StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

The Importance of Marketing Department in Companies - Essay Example

Comments (0) Cite this document
Summary
The paper "The Importance of Marketing Department in Companies" highlights that good marketing and selling of products using different concepts and studies involved in marketing does help the company to create a good brand image among the customers. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
The Importance of Marketing Department in Companies
Read Text Preview

Extract of sample "The Importance of Marketing Department in Companies"

Download file to see previous pages All the departments need to perform very efficiently for the efficient working of the organization and for achieving the maximum revenue.
Among all departments present in an organization for the company to become a global leader and for holding a good market share the marketing department of the company plays a vital role. The company’s marketing policies help the company to increase its sales volume and also increase the profit margin of the company in a huge way by attracting more customers and also by creating a good market image in the mind of the customers.
In this report, it can be seen how the marketing department is more important and efficient compared to other departments present in the organization. Using various concepts and theories the role and importance of the marketing department is been analyzed in a good way and its importance is been understood.
The marketing department in every company looks to create a good brand image in the mind of the customers about the company and also improve its image in the global market. Marketing can be defined as the combination of a number of the process where the needs and demands of the customers is been understood based on which the product is been promoted in the market and then it is been sold, marketing also includes the value and customer satisfaction that the company creates with its products. Marketing activities does revolve around these concepts which are mainly to see that the product reaches the customer properly and making sure that the company’s profit margin keeps on growing with time (Wright, 2006, pp. 78-82).
There are majorly 5 steps in the marketing process, the diagrammatic display for the steps in the marketing process is been given in (Appendix 1). As per (Appendix 1) the first statement towards creating value for the customers and for building a good customer relationship is to understand the marketplace and the needs and wants of the customers, which is related to understand the exact requirement of the customers in the particular place.  ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Marketing Essay Example | Topics and Well Written Essays - 1750 words - 1, n.d.)
Marketing Essay Example | Topics and Well Written Essays - 1750 words - 1. https://studentshare.org/marketing/1817445-marketing-essay
(Marketing Essay Example | Topics and Well Written Essays - 1750 Words - 1)
Marketing Essay Example | Topics and Well Written Essays - 1750 Words - 1. https://studentshare.org/marketing/1817445-marketing-essay.
“Marketing Essay Example | Topics and Well Written Essays - 1750 Words - 1”. https://studentshare.org/marketing/1817445-marketing-essay.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Importance of Marketing Department in Companies

The Importance of Marketing Department in Telecommunication Business

...The Importance of Marketing Department in Companies... The Importance of Marketing Department in Companies... The Importance of Marketing Department in Telecommunication Business This report will try to highlight importance of marketing department in telecommunication business. The study will try to analyze business strategy from the view point of value delivery network. The report will try to understand importance of marketing department from the view point of value proposition offered by the company. Analysis of the key factors of a successful marketing plan will be part of the study. The report will try to understand potentiality of target market from the view point of product centric segmentation. Finally the study will try to prove the...
13 Pages (3250 words) Essay

IMPORTANCE OF RELATIONSHIP MARKETING

...The Importance of Marketing Department in Companies... The Importance of Marketing Department in Companies... of Contents introduction 2 2. IMPORTANT VARIABLES IN RELATIONSHIP MARKETING 2 2 Commitment 3 2.2. Trust 3 2.3. Communication 4 2.4. Customer Satisfaction 5 2.5. Loyalty  6 3. DISCUSSION OF RELATIONSHIP MARKETING VARIABLES WITH RESPECT TO AIRLINE INDUSTRY 6 4. CONCLUSION 8 List of references 10 1. introduction Relationship marketing has become a critical part of business marketing for the last two decades (Palmatier, Dant, and Evans, 2006). Comprehensive definition of relationship marketing refers to exploiting long term positive impact on the business with optimum utilisation of resources. The businesses are required to develop consistent ...
7 Pages (1750 words) Essay

Marketing strategies of automobile companies

...The Importance of Marketing Department in Companies... The Importance of Marketing Department in Companies... strategies of automobile companies Background Challenges witnessed in marketing management within the context of the modern day phenomenon have been a major concern for organizations of the 21st century. Based on a similar aspect, the article titled as “BMW, Audi, Mercedes Bring More Diesels to US Market” by Clothier (2013) reveals the marketing strategies currently being practiced by few of the globally renowned automotive brands. For instance, as revealed by Clothier (2013), BMW, Audi and Mercedes have been currently focused on the expansion of Diesel cars in the US automotive market. Contextually, it has been observed that BMW is focu...
5 Pages (1250 words) Research Paper

Important Issues of Marketing Companies

...The Importance of Marketing Department in Companies... The Importance of Marketing Department in Companies... Issues The details provided in the case study suggest that there are different and important issues faced by the firm. The most important key issues are: 1. Lack of expansion in new markets especially in US is one of the key issues which is hampering the chances of the firm to expand the business at the international level. Brand lacks the recognition in US market which is growing even in the midst of the recession. Such lack of market penetration into the American market therefore is one of the key issues for the Sigrud’s otherwise famous brand in European market. 2. There is also a lack of efficient and effective management hierarchy wit...
2 Pages (500 words) Case Study

E- Marketing for New Companies

...The Importance of Marketing Department in Companies... The Importance of Marketing Department in Companies... Marketing for New Companies 1. Introduction The continuous appearance of start-up companies in industries worldwide is a key characteristic of the modern market. In fact, it has been proved that competition related to start-up companies can be extremely high, a fact that justifies the efforts of these firms to secure their market position with no delay (Methe 1991). Moreover, the investment made on start-up companies can be extremely high; for example in firms operating in the photovoltaic industry the initial capital can exceed the $1 million (Cseh 2005, p.25). The need for the identification of effective marketing strategies for the p...
17 Pages (4250 words) Essay

Cubas Importance in Global Marketing

...The Importance of Marketing Department in Companies... The Importance of Marketing Department in Companies... Importance in Global Marketing Marketing practices are diverse and dynamic within and across different contexts. The contexts herein refer to the various market environments within which marketing is undertaken, and the underlying cultural, social, economic, and political factors that influence marketing. Essentially, global marketing is designed to capture worldwide attention alongside seeking to meet the diverse and dynamic consumer needs, concerns, tastes, and preferences. Global marketing counters local, national, and regional business boundaries to encompass an international level that is integrative of all global markets. In so doin...
2 Pages (500 words) Essay

Production and Marketing Department

...The Importance of Marketing Department in Companies... The Importance of Marketing Department in Companies... Success of any organization is based on effective performance from different departments it has. Production and marketing sections are among them and they play a major role within the firm. Production sect is majorly concerned with acquiring raw materials from site and converting them to finish goods. Marketing department’s main role is to ensure products has ready market as and when they are finished. They work simultaneously and through this is when conflict arises among them. It is important for both to maintain quality in their services as this is the only way an institute can survive in a dynamic and competitive market. Through qual...
1 Pages (250 words) Assignment

Researc on Marketing Department

...The Importance of Marketing Department in Companies... The Importance of Marketing Department in Companies... The marketing department All departments of an organization have a common role of contributing toward the firm’s growth and profits. The departments make up an organization: they are subsystem within a system. Each subsystem plays a key role. The marketing department determines the outcome of key organizations internal and external activities. It ascertains the outcome in terms of success and failure in any given organization. Marketing involves identifying the clients’ needs, transforming the need into a product or service and trading in the marketplace. The department determines the product or service prices and the means of reaching...
5 Pages (1250 words) Research Paper

Importance of SWOT Analysis to Newspaper Companies

...The Importance of Marketing Department in Companies... The Importance of Marketing Department in Companies... of SWOT Analysis to Newspaper Companies This paper aims at describing how SWOT analysis help newspaper companies remain competitive in the news media environment. SWOT analysis is a valuable tool for tracking the progress of a business activity (Ayub et al. 2013). In this technological age and the competitive news media environment, newspaper companies need to use SWOT analysis to determine their market position and available opportunities that can help them make more profit. Use of SWOT analysis will help newspaper companies identify their strengths, weaknesses, opportunities, and threats facing them thus strategize to remain competitive...
1 Pages (250 words) Coursework

Marketing and Production Oriented Companies

...The Importance of Marketing Department in Companies... The Importance of Marketing Department in Companies... and Production-Oriented Companies and Ethics BY YOU YOUR ACADEMIC ORGANISATION HERE HERE Marketing- and Production-Oriented Companiesand Ethics Introduction There are many different verities of business models which focus around specific company strengths. For instance, there are service-oriented companies which emphasise superior customer value and customer relationships as top priority. There are also the marketing-oriented company and the production-oriented company which each have their own, distinct characteristics. This paper compares and contrasts the marketing- and production-oriented companies to determine the specific characte...
7 Pages (1750 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Importance of Marketing Department in Companies for FREE!

Contact Us