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Marketing Strategy for an Arts Exhibition - Research Paper Example

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This work "Marketing Strategy for Art’s Exhibition" describes the objectives of the event. The author takes into account a marketing tool where they will make known to the public, their products, new inventions, and the prices they charge for the products. From this work, it is clear about the role of promotion and communication. …
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Marketing Strategy for an Arts Exhibition
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Download file to see previous pages The art industry accommodates a wide range of people involving themselves in the spectrum and activities concerning arts. The industry of arts is mostly considered one that helps maintain the culture and beliefs of communities. Considering this, it is highly respected and should be named as an element of preserving the cultures of people all over the world. This industry accommodates individual artists, craftspeople, musicians, companies’ performing arts, companies that produce films and even publishing houses.
Our event will involve creating a public exhibition where all the fraternity concerned with arts can display their products, talents and, therefore, creating a platform for the arts industry in this country. Creative individuals and arts organizations have the aim of committing themselves to arts with a stable and appealing income. This event will give them a chance to expose their products to the public and hence they will be marketing their products too. Arts companies will also have the opportunity of tapping new upcoming talents and nurturing them to become successful in this industry. Many talented people dream to become successful artists and performers. These people will not achieve the levels of success they want desire unless they are assisted. This event, therefore, will act as a way through which they will create a good reputation by showcasing their talents and products (Burton, 2006).
The main objective of the four Cs will be to create a closer relationship with our target market. This will help us understand what our audience is expecting on the exhibition day. It will help us also advise the participants of the event on what strategies they may use to appeal to the audience. These have been explained in a better way as shown below.
Every business that aims to become successful in the market must design products that satisfy the need of the customers. Products are the vital components of marketing efforts. Our aim will highlight products of high quality and talents that meet the consumers’ level of standard. The participants will have products that are desirable as expected by the consumers. Every participant will be trying to create a good reputation for him/herself and create a huge customer base and, therefore, high-quality products will be showcased. Consumers are important for making a business achieve its goals.  ...Download file to see next pagesRead More
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