monterrey, Mexico, which began operations in 1890. The brewery runs plants in Orizaba, Tecate, Navojoa, Monterrey, Toluca, and Guadalaraja and has been producing beer brands.
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Conceptual Marketing Structures That Are Being Strained Marketing Coursework
11 pages (2985 words) , Download 0 , Coursework
Free
The whole process of future-gazing is filled with difficulties and the only certainty that is there is that there will be differences that will be significant where some will be based on the current understanding of the important features that are in the industry and the new technologies that influence the ways that business is conducted. 
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Sears Rebranding and Marketing Strategy Marketing Case Study
7 pages (2134 words) , Download 2 , Case Study
Free
Another method that Sears will consider using to draw customers to the stores is by the sale of special coupons to customers who make purchases up to a specified amount of money. Other methods will be looked into to ensure they are effective and will serve the purpose intended; to drive up sales figures for the company. 
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International Expansion of Jaguar Land Rover into the Markets of North America Marketing Report
21 pages (5710 words) , Report
Nobody downloaded yet
The paper “International Expansion of Jaguar Land Rover into the Markets of North America ” is a comprehensive example of a marketing report. The report initially begins with the company background and the entry strategy of the company into the market is divided into three main sections such as decision making, supply chain management, and eCommerce.
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Marketing Strategy of T-Mobile Telecom Supplier Marketing Report
12 pages (3602 words) , Download 0 , Report
Free
T-Mobile's major benefit/profit is that the marketing strategy of t-mobile is lots of additional sales in the market and to attain the benefit. The marketing strategy is anticipated to be useful for DEUTSCHE Telecom Corporation to increase its spirited edges as well as rising market split and a definite circumstance in Germany and other European T-mobile market countries.
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The Electronics Takeback Coalition's Marketing Campaign against Samsung Marketing Case Study
9 pages (2597 words) , Download 0 , Case Study
Free
The paper “The Electronics Takeback Coalition's Marketing Campaign against Samsung ” is an intriguing example of the marketing case study. The ETC, an association of not-for-profit organizations that promote green production and responsible recycling in the electronics industry. They have the mandate of ensuring that electronic producers handle their electronic wastes responsibly.
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Entrepreneurial Marketing in the Exploitation of Resources and Attraction of Customers Marketing Literature review
7 pages (2077 words) , Download 0 , Literature review
Free
The paper “Entrepreneurial Marketing in the Exploitation of Resources and Attraction of Customers” is an earnest example of a marketing literature review. Innovation and creativity in entrepreneurship deal with; what, when, how, and why certain tents ought to be adopted through policy implementation and decision-making.
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The Global Macro Environmental Variables on McDonald's in Kenya Marketing Report
10 pages (2848 words) , Download 0 , Report
Free
There are very few restrictions on the incoming foreign investment and the economy is now open to new foreign businesses in the Kenyan market. This would support Mcdonald's to deal in this country and start its operations by opening new restaurants in the country. McDonald's can start with the capital of the country, and later on expand to other cities as well.
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