The paper "Marketing Communication Plan for Moveo Folding Electric Scooter" states that the formulation of a strong brand image of Moveo in the target market and likewise, creating awareness in the consumers’ mind will form the key set of marketing level objectives…
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Correspondingly, in keeping with the current notion of competition in the marketing communication plan, it has become almost essential for the organisations that are highly involved in producing an innovative and unique set of products (Rehman & Ibrahim, 2011; Fisher & et. al, 2006). Emphasising these notions of contemporary market development, the primary purpose of this report is to build an effective marketing communication guide for the exceptionally designed Moveo, a lightweight and easily foldable electric drive scooter. Moveo Co. was founded in the year 2008 by Antro Group, a Hungary based non-profit organisation, which is renowned for its innovative and environmentally accepted automobile products (1Moveo Co., 2013). In order to build a strong and most effective marketing communication plan for Moveo, the proposed marketing communication plan will include the formulation of exceptional strategies in the context of businesses, customers along with internal and external contexts as well. In this regard, the proposed marketing communication plan for Moveo would be developed with the use of the Segmentation, Targeting And Positioning (STP) framework, which can enable the preparation of the plan for a 12th month period, from June 2014 to May 2015, with a budget of £5 million. This report will also ensure Antro Group the attainment of adequate returns of their investments with the uniquely designed Moveo. A context analysis is well defined as an approach to critically evaluate and analyse a particular domain in which, a specific business operates. The analysis consists of the entire business environment including both the internal and external contexts (Maxted, 2008). In relation to the concept of numerous scholars, the context analysis has been observed to analyse situational investigations, macro-environmental segments along with help in critically understanding the competitive environment of a particular organisation within a specific business industry or market. It generally tends to demonstrate rationale regarding any marketing plan and ensure successful accomplishment of the overall objectives derived from the organisational and marketing communication needs of a particular business (Baines & et. al, 2011).
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...that due to the lack of seats, they have opted to have their scooters sent back to the dealers for this reason. It is with this reason that there are customers that have shown interest in the idea of the MOVEOscooter due to the fact that it has a seat and can as well be folded. There are those that have even opted to start and sign consent forms claiming that they would love to own the product on production. The customers claimed that they were interested in the alternative form of transport that is an electricscooter but the lack of a seat made the idea not to settle as well among the customers.
...MARKETINGCOMMUNICATIONSPLAN FOR THE MOVEO – FOLDINGELECTRICSCOOTER s s Address
Table of Contents
Table of Contents 2
Executive Summary 3
Company Goals 3
Marketing Goals 3
Target Market 3
Market Positioning 4
Product Positioning 5
MarketingCommunication Campaign Goals 6
Promotional objectives 6
Factors Influencing the Marketing Mix 7
Nature of the Product 7
Nature of the Market 8
Stage in the Life Cycle of the Product 9
Co-ordinated Communication Mix 9
...MARKETINGCOMMUNICATIONSPLAN FOR THE MOVEO – FOLDINGELECTRICSCOOTER s s Address
MOVEO Limited Liability Company is a subsidiary unit of the Antro Group established in 2008 dedicated to innovation of eco-friendly transport means. The company in 2013 unveiled a new product the MOVEO the foldingelectricscooter which they intend to begin distributing by June 2014.
The company was founded by Zsolt Hegedűs and Géza Hivessy in 2001. The company’s headquarter is based in Őriszentpéter, in the western corner of Hungary (Antro...
...MarketingCommunicationPlan Introduction The principal objective of marketingcommunication is to assemble awareness of commerce,the products and the position of the industry in the global market around the world. This is done through customer relations such as press releases, trade show presentations, web sites and brochures. Marketingcommunication manager has the responsibility of planning a consistent and integrated cross-team that has the sole responsibility of approaching these activities through his or her leadership. The team reinforces the company’s message to the target...
...MOVEO – FOLDINGELECTRICSCOOTER: MARKETINGCOMMUNICATIONSPLAN by
Fiber electric foldable scooter is an exact resemblance of the 50 year back old school scooters tat were used the. For this case, the Antro Group Company from Hungary designed the carbon Moveo foldable scooter to make its way into the today market by offering an alternative, cheap and affordable mode of transport (Monika 2013). The scooter itself weighs about 25kg just like a regular e-bike and is much easier since it does not need parking space (Monika. 2013). The scooter itself can be folded into halves without exposing or contaminating people with grease or oil (Monika. 2013). When folded, the scooter assumes a shape not bigger than a suitcase... ). These...
...communicationplan to be implemented in the 2009 business year. Any attempt to turn the tide around should begin from the development and implementation of a comprehensive marketingcommunicationplan. It is therefore on this reason that this report has identified the thrust of any positive change will depend on how the communicationplan will perform; consequently the bulk of this report deals with the subject of the marketingcommunicationplan.
Ryanair understands that the process of realizing the comprehensive marketing goals enshrined in the...
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