Marketing Essays

The paper "Marketing of Coonawarra, Pensley Winery and Yarra Valley, Domaine Chandon Winery" is a great example of a marketing case study. The paper looks at the terroir both regions in relation to high-quality wine production. Terroir factors include soil, geology, climate, topography, climate and microclimate, microbes and yeast, grape varieties and neighbouring vegetation.

The paper "The Communication Marketing Plan for Headspace Youth Program" is a perfect example of a marketing case study. The communication marketing plan aims to raise awareness of the Headspace youth program. The program aims at providing services to youths who are facing trouble and will address issues that face young people aged 12 to 25 who are going through a tough time caused by depression, anxiety, bullying and image problems.

The paper "The Marketing Mix for Holden Captiva" is an outstanding example of a marketing case study. The marketing mix is as a framework that a manager uses in decision making to make their products suit the consumer needs. It is defined as a set of factors, actions and tactics that are used by a company to promote the brand and the products of the company.

The paper 'Consumer Decision Process Concerning the Bookshop Retail Industry Online Business " is a good example of a marketing case study. With the development of the internet, the bookshop retail industry online business has developed at a fast rate. The development of e-commerce has been expanding leading to more attention being required for online shopping behaviors.

The paper "International Marketing Plan for Samsung" is a great example of a marketing case study. This report commences by showing the detailed specifics of Samsung, the factors that make it a market leader in the electronics business. These factors include the vision and mission of the company that determines its overall business strategy the company takes.

The paper “Middle-Class Consumer Profile in China” is an exciting variant of essays on marketing. The swift development and economic growth in China have resulted in a huge number of consumers with high levels of income to dispose of. It prospects that by the year 2020 the middle class in China will be over 500 million in number.  

The paper "Consumers' Decision Making Process" is a great example of a Marketing Case Study. Consumer decision-making and consumer behavior are common topics in several fields in recent years. The concept is complicated because of the external influences that have to be handled internally. Consumer behavior focuses on consumption behavior. 

The paper "The Nespresso Coffee Machine Issues " is a perfect example of a Marketing Case Study. Integrated marketing communication is the process that entails all the elements of marketing. The integrated marketing communication aims at integrating the communication channels to ensure that the needs of the customers are met and also the competitive advantage of an organization is achieved.

The paper "Differences between Equity and Non-Equity Crowd-Funding" is a good example of a marketing assignment. Anytime the word crow-funding is mentioned, many people instantly start thinking of about the international internet-based platforms like Indiegogo and Kickstarter. These are some of the most famous platforms which have obtained and build their crowd-funding reputation mostly by funding social drives.

The paper "Jumbo Digitized Wallet - Environment and Sustainability" is a great example of a marketing case study. The Jumbo digitized Pocket will provide an extension by financial and document management prospects. It will create proficient communication through enhanced connectivity between individual wallets and their mobile devices.

The paper "Coles Supermarket - Integrated Customer Relation Management Strategy" is a perfect example of a marketing case study. Two important components exist in any business enterprise; the selling and buying of a given product. The sellers in most cases are recognized commercial enterprises such as supermarkets that have various chains spread throughout the country.

The paper "La Trobe University - Market Segmentation" is a great example of a marketing case study. Marketing strategies that are used to explore new markets determine the success of the organization. In the education sector, more and more people are increasingly joining the universities. This has led to the creation of a new segment.

The paper "Strategic Marketing Objectives & Target Market - IKEA" is a perfect example of a marketing case study. This section will look forward to providing the different strategic marketing objectives, marketing strategies that IKEA can look forward to so that they can perform better in the market.

The paper "Marketing Entry Strategy for Hai Phong Footwear Company " is a great example of a marketing case study. The aim of this report is to provide a comprehensive understanding of the firm and product performance, and entry into foreign markets. This report examines the Leather and Footwear industry in Vietnam, specifically the Hai Phong Footwear Company which is contemplating entering South Africa or Australia.

The paper "Clinix Dry Cleaners Marketing Plan" is a good example of a marketing case study. Clinix Dry Cleaners is a business that will provide laundry, dry cleaning and garment alteration services, combined with door to door pick-up and deliveries. Its objective is to increase sales by 7% per quarter, achieve 2-% market share by the end of the first year, and achieve profitability within one year.

The paper 'Situation Analysis - Wedding Barn" is a perfect example of a marketing case study. The assignment below will focus on the topic of “WEDDING BARN”. This area of business is grown in the area and as such, Peter Bachelor and his wife Monica Engago will require this information for marketing forces.

The author states that product differentiation, pricing strategy, and consumer perception differentiate these products. A prestige product is one of high perceived value that is marketed based on its differentiation from other products. A masstige product is middle-level, generally marketed as the best quality for the value.

The Cruise company is also proud of operating more than 6 cruises including Arcadia, Artemis, Aurora, Oceana, Oriana, and Ventura. It records a high number of passengers which averages more than 2050. This success has been achieved through a constant plough back strategy which has ensured constant investment. 

The consumer decision-making process is the procedure that is followed by consumers leading to the purchase of commodities in the market. Decision making is undertaken prior to purchase, at the time of purchase and after acquiring the commodity. It is a process that involves the determination of the guiding principles of purchasing goods.

The primary research aspect of this paper would consist of two parts – a survey and a questionnaire. The researcher hopes to undertake a survey among Thai consumers – a selected sample of one hundred consumers – who purchase health supplement products on a regular basis. The survey would involve a part interview and a questions and answers process.

It's pointed out that this, in turn, made advertisers come up with specific advertisements targeting children, and these were incorporated into children’s programming. This change of events led to the emergence of yet other controversies. First, it was argued that due to the long hours spent on television with children.

The paper "McCain Frozen Pizza Marketing Audit " is a perfect example of a marketing case study. The production that I chose to research on in this report is the McCain frozen pizza. This product is famous in Australia. This product is most liked and consumed in the Australian market. The product contains gluten, cereals and other ingredients which make it suitable in the Australian market.

The paper "Marketing Audit Report - Nikon-D600 DSRL Camera " is an outstanding example of a marketing case study. I conducted research on the Nikon –D600 DSRL Camera available on the Australian market. Nikon D600, a very magnificent SLR, has made a great entry to the Australian photography arena. This new entry is set to diversify full-frame photography.

The paper "Core Value Proposition - M135i Hatch of BMW in Australia" is a good example of a marketing case study. Bavarian Motor Works is a German automobile company that deals in the manufacture of motor vehicles, and motorcycles and automobile engines. The company was founded in 1917 and is found in German with its headquarters located in Munich.

The paper "Strategies and Leadership of Marriott International" is a perfect example of a marketing case study. The leadership of Marriott International has utilized adequate marketing research in the development of an effective portfolio. The company tends to specialize in either strategic business units or additional services.

Generally speaking, the paper 'Marketing Plan for Jago Bicycle Store" is an outstanding example of a marketing case study. A marketing plan is essential for the success of business organizations. This plan ensures that the organization sticks to the schedule and spends the marketing funds appropriately.

The paper "Consumer Behaviour of the Retail Industry" is a good example of a marketing case study. There has been a steady growth in online shopping behavior, in recent years. More and more consumers have started preferring online shopping as a great platform due to the flexibility and time-saving aspect.

The paper "Analysis of Subway System Australia Pty Limited" is a great example of a marketing case study. A strength weakness opportunity threat analysis is a prearranged planning technique used to appraise the strengths, weaknesses, opportunities, as well as threats concerned in a project or in a business enterprise.

The paper "SWOT Analysis of McDonald Australia Limited " is a perfect example of a marketing case study. McDonald's corporation is the largest hamburger fast foods restaurants in the world. It operates in 119 countries in the world with an average daily customer number of over 68 million. It has its headquarters based in the United States.

The paper 'Domino’s Pizza Enterprises Marketing Plan" is an outstanding example of a marketing case study. Domino’s Pizza Enterprises is one of the largest fast-food chains in Australia. It has more than four hundred stores in the country and provides clients with a wide variety of product choices. SWOT analysis of the company reveals that most of its strengths come from its ability to conveniently provide varied products.

The paper "Alae Fashion Marketing Mix Strategy" is a good example of a marketing case study. Marketing mix refers to the identification of the unique character of the business that enhances profits in the long run (Pickton& Masterson, 2010). Further, the marketing mix involves a combination of several factors, including product, place, price and promotional strategies (Pickton& Masterson, 2010).

The paper "Marketing Plan for the Aussie Pooch Mobile " is a great example of a marketing case study. The government has shown great consideration and support for the welfare of dogs and cats and other home pets through the Companions Animal Act. The act requires that the owner of a cat or dog or any other pet be responsible for looking after the animal's basic needs at all times.

The paper 'The Wind Turbine Product Strategy" is a perfect example of a marketing case study. Renewable energy is the energy that is generated from naturally existing resources. This includes things like wind, sunlight, water and tides among others. Renewable energy is at the forefront of replacing conventional energy due to its environmentally friendly nature.

Generally, the paper "Integrated Marketing Communication - Millenium Passion Ltd " is an outstanding example of a marketing case study. In the face of globalization, organizations have moved to integrate their marketing actions with the public, popularly known as Integrated Marketing Communication (IMC).

In general, the paper "Lindt Excellence Chocolate Australian Target Market" is a good example of a marketing case study. Lindt is one of the most prominent chocolate brands in Australia. Its Excellence brand which was initiated in 1989 is among the major players in the premium chocolate segment of the market.

The paper "Website Audit - Myer and David Jones" is a great example of a marketing case study. Myer was founded in 1900 in Bendigo, Victoria in Australia but now headquartered in Melbourne. Some of the key people in Myer are Paul McClintock (chairman) and Sidney Myer (founder) and Bernie Brooks the CEO.

The paper "Australian Local Handmade Soap Brand – Soap de Villa" is a perfect example of a marketing case study. There is no doubt that brand management is an important issue for every business person; especially when they try to develop and expand their brand to the international market. Different countries may have totally different manners, for instance, the culture, the lifestyle, the consuming ability and so on.

The paper "Water Recycling Issue in Australia" is an outstanding example of a marketing case study. Water recycling is very essential in Australia because it enhances economic growth. Recycled water is used to improve the water supply in Australia since it is used for amenity and agricultural purposes. It is clear that Australia faces a water shortage.

The paper "Environmental Benefit of Public Transportation through the Eyes of Social Marketers" is a great example of a marketing case study. Social marketing worldwide has been able to have a good track record due to their range of behaviours and effectiveness for both personal and community gain. Community-based social marketing has been a major success in emphasizing positive behaviour.

The paper 'How World Vision Make Their Advertisement Stand out " is an outstanding example of a marketing case study. With the use of the theory of selective exposure, attraction and perception, World Vision is able to make themselves known to people all over the world. To start with we have to examine what these terms means and their applications.

The paper "BlackBerry - Strategic Marketing Plan" is a good example of a marketing case study. Research in Motion (RIM) ventured into the communication industry in 1984. The company was founded by Mike Laziridis and its entry into the market was marked by the two-way paging technology. The company started the two-way paging devices to act as a substitute to Motorola’s Sky Tel.

The paper 'Gabriel Chocolate Marketing Plan" is a great example of a marketing case study. This report develops a marketing plan for the development of a new chocolate-coffee brand for the Gabriel chocolate Company. In this regard, the report argues that with the unique coffee and chocolate, blending, the brand will acquire an increased consumer base both domestically and internationally.

It is essential to state that the paper "Dish Network Company Marketing Strategies " is an outstanding example of a marketing case study. In the current globalized markets, lowly and even highly satisfied clients often defect to the rival partly owing to a global decreasing customer loyalty trend (Fraering & Minor 2013, p.335).

The paper 'Australian Olive Industry Mission" is a good example of a marketing case study. The past two decades have been characterized by the significant growth of the Australian Olive Industry. According to a publication by Sheppard (2008), Australia has acquired a significant share in the global market with an estimated 0.3% of the olives market.

The paper "Product Market Attractiveness - Tassal Limited Company in Australia" is a great example of a marketing case study. In this report, we will focus on the Australia seafood company (Tassal Limited) and compare it with other market environments in Taiwan and Singapore. Tassal limited is the largest salmon producer in Australia and serves consumers in Australia, New Zealand and Asia among others.

The paper "Comparative Country and Product Market Attractiveness - AUSAB Company" is a perfect example of a marketing case study. The five firms of AUSAB should be expanded so as to meet the demand that will come with the strategic alliance. As established by this report, all the five farms have the potential to expand the company hence should take this to their advantage since the alliance will come with increased demand.

The paper “The Advert of the New Honda HR-V Sport Utility Vehicle Car” is a convincing variant of case study on marketing. Advertising is the correspondence communicated by an organisation to try and influence viewers to buy the advertised products. The correspondence is mainly via diverse forms of media. This includes radio, TV, billboards, product placement, and print adverts.  

The paper "Strategies for Joint Venture Success " is a wonderful example of a Marketing Case Study. Gemcom's relationship with other service providers and suppliers is essential towards establishing its strategic approach and success within the market. In the video-based case, an ethical issue arises pertaining to the relationship between the company and a Russian based company.

The paper "Marketing Management and Planning" is a great example of a Marketing Term Paper. This report a continuation of the situational analysis of Samsung Electronics aimed at creating a marketing plan that would ensure the company addresses its major issues to enhance its competitiveness. The situational analysis identified some issues that need to be solved.

The paper 'Menchie's and Pinkberry Frozen Yogurt' is a great example of a case study on marketing. Frozen yogurt is excellent to choose for a snack especially if as an individual you go after the gluten-free diet.  Most of the flavors and topping are natural and are gluten-free. When you have celiac disease or gluten sensitivity you can throw away caution sense frozen yogurt does not have gluten.