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A Marketing Plan for Successful Market Entry for Accenture - Coursework Example

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The paper "A Marketing Plan for Successful Market Entry for Accenture" states that from integrated marketing, relationship marketing and internal marketing the most striking feature is its intention to use digital platforms inclusive of social media to conduct aggressive marketing…
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A Marketing Plan for Successful Market Entry for Accenture
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Extract of sample "A Marketing Plan for Successful Market Entry for Accenture"

Download file to see previous pages The management believes that if all its strategies are executed according to plan, then it will be easy for the company to attract big corporate clients to offer their services in marketing consultation.
Accenture is a leading provider of technology, consulting and outsourcing functions in the world. With its presence in over 52 states, the company has its operations in more than 200 cities with total staffs of about 177,000 worldwide. The company’s mission is to become the of the globe’s top companies harnessing innovations to develop the way the world lives and works. The company’s marketing function has been accorded the most critical duty of establishing the potentials and the infrastructure to energize what is termed as agile intelligent marketing. The company covers all elements of marketing, from digital marketing, digital consulting, management of media and marketing analysis (Vanthournout, 2006; p. 102). The Accenture’s interactive techniques and assets enhance a closer association between the technology and marketing functions, which drives the company towards a mutual final goal: relevance of the customer. The marketing function within the company provides a composite suite of technology, analytics and consulting to propel the performance of marketing function, cut down the cost per market interaction and establish an appropriate encounter on a vast scale (Caywood, 2012; p. 151). This discussion analyzes successful market entry strategies for Accenture in the various regions worldwide with a focus on the marketing mix and the integrated marketing communications.
Accenture has established a two steps task objective technique of promotional activities. The company’s marketers are allowed to describe and define a relevant communication target that they wish a promotional mix to attain.  ...Download file to see next pagesRead More
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