England Soaps Company Contests - Case Study Example

The idea of using natural products should have passed through the minds of the company’s workers. They would have tried to make soap by melting natural oils from flowers, then after a few days, the soap was to be cut into bars, natural herbs being added to the edges of bars. This is my idea of how they would have prepared themselves for the contest (Sash, 51).

After a couple of months, the contest was held involving many companies across the country. The first round of competitions kicked off when GBSC was not ready. Other companies presented their projects and another company demonstrated how you can make soap out of natural flower oils. This company proceeded to the next round of the competition which involved hand washing using soap. GBSC demonstrated their project in that competition poorly and they never qualified for the next round of communication.

In the hand washing competition, a company presented a project entitled ‘Wash-it-Out’. They had posted beautiful mirror clings in peoples’ houses across the country. This poster was aimed at reminding people of the proper hand-washing methods. In their project, they promoted the best way of using soaps and detergents in the correct time duration. Their best hand-washing procedure involved rubbing hands together, cleaning the back of their hands, cleaning under the nails, and also between the fingers. They demonstrated this, although many people viewed it as petty. The contest judge congratulated them for that since that hand washing procedure can effectively fight to spread of diseases like colds.

In the contest, the product promotional strategies were presented by the winning companies. GBSC should have benefited from those promotional strategies. The approach made by good salespeople in a competition should promote their products well. GBSC should have embraced the idea of analyzing the audience in that competition before, using their best salespeople. This would have improved the company’s name amongst potential customers (Sash, 53).

The presentation and demonstration methods of the winning companies should have been a good illustration to GBSC. While presenting a new product, a salesperson airs the advantages of using that product and this can help in advertising which in turn increases profits. The demonstration allows the prospective customers to become aware of the usage of the product and this can increase a company’s sales since customers are now confident enough to buy such a product. Handling of the customer's questions and complaints also contributes to the company’s sales. In a competition, a company can inform, convince and persuade customers to buy its products. If GBSC embraced the promotional strategies illustrated in that contest it would have expanded its markets, retain its good name, and reach its target consumer groups. These are the core objectives of product promotion (Sash, 55).