International Expansion of Jaguar Land Rover into the Markets of North America - Report Example

The paper “International Expansion of Jaguar Land Rover into the Markets of North America ” is a comprehensive example of a marketing report. The report initially begins with the company background and the entry strategy of the company into the market is divided into three main sections such as decision making, supply chain management, and eCommerce. The first section of the report is of decision making which states the reason behind the selection of the specific regions for the operations of JLR and even comprises the estimated future growth of the market in terms of the automobile sector.

The next section of supply chain management comprises various factors related to quality and the ways in which JLR can improve on the existing supply chain operations. The next section deals with the need for eCommerce in the business operations of JLR. The report finally ends with recommendations on the entry of JLR into the market of North America. Jaguar Land Rover is the strongest and the key player in the automobile industry. The company is the wholly-owned subsidiary of Tata Motors. The company is a venture of the two British brands that is Jaguar Cars and Land Rover.

Jaguar Land Rover manufactures designs and invents cars in the UK targeting different market segments in the industry. Jaguar Cars are famous for luxury sports saloons and sports cars across the world, and Land Rover is a famous brand for all kinds of 4X4 terrain vehicles. The company has attained a global image with strong distribution networks of cars, accessories, and related parts of the vehicles. The two renowned brands have merged together and produced a diverse portfolio of cars which are considered to be the leaders in the market.

The Jaguar cars produce a range of cars such as sports cars, luxury cars, executive cars, etc.Whereas the Land Rover also a vast range from Range rover to Freelander, Discovery, Evoque, Defender, etc. The ventured company manufactures products both on the Jaguar and Land Rover marques. It has also been awarded as “car design of the year” because of its innovative designs and adoption of the latest technology so as to be at par with its target market segment.