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A Marketing for Successful Market Entry of Vanilla Coke - Business Plan Example

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The paper "A Marketing Plan for Successful Market Entry of Vanilla Coke" describes that the social environment is suitable for this type of brand hence the need to take advantage of the viable market. The plan will enable the company to effectively gain a competitive advantage over other organizations…
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A Marketing Plan for Successful Market Entry of Vanilla Coke
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Download file to see previous pages Sound operation strategies for Coca Cola Company with an effort to increase the sale of Vanilla coke as a naturally flavoured soft drink.
This report reflects on the assessment of findings of marketing strategy and marketing plan. It also focuses on responsiveness to market and organization changes that underpin changes that go with an organization role of marketing strategy, competitive advantage, market share and growth based on a study to generate critique. The report will conduct an evaluation of strategic options available for marketing a Coca Cola product named Vanilla coke. It is one of the main and popular brands of beverage offered by Coca Cola Company (Clancy, Krieg, & Wolf, 2006, p. 31).
In this case, this particular product is not widely distributed in the US. This report will, therefore, focus on market entry, growth, competition, changes, strategies and marketing analysis of Vanilla coke into the potential US market. Vanilla coke is one of the major beverages associated with flavored drinks. This product has a strong presence internationally. On the contrary, it is not available in most parts of the US because it had been discontinued since the year 2003. However, it was relaunched in the year 2007 and since then it has not penetrated the most parts of the US hence the need to provide it (Ramaswamy, 2009, p. 58).
Vanilla coke intends to penetrate the market to fulfill the following objectives: to increase channels of distribution by 17% in the U.S. by the end of 2015. Secondly, to raise awareness of a differentiated Vanilla coke brand positioning by the end of the year 2014. Thirdly, to grow market share by 12% in the US by the end of 2014. Finally, to increase sales revenue to 23% in the US by the first quarter of 2014.
The key objective of an organization’s marketing efforts is to develop relationships that are satisfying with customers so as to benefit both the customers and the organization. ...Download file to see next pages Read More
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