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Promoting Samsung Galaxy S4 - Assignment Example

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This work called "Promoting Samsung Galaxy S4" focuses on the advertising campaign used by Samsung in promoting Samsung Galaxy S4 in the worldwide market segments. From this work, it is clear that the company has adopted a set of advertising campaigns with the intention of creating an effective awareness in worldwide market segments…
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Promoting Samsung Galaxy S4
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Download file to see previous pages Advertising campaigns ensure that the messages to be communicated are made appropriately for the better attraction of customers towards products and/or services. Additionally, Advertising campaigns also ascertain that products related information and their features are communicated successfully (Heath & Nairn, 2005).
Samsung is a Korean-based electronic company conducting diversified business operations in different segments ranging from finance, medicine, and fashion among others in a global context. The company in order to excel in worldwide market segments has adopted different advertisement techniques with the aim of promoting products and their associated features effectively (Google Inc., 2013). Recently, the company has adopted an effective promotion approach of the mobile model Samsung Galaxy S4 for increased sales and market share globally. Subsequently, the company with the assistance of an advertising campaign is able to attract global consumers and has accordingly developed a leading position in the worldwide market segments (Google Inc., 2013).
Samsung has used effective marketing strategies with the aim of ensuring that products and/or services are promoted successfully. The company with the intention of obtaining a better foothold in the worldwide market segments is seemed to adopt marketing measures based on which advertisement operations are conducted for better attraction as well as awareness of customers. The company has adopted online as well as offline advertising campaigns with the aim of improving market share and customer base. In this regard, the company has developed one of the most advanced smartphones i.e. Samsung Galaxy S4 based on the Android operating system. The smartphone possesses different unique qualities and accordingly the company has planned to adopt an effective advertising campaign with the assistance of which it will promote products’ features. Samsung has advertised its products' features through three different advertisements (Chawla, 2013). Initially, the company is identified to promote an advertisement based on the ‘Sound Shot’ characteristics. The advertisement promoted the Sound Shot feature with the assistance of which users will be able to send a picture with the option of adding voice. In the second advertisement, the company promoted the ‘Group Play’ feature of the Galaxy S4 model. Samsung with the assistance of this advertisement promoted the feature of sharing music with groups. In the last advertisement, the company promoted the ‘S Translator’ feature of the new Galaxy S4. The promotional activity assisted the company in featuring the language translator feature, which might facilitate reducing the language barrier. The company has also organized an advertisement campaign, which aided in wrapping off the specifications along with the features of Galaxy S4 in relation to screen size, screen resolution, processor, and storage capacity. ...Download file to see next pages Read More
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