Marketing the Tourism Industry in Sharjah City - Research Paper Example

The paper “Marketing the Tourism Industry in Sharjah City” is a brilliant example of a marketing research paper. For a business to thrive within a competitive marketplace, companies need to come up with strategies to increase and maintain their competitive advantage. One approach to accomplish this is via marketing, along with advertising so that a corporation has the aptitude to achieve more marketplace share. Sharjah is known to be the third biggest and most densely inhabited city within the United Arab Emirates, constructing a fraction of the Dubai-Sharjah-Ajman city area.

It is located beside the northern seashore of the Persian bay on the Arabian cape. Sharjah is additionally the seat of the emirate of the Sharjah administration. Sharjah shares lawful, political, military, as well as economic tasks with the supplementary emirates in a federal structure, although every emirate has authority over a number of functions, for instance, civil regulation enforcement and stipulation and maintenance of regional facilities. The city of Sharjah has been under the ruling of the Al Qasimi reign since the eighteenth century.

Sharjah is a hub for culture, as well as industry, and on its own contributes 7.4 percent of the United Arab Emirates GDP. The municipality covers an estimated 235 km² and has a populace of more than 800,000. The intention of this report is to expand the field of marketing for Sharjah City to make it the first destination for the visitors who are planning to come to UAE as a country or the Middle East by 2016. In addition, Sharjah city will be explored in regard to what are the most attractive things available and by also marketing Sharjah overseas and at domestic levels.

Sharjah will attract the biggest number of investors and visitors who are seemlier this kind of business in their life. The city will provide new facilities and services in their staying in Sharjah. Sharjah will have a marketing strategy and advertising, which will allow the visitors to have the best services during their staying in Sharjah City. Moreover, to keep them up to date during the visiting period and provide some services such as trips to different locations and events.