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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Analysis of Colgate Total Toothpaste Marketing Case Study
12 pages (3288 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis of Colgate Total Toothpaste" is a perfect example of a marketing case study. The concept of marketing can give an analytical explanation by taking in to account different components that constitute it. Marketing is a concept that has always been explained by different scholars in different ways.
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Marketing Audit Report for Apple IPad Mini Marketing Case Study
12 pages (3369 words) , Download 0 , Case Study
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The paper "Marketing Audit Report for Apple IPad Mini" is a perfect example of a marketing case study. Apple iPad mini is the product of a study in the Australia market at the moment. It is one of the technology-based items that has startled the Australian market. Apple iPad mini has fluid performance, fast and beautiful screen.
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Positioning Strategy of Accolade Wines Marketing Case Study
6 pages (1789 words) , Download 0 , Case Study
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The paper "Positioning Strategy of Accolade Wines" is an outstanding example of a marketing case study. The Australian wine industry in recent years has faced serious challenges like structural oversupply, water availability and declining sales in an increasingly changing global market. The number of entries in the wine industry has increased significantly.
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Marketing Audit Report for Diet Coke Marketing Case Study
8 pages (2281 words) , Download 0 , Case Study
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The paper "Marketing Audit Report for Diet Coke" is a perfect example of a marketing case study. In the past few years, companies making edibles have turned to make healthier products from their usual product lines. This has resulted from increasing consumer pressures driven by health urges from medical professionals.
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Buyer Behavior Analysis on Financial Products - Pocketbook Marketing Case Study
9 pages (2846 words) , Download 0 , Case Study
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The paper "Buyer Behavior Analysis on Financial Products - Pocketbook" is an outstanding example of a marketing case study. The manner in which financial services are conducted nowadays has changed considerably as a result of technological innovation, consumers’ needs and competitive pressure (Wessels & Drennan, 2010).
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The Lipton Tea and Twinings Australian Tea TV Adverts Marketing Case Study
8 pages (2087 words) , Download 0 , Case Study
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The paper "The Lipton Tea and Twinings Australian Tea TV Adverts" is an outstanding example of a marketing case study. In the world of business, once a company is established or business started, the incurrence of profits is the major goal. There are several ways through which traders and entrepreneurs ensure that their businesses gain profits.
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Toyotas Green Marketing Practices Marketing Case Study
8 pages (2884 words) , Download 0 , Case Study
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The paper "Toyota’s Green Marketing Practices" is a good example of a marketing case study. Toyota Company is one of the leading vehicle manufacturers worldwide. It has enhanced its production and marketing methodologies by adopting and implementing green marketing. The paper has identified and analysed one of the main green products developed by Toyota.
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Service Performance Gap - Jyske Bank Marketing Case Study
9 pages (2589 words) , Download 0 , Case Study
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The paper "Service Performance Gap - Jyske Bank" is a perfect example of a marketing case study. The Gaps model of service quality is one of the frameworks that have been developed to cater for excellent services to the customers. This model was introduced in 1985 and since then it has been used to help companies formulate and deliver quality services to their customers.
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Environmental Market Analysis of Arsenal FC Marketing Case Study
10 pages (3060 words) , Download 2 , Case Study
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The paper "Environmental Market Analysis of Arsenal FC" is an outstanding example of a marketing case study. This document does an environmental market analysis of Arsenal FC Club, owned by Arsenal plc. The market analysis is done in two distinct categories of macro and micro environmental analysis levels.
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Media Plan - Consumer Profile, Market Factors, Media Vehicles and Media Schedules, Ethical and Legal Requirements Marketing Assignment
34 pages (7192 words) , Assignment
Nobody downloaded yet
The paper “Media Plan - Consumer Profile, Market Factors, Media Vehicles and Media Schedules, Ethical and Legal Requirements” is a potent example of an assignment on marketing. The primary target audience for the skincare products is women specifically female professionals and wives to professional men. The age bracket for this group of women is 25-54 years.  
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Smart Company's Aim to Manufacture Unique Environment-Friendly and Fuel-Efficient Mini Cars Marketing
13 pages (2746 words) , Download 0
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The paper “Smart Company's Aim to Manufacture Unique Environment-Friendly and Fuel-Efficient Mini Cars” is a motivating example of a business plan on marketing. The smart company was introduced in Australia in 2003 under the ownership of Mercedes-Benz and Daimler. Smart cars are also sold in South and North America, Europe, and Asia.  
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The Emirates Airline Marketing Strategy Marketing Case Study
7 pages (1881 words) , Download 0 , Case Study
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The paper "The Emirates Airline Marketing Strategy " is an outstanding example of a marketing case study. Asia-Pacific region is mainly a low-cost segment thus the need to focus on passengers who are interested in low-cost fare and those that are driven by the quality of service. In the Asia-Pacific region, there are a number of low-cost airlines that compete for a wider niche.
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Leading Customer Service Excellence Marketing Term Paper
8 pages (2635 words) , Download 0 , Term Paper
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The paper "Leading Customer Service Excellence" is a great example of a Marketing Term Paper. Customer service excellence is considered one of the crucial ingredients of a marketing mix for products and services. It is defined as the overall activity undertaken to identify and satisfy customer needs. Therefore, high-quality customer service is needed to ensure customer loyalty.
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Undertake A Marketing Audit For An Airline Or Hotel Marketing Case Study
7 pages (1867 words) , Download 0 , Case Study
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The paper "Undertake A Marketing Audit For An Airline Or Hotel" is a great example of a Marketing Case Study. Ryan Air is an Irish airline that has low-cost services and is based in Dublin Ireland. The airline has its operation in the Dublin airport and Stansted airport. The Ryan Air Company began its operation in 1985 and had passengers between Waterford airport and London Gatwick. 
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Consumer Behavior and Independence Marketing Term Paper
16 pages (4498 words) , Download 0 , Term Paper
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The paper "Consumer Behavior and Independence "is a wonderful example of a Marketing Term Paper. Consumer behavior is a study that touches on almost every aspect of an individual’s life. From the time an individual wakes up, brushes their teeth (most probably with the same Colgate toothpaste used by the parents and family members); and breakfast eating in their favorite Kellogg’s cereal. 
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Consuming Food and Constructing Identities Marketing Case Study
9 pages (2430 words) , Download 0 , Case Study
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The paper "Consuming Food and Constructing Identities " is a great example of a Marketing Case Study. The national dish is an accepted variety of food in a particular country and it is considered natural for several reasons. Some of the reasons that make a dish be accepted national may be that it is a staple food or it has exotic ingredient or it is served to mark national culture.
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The Influence of Different External Factors on a Consumers Decision-Making Process for Smartphones Marketing Term Paper
17 pages (4729 words) , Download 0 , Term Paper
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The paper "The Influence of Different External Factors on a Consumer’s Decision-Making Process for Smartphones" Is a great example of a Marketing Term Paper. This assignment is based on the influence of the external environment on the decision-making process of consumers. The focus is on examining how different factors of the external environment affect the way consumers make decisions.
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Services Marketing and Customer Relationship Management Marketing Case Study
9 pages (2640 words) , Download 0 , Case Study
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The paper "Services Marketing and Customer Relationship Management " is a great example of a Marketing Case Study. Customer relationship management has become a major area of specialization by many organizations. This technique has enables organizations to manage their staff members, to manage information systems, to determine sales opportunities and to form more networks within the organization. 
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Buyer And Consumer Behavior Marketing Case Study
6 pages (1994 words) , Download 0 , Case Study
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The paper "Buyer And Consumer Behavior" is a great example of a Marketing Case Study. Marketing decisions are very important and they play a significant role in determining the extent to which an organization penetrates the market. Before making decisions concerning the market category or segment, it is important to have full information and data concerning the market segment.
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Consumers Decision-Making Process Marketing Case Study
14 pages (3610 words) , Download 1 , Case Study
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The paper "Consumer’s Decision-Making Process" is a great example of a Marketing Case Study. Consumer behavior is one of the major issues that give marketers sleepless nights. Several scholars from varied academic and research institutions have done their best in trying to analyze consumer behavior, but a definite answer has never been found.
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External Factors Influencing Customer Decision Making Marketing Term Paper
15 pages (4426 words) , Download 0 , Term Paper
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The paper "External Factors Influencing Customer Decision Making" is a great example of a Marketing Term Paper. This analysis examines several external factors that affect the customer decision-making process. These external variables include the relevance of the reference groups: social class; family; culture and subculture; effect of cross-culture consumer behavior.
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The Effect of Word of Mouth on Sales Marketing Essay
8 pages (2303 words) , Download 0 , Essay
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The paper "The Effect of Word of Mouth on Sales" is a great example of a Marketing Essay. With the increasing levels of globalization resulting from the liberalization of markets, efficient flow of information and integration of economies, the level of competition in the market has increased tremendously. 
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Measuring and Interpreting Brand Performance Marketing Case Study
8 pages (2211 words) , Download 0 , Case Study
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The paper "Measuring and Interpreting Brand Performance" is a wonderful example of a Marketing Case Study. This paper touches on brand performance in the target market of five brands of cereals; corn flakes, special k, cheerios, and just the right brand. It also focuses on brand awareness and brand salience and its importance.
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Why Everything in Marketing Has Changed and What to Do About It Marketing Case Study
8 pages (2138 words) , Download 0 , Case Study
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The paper "Why Everything in Marketing Has Changed and What to Do About It" is a great example of a Marketing Case Study. South Australia has experienced a drop in the number of tourists for the last five years. This drop can be attributed to global and domestic economic issues. The award winning-wine, events, and festivals and beautiful beaches are some of the endowments. 
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Destination Marketing Organisations Issues Marketing
10 pages (2681 words) , Download 0
Free
The paper "Destination Marketing Organisations Issues" is a perfect example of a Marketing Business Plan. Destination marketing organizations (DMO) ensure that the tourism business does not earn $1 in revenue and hence, ensure that customers automatically choose destinations with a high profile. Also, customers choose busy travel routes where they are able to enjoy their stay. 
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Measuring and Interpreting Brand Performance Marketing Case Study
8 pages (2273 words) , Download 0 , Case Study
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The paper "Measuring and Interpreting Brand Performance" is a great example of a Marketing Case Study. Analysis of brand performance is an important yardstick used in the evaluation of a company in the market relative to its competitors. Successful brands improve their performance by ensuring that there is trust between their customers and the brand.
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Advertisement in the Tourism Industry Marketing Case Study
8 pages (2288 words) , Download 0 , Case Study
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The paper "Advertisement in the Tourism Industry " is a great example of a Marketing Case Study. The period between 2008 and 2009 had a great impact on trade and global economies following the fallout in the economy across Europe that extended to the entire globe due to the interconnection of the world economy. 
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Advertising Promotion and Other Aspects of Integrated Marketing Communications Marketing Case Study
11 pages (3451 words) , Download 1 , Case Study
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The paper "Advertising Promotion and Other Aspects of Integrated Marketing Communications Study. Costa Coffee was founded by Bruno and Sergio Costa in London in 1971 and later acquired by Whitbread in 1995. There are currently 85 stores in the UAE. The product mix includes Single Shot, Frothed Milk, Ristretto, double shot and steamed milk ranging from Macchiato, etc.  
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Market Entrance of New Products From The Islamic Bank of Britain Marketing Case Study
9 pages (2632 words) , Download 0 , Case Study
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The paper "Market Entrance of New Products From The Islamic Bank of Britain" is a wonderful example of a Marketing Case Study. Self Invested Personal Pension is among the major product available in the Islamic Bank of Britain (IBB). This product is in line with the laws and principles of Islamic law. For any banking product to sell in Islamic cultures, it has to be consistent with Islamic laws.  
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Measuring and Interpreting Brand Performance Marketing Assignment
6 pages (1746 words) , Download 0 , Assignment
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The paper "Measuring and Interpreting Brand Performance" is a wonderful example of a Marketing Assignment. The main objective of this report is to offer substantive evaluation and interpretation of the brand performance with reference to three stages of examination. The first stage will focus on the assessment of brand performance.  
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Key Metrics Every Marketer Needs Marketing Assignment
7 pages (2210 words) , Download 0 , Assignment
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The paper "Key Metrics Every Marketer Needs" is a great example of a Marketing Assignment. The appropriate metrics as applied in marketing have made it easy to reveal the progress achieved in a quantifiable way (Davis 2012). The budget can be justified by the marketers and reveal that there have been significant results that have been achieved. 
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Principles and Practice of Marketing Marketing Case Study
8 pages (2368 words) , Download 0 , Case Study
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The paper "Principles and Practice of Marketing" is a great example of a Marketing Case Study. Customers are the immediate livelihood of any given business entity and thus, building a stronger and longer relationship with them is imperative for purposes of posting success in relation to such aspects as revenues and profits (Forman, Ghose and Goldfarb, 2009).
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Marketing Strategy and Decision-Focused Approach Marketing Case Study
8 pages (2268 words) , Download 0 , Case Study
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The paper "Marketing Strategy and Decision-Focused Approach" is a wonderful example of a Marketing Case Study. Forecasting the market knowledge in today's exceptionally focused the earth, plan situated arranging or conjectures based arranging techniques are deficient for an expansive organization to survive and succeed.
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Mission Statement In Relation to Market Influences Marketing Case Study
8 pages (2233 words) , Download 0 , Case Study
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The paper "Mission Statement In Relation to Market Influences" is a great example of a Marketing Case Study. SportUNE is considered to be one of the most formidable sporting precincts in the entire of Australia. It offers various sporting-focused activities that are flexible in nature (SportUNE, 2013). 
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Understanding Consumer Choice Marketing Case Study
10 pages (2715 words) , Download 0 , Case Study
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The paper "Understanding Consumer Choice" is a wonderful example of a Marketing Case Study. This report will demonstrate how an understanding of internal factors influencing consumer behaviors could assist in developing a good marketing strategy. The paper will use the Coca-Cola Company as the company of reference. 
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The Effect of Service Price Increases on Customer Retention Marketing Case Study
9 pages (2505 words) , Download 0 , Case Study
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The paper "The Effect of Service Price Increases on Customer Retention" is a wonderful example of a Marketing Case Study. This is a consultant report audit of the seven Ps of service marketing of the Sazón Espresso coffee shop in Adelaide. It is a Mexican coffee shop. The 7 Ps of service marketing include a promotion, product, people, price, physical evidence/infrastructure, place, and processes.
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Developing of New Channels of Distribution to Access the New Markets Marketing Assignment
14 pages (3674 words) , Download 0 , Assignment
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The paper "Developing of New Channels of Distribution to Access the New Markets " is a great example of a Marketing Assignment. The contents of this paper heighten on descriptive components of a strategic marketing plan that should be attached to the organization as well as the aspects of planning to meet the market edge. 
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Integrated Marketing Communications Plan for McDonalds Marketing Case Study
22 pages (5920 words) , Case Study
Nobody downloaded yet
The paper "Integrated Marketing Communications Plan for McDonald's" is a good example of a marketing case study. The McDonald franchise is the world’s largest fast-food restaurants which run the best food outlets not only in Australia but also in other parts of the world. The franchise runs up to 30,000 joints in 118 countries, two hundred of them being in Australia.
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Freuds Theory of Personality and Sherif & Havlands Social Judgement Theory Marketing Case Study
12 pages (3295 words) , Download 0 , Case Study
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The paper "Freud’s Theory of Personality and Sherif & Havland’s Social Judgement Theory" is a perfect example of a marketing case study. The purpose of this report is to analyze a high involvement purchase decision where I was the main decision-maker and consumer of the product and applying Freud’s theory of personality and Sherif & Havland’s Social Judgement Theory to the purchase decision.
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Incisive Outlook on Marketing Orientation, Marketing Management of the McDonalds Corporation Marketing Case Study
12 pages (3307 words) , Download 0 , Case Study
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The paper "Incisive Outlook on Marketing Orientation, Marketing Management of the McDonalds Corporation" is a perfect example of a marketing case study.
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Marketing Plan of Great Wall Motor Marketing Case Study
6 pages (1805 words) , Download 0 , Case Study
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The paper "Marketing Plan of Great Wall Motor" is a perfect example of a marketing case study. Marketing plan refers to a document that is written containing the steps of actions needed to be taken in order to achieve the goals and the objectives of the business. The plan can be of service, brand, product or the entire product line.
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Marketing Audit Report of Clivus Multrum Marketing Case Study
17 pages (4335 words) , Download 0 , Case Study
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The paper "Marketing Audit Report of Clivus Multrum " is an outstanding example of a marketing case study. With the worldwide campaigns about global warming and its effects on the environment, the Australian community requires products that are eco-friendly, cheap and easily available. Consumers world over are increasingly becoming environmentally conscious leading to an increasing preference for demands that fit this new order.
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Marketing Objectives of Green Pizza Restaurant Marketing Case Study
6 pages (1805 words) , Download 0 , Case Study
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The paper "Marketing Objectives of Green Pizza Restaurant " is an outstanding example of a marketing case study. The report takes a comprehensive look at Green pizza restaurant and the product it offers, that is pizza, while giving a comprehensive look at the business operations in line with external operations of the business and factors outside the business set up.
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Apple Computers Market Analysis Marketing Case Study
7 pages (2079 words) , Download 0 , Case Study
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The paper "Apple Computers Market Analysis" is a great example of a marketing case study. Apple was founded in 1976 by Steve Jobs and Steve Wojniak and incorporated in 1977; it is headquartered in Cupertino California. The company deals with computer software and hardware and other electronics like iPhones, iPads, and iPods.
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The PEST Analysis of Apple iPhone Marketing Case Study
7 pages (1927 words) , Download 0 , Case Study
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The paper "The PEST Analysis of Apple iPhone " is a perfect example of a marketing case study. Apple’s iPhone is the latest development where the phone has been developed using the internet and is one of the most smartphones which is multimedia enabled. (Apple Website, 2011) The first phone was launched in 2007 and since then has grown to become a status symbol.
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Delivering Services through Intermediaries and Electronic Channels Marketing Coursework
6 pages (1695 words) , Download 0 , Coursework
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The paper "Delivering Services through Intermediaries and Electronic Channels" is a good example of marketing coursework. There are different business journals and magazines which contains various articles on some essential aspects of services marketing such as customer behavior and marketing of products and services.
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Macro-Environmental Forces in Australian Industry Marketing Case Study
9 pages (2616 words) , Download 0 , Case Study
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The paper "Macro-Environmental Forces in Australian Industry " is a great example of a marketing case study. Motor vehicle industry in Australia has several companies that manufacture motor vehicles as illustrated by Business information Agency Staff (2001). They include sports utility vehicles (SUVs), buses, cars, vans and medium, light commercial vehicles, heavy and special purpose highway trucks including fire trucks.
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The Launch of One Laptop Per Child Project Marketing Case Study
20 pages (5173 words) , Download 0 , Case Study
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The paper 'The Launch of One Laptop Per Child Project" is a perfect example of a marketing case study. This report gives an overview of “$ 100 Laptop” case analysis a concept which was introduced in 2002 by Professor Nicholas Negroponte successful venture capitalist, author and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT).
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The Motor Vehicle Industry in Australia Marketing Case Study
6 pages (1803 words) , Download 0 , Case Study
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The paper "The Motor Vehicle Industry in Australia" is a good example of a marketing case study. Globalization today is gaining prominence as borders are disappearing and countries are entering into treaties with each other which favour free trade. This has made companies expand their reach. Australia has witnessed growth over all the industries which have made it possible for Australia to be one of the developed nations.
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Viability Changing the Refreshed Reads Business into a Franchise Marketing Case Study
7 pages (1859 words) , Download 0 , Case Study
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The paper "Viability Changing the Refreshed Reads Business into a Franchise" is a great example of a marketing case study. On the basis of the qualitative response from the customers outlined, it is evident that a franchise idea will be a good idea. In essence, three customers out of nine agreed with the plan to make the business a franchise and agreed to make regular visits to the franchise.
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