Personal statement - Admission/Application Essay Example

Personal ment New York SCPS’s M.S in Integrated Marketing is the right graduate program for me both academically and professionally and many factors underpin this confidence, one of which is my analytical skills. Analytical skills will make it easy for me to learn integrated marketing and more so digital marketing because it requires a person who can interact meaningfully with and derive value from big data. The hands-on experience I got from my internship at BlueBird Construction Company will help me identify with the knowledge I will get in my classes in integrated marketing.

My creativity will be useful in designing and implementing innovative market research projects for both my coursework and career in marketing. My desire for learning new things will help me excel in my studies and remain up to date with emerging trends in the marketing field. Interaction with different digital media has elicited an interest in me to train as a digital marketer in order to learn how to initiate and manage complex customer relationships. I am social and this will enhance my capacity for teamwork that would be crucial for successful incorporation of marketing knowledge in interacting with co-workers later on in my profession as a marketer.

I have effective communication skills that will help me utilize the information I will get from my classes in drafting and presenting good marketing programs. I have a passion for marketing and this graduate program will equip me with marketing jargon that will help communicate effectively with other marketers. One of my contributions to this programs both as a student and afterwards will be to come up with ways of seamlessly connecting marketing knowledge with other strategies of enhancing business growth.

This is because I reckon that success in marketing is largely dependent on a good understanding of business as a whole. Through my training as a digital marketer and afterwards, I will seek for ways of countering the challenge of the proliferation of digital channels that draws from consumers’ use of multiple digital channels. I will seek to devise innovative ways in which digital marketers can combine the knowledge of the different interfaces, specifications, and protocols of the different digital channels that consumers use in order to serve them better.

Digital data is growing rapidly and this program will give me a chance to research ways of helping digital marketers to identify the right and useful data out of the large volume of data that consumers leave behind. I aspire to come up with mechanisms that can help digital marketers capture consumers’ attention especially in light of the intensifying competition that draws from the varying digital channels that businesses use to attract consumers. By the time I graduate from this program, I endeavor to have researched on how marketers can use intelligent content and data analysis to nurture consumers through targeting niches.

In conclusion, New York University SCPS’s M.s in Integrated Marketing is right for me both academically and professionally because it matches well with my qualities. Analytical, creative, and sociable are some of my qualities that match with a career in marketing. The experience I have gathered in my past internship will help me benefit more from the knowledge I get in my marketing classes. An example of my contributions to this program both as a student and afterwards will be researching ways of connecting marketing knowledge with other strategies of enhancing business growth.

I also aspire to come up with advanced ways of helping digital marketers identify useful data out of the vast available digital data. Works Cited Ryan, Damian & Jones, Calvin. The best digital marketing campaigns in the world: mastering the art of customer engagement. Philadelphia: Kogan Page, 2011. Print.