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Comcast Corporation - Report Example

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This work called "Comcast Corporation" focuses on a renowned organization that has diversified operations in a range of industries. From this work, it is clear about its current ratio, the management of Comcast Corporation, its position as the world’s leading and largest media conglomerate catering…
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Comcast Corporation
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Download file to see previous pages As stated previously during its four-decade-old presence in the market, Comcast Corporation’s journey has been marked by an evolution where the company has developed into a firm that manages the operations of several divisions and businesses thereby, contributing to the firm’s development into a full-fledged media corporation (Plunkett). However, Comcast Corporation’s amalgamation with NBC Universal which came in the first half of 2011 can be termed as the event which triggered a progression of the company into the realm of mainstream broadcasting and entertainment as it awarded Comcast with the opportunity to hold the ownership of “…two TV networks, twenty-six TV stations, twenty cable channels (and) several production facilities” (Institute of Media and Communications Policy).
According to comprehensive market analysis and market research report developed by IBISWorld on the cable network industry in the United States, the annual revenue figures for the industry stand at $56bn with a growth rate of 1.7% between the 5-year-period lasting between 2009 and 2014 (IBISWorld, Cable Networks in the U.S 2014). The industry dynamics of cable networking suggest that growth potential is expected to be further enhanced in the next five years that is, between 2014 and 2019 because of positive economic factors including a rise in employment levels and higher disposal incomes (IBISWorld, Cable Networks in the U.S 2014). Both these aspects imply that a rise in demand for cable television which is escalated by the availability and integration of technology in the industry such as that of high-definition (HD) channels is likely to contribute towards overall industry growth potential figures.
From the perspective of conducting a competitive analysis it can be reported that the future prospects in the cable networking industry are not essentially optimistic for cable operators because the industry has reached a stage of maturity thereby, suggesting that even though an opportunity for growth is still present for media corporations and conglomerates that are involved in the industry, these figures do not correspond with the overall economic growth potential for the same timeframe (IBISWorld, Cable Networks in the U.S 2014). This observation, however, favors Comcast Corporation’s industry position which may be guided with further development in the coming years. In the present scenario, Comcast Corporation’s subsidiary NBC Universal owns a substantial market share within the cable networking industry which is superseded by only one company that is 21st Century Fox, other close competitors of the firm include Viacom Inc., The Walt Disney Company and Time Warner (IBISWorld, Cable Networks in the U.S 2014). ...Download file to see next pagesRead More
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