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Marketing Essays

Result for Subject Marketing:
19895 essays
Social Media Impact on Online Consumer Behavior Marketing Term Paper
12 pages (3379 words) , Download 1 , Term Paper
Free
The paper "Social Media Impact on Online Consumer Behavior" is a perfect example of a Marketing Term Paper. During the last decade, social media have evolved into innovative hybrid elements of integrated marketing communications (IMC). Today, they enable businesses to interact and create lasting relationships with their consumers (Ioanăs & Stoica, 2014).
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Boundary Objects in New Product Development Marketing Case Study
13 pages (3921 words) , Download 0 , Case Study
Free
The paper "Boundary Objects in New Product Development" is a great example of a Marketing Case Study, ADT security Corporation is one of the biggest security companies in the world. This company was founded in 1974 and has been providing its services in over 35 countries around the world, with its headquarters at Boca Raton, FL in the United States of America.
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How to Improve the Advertising Plan Marketing Assignment
9 pages (2385 words) , Download 1 , Assignment
Free
The present attempt of the organisation is to come out with a model called the Audi Q7 in 2007. Though not everybody would be buying that vehicle, they would all be aware of the launches by the company of other models of cars. This will be the first sports utility vehicle of the company though it was the first to launch cars with all-wheel drives.
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Market Segmentation and Modern Profiling Model Marketing Assignment
8 pages (2392 words) , Download 1 , Assignment
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This paper will provide an analysis of how supermarkets have been effectively segmented insofar as this paper will provide an analysis of ways that it has been segmented in a relevant way and offering insight as to what general implications this might have for the future management of relationships with their customers.
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Marketing Company of Toyota Camry 2007 Marketing Case Study
8 pages (2088 words) , Download 1 , Case Study
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At the customer level, Toyota has over the past few years become the favorite car brand and that is evident by the facts that it is the highest-selling car in the US and is the world’s largest automobile manufacturer, Toyota has achieved this by delivering its brand promise for decades now and it has drastically improved upon the promise as well. 
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The Marketing Era Marketing Assignment
10 pages (2778 words) , Download 1 , Assignment
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The author states that marketing is defined as the art of selling products and/or services through the effective usage of persuasion, psychology, and repetition. Marketing employs a number of practices which are regarded as its sub-fields namely advertising, sales promotion activities, personal selling, public relations.
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Marketing: National Alcohol Campaign Marketing Assignment
6 pages (1720 words) , Download 2 , Assignment
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The stability factor relates to how stable or fickle the selected segment is and if it will change its habits in due course of time. Teens in the group of 12-17 are particularly known to have a fickle nature of likes and dislikes and for fads. However, the problem being investigated in about alcoholism in teenaged drinkers.  
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Situation Analysis of International Marketing Environment Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
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For Denmark's social landscape, the country's extensive welfare programs over the year have resulted in a high human development index and flexible social security system (PREMIUM COUNTRY PROFILE SERIES: Denmark 2008, 19-21). The major drawback for Marks & Spencer in entering Denmark is the labor shortage in the country.
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An Environmental Analysis of the UK Market: Alcohol Brands Marketing Case Study
9 pages (2250 words) , Download 1 , Case Study
Free
Germans are very fond of music and hence sponsorships of musical events should be undertaken to create brand awareness. To attract the youth, they would also have to go in for extensive promotional ventures. They can promote it as an alcoholic energy drink and hence it could be served after a workout in the evening at clubs and bars.
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The Challenge of International Budget Hotel in China Market Marketing Dissertation
58 pages (10693 words) , Download 1 , Dissertation
Cleanliness is the key factor to winning the race in terms of occupancy rate as majority of the participants (110 or 33%) express great concerns on this category. They have clearly articulated that they are very much particular about their health, thus to them, sanitation is a very critical key value of a budget hotel.
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Consumer Behavior Importance Marketing Coursework
8 pages (2624 words) , Download 1 , Coursework
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The paper "Consumer Behavior Importance" is an outstanding example of marketing coursework. Consumer behavior can be defined as the process through which consumers select, buy and consume goods or services in order to satisfy their wants. The consumer buying process involves a lot of stop including need identification where the consumer recognizes that they need something.
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Psychological State of Consumer Behaviour Marketing Coursework
9 pages (2908 words) , Download 0 , Coursework
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The paper "Psychological State of Consumer Behaviour " is a good example of marketing coursework. Basically, the emotions’ impact on decisions, evaluations, and judgments has long been imperative to consumer behaviour as well as psychology. The concentration of the field has advanced from illustrations that emotions, such as cognitions, do have effects on consumption.
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The Concept of Business Models When Applied Online Marketing Coursework
11 pages (2935 words) , Download 0 , Coursework
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The paper "The Concept of Business Models When Applied Online" is a great example of marketing coursework. A business model is a unique tool that contains what the organization wishes to perceive. It is designed in every organization because it will help in directing the company in the right way on achieving their objectives.
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International Marketing - IKEA Marketing Case Study
8 pages (2208 words) , Download 0 , Case Study
Free
The paper "International Marketing - IKEA" is a perfect example of a marketing case study. IKEA is a Swedish Multinational company that deals with the design and sale of home furniture, appliances and other accessories. The furnishing retailer has grown to become a world leader in Do It Yourself (DIY) home furniture. Most of the company products are sold as a flat pack where the consumer is responsible for assembly.
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Export Plan for Solar Energy Company Marketing Case Study
20 pages (5695 words) , Download 0 , Case Study
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The paper "Export Plan for Solar Energy Company" is an outstanding example of a marketing case study. The construction office for renewable solar energy has been set up over the last 3 years in Australia. This company would be registered and branded as the Solar Energy Company. This venture would like to get in touch with partners overseas and thereby capture the international market.
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Loyalty Program for BHP Billiton Company Marketing Case Study
14 pages (3895 words) , Download 0 , Case Study
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The paper "Loyalty Program for BHP Billiton Company" is a good example of a marketing case study. It is critical for the marketing department to increase to profitably of an organization and it must be capable of measuring and demonstrating its contribution to revenues, in spite of a common delusion that marketing practices are a cost centre, and not a profit centre (Cook, 2002).
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Muniz and OGuinn Theory of Brand Community Marketing Coursework
13 pages (3745 words) , Download 0 , Coursework
Free
The paper "Muniz and O’Guinn Theory of Brand Community" is a great example of marketing coursework. The concept of branding and brand management are very vital for the survival of businesses in the current era of market competition. This arises from the fact that almost everything we purchase today belongs to one brand or another.
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Implementing Marketing Strategies for BBQ Fun Marketing Case Study
8 pages (2246 words) , Download 0 , Case Study
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The paper "Implementing Marketing Strategies for BBQ Fun" is a perfect example of a marketing case study. Marketing strategies are practices and opportunities that companies invest their resources to help increase their sales as well as achieve competitive advantage against their competitors. Marketing strategies could be formulated for either long term or short term objectives.
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Formatting in Online Advertising - Australian Architecture Association Marketing Case Study
7 pages (2042 words) , Download 0 , Case Study
Free
The paper "Formatting in Online Advertising - Australian Architecture Association " is an outstanding example of a marketing case study. The Australian Architecture Association (AAA) was established in 2004 as a non-profit organisation. The purpose behind its formation was to promote the knowledge of both the world and the local architecture in Australia.
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Marketing of Coonawarra, Pensley Winery and Yarra Valley, Domaine Chandon Winery Marketing Case Study
6 pages (1825 words) , Download 0 , Case Study
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The paper "Marketing of Coonawarra, Pensley Winery and Yarra Valley, Domaine Chandon Winery" is a great example of a marketing case study. The paper looks at the terroir both regions in relation to high-quality wine production. Terroir factors include soil, geology, climate, topography, climate and microclimate, microbes and yeast, grape varieties and neighbouring vegetation.
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The Communication Marketing Plan for Headspace Youth Program Marketing Case Study
10 pages (2904 words) , Download 0 , Case Study
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The paper "The Communication Marketing Plan for Headspace Youth Program" is a perfect example of a marketing case study. The communication marketing plan aims to raise awareness of the Headspace youth program. The program aims at providing services to youths who are facing trouble and will address issues that face young people aged 12 to 25 who are going through a tough time caused by depression, anxiety, bullying and image problems.
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The Marketing Mix for Holden Captiva Marketing Case Study
8 pages (2371 words) , Download 0 , Case Study
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The paper "The Marketing Mix for Holden Captiva" is an outstanding example of a marketing case study. The marketing mix is as a framework that a manager uses in decision making to make their products suit the consumer needs. It is defined as a set of factors, actions and tactics that are used by a company to promote the brand and the products of the company.
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Consumer Decision Process Concerning the Bookshop Retail Industry Online Business Marketing Case Study
18 pages (4990 words) , Download 0 , Case Study
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The paper 'Consumer Decision Process Concerning the Bookshop Retail Industry Online Business " is a good example of a marketing case study. With the development of the internet, the bookshop retail industry online business has developed at a fast rate. The development of e-commerce has been expanding leading to more attention being required for online shopping behaviors.
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International Marketing Plan for Samsung Marketing Case Study
18 pages (5151 words) , Download 0 , Case Study
Free
The paper "International Marketing Plan for Samsung" is a great example of a marketing case study. This report commences by showing the detailed specifics of Samsung, the factors that make it a market leader in the electronics business. These factors include the vision and mission of the company that determines its overall business strategy the company takes.
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Middle-Class Consumer Profile in China Marketing Essay
9 pages (2662 words) , Download 0 , Essay
Free
The paper “Middle-Class Consumer Profile in China” is an exciting variant of essays on marketing. The swift development and economic growth in China have resulted in a huge number of consumers with high levels of income to dispose of. It prospects that by the year 2020 the middle class in China will be over 500 million in number.  
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Consumers' Decision Making Process Marketing Case Study
11 pages (3245 words) , Download 0 , Case Study
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The paper "Consumers' Decision Making Process" is a great example of a Marketing Case Study. Consumer decision-making and consumer behavior are common topics in several fields in recent years. The concept is complicated because of the external influences that have to be handled internally. Consumer behavior focuses on consumption behavior. 
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The Nespresso Coffee Machine Issues Marketing Case Study
7 pages (1993 words) , Download 0 , Case Study
Free
The paper "The Nespresso Coffee Machine Issues " is a perfect example of a Marketing Case Study. Integrated marketing communication is the process that entails all the elements of marketing. The integrated marketing communication aims at integrating the communication channels to ensure that the needs of the customers are met and also the competitive advantage of an organization is achieved.
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Differences between Equity and Non-Equity Crowd-Funding Marketing Assignment
13 pages (3566 words) , Download 0 , Assignment
Free
The paper "Differences between Equity and Non-Equity Crowd-Funding" is a good example of a marketing assignment. Anytime the word crow-funding is mentioned, many people instantly start thinking of about the international internet-based platforms like Indiegogo and Kickstarter. These are some of the most famous platforms which have obtained and build their crowd-funding reputation mostly by funding social drives.
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Jumbo Digitized Wallet - Environment and Sustainability Marketing Case Study
6 pages (1718 words) , Download 0 , Case Study
Free
The paper "Jumbo Digitized Wallet - Environment and Sustainability" is a great example of a marketing case study. The Jumbo digitized Pocket will provide an extension by financial and document management prospects. It will create proficient communication through enhanced connectivity between individual wallets and their mobile devices.
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Coles Supermarket - Integrated Customer Relation Management Strategy Marketing Case Study
8 pages (2832 words) , Download 1 , Case Study
Free
The paper "Coles Supermarket - Integrated Customer Relation Management Strategy" is a perfect example of a marketing case study. Two important components exist in any business enterprise; the selling and buying of a given product. The sellers in most cases are recognized commercial enterprises such as supermarkets that have various chains spread throughout the country.
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La Trobe University - Market Segmentation Marketing Case Study
10 pages (3053 words) , Download 0 , Case Study
Free
The paper "La Trobe University - Market Segmentation" is a great example of a marketing case study. Marketing strategies that are used to explore new markets determine the success of the organization. In the education sector, more and more people are increasingly joining the universities. This has led to the creation of a new segment.
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Strategic Marketing Objectives & Target Market - IKEA Marketing Case Study
6 pages (1892 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Objectives & Target Market - IKEA" is a perfect example of a marketing case study. This section will look forward to providing the different strategic marketing objectives, marketing strategies that IKEA can look forward to so that they can perform better in the market.
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Marketing Entry Strategy for Hai Phong Footwear Company Marketing Case Study
16 pages (4841 words) , Download 0 , Case Study
Free
The paper "Marketing Entry Strategy for Hai Phong Footwear Company " is a great example of a marketing case study. The aim of this report is to provide a comprehensive understanding of the firm and product performance, and entry into foreign markets. This report examines the Leather and Footwear industry in Vietnam, specifically the Hai Phong Footwear Company which is contemplating entering South Africa or Australia.
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Clinix Dry Cleaners Marketing Plan Marketing Case Study
10 pages (2899 words) , Download 0 , Case Study
Free
The paper "Clinix Dry Cleaners Marketing Plan" is a good example of a marketing case study. Clinix Dry Cleaners is a business that will provide laundry, dry cleaning and garment alteration services, combined with door to door pick-up and deliveries. Its objective is to increase sales by 7% per quarter, achieve 2-% market share by the end of the first year, and achieve profitability within one year.
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Situation Analysis - Wedding Barn Marketing Case Study
6 pages (1751 words) , Download 0 , Case Study
Free
The paper 'Situation Analysis - Wedding Barn" is a perfect example of a marketing case study. The assignment below will focus on the topic of “WEDDING BARN”. This area of business is grown in the area and as such, Peter Bachelor and his wife Monica Engago will require this information for marketing forces.
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Brand Equity: Is It More Important in Services Marketing Assignment
13 pages (3842 words) , Download 1 , Assignment
Free
The author states that product differentiation, pricing strategy, and consumer perception differentiate these products. A prestige product is one of high perceived value that is marketed based on its differentiation from other products. A masstige product is middle-level, generally marketed as the best quality for the value.
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Marketing Strategy of P & O Cruises Marketing Case Study
12 pages (3254 words) , Download 4 , Case Study
Free
The Cruise company is also proud of operating more than 6 cruises including Arcadia, Artemis, Aurora, Oceana, Oriana, and Ventura. It records a high number of passengers which averages more than 2050. This success has been achieved through a constant plough back strategy which has ensured constant investment. 
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Consumer Decision Making Process Marketing Term Paper
8 pages (2182 words) , Download 3 , Term Paper
Free
The consumer decision-making process is the procedure that is followed by consumers leading to the purchase of commodities in the market. Decision making is undertaken prior to purchase, at the time of purchase and after acquiring the commodity. It is a process that involves the determination of the guiding principles of purchasing goods.
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Factors Influencing the Consumption of Health Supplement Products among Those Concerned with Slimness Marketing Research Paper
6 pages (1500 words) , Download 1 , Research Paper
Free
The primary research aspect of this paper would consist of two parts – a survey and a questionnaire. The researcher hopes to undertake a survey among Thai consumers – a selected sample of one hundred consumers – who purchase health supplement products on a regular basis. The survey would involve a part interview and a questions and answers process.
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The Content of Childrens Programs and Advertisements Marketing Term Paper
9 pages (2704 words) , Download 1 , Term Paper
Free
It's pointed out that this, in turn, made advertisers come up with specific advertisements targeting children, and these were incorporated into children’s programming. This change of events led to the emergence of yet other controversies. First, it was argued that due to the long hours spent on television with children.
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McCain Frozen Pizza Marketing Audit Marketing Case Study
12 pages (3369 words) , Download 0 , Case Study
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The paper "McCain Frozen Pizza Marketing Audit " is a perfect example of a marketing case study. The production that I chose to research on in this report is the McCain frozen pizza. This product is famous in Australia. This product is most liked and consumed in the Australian market. The product contains gluten, cereals and other ingredients which make it suitable in the Australian market.
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Marketing Audit Report - Nikon-D600 DSRL Camera Marketing Case Study
11 pages (3041 words) , Download 0 , Case Study
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The paper "Marketing Audit Report - Nikon-D600 DSRL Camera " is an outstanding example of a marketing case study. I conducted research on the Nikon –D600 DSRL Camera available on the Australian market. Nikon D600, a very magnificent SLR, has made a great entry to the Australian photography arena. This new entry is set to diversify full-frame photography.
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Core Value Proposition - M135i Hatch of BMW in Australia Marketing Case Study
8 pages (2190 words) , Download 0 , Case Study
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The paper "Core Value Proposition - M135i Hatch of BMW in Australia" is a good example of a marketing case study. Bavarian Motor Works is a German automobile company that deals in the manufacture of motor vehicles, and motorcycles and automobile engines. The company was founded in 1917 and is found in German with its headquarters located in Munich.
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Strategies and Leadership of Marriott International Marketing Case Study
10 pages (2738 words) , Download 0 , Case Study
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The paper "Strategies and Leadership of Marriott International" is a perfect example of a marketing case study. The leadership of Marriott International has utilized adequate marketing research in the development of an effective portfolio. The company tends to specialize in either strategic business units or additional services.
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Marketing Plan for Jago Bicycle Store Marketing Case Study
20 pages (5305 words) , Download 0 , Case Study
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Generally speaking, the paper 'Marketing Plan for Jago Bicycle Store" is an outstanding example of a marketing case study. A marketing plan is essential for the success of business organizations. This plan ensures that the organization sticks to the schedule and spends the marketing funds appropriately.
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Consumer Behaviour of the Retail Industry Marketing Case Study
16 pages (4781 words) , Download 0 , Case Study
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The paper "Consumer Behaviour of the Retail Industry" is a good example of a marketing case study. There has been a steady growth in online shopping behavior, in recent years. More and more consumers have started preferring online shopping as a great platform due to the flexibility and time-saving aspect.
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Analysis of Subway System Australia Pty Limited Marketing Case Study
7 pages (1954 words) , Download 0 , Case Study
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The paper "Analysis of Subway System Australia Pty Limited" is a great example of a marketing case study. A strength weakness opportunity threat analysis is a prearranged planning technique used to appraise the strengths, weaknesses, opportunities, as well as threats concerned in a project or in a business enterprise.
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SWOT Analysis of McDonald Australia Limited Marketing Case Study
7 pages (2038 words) , Download 0 , Case Study
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The paper "SWOT Analysis of McDonald Australia Limited " is a perfect example of a marketing case study. McDonald's corporation is the largest hamburger fast foods restaurants in the world. It operates in 119 countries in the world with an average daily customer number of over 68 million. It has its headquarters based in the United States.
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Dominos Pizza Enterprises Marketing Plan Marketing Case Study
7 pages (2005 words) , Download 0 , Case Study
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The paper 'Domino’s Pizza Enterprises Marketing Plan" is an outstanding example of a marketing case study. Domino’s Pizza Enterprises is one of the largest fast-food chains in Australia. It has more than four hundred stores in the country and provides clients with a wide variety of product choices. SWOT analysis of the company reveals that most of its strengths come from its ability to conveniently provide varied products.
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Alae Fashion Marketing Mix Strategy Marketing Case Study
12 pages (3236 words) , Download 0 , Case Study
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The paper "Alae Fashion Marketing Mix Strategy" is a good example of a marketing case study. Marketing mix refers to the identification of the unique character of the business that enhances profits in the long run (Pickton& Masterson, 2010). Further, the marketing mix involves a combination of several factors, including product, place, price and promotional strategies (Pickton& Masterson, 2010).
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