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Marketing Essays

Result for Subject Marketing:
19897 essays
Consumer Responses to Service Failure Marketing Case Study
7 pages (2135 words) , Download 1 , Case Study
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The paper "Consumer Responses to Service Failure" is a perfect example of a Marketing Case Study. Marketing in business is one thing that every manager who wants to achieve excellence cannot avoid. Quality service delivery can only be achieved if the service provider understands the expectations of its customers and strives to offer that which is required. 
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Market Behavior of the 3G and 4G Devices Marketing Case Study
7 pages (1937 words) , Download 0 , Case Study
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The paper "Market Behavior of the 3G and 4G Devices " is a good example of a marketing case study. Different research activities have been conducted with different people to determine the service quality in the various aspects of Telecommunication. This mainly involves the analysis of various services quality of the industry to the customers.
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Marketing Plan for Pretty Girl Company Marketing Case Study
8 pages (2184 words) , Download 0 , Case Study
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The paper "Marketing Plan for Pretty Girl Company" is a great example of a marketing case study. Pretty Girl Company is a company that intends to produce and market different wears for young girls in the market. The wears will be girl-child oriented and should be modern in such a way that they can be expected to the stands of the modern-urban girl-child.
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The Comparison of Zara and H&Ms Internet Marketing Marketing Case Study
6 pages (1934 words) , Download 0 , Case Study
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The paper "The Comparison of Zara and H&Ms Internet Marketing" is an outstanding example of a marketing case study. The fashion industry is ever-changing, hence the need to have a strategy which ensures that fashion retailers are able to communicate to the market about the latest fashion designs in the market.
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Individual Brand Plan for Last Chance Marketing Case Study
12 pages (3114 words) , Download 0 , Case Study
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The paper "Individual Brand Plan for Last Chance " is a good example of a marketing case study. Companies looking towards long term profitability and growth have to look towards determining the manner in which brand awareness will be generated and the strategies that will be used to increase brand equity.
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Global Marketing Plan for Samsung Mobile Phones Marketing Case Study
17 pages (4881 words) , Download 1 , Case Study
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The paper "Global Marketing Plan for Samsung Mobile Phones " is a perfect example of a marketing case study. This report presents a marketing plan for a Samsung mobile phone with reference to the findings of a previously conducted situation analysis. From the situation analysis, it was established that the European and United States markets present significant opportunities that Samsung mobile can capitalise on to develop its brand equity.
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The Impact of Consumer Behaviour when Selecting a Holiday Destination Marketing Coursework
6 pages (2056 words) , Download 1 , Coursework
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The paper "The Impact of Consumer Behaviour when Selecting a Holiday Destination" is an outstanding example of marketing coursework. The key essential decisions made by holiday-goers includes; whether to travel, to where and what to do, the right time to travel, the length of stay as well as intended amount to spend.
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The Success in Promoting Company's Market : Case of Nestle Milo Marketing Case Study
17 pages (4605 words) , Download 5 , Case Study
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The paper "The Success in Promoting Company's Market: Case of Nestle Milo" is a good example of a marketing case study. This report analyses the target market of Nestle Milo, an Australian company that was established in the 1930s. It was created using domestic milk knowledge together with cocoa expertise. The product is named after a character in Greece known as Milo known for his energy.
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Market Audit Report of Arnottss Tim Tam Marketing Case Study
9 pages (2571 words) , Download 3 , Case Study
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The paper "Market Audit Report of Arnotts’s Tim Tam" is a good example of a marketing case study. The following report discusses how Arnotts’s has utilized its marketing mix to promote Tim Tam chocolates and maintain a large market share. The Tim Tam chocolates, which have been in the market for several decades, face increased competition than before.
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Advertising Planning Portfolio Marketing Coursework
9 pages (2627 words) , Download 0 , Coursework
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The paper "Advertising Planning Portfolio" is a perfect example of marketing coursework. Planning is a fundamental aspect of all endeavors. This is because; it facilitates a smooth flow of events from the beginning to the end. In addition, planning negates omission of any kind and ensures that activities follow the required chronological order.
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Marketing Strategy Report for Nokia Corporation Marketing Case Study
16 pages (4472 words) , Download 0 , Case Study
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The paper "Marketing Strategy Report for Nokia Corporation " is a good example of a marketing case study. Nokia is widely known as a successful mobile phone manufacturer all over the world. Notably, the company has been a leader in mobile phone telecommunications due to its vast experience in mobile telephony, innovations and its robustness in scientific marketing strategies.
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Cadbury Drinking Chocolate Australian Marketing Marketing Case Study
8 pages (2375 words) , Download 0 , Case Study
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The paper "Cadbury Drinking Chocolate Australian Marketing " is a wonderful example of a Marketing Case Study. The purpose of this report is to conduct market auditing of Cadbury drinking chocolate. The report helps to identify the target market of the product and to assess how the target market will be segmented. 
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Strategic Integrated Marketing Communications Marketing
10 pages (3044 words) , Download 0
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The paper "Strategic Integrated Marketing Communications" is a wonderful example of a Marketing Business Plan. Market research is an organization of efforts into gathering information about customers or markets. Sometimes market research is utilized interchangeably with marketing research in that it links the customers, public and consumers to the marketer.
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Evaluation Of Marketing Communications Marketing Case Study
9 pages (2613 words) , Download 0 , Case Study
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The paper "Evaluation Of Marketing Communications " is a wonderful example of a Marketing Case Study. Based on the data presented on the data matrix and the information gathered concerning the situation of San churros internet marketing communication as well as that of its other close four competitors, i.e. star bucks, Mac Donald, Koko black and café brunette, and later evaluate its effectiveness.
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Rebranding in Formosa Asian Market Marketing Assignment
8 pages (2589 words) , Download 0 , Assignment
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The paper "Rebranding in Formosa Asian Market" is a great example of a Marketing Case Study. This paper focuses on the identification or retailer rebranding project with a focus on the Formosa Asian market in the aspects of customer service and promotion. This is focused on improving the corporate retail brand for the entire market. 
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Capitalizing on the Nostalgic Appeal of a Product to Build Brand Loyalty Marketing Case Study
9 pages (2537 words) , Download 0 , Case Study
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Graph 1Source http://www.Espresso.com.au/Pages/product-informationIntroduction The product that I chose to study in Australian market is the most famous product called Nespresso coffee. This coffee is prepared by Nespresso Company which was
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Billabong Surf Gear Marketing Case Study
12 pages (3476 words) , Download 0 , Case Study
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The paper "Billabong Surf Gear" is a perfect example of a Marketing Case Study. Surfing is one of the most common events in Australia. It is practiced by most of the people during competitions and also for fun. Depending on the weather, surfing is common among most of the people. It may be fun to surf but it also has some risks. 
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Tyson Foods Company Issues Marketing
11 pages (3008 words) , Download 0
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The paper "Tyson Foods Company Issues" is a great example of a Marketing Business Plan. Marketing strategies are significant and are critical for popularizing a product which subsequently promotes the reputation of the company. There are various approaches that are assumed in different industries to support strategic marketing objectives and goals. 
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Profitable Growth and Value Creation in the Soft Drink Industry Marketing
12 pages (3415 words) , Download 1
Free
The paper "Profitable Growth and Value Creation in the Soft Drink Industry" is a perfect example of a Marketing Business Plan. The soft drinks manufacturing industry is one of the biggest beverage industries in the world. Currently, soft drinks are on the verge of overtaking hot drinks as the largest beverage industry in the world (Deloitte, 2005). 
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Mortein Insect Spray Fast Knockdown Marketing Case Study
8 pages (2292 words) , Download 0 , Case Study
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The paper "Mortein Insect Spray Fast Knockdown" is a wonderful example of a Marketing Case Study. The main purpose of this report is to unfold the findings of the research concerning the marketing of Mortein insect killer knockout. This report also tries to find out who are the target customers of the product. In this report, the market has been differentiated in terms of segments. 
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Consumer Values And the Importance of Store Attributes Marketing Case Study
8 pages (2201 words) , Download 0 , Case Study
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The paper "Consumer Values And the Importance of Store Attributes" is a perfect example of a Marketing Case Study. Consumers and sellers compete to reach their varying goals. Consumers pursue high-quality products, at the lowest cost possible. Suppliers, on the other hand, strive to minimize production costs, but at the same time meet customer needs in the best way possible. 
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Opportunism in Co-Production Marketing Case Study
10 pages (2789 words) , Download 0 , Case Study
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The paper "Opportunism in Co-Production" is a perfect example of a Marketing Case Study. This marketing report aims at evaluating the marketing of products in the Australian market and there and more specifically the products of the Bega tasty firm. This report will help in identifying the various elements of marketing which include the product, the price, the place, and the promotions. 
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Management of Customer Relationships Marketing Case Study
11 pages (3085 words) , Download 0 , Case Study
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The paper "Management of Customer Relationships" is a great example of a Marketing Case Study. Polycore Composites Pty Limited is a company that manufactures and distributes the biggest variety of honeycomb core worldwide. The company is located along 11 Calendula Court Regency Downs, Brisbane City North in Australia. The company trades on the market as Polycore. 
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Effectiveness of the Marketing Strategy Marketing Case Study
8 pages (2485 words) , Download 0 , Case Study
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The paper "Effectiveness of the Marketing Strategy" is a great example of a Marketing Case Study. The marketing mix is different types of choices that a company has to make during the process of introducing a product in the market McDonald (1991). It involves the use of the elements of a marketing plan.
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Marketing Audit for Cadbury Drinking Chocolate in Australia Marketing Case Study
7 pages (2118 words) , Download 0 , Case Study
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The paper "Marketing Audit for Cadbury Drinking Chocolate in Australia" is a great example of a Marketing Case Study. The product I have chosen is Cadbury Drinking Chocolate. I have researched the performance of this product in the Australian market. Cadbury is the Drinking Chocolate of choice for Australians.
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Segmentation Targeting And Positioning Strategy For The Google Glass Marketing Case Study
12 pages (3629 words) , Download 2 , Case Study
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The paper "Segmentation Targeting And Positioning Strategy For The Google Glass " is a great example of a Marketing Case Study. Google Glasses are a wearable computer with a head-mounted display (HMD) developed by Google. They display information in a smart-phone like hands-free format that can connect to the internet through natural language commands. 
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Vegemite Brand Heritage Marketing Case Study
11 pages (3129 words) , Download 0 , Case Study
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The paper "Vegemite Brand Heritage" is a great example of a Marketing Case Study. The purpose of this paper is to analyze and examine the Vegemite brand heritage with a focus on giving a judgment of its value, its quality and the extent to which it has been effective in the target market. In addition, the paper has significantly outlined various challenges and opportunities.   
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Fundamentals Of Global Strategy A Business Model Approach Marketing Case Study
8 pages (2554 words) , Download 0 , Case Study
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The paper "Fundamentals Of Global Strategy A Business Model Approach" is a wonderful example of a Marketing Case Study. The Brazilian market has been described variously as an upcoming market. Even so, market researchers describe it as being one among the most lucrative markets, especially considering the economic empowerment of the average consumer in the country. 
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Consumer Behavior Theories in Malaysia and Australia Marketing Essay
9 pages (2809 words) , Download 0 , Essay
Free
The paper "Consumer Behavior Theories in Malaysia and Australia" Is a great example of a Marketing Essay. Consumer behavior theories potentially deal with the ways in which people act in their role as consumers. Schiffman’s Customer behavior theories are based on the consumer’s behavior in buying, with the consumer being the user, the payer, and the buyer. 
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Global Integrated Marketing Campaign Marketing Case Study
8 pages (2245 words) , Download 0 , Case Study
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The paper"Global Integrated Marketing Campaign" is a perfect example of a Marketing Case Study. In the recent past, marketing has become an integral part of an organization. Marketing has undergone enormous transformation seeking to cope with the prevalent dynamics evidenced in the business fraternity.
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Evaluation Of San Churro Marketing Communications Marketing Case Study
13 pages (3582 words) , Download 0 , Case Study
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The paper "Evaluation Of San Churro Marketing Communications " is a perfect example of a Marketing Case Study. San churro is a franchise type of business that runs café and prides itself in the provision of churro and chocolate delicacies. The business is engaging in various means towards reaching out to customers and providing them with the best services coming from an informed point of view. 
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Measuring and Interpreting Brand Performance Marketing Case Study
9 pages (2579 words) , Download 0 , Case Study
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The paper "Measuring and Interpreting Brand Performance" is a great example of a Marketing Case Study. The report below is focused on the Mar Bar brand against other brands of chocolate category and how the strategy that is recommended will be used to influence the survival of the brand in the current market. 
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Key Factor in the Blue Ocean Strategy Marketing Term Paper
17 pages (4509 words) , Download 0 , Term Paper
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The paper "Key Factor in the Blue Ocean Strategy " is a wonderful example of a Marketing Term Paper. During the red round, the team concentrated its energies into ensuring that the Red box brand of Blue buddies is able to compete and possibly beat other brands in the market. This would be achieved through market segmentation, price reduction and intensive marketing in the targeted market. 
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Marketing Analysis of Colgate Total Toothpaste Marketing Case Study
12 pages (3288 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Colgate Total Toothpaste" is a perfect example of a marketing case study. The concept of marketing can give an analytical explanation by taking in to account different components that constitute it. Marketing is a concept that has always been explained by different scholars in different ways.
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Marketing Audit Report for Apple IPad Mini Marketing Case Study
12 pages (3369 words) , Download 0 , Case Study
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The paper "Marketing Audit Report for Apple IPad Mini" is a perfect example of a marketing case study. Apple iPad mini is the product of a study in the Australia market at the moment. It is one of the technology-based items that has startled the Australian market. Apple iPad mini has fluid performance, fast and beautiful screen.
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Positioning Strategy of Accolade Wines Marketing Case Study
6 pages (1789 words) , Download 0 , Case Study
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The paper "Positioning Strategy of Accolade Wines" is an outstanding example of a marketing case study. The Australian wine industry in recent years has faced serious challenges like structural oversupply, water availability and declining sales in an increasingly changing global market. The number of entries in the wine industry has increased significantly.
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Marketing Audit Report for Diet Coke Marketing Case Study
8 pages (2281 words) , Download 0 , Case Study
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The paper "Marketing Audit Report for Diet Coke" is a perfect example of a marketing case study. In the past few years, companies making edibles have turned to make healthier products from their usual product lines. This has resulted from increasing consumer pressures driven by health urges from medical professionals.
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Buyer Behavior Analysis on Financial Products - Pocketbook Marketing Case Study
9 pages (2846 words) , Download 0 , Case Study
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The paper "Buyer Behavior Analysis on Financial Products - Pocketbook" is an outstanding example of a marketing case study. The manner in which financial services are conducted nowadays has changed considerably as a result of technological innovation, consumers’ needs and competitive pressure (Wessels & Drennan, 2010).
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The Lipton Tea and Twinings Australian Tea TV Adverts Marketing Case Study
8 pages (2087 words) , Download 0 , Case Study
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The paper "The Lipton Tea and Twinings Australian Tea TV Adverts" is an outstanding example of a marketing case study. In the world of business, once a company is established or business started, the incurrence of profits is the major goal. There are several ways through which traders and entrepreneurs ensure that their businesses gain profits.
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Toyotas Green Marketing Practices Marketing Case Study
8 pages (2884 words) , Download 0 , Case Study
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The paper "Toyota’s Green Marketing Practices" is a good example of a marketing case study. Toyota Company is one of the leading vehicle manufacturers worldwide. It has enhanced its production and marketing methodologies by adopting and implementing green marketing. The paper has identified and analysed one of the main green products developed by Toyota.
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Service Performance Gap - Jyske Bank Marketing Case Study
9 pages (2589 words) , Download 0 , Case Study
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The paper "Service Performance Gap - Jyske Bank" is a perfect example of a marketing case study. The Gaps model of service quality is one of the frameworks that have been developed to cater for excellent services to the customers. This model was introduced in 1985 and since then it has been used to help companies formulate and deliver quality services to their customers.
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Environmental Market Analysis of Arsenal FC Marketing Case Study
10 pages (3060 words) , Download 2 , Case Study
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The paper "Environmental Market Analysis of Arsenal FC" is an outstanding example of a marketing case study. This document does an environmental market analysis of Arsenal FC Club, owned by Arsenal plc. The market analysis is done in two distinct categories of macro and micro environmental analysis levels.
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Media Plan - Consumer Profile, Market Factors, Media Vehicles and Media Schedules, Ethical and Legal Requirements Marketing Assignment
34 pages (7192 words) , Assignment
Nobody downloaded yet
The paper “Media Plan - Consumer Profile, Market Factors, Media Vehicles and Media Schedules, Ethical and Legal Requirements” is a potent example of an assignment on marketing. The primary target audience for the skincare products is women specifically female professionals and wives to professional men. The age bracket for this group of women is 25-54 years.  
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Smart Company's Aim to Manufacture Unique Environment-Friendly and Fuel-Efficient Mini Cars Marketing
13 pages (2746 words) , Download 0
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The paper “Smart Company's Aim to Manufacture Unique Environment-Friendly and Fuel-Efficient Mini Cars” is a motivating example of a business plan on marketing. The smart company was introduced in Australia in 2003 under the ownership of Mercedes-Benz and Daimler. Smart cars are also sold in South and North America, Europe, and Asia.  
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The Emirates Airline Marketing Strategy Marketing Case Study
7 pages (1881 words) , Download 0 , Case Study
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The paper "The Emirates Airline Marketing Strategy " is an outstanding example of a marketing case study. Asia-Pacific region is mainly a low-cost segment thus the need to focus on passengers who are interested in low-cost fare and those that are driven by the quality of service. In the Asia-Pacific region, there are a number of low-cost airlines that compete for a wider niche.
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Leading Customer Service Excellence Marketing Term Paper
8 pages (2635 words) , Download 0 , Term Paper
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The paper "Leading Customer Service Excellence" is a great example of a Marketing Term Paper. Customer service excellence is considered one of the crucial ingredients of a marketing mix for products and services. It is defined as the overall activity undertaken to identify and satisfy customer needs. Therefore, high-quality customer service is needed to ensure customer loyalty.
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Undertake A Marketing Audit For An Airline Or Hotel Marketing Case Study
7 pages (1867 words) , Download 0 , Case Study
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The paper "Undertake A Marketing Audit For An Airline Or Hotel" is a great example of a Marketing Case Study. Ryan Air is an Irish airline that has low-cost services and is based in Dublin Ireland. The airline has its operation in the Dublin airport and Stansted airport. The Ryan Air Company began its operation in 1985 and had passengers between Waterford airport and London Gatwick. 
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Consumer Behavior and Independence Marketing Term Paper
16 pages (4498 words) , Download 0 , Term Paper
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The paper "Consumer Behavior and Independence "is a wonderful example of a Marketing Term Paper. Consumer behavior is a study that touches on almost every aspect of an individual’s life. From the time an individual wakes up, brushes their teeth (most probably with the same Colgate toothpaste used by the parents and family members); and breakfast eating in their favorite Kellogg’s cereal. 
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Consuming Food and Constructing Identities Marketing Case Study
9 pages (2430 words) , Download 0 , Case Study
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The paper "Consuming Food and Constructing Identities " is a great example of a Marketing Case Study. The national dish is an accepted variety of food in a particular country and it is considered natural for several reasons. Some of the reasons that make a dish be accepted national may be that it is a staple food or it has exotic ingredient or it is served to mark national culture.
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The Influence of Different External Factors on a Consumers Decision-Making Process for Smartphones Marketing Term Paper
17 pages (4729 words) , Download 0 , Term Paper
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The paper "The Influence of Different External Factors on a Consumer’s Decision-Making Process for Smartphones" Is a great example of a Marketing Term Paper. This assignment is based on the influence of the external environment on the decision-making process of consumers. The focus is on examining how different factors of the external environment affect the way consumers make decisions.
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