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Marketing Essays

Result for Subject Marketing:
19702 essays
Integrated Marketing Communication: Becker Surf and Sports Marketing Case Study
7 pages (2009 words) , Download 1 , Case Study
Free
Becker surf is one of the leading manufacturers and retailers of surf sports accessories and gears it carter’s different youth and young adults male and females who have a keen interest in surfing. The main focus of the company is to introduce heating surfboards for its customers to keep away the sharks.  
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Reasons Why Celebrities Are the Face of Most Products Marketing Essay
6 pages (1807 words) , Download 0 , Essay
Free
Most commercials are endorsing celebrities in the promotion of their products. Musicians, film stars, models, sports celebrities, and other celebs are now the face of energy drinks, cosmetics, nutritional supplements, and other products. These celebs are a common approach to suitably break the confusion and ensure that the audience pays attention. 
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Aberdeen Maritime Museum Marketing Strategy and Expected Results Marketing Business Plan
10 pages (2808 words) , Download 0 , Business Plan
Free
The paper “Aberdeen Maritime Museum Marketing Strategy and Expected Results” is an affecting example of a marketing business plan. Aberdeen Maritime Museum is the city’s award-winning museum within Aberdeen city that keeps the history of the North Sea among the people of Aberdeen. It is situated in the ancient Shiprow and integrates the Provost Ross’s House.
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Clarks Company Digital Marketing Marketing Case Study
13 pages (3620 words) , Download 2 , Case Study
Free
That is why the firm has become one of the largest private companies in the United Kingdom with a massive global presence through the extensive employment of digital marketing (Jones, 2012 p, 192-193). Clarks has a massive digital presence in Europe and the United States. 
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Integrated Communication Marketing Marketing Assignment
7 pages (2106 words) , Download 2 , Assignment
Free
It is important to mention that the rapid technological strides over the years have brought a massive change in the modes of communication, and the rising technological penetration along with the growing popularity of smart technological devices has played a catalytic role in transforming the globe into a well connected single entity.
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Appraisal of Segmentation and Advertising in the Marketing Strategies of Italy Marketing Case Study
13 pages (4181 words) , Download 1 , Case Study
Free
In the case of Italy, segmentation as well as advertising has been a crucial challenge where the brand has been emphasizing its service options to segregate the target market along with fragmentizing its country system to promote each dimension of its tourism market through effective advertising.
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Technical Marketing in Engineering Marketing Research Paper
2 pages (500 words) , Download 2 , Research Paper
Free
The disadvantages are present in the aerospace, defense-related and any other goods-producing companies have reduced job opportunities for many individuals in today’s science and technology graduates. With all the exceptions in the technology, the employment in all the technology sectors will rise to new rates ranging from average to below average.
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New Product in Qatari Market Marketing Report
7 pages (1781 words) , Download 0 , Report
Free
The company, Qatar Tech, is a Qatari based company which has a history of providing state of the art electronic products with smart and amazing use of technology. Relative to other companies operating in the country.  During this short history of 15 years, the company has learned a lot and has adjusted itself in line with the social and cultural values of the country.
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Building a Customer Loyalty Scheme via The Three Commitment Components Model Marketing Coursework
9 pages (2790 words) , Download 0 , Coursework
Free
The study concentrates upon analyzing the level of customer loyalty existing at Thai Square restaurants in London. In the case of the restaurant business, customer loyalty generally comes from the quality of food and beverages served; the level of hospitality and comfort that customers experience; and the ambiance of the restaurant. 
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Entrepreneurial Marketing Strategy Marketing Coursework
9 pages (2549 words) , Download 0 , Coursework
Free
 Those products are generally being used in the oil, chemical, and gas industry as indicators of danger. The company is having well designed in house production capacities of their products. The company is an expert in this kind of products and materials. The company’s sales force is technically well equipped to handle their customers in the market.
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Marketing and Society Marketing Essay
6 pages (1825 words) , Download 0 , Essay
Free
Marketers often find themselves in a predicament where they encounter situations where they are tempted to pursue profit-oriented goals at the expense of the needs and interests of the customers. There are certain values that should not be compromised for profit gains but this often poses an ethical dilemma where the marketers often encounter challenging situations.
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Individual Marketing Strategy Formulation Marketing Coursework
6 pages (1889 words) , Download 0 , Coursework
Free
Annie’s Homegrown Organic is a small business that deals in the sale of organic food. Most of the products are precooked, frozen, canned, or prepackaged. The company started in 1989 as a macaroni and cheese seller, and then expanded its product base to include more diverse organic products. 
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Social Media Marketing, and How Can We Use It to Make Profit in Saudi Arabia Marketing Essay
13 pages (3450 words) , Download 0 , Essay
Free
Twitter, in contrast, is a social site devised to allow people to share very short messages or rather updates with others. In effect, a marketer would need social media to feed his or her adverts on the sites since social media helps to build links that turn support to the corporate world. Thus, this paper seeks to highlight the use of social media marketing in Saudi Arabia
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Elements of Successful Advertising Marketing Research Proposal
8 pages (2323 words) , Download 0 , Research Proposal
Free
This implies that successful advertising campaigns are crucial for determining sales of organizations. The elements of successful advertising, therefore, make an interesting research topic. This research proposal desires to find out elements that can be crucial for making advertisements successful. Existing literature on creating successful advertisements are studied.
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Expoting Ma'amoul to France Marketing Business Plan
15 pages (4154 words) , Download 1 , Business Plan
Free
It is evident that the cash flow of the firm is expected to rise over the months in the first year. The reason behind this enhanced cash flow is due to the increasing demand for Ma’amoul in the markets of France. The income statement (Appendix 3) indicates that the exporting firm will earn a profit at the end of the first year’s operation. 
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Exceeding Customer Expectations and Achieving Customer Satisfaction and Retention in the Current Climate Marketing Coursework
6 pages (1685 words) , Download 0 , Coursework
Free
The authors asserted that recurring revenue helps generate around 30-40% of the company’s entire revenue hence is a vital source of profitability. The authors asserted that recurring revenue helps generate around 30-40% of the company’s entire revenue hence is a vital source of profitability. The essay will focus on the service industry, specifically fast-food restaurants.
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Pret-a-manger Market Marketing Coursework
7 pages (2030 words) , Download 1 , Coursework
Free
The strength and weaknesses of the company are considered in analyzing the internal characteristics of the firm while opportunities are threats are considered as external characteristics. The fast-food industry is experiencing a boom and therefore the brands like Starbucks, McDonalds’ are trying to capture more markets around the globe.
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Marketing Communications Marketing Coursework
7 pages (2033 words) , Download 0 , Coursework
Free
Depending on the target audience and the campaign approaches intended by the campaign planners. It determines the efficiency of the process and the overall success of the campaign that determines how the targeted market will receive the product. Different theoretical factors affect the budgeting process in campaign communication as will be determined in this section.
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Understanding Customer Loyalty and Marketing of the Sporting Goods Company Marketing Research Paper
13 pages (3744 words) , Download 0 , Research Paper
Free
It is well known for its colorful print displays and wide assortment, the catalogs of the company is seen to be very popular with employees and customers, and workers do pride themselves on the orders filled correctly which is of high number. In regards to the first hypothesis to be tested, the 2 samples have been used.
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Case study Marketing Case Study
3 pages (750 words) , Download 0 , Case Study
Free
Case Study The researchers were attempting the resolve the issue of pricing between Australian exported fish and the Japanese own produced fish in the Japanese market. The researchers attempted to determine this through assessing the main factors
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How Advertisements Work Marketing Report
4 pages (1197 words) , Download 0 , Report
Free
Lastly, advertisements nowadays are revolutionary. Such advertisements are very attractive to most young people who want to show their individualism as well as their independence. Radical advertisements are also appealing to older people who want to assert their success in their own rights.
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Marketing and Communication: PayPal Marketing Case Study
10 pages (2628 words) , Download 0 , Case Study
Free
Online marketing also is known as internet marketing is a new marketing feature that just as explained earlier has revolutionized marketing. This refers to the use of the internet in marketing. Marketers currently use different features of the internet to market their products thereby increasing the awareness of their products and services.
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Maximizing the Childrens Segment for Tonga Toys Marketing Research Proposal
10 pages (2651 words) , Download 0 , Research Proposal
Free
The paper “Maximizing the Children’s Segment for Tonga Toys” is an exciting example of the marketing research proposal. Every business that aims at becoming successful in its operations must consider its marketing strategy. Toga Toys plc. is a company that deals with the manufacturing of toys for children between the age of two and nine years.
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Targeting the Global Kids Segment Marketing Essay
11 pages (3022 words) , Download 0 , Essay
Free
The paper "Targeting the Global Kids Segment" is an outstanding example of a marketing essay. With the success of the Harry Potter books being converted to movies and the sale of the action figures of the characters and the games, it can be easily analysed that there is a demand in the market. But if there is a demand, there surely must be consumers to purchase them.
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Nike on the Market Marketing Assignment
8 pages (2119 words) , Download 0 , Assignment
Free
Nike started its business as the “Blue Ribbon Sportswear” in 1964. With time it expanded, first introduced a new kind of shoe in 1972 and then it merged into Nike and started its operations since 1984. They have four major competitors in the market namely Adidas, Puma, New Balance and Converse All-Star.
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Marketing Plan for a New Product of Comfy Restaurant Marketing Coursework
12 pages (3188 words) , Download 0 , Coursework
Free
This has made the restaurant excellently unique and attractive. Through the glass, floors are the kitchen with modern cooking equipment. Interestingly, the restaurant has automated customer service with iPads and phone tablets fixed on the tables and the dining rooms. The restaurant, therefore, has very few mobile waiters except those serving the customers. 
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Social Media Marketing: Do Positive Utilities to Businesses Outweigh Its Negative Utilities Marketing Term Paper
9 pages (2745 words) , Download 1 , Term Paper
Free
As more companies seek to establish their presence in as far as social media marketing is concerned, the profitability of social media stock will continue to soar. More people are signing up for social networks thus translating to a wider market for businesses. This is the main reason why Facebook remains the most profitable social media stock.
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Effects of Social Media Marketing on Brand Loyalty Marketing Research Paper
9 pages (2556 words) , Download 0 , Research Paper
Free
Consequently, research is convenient and required to guarantee some bearing in this mission. The effects of this study demonstrate that beneficial fights on social media are the most noteworthy drivers of brand confidence took after by significance of the substance, the fame of the substance around companions, and showing up on distinctive social media stages and giving requisitions.
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Service Sector and Customer Expectation and Experience of Service Quality, Branding and Loyalty Marketing Research Proposal
9 pages (2590 words) , Download 0 , Research Proposal
Free
The paper “Service Sector and Customer Expectation and Experience of Service Quality, Branding and Loyalty” is a meaty example of the marketing research proposal. This chapter outlines the arrangement of conditions for data collection and analysis in some way that aims at combining the relevance of the research procedure and its purpose.
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Business Functions and Processes Marketing Coursework
10 pages (2672 words) , Download 0 , Coursework
Free
The following are the challenges that face the operations section of an organization, as one of its functional areas: Crises Management: Management of crises pose a challenge to the operations managers as it has to spread effect to the other parts of the organization. The crises that are common in this functional area are production and system breakdown.
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Analysis of an Advertisement Campaign of Axe Body Spray Marketing Case Study
9 pages (2548 words) , Download 0 , Case Study
Free
The integral part when making an advertising campaign is the campaign theme, which is essentially the central message of the advertising campaign that sets its tone. It should be enhanced in a way that will make the advertising campaign be appealing for a substantial period that will have an impact on the targeted market.
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Advertising Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
Free
To Darla From You Re Deciding whether to employ an advertising agency or not April 28, Advertising is an essential function of a business to create product awareness among its intended market. Advertising is defined as “the nonpersonal communication
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Car play marketing plan Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
APPLE CAR PLAY MARKETING PLAN A marketing plan is a business practice that identifies a business idea from its inception up to its implementation and possible follow up. Apple Car Play is an organization with technology that enables a car to play
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The Analytic Impact of Facebook in the World of Marketing Marketing Case Study
10 pages (2990 words) , Download 0 , Case Study
Free
Facebook offers marketers groundbreaking sorts of advanced advertising channels to promote their merchandise. Marketing is starting to become accurate, private, and social. In the social web, hyperactive target strategies can be utilized by taking advantage of profile data and partaking community participants.
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Contemporary Issues in Marketing and Management the Toy and the Game Industry Marketing Coursework
13 pages (3847 words) , Download 0 , Coursework
Free
Then, it summarizes the impact on the toys and games industry of social media marketing activities, toys, and games industry gains more experience in product improvement through social media marketing. Finally, according to the above analysis, the report puts forward some implementing proposals to the toys and games industry about social media marketing strategy.
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Aberdeen Maritime Museum - Marketing Audit and Plan Marketing Business Plan
11 pages (3178 words) , Download 0 , Business Plan
Free
The paper “Aberdeen Maritime Museum- Marketing Audit and Plan” is an actual example of a marketing business plan. Museums are not about market shares and numbers but their impact on society and making the community and its culture better. Through focusing on the social impacts of museums, there is a need to sensitize the public to support museums.
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Overview of Tthe Australian Cosmetic Industry: Nivea and the Beiersdorf Company Marketing Coursework
9 pages (2561 words) , Download 0 , Coursework
Free
Nivea is a flagship brand for products manufactured by the Beiersdorf Company. Nivea products are universal brands available in many parts of the world. However, the company’s original market is in Australia. There are a number of companies, which are competing for the market share of Nivea products in order to dominate it with their products.
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Marketing Communication Plan for Moveo Folding Electric Scooter Marketing Book Report/Review
12 pages (3000 words) , Download 4 , Book Report/Review
Free
The concept of internal context is generally undertaken with the aim of ascertaining resources and capabilities with regard to the marketing communication process of the organisations. The internal context in an effective marketing communication reviews three major resource capabilities including financial resources, technological resources.
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Advertising Campaign of of the Aroma Coffee Restaurant Marketing Coursework
12 pages (3137 words) , Download 0 , Coursework
Free
Various media tools and tactics are often employed in meeting marketing campaign goals. The success of these tactics depends on their alignment with the business model. This paper presents a detailed plan upon which
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Evaluation of Toyota Company Marketing Report
7 pages (1901 words) , Download 1 , Report
Free
Toyota Motor Corporation is a leading Japanese automobile with its headquarters in ToyotaAichi, in japan. Toyota is one of the leading corporations in revenue and also the largest manufacturer in the automobile industry. The company was started in 1937 by Toyoda Kiichiro as a derivative of his father’s Toyota Industries to manufacture automobiles.
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Hai DiLao Hot Pot Marketing Strategy Marketing Case Study
10 pages (3140 words) , Download 1 , Case Study
Free
Organizations think that capital is the only thing needed when it comes to expanding their markets. The foreign-based organizations might want to start a restaurant in another country might think that simply having the funds to negotiate with the foreign government and also set up their restaurant will be enough for them to successfully run the business.
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Celebrity Endorsement as a Marketing Communication Tool Marketing Essay
8 pages (2567 words) , Download 0 , Essay
Free
Effective celebrity endorsement helps to increase brand equity and it helps consumers to remember the advertisements. In addition to this, organizations make people believe that a particular product or service contributes to superstar status. Finally, it can have a strong and positive impact on consumer behavior.
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Evaluation of the Level of Standardization of Sonys Marketing Mix Marketing Case Study
7 pages (2010 words) , Download 0 , Case Study
Free
The paper "Evaluation of the Level of Standardization of Sony’s Marketing Mix" is an outstanding example of a marketing case study. This paper will analyze Sony Corporation and the extent to which its marketing mix is standardized. A marketing mix is a concept in marketing of brands which involves analyzing all the activities a company undertakes in order to gain a competitive edge on the market.
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Marketing Principles Marketing Report
7 pages (2024 words) , Download 1 , Report
Free
Together with its growth, the family has been advised to introduce a Marketing department. However, the owners seem reluctant and unconvinced about the benefits of such a function in the organization. As a Marketing Consultant, write a report to convince the owners of the importance of including this function in their organization.
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Coca Cola Market Expansion Plan Marketing Business Plan
13 pages (3706 words) , Download 1 , Business Plan
Free
Coca-Cola is a carbonated drink that is sold in restaurants, stores, and vending machines globally. It is manufactured by the Coca Cola Company in Atlanta, Georgia. The Coca-Cola Company was established by DR. John Stith Pemberton in 1886. Currently, the firm is the leading manufacturer in the beverage industry globally.
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The Main Factors for Market Selection into an Emerging Market Country Marketing Term Paper
14 pages (4018 words) , Download 0 , Term Paper
Free
The paper "The Main Factors for Market Selection into an Emerging Market Country" is a brilliant example of a term paper on marketing. Qatar, located in the Middle East is a peninsula bordering the Gulf of Persia and Saudi Arabia. Technically the country is located in Western Asia with Saudi Arabia as the only land bordering it.
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Consumer Behavior Theory and Consumer Behavior and Motivation Marketing Coursework
8 pages (2169 words) , Download 0 , Coursework
Free
Based on the overall scenario in front of the consumer, there are two broad line consumer behavior theory choices in front of the consumer. Also termed as the Marginal utility approach, this aspect looks into the desires and the needs that drive the consumer towards a particular item or service. The purchaser buys a product in the light of his needs and wise calls. 
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The Role of Advertisement in the Rescuing a Brand in Crisis Marketing Research Paper
10 pages (2986 words) , Download 1 , Research Paper
Free
Giving a particular brand hype in the competitive market of goods and services to capture a new category of market customers and retaining the loyalty of existing customers is the challenge most businesses experience. Companies use advertising as a promotional strategy of a particular brand, through radio, newspaper ads, door-to-door, internet promotions among many other means of facilitating ads.
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How Facebook Has Impacted the World of Advertising Marketing Coursework
10 pages (2956 words) , Download 0 , Coursework
Free
Popular social networking site Facebook is attempting to change the traditional way in which organizations advertise their products and services to potential customers. Several large organizations have already dedicated their involvement to use Facebook as one of the legitimate advertising platforms. 
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The Pricing Strategies of VIVA Telecom Company Marketing Case Study
19 pages (4947 words) , Download 0 , Case Study
Free
Pricing forms a very important part of all business strategies. This is simply because pricing aims at achieving revenues and profit margins. A company should focus on its pricing strategies so that it can acquire a greater percentage of market share and even sustain for a longer term in the highly competitive business place.
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