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Buyer Behavior - Report Example

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This work called "Buyer Behavior" describes Swatch as an effective brand that seduces young people as well as wealthy people. The author outlines the key aspects of the consumer purchase decision. From this work, it is clear about what the company designs, manufactures, distributes…
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Buyer Behavior
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Download file to see previous pages The bold idea of Swatch was to capture market share and combine the colorful bands, cases, and faces into eye-catching colorful watches that were affordable, functional, and fashionable. The company began introducing an array of new models that helped consumers begin to think about the wristwatches as both collectible and trendy. It also restricted some models in a few geographical areas. This made consumers look for such affordable and new watches when they are traveling and snap up the models not sold at stores at home.
Consumers depending on their interest level will start searching or doing research on Swatches by going on their website, watching videos of Swatch watches, researching on the specification of the product, and researching the reviews and opinions of others. A prospective customer can also ask their friends about their views of purchasing the product and whether they have already bought the product and issues faced by them.
There are many alternatives to buying swatch watches like Seiko watches, Citizen Watches, etc. Consumers have the luxury of taking a long view of technological fashions and fads. There are technology groups like Samsung Electronics Co. Ltd which are trying to make such watches fitted with technology so that they can hook up with the Internet and mix technology and fashion. People can look for smartwatches instead of Swatch watch. People should focus on the product which can take care of most of their needs. Watch enthusiasts have the opportunity of looking for an improved version of watches where they can use the product for all the occasions.
Swatch is a high-end brand and buyers to buys the product satisfies the needs of wealthy consumers. They get into the buying moods while on vacation and they choose fancy watches in exclusive boutiques or airport duty-free shops. Consumers particularly women decide to purchase swatch watches as they would quickly get accustomed to buying it which they would on any fashion accessory on impulse or to match particular outfits. Swatch is selling a lifestyle to the consumers it acts as a symbol which the consumers want to aspire for. It has generated high levels of satisfaction among consumers and Swatches users are more likely to have a positive than negative experience (Koltrowitz, 2014, p. 95). ...Download file to see next pages Read More
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